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New community manager tool: schedule topics

Community managers and moderators have a simple but powerful new tool at their disposal: scheduling a topic's future publishing date.
Previously, if a community manager wanted to draft a topic for a future release, they would have to craft the content elsewhere. It wasn’t the best experience. After listening to client feedback, we implemented a path for those with moderator privileges to create topics now, but have them go live in the future. 
Set this new permissions setting in the Admin Control Panel -> Moderators -> Content -> Can set a future publishing date? 
Notice the Publish date and time fields at the bottom:


 
Here are a few examples of when this would be useful:
Welcoming new members
A community manager can compose a topic welcoming members from that week, but set it to go live the next week. It’s a powerful, engaging and visible way to acknowledge new sign-ups. Pair this with our new Alerts System.
Anniversaries
Big day coming up? Create content around it now, but set the topic's publish date on the actual day. 
Content calendar
If you are in charge of creating community content, budget a chunk of time towards creating engaging topics. Set their future publish dates apart so there’s space for members to engage accordingly. It also allows your team to visually see the content and weigh in with changes (or hoorays!) before members see it.
Related:
 
Announcements
Scheduling an announcement inside a topic, in tandem with our Announcements workflow functionality located in the Moderator Control Panel, allows community moderators to create space for feedback from loyalists. 
Promo campaign
As a community manager, time is a commodity. Setting up a promotional campaign for a future product release sets you up for success. When planning intricate marketing projects, organization and editing are paramount. Setting a future release date creates space to ensure the messaging is clear and effective.
This feature, available for all Invision Community clients, is available in 4.7.1 Beta 1 (out now). View our release notes.
Thoughts? Let us know what you think in the comments (preferably now 😉).
  • 30,496 views
Jordan Miller

New tool for community managers: Rank Progression

See how long, on average, members ascend from one Rank to the next. 
Screen Recording 2022-07-20 at 14.58.14.mp4  
We are excited to have added this new chart to our existing statistics that shows Rank Progression. This addition, available for all plans, is included in an upcoming release of our latest version 4.7.
 
You can find it in your Admin Control Panel -> Stats -> Users -> Rank Progression.
Ranks display a members’ perceived value to the community. The higher a members’ Rank, the greater their influence. Members with higher ranks earned those through their engagement and participation in the community. Actions like commenting, reacting and should your community be utilizing the Achievement system, through those Rules that award points. The more points, the higher the rank.
Learn all about our Achievement System and Points in this previously shared Blog.
Why is our new Rank Time Progression chart important?
Understanding how long it takes members to move from rank to rank helps you strategize a user journey. You want meaningful contributors to feel rewarded for their engagement and participation in your community and receive an increase in their Rank.
This chart provides a better understanding of how long it takes members to change Ranks.
You will now be asking yourself insightful questions like:
Am I happy with that timeline? Are my members happy too? Are any ranks being achieved too quickly or not quick enough? Are the ranks that I want to be “exclusive” and reserved for my star members, appropriately adjusted and take long enough to achieve?  Ranks, Rules and all things Achievements can be adjusted and changed. Ask yourself these questions and make changes to better support and reward engagement from those valuable members.
Related: Help Guide on how to set up Ranks in your community


 
Let’s take a look at this chart again.
Here, the Rank Progression average shows a curve, meaning the time, on average, it takes a member to jump from rank to rank increases.
If a member reaches Grand Master faster than you intended, you’re now armed with information to adjust the Ranks.
Ultimately, the shape of the line on the chart depends on your goals.
Flat line = no time between ranks Rising straight line = similar amount of time between ranks Rising curved line = increasing amount of time between ranks This new addition tracks Ranks for all registered members from day one.
Want input setting new Rank Progression goals? Please post in our community forum or leave us a comment.
While you’re at it, feel free to leave a comment and let us know what you think; we're looking forward to hearing from you!
 
  • 19,823 views
Jordan Miller

Spark more real time engagement with the Trending Content feature

See what members are currently most engaged with in real time in your community by using our new Trending Content feature included in our latest release, 4.7.0. 
Our new Trending Content feature, available on our Business & Corporate/Enterprise plans, automatically rounds up a list of engaging topics that are most active in the present moment within your community and proudly displays them for other members to see and contribute to. 
Trending Content is one of the best ways to stay on top of popular and current topics, as well as engage with other members in the here and now. It’s also a powerful method to inform search engines that your community is an authority in its niche because your members are constantly fueling the community fire.
How does the real time Trending Content feature work?
Our platform applies a value to different forms of engagement. This informs the Trending Content feature as to what it should display without delay.
This criteria is weighted and includes:
Replies: most valuable ⭐️⭐️⭐️
Topics that receive replies are the clearest sign a piece of content is trending.
Reactions: valuable ⭐️⭐
Your members are engaging with other members’ topics and replies. That’s great in helping to decide what is trending, but ultimately we want members to comment.
Views: somewhat valuable ⭐️
Visibility is important and plays a role in deciding whether a content item shows in the Trending Content section. 
 
