Matt

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting.
As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. 
It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards.
However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin posting.
A small and tightly connected community is very different from a large sprawling community, and often our business goals as community managers can be at odds with our member's goals.
Let's take a look at the problem and then the solution.

 
A new community is small and personal. Your early adopters will make friends fast by sharing their experiences and stories. They start to learn about each other and actively look forward to new posts and content. It's easy to keep track of the conversations and people in those early days when memberships are still in their infancy.
Before themes and topics drive your community, the primary reason your members return is to strengthen burgeoning bonds.
As your thriving community grows, more names appear, generating more posts and content. It can become harder to keep track of those personal conversations and friends. For those early adopters, it becomes overwhelming, and the feel of the community changes.
The key to growth is to do it with consideration and understanding by allowing your members to retain smaller friendship circles within the larger community. Think of these small circles as a secure basecamp your members will use to explore more of the community together.
How you structure your community can heavily influence member behaviour, so let's ensure you are set up for success.
Forum structure
Deciding how many forums to have largely depends on the size of your community. Generally, fewer is better; however, adding more when activity increases is recommended. Using the example of a running community, when you have few members, a single topic can be used to keep track of workouts; however, as membership increases, a dedicated forum where members can post and maintain their own workout log topic makes it easier for others to find specific member's logs rather than trawling through a long busy topic.
If you're in doubt, asking your community is always a great way to draw out real honest feedback and guidance on how to improve.

Nerd Fitness forums allow each member to maintain their own training log in their busy forum
Clubs
Creating a sub-community is a big decision. On the one hand, you syphon off discussion to areas outside the main community, but this can be an advantage if you want members to retain their smaller friendship circles. On the other hand, you may find an appetite for more niched discussion within your topic. For example, while your site may be based around road running, you may have a small group specifically interested in mountain running. Using a club allows them to follow that passion without altering the core purpose of your community.

Even though our own community is here to serve our clients, we have a health club where members can discuss health and fitness away from the community's primary aim
Follow
Using the robust follow and notification tools is an efficient way to let members know when a favoured member posts something new or a loved topic gets a reply. Make sure your members know how to set up notifications and the different ways to receive them, such as via mobile, email, or the community's bell.
Your members need not miss a friends update again.

We have a very comprehensive follow system
Discover
Activity streams allow members to personalise their first point of discovery. In addition, the flexibility of the streams will enable members to choose which member's content to see and which forum's content to include in a single news feed style stream. 
Giving your members the ability to customise which content they see when they first visit the community allows them to check in with their favourite areas before exploring the rest of the community.

NerdFitness use streams to show content for each 'guild'
Growing a community from a handful of people to tens of thousands takes a lot of planning. Unfortunately, it's easy to focus on just numbers and forget about the people behind them. However, aligning your business goals with your members' goals is critical when growing beyond your early adopters.
Setting up your community for success using our built-in tools will help your members feel comfortable as you grow.

 

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting.
As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. 
It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards.
However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin posting.
A small and tightly connected community is very different from a large sprawling community, and often our business goals as community managers can be at odds with our member's goals.
Let's take a look at the problem and then the solution.

 
A new community is small and personal. Your early adopters will make friends fast by sharing their experiences and stories. They start to learn about each other and actively look forward to new posts and content. It's easy to keep track of the conversations and people in those early days when memberships are still in their infancy.
Before themes and topics drive your community, the primary reason your members return is to strengthen burgeoning bonds.
As your thriving community grows, more names appear, generating more posts and content. It can become harder to keep track of those personal conversations and friends. For those early adopters, it becomes overwhelming, and the feel of the community changes.
The key to growth is to do it with consideration and understanding by allowing your members to retain smaller friendship circles within the larger community. Think of these small circles as a secure basecamp your members will use to explore more of the community together.
How you structure your community can heavily influence member behaviour, so let's ensure you are set up for success.
Forum structure
Deciding how many forums to have largely depends on the size of your community. Generally, fewer is better; however, adding more when activity increases is recommended. Using the example of a running community, when you have few members, a single topic can be used to keep track of workouts; however, as membership increases, a dedicated forum where members can post and maintain their own workout log topic makes it easier for others to find specific member's logs rather than trawling through a long busy topic.
If you're in doubt, asking your community is always a great way to draw out real honest feedback and guidance on how to improve.

