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Invision Community Blog


Managing successful online communities

Matt's Blog

What lessons can you learn from a discount fashion retailer?

Two headlines caught my eye today as they appeared side by side in my newsfeed. On first glance, they seemed contradictory. The first was that the UK lost nearly 2,500 shops and stores last year and the second is that discount fashion retailer Primark has just invested £70m in a new store in Birmingham. This new store covers 161,000 sq ft over five floors and features a Disney-theme…

Matt

Matt

Community Management

Master your community's lifecycle to increase your growth

“Every success story is a tale of constant adaption, revision and change.” – Richard Branson, billionaire and founder of Virgin Group. We all seek success with our Invision Communities. For too many of our communities, however, we yearn for success but we don’t plot the correct navigation to get there. We haphazardly pursue our strategies, trying new ideas and hoping one will stick. It’s time…

Joel R

Joel R

Matt's Blog

Why did Lush quit social media?

In a move that surprised many, British cosmetics firm Lush has chosen to quit social media. With a combined following across Instagram, Facebook and Twitter, Lush has a combined audience of over 1.2 million followers. Lush are being a little cryptic about its reasons but cite having to pay for visibility and getting tired of trying to produce content so just that algorithms will rank it …

Matt

Matt

Guest Blog

How I Started My Community - Part 2 Building Engagement

Since the last blog entry in this series I have been very busy. I’m still working full time so haven’t been able to spend as much time as I would have liked on The Dogly Mail but I’m really enjoying the time I can. Early growth has been promising and I have been experimenting with different ideas that have come from founder members to see what might work long term. We recently broke the …

HelenG

HelenG

Company

Case Study: Building Safe Spaces for The Trevor Project

Every day, LGBTQ young people from all walks of life log into TrevorSpace, the world’s largest moderated safe space for LGBTQ youth online. Here, young people can support each other, share their stories, and find refuge from what might be a less than accepting environment offline. Launched in 2008, TrevorSpace is housed under The Trevor Project, the foremost suicide prevention and crisis…

Guest Writer

Guest Writer

Matt's Blog

6 Degrees of Separation

We do love a parlour game at Invision Community HQ and we were playing "6 degrees of separation" recently. You've probably heard of the "6 degrees of Kevin Bacon". This is where you try and connect any actor with Kevin Bacon in 6 steps or less. So let's try "6 degrees of Invision Community". This is where we try and connect a person with an Invision Community. David Goggins and Invis…

Matt

Matt

Matt's Blog

Why I try and avoid the F word in public

I've had this similar conversation dozens of times in the recent past when someone has taken an interest in what I do. Person: So what does Invision Community do? Me: We develop and sell an independent community platform. Person: Oh. Neat. I used to say the F word. But this used to cause some confusion. 'We develop and sell a forum system'. This used to elicit a response simila…

Matt

Matt

Guest Blog

How To Create Value from an Online Community

Online communities shine with the brilliance of humanity. Every day, our communities inspire, evoke, inform, motivate and engage in a hundred different ways.  Every member feels a uniquely individual sense of value from your community.  For too many communities, the strategy revolves around two simple pillars: content and engagement.  You inform. You engage. And you think your job is done.  H…

Joel R

Joel R

Matt's Blog

Podcast with Matt: Facebook or Forums?

I was fortunate enough to be invited to speak on the Expert Focus podcast,  hosted by experienced community manager and public speaker, Claire Dowdall. Claire has significant experience in managing and developing strategies for increasing Facebook Group engagement for high profile speakers and entrepreneurs, while my background is with independent communities. This set us up nicely for a l…

Matt

Matt