The Trending Content may be visible in a block, or on your community's leaderboard.
Trending Content block:


 
Trending Content section on the leaderboard page:

 
The Trending Content feature may be turned on or off by visiting your Admin Control Panel (ACP) -> System -> Smart Community -> Features -> Trending Content.
 

 
Examples of useful Trending Content blocks in different types of communities:
 
Enterprise communities
If you’re in the corporate realm, displaying a list of trending content gives your influential clients and members an opportunity to see what’s shaping the ecosystem of your big-named brand. It also provides the company with an opportunity to monitor trends, then focus on more content like it to create another set of trending topics.
Educational communities
Display a list of trending content amongst your students. If there’s a particular question that captures the attention of your e-learning audience, chances are it’s engaging and thought-provoking. By including a Trending Content block in prominent areas of your community, students (and teachers) have an opportunity to weigh in and reach a solution together. 
Gaming communities
Include a Trending Content block inside your gaming community to drum up interest in new releases, share insider information and rumors about your favorite games and consoles and gauge what your fellow gamer peers are engaged with. 
Support communities
Should a critical support issue arise, your team will see what content items your clients are contributing to, assess, then solve.
News communities
Don’t be the last to know. When breaking news strikes, members tend to flood to the content item and share their two cents. Including a Trending Content block in a news community is the most efficient route to quickly keep your members in the loop regarding live news. 

Our new Trending Content feature is available in version 4.7.0. 
Thoughts? Drop us a line in the comments and let us know what you think. Should this blog post receive great engagement, you'll see it in our Trending Content feature located in our community forum. See you there!
  • 38,212 views
Jordan Miller

An easier way to edit your theme

In a digital world with no shortage of places to connect, a beautiful theme will help you stand out from the crowd. 
We previously touched on the importance of branded communities, and now we’re unveiling new functionality that will help make your theme more functional: easy access to header and footer tabs within our new simple theme editor. 
Invision Community already has a powerful and advanced theme editor allowing total control over every aspect of your community’s UI, however this power comes at the cost of ease of use. We often get asked if there’s an easier way to add a site wrapper, or header and footer with some tweaks to the CSS without learning the complexities of the theme editor. Now, we do!
Invision Community 4.7.0 comes with a simple theme editing mode.
Utilizing a clean interface, this editing mode allows you to quickly and easily add header and footer HTML, along with any CSS.
 


When editing a theme, after clicking the big green button that says "Use Simple Theme Editing," you're taken to a simplified theme editor page where you can add in code for your header and footer, as well as custom CSS.
Previously, this option was not available. Before, community leaders had to sift through a theme’s template structure to modify anything within the header and footer code by manually editing Core > Global > GlobalTemplate and work out where to put the HTML. Now, there are header, footer and CSS tabs for easy access.
 

 
The same Header and Footer tabs are also viewable when editing a theme. 
 

 
TL;DR? We streamlined an important theme editing process.
Our mission is to further simplify the more complex parts of the Admin Control Panel without losing the extensibility and customization Invision Community is famous for. The simple theme editor is a single step in that direction.
The new, easy-to-use header / footer / CSS theme options are available to use in our new release, 4.7.0.
 
  • 26,975 views
Jordan Miller

New feature: disable your inbox

Take control of your community messenger inbox.
Topics, replies and reviews are an incredible way to engage with members in a community, but sometimes a conversation needs to be had in private. 
Invision Community's built-in messenger is a powerful system that allows members to privately message another member, or a group of members, directly within your community. 
However, allowing your members unrestricted access to reach out could clog up your community inbox (and mind!). There are times when you may want a little space from receiving new messages. For example, when you are… 
Going on vacation Working on a project that requires your complete attention Needing a moment to catch up Currently, your only option is to disable the entire messaging system. That is effective, but it means you cannot engage with existing messages, send replies or message other members.
We’ve developed a solution! 
Invision Community 4.7.0 allows for more refined control over your messenger by allowing you to disable the inbox. 
The benefit of this is that you can continue existing conversations and start conversations with others while preventing anyone from messaging you (except staff members) either directly or via the Alerts System.


 
The "Disable my messenger" link has been replaced with "Disable my inbox". The warning pop-up makes it clear what this action will do.


 
Of course, administrators can still completely disable the messenger for themselves and other members of the community, which prevents them from accessing the messenger entirely.
The new disable your inbox feature, included in Invision Community 4.7.0, will be available to all in the near future.
Thoughts on the disabling the inbox feature? Let us know what you think in the comments!
 