Nerd Fitness forums allow each member to maintain their own training log in their busy forum
Clubs
Creating a sub-community is a big decision. On the one hand, you syphon off discussion to areas outside the main community, but this can be an advantage if you want members to retain their smaller friendship circles. On the other hand, you may find an appetite for more niched discussion within your topic. For example, while your site may be based around road running, you may have a small group specifically interested in mountain running. Using a club allows them to follow that passion without altering the core purpose of your community.

Even though our own community is here to serve our clients, we have a health club where members can discuss health and fitness away from the community's primary aim
Follow
Using the robust follow and notification tools is an efficient way to let members know when a favoured member posts something new or a loved topic gets a reply. Make sure your members know how to set up notifications and the different ways to receive them, such as via mobile, email, or the community's bell.
Your members need not miss a friends update again.

We have a very comprehensive follow system
Discover
Activity streams allow members to personalise their first point of discovery. In addition, the flexibility of the streams will enable members to choose which member's content to see and which forum's content to include in a single news feed style stream. 
Giving your members the ability to customise which content they see when they first visit the community allows them to check in with their favourite areas before exploring the rest of the community.

NerdFitness use streams to show content for each 'guild'
Growing a community from a handful of people to tens of thousands takes a lot of planning. Unfortunately, it's easy to focus on just numbers and forget about the people behind them. However, aligning your business goals with your members' goals is critical when growing beyond your early adopters.
Setting up your community for success using our built-in tools will help your members feel comfortable as you grow.

 

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting.
As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. 
It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards.
However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin posting.
A small and tightly connected community is very different from a large sprawling community, and often our business goals as community managers can be at odds with our member's goals.
Let's take a look at the problem and then the solution.

 
A new community is small and personal. Your early adopters will make friends fast by sharing their experiences and stories. They start to learn about each other and actively look forward to new posts and content. It's easy to keep track of the conversations and people in those early days when memberships are still in their infancy.
Before themes and topics drive your community, the primary reason your members return is to strengthen burgeoning bonds.
As your thriving community grows, more names appear, generating more posts and content. It can become harder to keep track of those personal conversations and friends. For those early adopters, it becomes overwhelming, and the feel of the community changes.
The key to growth is to do it with consideration and understanding by allowing your members to retain smaller friendship circles within the larger community. Think of these small circles as a secure basecamp your members will use to explore more of the community together.
How you structure your community can heavily influence member behaviour, so let's ensure you are set up for success.
Forum structure
Deciding how many forums to have largely depends on the size of your community. Generally, fewer is better; however, adding more when activity increases is recommended. Using the example of a running community, when you have few members, a single topic can be used to keep track of workouts; however, as membership increases, a dedicated forum where members can post and maintain their own workout log topic makes it easier for others to find specific member's logs rather than trawling through a long busy topic.
If you're in doubt, asking your community is always a great way to draw out real honest feedback and guidance on how to improve.

Nerd Fitness forums allow each member to maintain their own training log in their busy forum
Clubs
Creating a sub-community is a big decision. On the one hand, you syphon off discussion to areas outside the main community, but this can be an advantage if you want members to retain their smaller friendship circles. On the other hand, you may find an appetite for more niched discussion within your topic. For example, while your site may be based around road running, you may have a small group specifically interested in mountain running. Using a club allows them to follow that passion without altering the core purpose of your community.

Even though our own community is here to serve our clients, we have a health club where members can discuss health and fitness away from the community's primary aim
Follow
Using the robust follow and notification tools is an efficient way to let members know when a favoured member posts something new or a loved topic gets a reply. Make sure your members know how to set up notifications and the different ways to receive them, such as via mobile, email, or the community's bell.
Your members need not miss a friends update again.

We have a very comprehensive follow system
Discover
Activity streams allow members to personalise their first point of discovery. In addition, the flexibility of the streams will enable members to choose which member's content to see and which forum's content to include in a single news feed style stream. 
Giving your members the ability to customise which content they see when they first visit the community allows them to check in with their favourite areas before exploring the rest of the community.

NerdFitness use streams to show content for each 'guild'
Growing a community from a handful of people to tens of thousands takes a lot of planning. Unfortunately, it's easy to focus on just numbers and forget about the people behind them. However, aligning your business goals with your members' goals is critical when growing beyond your early adopters.
Setting up your community for success using our built-in tools will help your members feel comfortable as you grow.

