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Invision Community Blog


Managing successful online communities

Guest Blog

How I Started My Community - Part 3 Growth

When I wrote my last entry, The Dogly Mail had just reached the 100 member milestone but since then things have grown impressively. The photo competition has proven very successful at encouraging new signups and we are now at around 1400 members picking up 15-20 new members a day. This is far better than I could have hoped for but there a few caveats… Not all traffic and content is equal…

HelenG

HelenG

Community Management

The 3 things your community needs to succeed

A successful community only needs three core elements to flourish and begin producing results. Your community will require some care and effort to flourish, but with the right strategies in place, you'll ensure that the value your community produces continues to increase as time goes by. Let's take a look at the three elements that make for a successful community. Content Content …

Matt

Matt

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Community Management

Work smarter with 5 of our best time saving features

Have you ever found yourself muttering "there has to be an easier way" when managing your community? If you have, it's likely that you are not the first person to think that. Invision Community has been refined over nearly two decades, and in that time we've received a lot of feedback from clients running very large and busy sites. We love a short cut, especially when it makes our client…

Matt

Matt

Community Management

Boundaries & Identity: Building Membership in a Community

Cultivating a strong Sense of Community is a clear goal for community builders.  Develop a strong sense of community, and you’ve built a community experience that sparks a more meaningful and connected community that your members will love.  A strong sense of community means: An integrated community where members feel personally related An impactful community where a member can …

Joel R

Joel R

Community Management

Community Critique: Fierce Gaming Network

Invision Community is used by some of the world's biggest game brands, proudly enabling gamers to connect with the creators of their favourite titles. These sites attract millions of visitors between them and thousands of posts are added daily because of their high profile. But what if you're just starting out, how do you convert casual visitors to members, and what's the best way to set…

Matt

Matt

Matt's Blog

The benefits of owning your data

I noticed something new in the chiller cabinet at the petrol station after filling yesterday. Bottles of Grape Fanta sitting alongside the more mundane and pedestrian drinks such as Coke Zero and Pepsi Max. I grabbed two bottles. After draining one in record time, I googled around to see where I could get more of this delicious nectar, and it discovered that it's a new flavour being…

Matt

Matt

Matt's Blog

What lessons can you learn from a discount fashion retailer?

Two headlines caught my eye today as they appeared side by side in my newsfeed. On first glance, they seemed contradictory. The first was that the UK lost nearly 2,500 shops and stores last year and the second is that discount fashion retailer Primark has just invested £70m in a new store in Birmingham. This new store covers 161,000 sq ft over five floors and features a Disney-theme…

Matt

Matt

Community Management

Master your community's lifecycle to increase your growth

“Every success story is a tale of constant adaption, revision and change.” – Richard Branson, billionaire and founder of Virgin Group. We all seek success with our Invision Communities. For too many of our communities, however, we yearn for success but we don’t plot the correct navigation to get there. We haphazardly pursue our strategies, trying new ideas and hoping one will stick. It’s time…

Joel R

Joel R

Matt's Blog

Why did Lush quit social media?

In a move that surprised many, British cosmetics firm Lush has chosen to quit social media. With a combined following across Instagram, Facebook and Twitter, Lush has a combined audience of over 1.2 million followers. Lush are being a little cryptic about its reasons but cite having to pay for visibility and getting tired of trying to produce content so just that algorithms will rank it …

Matt

Matt

Guest Blog

How I Started My Community - Part 2 Building Engagement

Since the last blog entry in this series I have been very busy. I’m still working full time so haven’t been able to spend as much time as I would have liked on The Dogly Mail but I’m really enjoying the time I can. Early growth has been promising and I have been experimenting with different ideas that have come from founder members to see what might work long term. We recently broke the …

HelenG

HelenG

Company

Case Study: Building Safe Spaces for The Trevor Project

Every day, LGBTQ young people from all walks of life log into TrevorSpace, the world’s largest moderated safe space for LGBTQ youth online. Here, young people can support each other, share their stories, and find refuge from what might be a less than accepting environment offline. Launched in 2008, TrevorSpace is housed under The Trevor Project, the foremost suicide prevention and crisis…

Guest Writer

Guest Writer