Related:
  • 47,274 views
Jordan Miller

Introducing The Alert System

Invision Community’s forthcoming release includes an exciting new feature available for all. 
Announcing the Alert System! 🚨™
The Alert System is a new tool for community managers to communicate with their members. There are times when a community manager needs to bring information to the attention of either a single user, or a group of users; when existing systems such as PMs or warning points are not suitable. So, we developed a happy medium to empower you. 
The new alert system offers multiple ways to engage with single users or multiple member groups with a message that must be acknowledged and dismissed before further engagement with the community.
Here are a few examples of when a community leader can use the Alert System for individual members:
Moderator actions 
A moderator moves a topic and wants to inform the topic starter that the topic has been moved and why. 
Get ahead of warnings
A member left a comment that doesn’t justify a warning point, nor should it warrant a private message. You want to kindly remind them of the community guidelines. 

Community leaders may wish to send information to an entire member group. This may to warn them of new limits, or to notify support changes, etc. 
Here are a few examples of when a community leader can use the Alert System for groups:
Updates to community guidelines
After reviewing and updating your community guidelines or terms of service, you can send an alert to all affected member groups outlining the changes, so they are aware. As the message needs to be dismissed before any further interaction with the community, you can be sure it has been read before any more posts are made.

This example shows an alert with send anonymously switched on.
 
Welcome message
To strengthen your onboarding flow, you may like to send all new members a welcome message to introduce yourself and your team, along with some helpful information to help get them settled in.
This example shows an alert with the option to reply, with send anonymously turned off.
Heads up
Remind a group of a permanent account-related change, like their subscription will be decreasing/increasing. 
New forums added
After consultation with your community, you want to add some new discussion areas for your VIP Members. You can now send an alert targeted to members in that group to let them know where the new forums are and what their purpose is.
Let's chat
You notice that a great community member is having a bad day. Instead of reaching for punitive tools, you can send them an alert that they have to reply to before being allowed to continue engaging in the community.

These are just a few examples; of course, the alerts functionality has a lot of flexibility built in. 
Alerts are managed from the Moderator's Control Panel.

 
Let us take a look at the different areas that can be configured.

 
Dates
Each alert has a start date, and this date can be in the future. This is especially useful if you have an event coming up you want to showcase. You can optionally set an expiration date to only serve the alert for members that visit between the start and end date. You can also leave it running indefinitely for uses such as the welcome message.
Send to
This section allows you to choose to send to a single user or to a single or multiple groups. If you are sending to groups, you can further fine-tune the deliverability by choosing to send to everyone currently registered and to new members when they register, or you can target just new members (to be precise, this will target members who register after the alert date), this option is ideal for the welcome message alert.
Send as yourself or anonymously 
You can choose to send the alert anonymously or from yourself. There are times when you want a personal touch and times when you need more of a system style alert, perhaps when notifying of guideline updates. Or, if the message is general, or you want to protect members of your team, send the alert anonymously. 
Replies
If you choose to send the alert personally, then you can allow the member to reply, force the member to respond to dismiss the alert or remove the ability to reply. For a welcome message, you'd likely want to allow replies which then will create a new personal message between you and the member. 
We have built the system to be very flexible to cover a wide range of uses where you want to directly engage with a member or group of members and be confident that they have seen the alert before any further engagement in the community. Alerts can be used to strengthen onboarding, notify sections of your community about exciting new features and changes or even create an open dialogue after a punitive measure such as having a posting time-out.
This feature is coming to Invision Community 4.7, across all platforms.
Thoughts on our new Alert System?! Drop us a line in the comments and let us know what you think.
  • 35,253 views
Jordan Miller

Improved spam defense in 4.7 with hCaptcha

As the Invision Community platform continues to evolve, so do the precarious ploys of pesky bots. 
Oftentimes spammers, whether they are bots or actual humans, spam your community with links in an effort to boost their website’s SEO. 
There are already a number of ways in the Invision Community platform to fight against spam, including…
 
Our native Spam Defense built into the platform that scores a newly-registered member Placing new registrations into a moderator queue Adding word filters that, when triggered, put the member in a moderation queue
We also integrate with various CAPTCHAs. You might be unfamiliar with the term, but you’ve definitely participated with one. It’s a digital gatekeeper in the form of an interactive puzzle that asks you to find patterns or similar images in order to evade malicious bots from taking action, whether that’s submitting a spam email, comment or registering an account. 
Our existing CAPTCHA defenses include:
 
Invisible reCAPTCHA where the system intelligently detects if the user is human in the background reCAPTCHA V2 where the user simply clicks an "I'm not a robot" checkbox keyCAPTCHA where the user must complete a jigsaw puzzle
  In our latest update, version 4.7, we’ve included yet another defense to block spam from seeing the light of day: hCaptcha
hCaptcha is one of the world's most widely used independent Captcha services. 
We’re incorporating it in a few places where spammers can prepare their attacks.

Registering:
Prevent spammers from joining your community. If enabled, the hCaptcha will stop spammers in their tracks before even creating an account in your community.