 

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting.
As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. 
It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards.
However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin posting.
A small and tightly connected community is very different from a large sprawling community, and often our business goals as community managers can be at odds with our member's goals.
Let's take a look at the problem and then the solution.

 
A new community is small and personal. Your early adopters will make friends fast by sharing their experiences and stories. They start to learn about each other and actively look forward to new posts and content. It's easy to keep track of the conversations and people in those early days when memberships are still in their infancy.
Before themes and topics drive your community, the primary reason your members return is to strengthen burgeoning bonds.
As your thriving community grows, more names appear, generating more posts and content. It can become harder to keep track of those personal conversations and friends. For those early adopters, it becomes overwhelming, and the feel of the community changes.
The key to growth is to do it with consideration and understanding by allowing your members to retain smaller friendship circles within the larger community. Think of these small circles as a secure basecamp your members will use to explore more of the community together.
How you structure your community can heavily influence member behaviour, so let's ensure you are set up for success.
Forum structure
Deciding how many forums to have largely depends on the size of your community. Generally, fewer is better; however, adding more when activity increases is recommended. Using the example of a running community, when you have few members, a single topic can be used to keep track of workouts; however, as membership increases, a dedicated forum where members can post and maintain their own workout log topic makes it easier for others to find specific member's logs rather than trawling through a long busy topic.
If you're in doubt, asking your community is always a great way to draw out real honest feedback and guidance on how to improve.

Nerd Fitness forums allow each member to maintain their own training log in their busy forum
Clubs
Creating a sub-community is a big decision. On the one hand, you syphon off discussion to areas outside the main community, but this can be an advantage if you want members to retain their smaller friendship circles. On the other hand, you may find an appetite for more niched discussion within your topic. For example, while your site may be based around road running, you may have a small group specifically interested in mountain running. Using a club allows them to follow that passion without altering the core purpose of your community.

Even though our own community is here to serve our clients, we have a health club where members can discuss health and fitness away from the community's primary aim
Follow
Using the robust follow and notification tools is an efficient way to let members know when a favoured member posts something new or a loved topic gets a reply. Make sure your members know how to set up notifications and the different ways to receive them, such as via mobile, email, or the community's bell.
Your members need not miss a friends update again.

We have a very comprehensive follow system
Discover
Activity streams allow members to personalise their first point of discovery. In addition, the flexibility of the streams will enable members to choose which member's content to see and which forum's content to include in a single news feed style stream. 
Giving your members the ability to customise which content they see when they first visit the community allows them to check in with their favourite areas before exploring the rest of the community.

NerdFitness use streams to show content for each 'guild'
Growing a community from a handful of people to tens of thousands takes a lot of planning. Unfortunately, it's easy to focus on just numbers and forget about the people behind them. However, aligning your business goals with your members' goals is critical when growing beyond your early adopters.
Setting up your community for success using our built-in tools will help your members feel comfortable as you grow.

 

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting.
As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. 
It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards.
However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin posting.
A small and tightly connected community is very different from a large sprawling community, and often our business goals as community managers can be at odds with our member's goals.
Let's take a look at the problem and then the solution.

 
A new community is small and personal. Your early adopters will make friends fast by sharing their experiences and stories. They start to learn about each other and actively look forward to new posts and content. It's easy to keep track of the conversations and people in those early days when memberships are still in their infancy.
Before themes and topics drive your community, the primary reason your members return is to strengthen burgeoning bonds.
As your thriving community grows, more names appear, generating more posts and content. It can become harder to keep track of those personal conversations and friends. For those early adopters, it becomes overwhelming, and the feel of the community changes.
The key to growth is to do it with consideration and understanding by allowing your members to retain smaller friendship circles within the larger community. Think of these small circles as a secure basecamp your members will use to explore more of the community together.
How you structure your community can heavily influence member behaviour, so let's ensure you are set up for success.
Forum structure
Deciding how many forums to have largely depends on the size of your community. Generally, fewer is better; however, adding more when activity increases is recommended. Using the example of a running community, when you have few members, a single topic can be used to keep track of workouts; however, as membership increases, a dedicated forum where members can post and maintain their own workout log topic makes it easier for others to find specific member's logs rather than trawling through a long busy topic.
If you're in doubt, asking your community is always a great way to draw out real honest feedback and guidance on how to improve.

