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Starting a community is a rewarding experience, but you need to do more than just open your doors to ensure a successful launch.

Checking to make sure your site has a strong purpose, that you offer value to your members and the emotional pitch is right will set you on the right course. 

A community can be an economic moat, or in more simple terms, your competitive advantage.

When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.

Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.

The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.

If you're preparing to upgrade to Invision Community 4.5, there's now an easy way to test it out.

We have updated our Invision Community demo system to use Invision Community 4.5! This is a quick and easy way to take 4.5 for a test drive and test all the new functionality before making your upgrade plans.

Community leaders need to proactively communicate.  As WHO recommends, "One of the most important and effective interventions to any event is to proactively communicate what is known, what is unknown, and what is being done to get more information."  Communication from community leaders establishes the chain of communication and establishes themselves as a source of credible information.  By getting out in front of disruptive events and staying in regular communication with your members, you build trust and ensure that proper advice will be followed.

We've been on a little journey together since we announced the first Invision Community 4.5 feature way back in November 2019.

Let's take a look at all of the new functionality coming to Invision Community as we release the first beta.

Almost ten years ago we launched the Marketplace; a place to connect Invision Community owners with talented developers creating new functionality.

Over the decade, the Marketplace has grown to hold thousands of applications, large and small. For many Invision Community owners, the Marketplace has become an essential resource.

Our aim was always to have the Marketplace available inside your Admin Control Panel to make it even easier to purchase and install extra functionality.

I'm pleased to say that as of Invision Community 4.5, this is now a reality. You can browse the Marketplace and install new add-ons without leaving the Admin Control Panel.