Guest posts:
Community leaders have the option to allow guests to reply to topics. This could potentially open up the floodgates for spammers, but the hCaptcha effectively mitigates this by asking the entity (hopefully an actual person) to problem solve. If the sequence is not successfully completed, the guest post won't be published.



hCaptcha is available in the new 4.7 Beta 1 release.
Give it a shot and let us know what you think in the comments… just be sure to successfully select all the traffic lights if you’re a guest! 😉 
 
  • 21,633 views
Jordan Miller

Interview with the founders of Invision Community (VIDEO)

To celebrate Invision Community turning 20-years-old (an eternity in Internet years), I interviewed the company's founding fathers.
Ahh the good ol' days. Remember simpler times?
This new video interview touches on Invision Community's past, present and future thanks to the invaluable insight from  @Charles, @Matt and @Lindy. 
 
In our chat together, these gentlemen...
 
Take a nostalgic trip down memory lane and reflect on the company's origins Explain the power of community amidst the social media boom Offer advice for new community leaders on how to grow Share some of the biggest changes to the platform Recant fond memories from the earlier days Reveal a teaser of what's next for Invision Community  
Noteworthy quotes:
Charles:
 
Lindy:
 
Matt:
 
Thoughts on the interview? We'd love to hear from you in the comments! 🎂 
  • 92,751 views
Jordan Miller

Improve forum SEO by viewing topics in child forums in one view

Improving SEO with your community is a hot topic with community managers. Many minor tweaks can move the needle in the right direction, but the most significant changes come with increasing crawl efficiency.
I recently wrote about changes we made to Invision Community to improve crawl efficiency. By removing thin content pages and being laser-focused on what you want to be crawled, you present a more efficient site ready for crawling.
Crawl depth is another metric that impacts crawl efficiency. The more 'clicks' Google and other search engines have to make to get to your content; the less efficient your site is for crawling. With a community, this can present problems because using forums and child forums segments content and places it an extra click or two away from the home page. Segmenting is ideal when your community has defined content boundaries, but it can mean Google has to work harder to find your content.
We introduced a "fluid view" in a past release, which streams all of your community's topics into a single filterable view. This streamed view works well when you have a small number of forums, but it is less valuable when you have a more significant number.
Wouldn't it be perfect if you could have a fluid view per forum or category so you can stream the forum's topics with any child forum's topics in a single view?

With our latest release, you can do just that! In this example, I have a forum called "Ideation", and there are two child forums. The new feature enabled on a per-forum basis in the AdminCP allows the topics from all three forums to be streamed in a single view. As with the global fluid view mode, your members can toggle the filters to refine which forums you want the stream to include.

Showing the topics from multiple forums in a single unified stream is not only helpful for search engines as it reduces the crawl depth, but it also reduces helps your members find valuable content faster.
Update (July 14, 2022):  You asked and we listened! Thanks to valuable client feedback, we made an update to our fluid view feature included in our latest release, 4.6. To better the user experience, we improved the fluid-mode per forum filters to remove a page reload! We also reversed the filter checkbox status to make it clear which filters are being viewed. 
The Fluid View updates are available now. We'd love to hear your thoughts below!
  • 7,072 views
Matt

Why community forums stand the test of time

Since the dawn of the Internet, forums have remained a dominant force on the worldwide web. 
Invision Community not only survived the social media boom, we thrived. Our community forum platform is an industry leader and continues to serve thousands of businesses year-round. 
If community forums are tried and true, then why is the average Internet user bombarded with pleas to follow a brand’s Instagram, Facebook and Twitter accounts versus a forum? 
It's often the case that when decision makers consider building a community, they look to social media tools first and overlook the power an owned community platform has.
It's rare to find an instance where exclusively maintaining a social media presence builds a rich and diverse community that shares information and actively help each other.
Every smart company should invest in fostering a community through the means of a forum.
Without geeking out too hard (I’m about to geek out real hard), allow me to explain why forums harness immense power.
 
Meaningful user generated content
I added meaningful because the fabric of social media is also user generated content, however, much of the time it's followers competing for attention or having no interest or knowledge of your brand and its products. One issue with social media is random trolls and people misunderstanding a brand's products or services. That causes a lot of noise or adds little value.
This is because community forums focus on the content, whereas social media centers around the individual user. 
Social media comment sections have become increasingly divisive with tempers easily flared. It can be hard to have a worthwhile conversation. You’re either tossing a comment into the social media campfire, arguing with someone you’ll never meet or double tapping a “like” to show public support. None of which adds value or elevates a brand’s identity. 
On the other hand, a community forum offers various pathways for meaningful engagement. 
 
A library of content 
Topics build on top of one another and eventually creates a searchable library of content for new users to discover. Easily discoverable
Search engines don’t typically respond to your query with social media posts. On the other hand, forum posts are quickly indexed. Invision Community’s latest update 4.6.11 includes IndexNow, which quickly informs search engines about new content changes. This draws in new users with little effort.  Belonging
Successful forums are inherently niche. Generally, members who participate share overarching commonalities with one another, and where they don’t they have a platform to express otherwise. Social media is too gargantuan to recreate these special connections.  Moderation
Social media can be powerful, but often spirals into toxicity because these platforms rely on automatic moderation tools. Our community forum has built-in tools for automatic moderation as well as tools for moderators (actual people caring for your community!) to ensure stability.    