Nerd Fitness forums allow each member to maintain their own training log in their busy forum
Clubs
Creating a sub-community is a big decision. On the one hand, you syphon off discussion to areas outside the main community, but this can be an advantage if you want members to retain their smaller friendship circles. On the other hand, you may find an appetite for more niched discussion within your topic. For example, while your site may be based around road running, you may have a small group specifically interested in mountain running. Using a club allows them to follow that passion without altering the core purpose of your community.

Even though our own community is here to serve our clients, we have a health club where members can discuss health and fitness away from the community's primary aim
Follow
Using the robust follow and notification tools is an efficient way to let members know when a favoured member posts something new or a loved topic gets a reply. Make sure your members know how to set up notifications and the different ways to receive them, such as via mobile, email, or the community's bell.
Your members need not miss a friends update again.

We have a very comprehensive follow system
Discover
Activity streams allow members to personalise their first point of discovery. In addition, the flexibility of the streams will enable members to choose which member's content to see and which forum's content to include in a single news feed style stream. 
Giving your members the ability to customise which content they see when they first visit the community allows them to check in with their favourite areas before exploring the rest of the community.

NerdFitness use streams to show content for each 'guild'
Growing a community from a handful of people to tens of thousands takes a lot of planning. Unfortunately, it's easy to focus on just numbers and forget about the people behind them. However, aligning your business goals with your members' goals is critical when growing beyond your early adopters.
Setting up your community for success using our built-in tools will help your members feel comfortable as you grow.

 

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting.
As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. 
It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards.
However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin posting.
A small and tightly connected community is very different from a large sprawling community, and often our business goals as community managers can be at odds with our member's goals.
Let's take a look at the problem and then the solution.

 
A new community is small and personal. Your early adopters will make friends fast by sharing their experiences and stories. They start to learn about each other and actively look forward to new posts and content. It's easy to keep track of the conversations and people in those early days when memberships are still in their infancy.
Before themes and topics drive your community, the primary reason your members return is to strengthen burgeoning bonds.
As your thriving community grows, more names appear, generating more posts and content. It can become harder to keep track of those personal conversations and friends. For those early adopters, it becomes overwhelming, and the feel of the community changes.
The key to growth is to do it with consideration and understanding by allowing your members to retain smaller friendship circles within the larger community. Think of these small circles as a secure basecamp your members will use to explore more of the community together.
How you structure your community can heavily influence member behaviour, so let's ensure you are set up for success.
Forum structure
Deciding how many forums to have largely depends on the size of your community. Generally, fewer is better; however, adding more when activity increases is recommended. Using the example of a running community, when you have few members, a single topic can be used to keep track of workouts; however, as membership increases, a dedicated forum where members can post and maintain their own workout log topic makes it easier for others to find specific member's logs rather than trawling through a long busy topic.
If you're in doubt, asking your community is always a great way to draw out real honest feedback and guidance on how to improve.

Nerd Fitness forums allow each member to maintain their own training log in their busy forum
Clubs
Creating a sub-community is a big decision. On the one hand, you syphon off discussion to areas outside the main community, but this can be an advantage if you want members to retain their smaller friendship circles. On the other hand, you may find an appetite for more niched discussion within your topic. For example, while your site may be based around road running, you may have a small group specifically interested in mountain running. Using a club allows them to follow that passion without altering the core purpose of your community.

Even though our own community is here to serve our clients, we have a health club where members can discuss health and fitness away from the community's primary aim
Follow
Using the robust follow and notification tools is an efficient way to let members know when a favoured member posts something new or a loved topic gets a reply. Make sure your members know how to set up notifications and the different ways to receive them, such as via mobile, email, or the community's bell.
Your members need not miss a friends update again.

We have a very comprehensive follow system
Discover
Activity streams allow members to personalise their first point of discovery. In addition, the flexibility of the streams will enable members to choose which member's content to see and which forum's content to include in a single news feed style stream. 
Giving your members the ability to customise which content they see when they first visit the community allows them to check in with their favourite areas before exploring the rest of the community.

NerdFitness use streams to show content for each 'guild'
Growing a community from a handful of people to tens of thousands takes a lot of planning. Unfortunately, it's easy to focus on just numbers and forget about the people behind them. However, aligning your business goals with your members' goals is critical when growing beyond your early adopters.
Setting up your community for success using our built-in tools will help your members feel comfortable as you grow.

 

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf