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Invision Community Blog


Managing successful online communities

Community Management

What Is The Engagement Trap (And What To Do About It)?

The engagement trap is a race to community activity for the sake of activity.  It's usually measured by simple aggregate numbers like the total number of posts, topics, likes, or members.   Many community managers and webmasters enjoy spouting engagement numbers.  It's an easy number to brag about.  It's an easy number to find.  It's also, unfortunately, a terrible metric to measure.  …

Joel R

Joel R

Community Management

Three simple community building strategies

If you're reading this blog, then it's likely you already have a community and have been running it for some time. I'm going to go further and say that you've done all the right things; you've set it up correctly and themed it, so it matches your site. Once you have built your community and watched it spring into life, it's easy to think that you have done all you need to do. However, th…

Matt

Matt

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Community Management

4x4 Superuser Concepts 🏅

Whether you call them Champions 🤩, Advocates 🌟, or Superusers 🏆, every community contains an elite group of members that carries 🏋 the community.  They don't just drink the kool-aid 💧.  They mix, chug, and swim 🏊‍♀️in the community kool-aid. Learn 🔢 four community management concepts about Superusers in less than 🕓 four minutes. 1. 90-9-1 Rule (aka "1% rule"): The 90-9-1 principle refers…

Joel R

Joel R

Community Management

Responding to the Contact Form

Think about all the different touchpoints where you try to connect with members: forum discussions, blog comments, personal messages, email newsletters, weekly meetings, and perhaps offline events.  You write witty and clever messages. You dedicate an entire section of your community to welcome and hello topics.  You spend enormous amounts of time trying to elicit engagement from members.  Wh…

Joel R

Joel R

Community Management

How to keep your community secure

Security should never be an afterthought. Don't wait until an attack has compromised your site before you take action. All too often, site owners consider increasing their security only when it's too late, and their community has already been compromised. Taking some time now to check and improve the security of your community and server will pay dividends. In this blog, we run down…

Matt

Matt

Community Management

How to Build an Audience with CHIP

Are you looking to launch a new online community or revitalize an existing community, and you're worried about the numbers of users? Gaining members - and retaining them - is always the hardest struggle for new communities.  Even if you're an established brand or organization, it can be a challenge to build a core group of members.  The problem?  Most communities launch too early.   The …

Joel R

Joel R

Product Updates

Invision Community Apps for iOS & Android

I'm excited to reveal that we are making Invision Community native apps for iOS and Android! For the past few months, our staff has been using an internal test build right here on our community. Now we are ready to widen testing to a larger pool of customers. Information on how to become a tester is at the end of this post. But first, let's take a look at the app itself. Technology Previ…

Rikki

Rikki

Community Management

How to deal with negativity and toxicity in your community

The term "flame-wars" was coined way back in the 1970s when computer scientists talking in the first electronic discussion boards noticed that here was "an escalation of critical comments and an increase in the frequency with which people would respond with short negative messages." For anyone that has ventured into the comment section of Youtube, read Twitter for more than a few minutes or f…

Matt

Matt

Community Management

Honor and Humiliation: Building Emotional Connection for Community

Emotion is energy in motion. Today’s article is the last element in our Sense of Community series, and it’s also the most powerful.  It allows new communities to win over legacy ones; niche communities to triumph over generic platforms; and impassioned communities to outlast everyone.  It’s also the hardest element to cultivate.  What is it?  According to a survey by psychologist Dr…

Joel R

Joel R

Community Management

What are the benefits of a support community?

When your customers buy or use your products, they will have many questions. They may have issues using the product, or they may have requests for future versions based on their needs. Managing and responding to those questions and requests quickly increases conversion, satisfaction and the likelihood or purchasing again. The statistics back this up. There is no doubt tha…

Matt

Matt

Matt's Blog

Audience or community?

I've said before that when I visit a new website, I often look for a link to their community. It's not uncommon for some brands to have a link to their Twitter account and Facebook page, with a hashtag they'd like you to use when discussing their products. That is an audience, not a community. A true community encourages group conversation and empowers people to contribute ideas, pr…

Matt

Matt