Invision Community's forums in Fluid mode

Fosters community
Community forums facilitate community building. They are the apparatus for Internet users around the world to instantly connect with one another. 
Think of community forums like a neighborhood. A construction company (that's you) builds the community, but the community needs residents (your members) to transform the houses into homes. 
Once the infrastructure is set up, forums can use time to its advantage. Unlike social media, forum content can remain relevant and circulate throughout a community for long periods of time. That’s because ongoing conversations aren’t dependent on complex algorithms that display content based on past engagement.
For example, your Instagram explore page shows you similar content based on other content you’ve engaged with in the past. That keeps you stuck in a loop and prevents you from interacting with new content. The algorithm sees you liked X, it shows you more of X, you see X, you engage with more of X and the cycle repeats itself, never allowing yourself to explore A, B, C or literally anything else. 
Forums display content based on what the community as a whole is interested in (not just the individual).
With the Invision Community’s forums application,  the member also has the option to decide how they want to consume content (maybe engaging with X is all that member wants, but they have the ability to discover more content outside of what machine learning dictates). 
 
Own your community forum
Imagine spending years building a following on social media only for it to vanish overnight. Even worse, there’s no point of contact to reach out to to gain an understanding of what happened.
That can’t happen when owning your own community forum. 
Not only do you maintain control, but you…
 
Call the shots 
You are the decision maker. On social media, there’s no ability to enable, test, try or optimize new ideas / features. Have access to rich reporting
Social media offers some insights, but it’s limited. Invision Community’s reporting inside the ACP includes various engagement reporting metrics to help you better understand what’s working (and what isn’t). Can monetize
There are roundabout ways to get monetized on social media, however with our community forums application, you have far more flexibility to integrate digital campaigns such as banner ads, affiliate links and paid promotional content.  

Invision Community's Activity Streams

Free market research
Save money on market research by tapping into your audience's needs free of charge. Your power users want to tell you about their experience in your community, something big brands without a community pay big money for.
If you’ve made it to the bottom of this post, you probably think I have something against social media. To the contrary! Social media is a powerful tool, but most use it as the be-all end-all when it can better serve businesses to encourage new audiences to visit your community (versus attempting to create community directly on a platform you don’t own, control or have any real say in). 
Owning your own community forum is so immensely powerful, and, despite message boards and forums existing since the early ‘80s, it still feels like a secret. 
Invision Community’s forums application is the best in the industry. If you have your own community forum, show it off in the comments! Don’t have one yet? Please reach out to us and we’ll get you started. 
  • 5,797 views
Jordan Miller

New feature! A friendly reminder before posting

There’s a fine line between freedom of speech and censorship. 
Invision Community always aims to empower community leaders with options to encourage an open dialogue within a community, while including barriers for members who choose to ignore the guidelines. 
Invision Community’s latest release, 4.6.11, includes a simple but powerful new feature to help you shape your community’s tone. 
It’s called Block Submission.
Block submission stops a member’s message from being posted if it includes any word(s) added to your Word Filters list with the “Block Submission” option enabled. 
Word Filters, a previously existing feature, allows community owners to prohibit profanity in the community. If a member types a word included on the banned words list, the platform will automatically either...
Replace the word with something else you set Hold the post for moderation Or, with our new Block Submission feature, notify the member they must amend their post.  Located: ACP -> System -> Settings -> Posting -> Word Filters -> Add Word Filter
Here is an example:
I added the word “hate” to the Word Filters list in the Admin Control Panel and selected the Block Submission option. 
 

 
Now, when a member tries to post the word hate, a message pops up indicating it wasn’t published and why. 


 
The member must modify their comment in order for the post to go live. In this scenario, that would look like taking out the word hate.
Feel free to change the default warning message (the text located in the orange message bar above) to something better suited for your community - it's located in the Languages settings in your ACP. 


 
Why did we create Block Submission?
This feature not only helps automatically moderate content, but more importantly, it sets a precedent to members regarding what is (and isn’t) accepted. 
Gently notifying members that their comment doesn’t align with your community’s guidelines helps maintain the existing culture you’ve worked hard on cultivating, as well as your initiative to keep the language and sentiment positive. 
Interested in trying our block submission feature out? Please upgrade to 4.6.11!
If you don’t have an Invision Community license yet, please reach out to me and I’ll help get you started. 
Thoughts on our latest feature? Sound off in the comments (just make sure it passes our new vibe check 😉). 
 
  • 47,841 views
Jordan Miller

How to inspire your community's members to engage

So you’re a small/medium sized business who purchased one of our plans and launched a new community. The topics, replies and views will start to rack up any time now, right? Riiight?!
Perhaps you’re a major brand wanting to give your customers a place to connect, ask questions and get more information, but aren't sure how to inspire them to join.
Maybe you haven’t even pulled the trigger and launched a new community just yet because you fear your hard work won’t be seen so what’s the point? 
You feel confident nailing down the color scheme, header, navigation and forum categories, but the dreaded “0 replies” is casting a gloomy shadow over your bright and shiny new community. A lack of initial momentum is one of the scariest hurdles a new community builder faces. 
Here are a few tips to kick off your community in style and start receiving engagement right away.
 

 
Be visible.
As your community’s leader, it’s important to be accessible to your members. Make yourself available to them so they know you’re willing to lend a hand. This helps forge meaningful connections with your community and fosters trust. 
Being visible looks like creating topics, responding to members’ posts, answering private messages, enabling a contact form and including a profile photo.  

Use your voice.
You can’t expect your members to speak up if there isn’t a community leader or brand ambassador doing so first. Lead by example and use your voice in your own community.
This is also a great opportunity to shape the tone of your community, whether that’s informative, casual, snarky or funny. 
The tone of your community: 
Sets a precedent for how members respond.  Broadcasts your brand’s values. Defines how a member can connect. Inspires guests to silently react. Expressing your community’s tone adds character, helping you differentiate from competitors. 

Create content that invokes an emotional response.
This is one of the best kept secrets! Creating content that inspires a feeling from your members is a surefire way to keep them continually participating and returning. 
It's one thing to make content, it's another to create valuable content. Value enhances a member’s life, quantified by whether it produces a positive effect.
Publish content that invokes an emotional response and watch how quickly your engagement rate climbs.

Provide a great user experience.
Generally speaking, it’s what’s on the inside that counts, but when it comes to community building, a slick user interface helps facilitate a great user experience. 
In case you missed our blog post about the importance of your brand’s look and feel, creating an immersive visual experience for your community matters. 
A few quick design tips:
Ensure your navigation is easy to use Employ a beautiful color scheme that reflects your community’s tone Add spacing in between components  Include a logo
Promote your community
You likely have some type of presence on social media. Use that as a tool to drive traffic to your community (versus what most people do: use social media as the be-all and end-all for promotion). 
If you have a following on platforms like Twitter, Facebook and Instagram, you’ll want to entice and mobilize your existing base to join your community. 
Do this by being visible, using your voice, creating content that invokes an emotional response and offering a great user experience (see what I did there?). 

How do you engage your community? Drop us a line in the comments. We’d love to engage with you!
  • 16,097 views
Jordan Miller

Twenty years of Invision Community

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.
  • 42,855 views
Matt

Enhance your community with integrations

The Invision Community platform is capable of integrating with other powerful services, creating a unified system of connections with the click of a button. 
One of the greatest benefits of integrating with Invision Community is instant expanded functionality. 
This is often done through an API (application programming interface), which allows our platform to seamlessly communicate with third-party developed software like Google, Zapier and SendGrid. 
We also use webhooks to integrate. Webhooks allow other services and applications to stay in sync with your community data or to perform an action after a specific event occurs in your community. Read more about them here.
I had a chat with one of our developers, @Daniel F, who walks us through webhooks, explains why they’re useful and shows us an example (see the video above). In the example he uses, we would...
 

Here are a few integrations we want to put on your radar:
 
Zapier
What is it? Zapier is a service that allows you to connect over 3,000 web apps. The Invision and Zapier integration can communicate with some of the Internet’s most wide-reaching platforms, including Google Docs, Twitter, Facebook, Slack, Trello, Facebook Ads, ActiveCampaign, Zendesk, Asana, Salesforce, Hubspot, Discord, Stripe and more. Read our Zapier blog for more details (it’s worth your undivided attention!). 
An example: When a moderator posts a topic in a news forum, share it on Facebook, Twitter and other social platforms.


MapBox 
What is it? MapBox shares dynamic, performant, and customizable maps that can connect and visibly show where your members are around the world. 
An example: Create events that link to specific locations and specify where they’re taking place. 
 

 
Google Tag Manager
What is it? Google Tag Manager is a tag management system that allows you to add and update your own tags (snippets of code like a tracking pixel) onto your website for conversion tracking, site analytics, remarketing, and more. 
Tags that can be incorporated include link clicks for events, scroll tracking, contact form abandonment, commerce shopping cart abandonment and more. 
Expect to see more functionality with Google Tag Manager in our platform later this year such as quantifying total amount of reactions in a post. 
An example: Tracking when a member clicks the ‘start new topic’ button.

 
Google Analytics
What is it? Google Analytics is a web analytics platform that shares statistics and basic analytical tools for SEO and marketing initiatives. 
Understanding your website’s data, including who is visiting, how often, for how long, device usage and more can better help you optimize your community. 
An example: Tracking unique visitors over the course of a year, then comparing that data to the previous year. Whether there’s an upward or downward trend, analyzing the data can help you create a plan of how to proceed, as well as understand what is (and isn’t) working. 
 
SendGrid

What is it? Sendgrid is a cloud-based email delivery system. It’s a vehicle for your community to send emails to your members.
An example: Sending a monthly newsletter using the Bulk Mail function in the admin control panel.

 
Integrations are an efficient way to take your Invision Community platform to the next level. There’s even more in your ACP that we didn’t discuss in this blog.
If you have an integration in place that you’d like to share with us, or have an idea, drop us a line in the comments and let us know.
 
Related:
  • 29,315 views
Jordan Miller

The importance of branded communities

Branded communities mobilize your impassioned fans and customers. 
If you’re even a little familiar with community building, you’ve probably seen marketing jargon about why owning your own community (and not exclusively relying on social media) is absolutely imperative for growth. 
Relying on social media is a gamble. 
At any given time the social media giants can take away your platform and following you had spent years building.  Meaningful ongoing conversations aren’t really a thing. No customization; your social account won’t have different functionality than everyone else (there’s a few exceptions with Instagram, but it’s based on follower count). With a community, you can grant your members far more flexibility and power.  Companies that thrive know of social media’s limitations. They opt to also include a community component to their brand because it’s a serious advantage. They use social media as a tool to drive traffic to their community and get to know their clients/customers on a deeper level. 
Owning your own branded community... 
Strengthens brand identity. Duh, but not really. I’d say most companies fail to establish a real look and feel. This is done by evoking an emotion in the customer through an intentional balance of visuals (colors, logos, fonts) alongside experiences the company, along with the community, creates together.  Builds trust with the consumer. Getting digital face time with your customers, sharing content and offering value on a consistent basis are the building blocks of trust between company and consumer. Gain this, and become an authority in your industry.  Provides a deeper understanding of customers' needs. Save money on market research. Tap into your audience's needs free of charge.  Encourages an open dialogue. Customers want to feel heard! Create an environment that's a two-way street so their thoughts and feelings don't fall into the Internet abyss. Creates visibility. At the heart of any business are the customers. Show them your true colors.
  Your brand’s look & feel matters
Now that we’ve nailed down the ‘why,’ let’s touch on the nuts and bolts, err… colors and fonts. 
Don’t underestimate the power of a cohesive and imaginative visual associated with your brand. 
When you think of McDonald’s, does your brain fire off a pair of golden arches and a ketchup red color combo? When thinking about Coca Cola, maybe a cursive font bubbles up. Apple is internationally admired for their visuals and product presentation.
These aren’t accidents.
Companies spend millions of dollars on marketing to perfect the brand’s look and feel. 
Your community should aim to feel as immersive as possible through its branding. 
Your community, powered by Invision Community, was designed with that in mind. In the admin control panel, community leaders can design their own theme, including colors, fonts, headers, footers and logo. 
Take a look at how some of our clients transformed their communities into something extra special:
 

Squarespace
 

Fiverr
 

Corsair
 
Those communities enlist our enterprise services. However, if you don’t have the marketing budget just yet to create a totally custom look and feel, we have a new option at your disposal starting today.
We just launched a theme service available for all Invision Community clients on our standard plans. We’ll create you a theme based on certain criteria and keep it updated throughout future platform updates. 
If that’s something of interest, please visit this new page on our website and reach out to us to get started.
Design your new theme today.
Owning a branded community doesn’t need to be complicated. If your idea is solid, and your intentions are to unite and connect like-minded people, then you’re golden. 
Are you  interested in a branded community? Do you have a community that could use some extra attention? Are you ready to launch a new community but don’t know where to start? Drop us a line in the comments and we’ll respond to you.
 
  • 37,361 views
Jordan Miller

The numbers don’t lie: Invision Community in 2021

2021 was a big year for Invision Community. 🎉 
We launched no-code automation with our Zapier integration, added web push notifications, offline support, stock replies and new reporting metrics.
We also improved spam management, SEO crawl efficiency, Clubs, Activity Streams and introduced a native gamification system named Achievements.
Not to mention the team grew! 👋  @Matt Finger @Marshall Slemp (and me 🙋🏼‍♂️).
We have lots to look forward to in the new year, but before we reveal more let's take a trip down memory lane. 
2021 was one of our best-performing years ever! Here are some highlights:
 
Community Activity 2021
We saw an influx of members contributing to our community support forum. 3,832 members submitted new content, followed something, or reacted to something in the community.
 

 
 
Points earned:
Thanks to the introduction of the Achievements system, members had the opportunity to earn points for contributing to the support community. In total, the community racked up 361,363 points. 📈




 
Topics created:
Members fired off more than 4000 topics, including questions, feature suggestions and community management tips. 😳 



 
New posts:
Inside those topics included an array of replies. 31,488 posts to be exact. 😱 


 
 

Top 10 members with the most amount of Reactions given:
Members also engaged with the community using our Reputation system (think of it as our "likes" 👍 system). Here are the top 10 members who gave the most Reactions. 


@sobrenome @Jordan Miller @SeNioR- @Linux-Is-Best @OptimusBain @Matt @Adriano Faria @Davyc @Marc Stridgen @Unienc
 
Top 10 members with the most amount of Reactions received:
If a member's topic or reply is well received, it earns Reputation using our Reactions system. Here are the top 10 members who received the most love. ❤️ 



@Matt @Adriano Faria @Nathan Explosion @CoffeeCake @opentype @Marc Stridgen @Daniel F @Davyc @Jimi Wikman 
 
Members who earned the most badges:  
Participating in the community also earns members special badges. You get a badge and you get a badge! ✅ 
 

@CoffeeCake @TAMAN @opentype @PPlanet @SUBRTX @Sonya* @Afrodude
 
Top Marketplace contributors:
Shout-out to our crazy talented third-party developers who take time out of their busy schedules to innovate and create downloads for other Invision Community clients to use! Here are the top Marketplace contributes: 
 

@Nathan Explosion @Michael.J @Miss_B @IBTheme @Kirill Gromov @ReyDev @Adriano Faria @shahed 
 
 
 
Most active forum:
You have questions and we have answers. Our support system shifted to our help & support forum and it paid off big time! 
 

 
 
Thanks to everyone who contributed to making Invision Community a better place. Whether you're an active poster in our community support forums, or a customer who lives to learn and absorb, we greatly appreciate you. Cheers to the exciting ventures on the way in 2022! 🎉 
 
  • 19,041 views
Jordan Miller

Improve your client relationships by offering a public support community

Front-facing support creates visible opportunities for clients to find answers to both frequently asked and uncommon questions. 
Earlier this year, Invision Community lifted the veil off support, shifting from a private, 1-on-1, email-driven medium to open topics in our community support forum. 
We found ourselves answering the same questions because we hadn’t fully leaned into community support, which also gives our existing clients opportunities to weigh in with solutions. 
While we still do convert a chunk of community support questions to a private ticket, most issues are resolved for all to see. This is important to note because it's created an invaluable resource for others who may be searching for similar answers. 
We have:
Improved support staff time management Improved retention Improved support response times for clients Built a resource library and knowledge base Forged stronger connections
A few key stats in our support areas: 
71% solved (+80%) in 3 months 9 hours is our average time to find a solution (50% faster) in 3 months 14% of topics became a ticket
  Feel free to mirror what we do for your own community! This is done through four key steps: 
 
1) Identify, 2) Assess, 3) Execute, 4) Follow up
 


1) Identify:
The first step is to identify the client’s problem or concerns. Our team keeps an eye on the support forums and anticipate new topics are incoming. 
We are equipped with any stored access details, and cloud access details, to login to a client’s community and take a look if needed (with their consent). This can aid us in identifying the issue.

2) Assess:
After assessing the issue and gathering information, we put on our critical thinking caps. One of several things may happen:
A solution is provided More information may be requested A ticket can be created if needed for more sensitive issues, or items needing more detailed review Sometimes our support team needs to investigate an issue further. That requires us to take things off the community and open a specialized ticket for our tier two support team to take a closer look. 

3) Execute
Now that we’ve created a path towards finding a solution, we get to work. 
Each ticket can result in one of three outcomes: 
It's resolved It needs to be further investigated Or, it’s a bug
Bugs
Hey, they happen. If an item is determined to be a bug, that bug is also added as a follow up item and the topic is marked as a known issue.

When we follow up on a bug item, we go through a few processes. 
Our developers will work through these bugs to get them resolved, in order of priority/severity. Once done, they are reviewed and added to a new release.
Fun fact: Every week, we list out all of the platform updates and fixes in our Community Manager's Lounge!
As items are fixed, our support staff will pick up on this through the followup process. The ticket will be changed from “known issue” to “in future release” to show its status. The follow up item status is also changed to show it being in the next release.
Upon release of a new version, the above items are gone through to mark them as solved, then we inform the client that the issue is resolved.
We also have weekly development meetings to discuss items with developers, as well as weekly support staff meetings to discuss issues with any support processes for that week.

4) Followup
Following up with a client after we found a solution helps us stay connected to our community and improves retention.
We like to check back in a few days, a week, or even more depending on what the nature of the issue was. The aim is to provide a working solution to the client then ensure that, well… it worked! 
If an item is escalated, we have an internal follow up system that allows us to keep an eye on your ticket.
 
Shifting the way you handle support, from behind-the-scenes to center stage, has been one of the most profound and rewarding changes to Invision Community. Not only is our support community a wealth of knowledge and saves our clients time, but it also creates trust with our clients because we’re held accountable. 
How do you handle support in your community? Drop us a line in the comments; we’d love to hear from (and see) you!
  • 17,167 views
Jordan Miller

5 ways to show your community members you are thankful for them

Gratitude is an essential part of building community.
One of the most powerful emotions is gratitude. It helps foster meaningful connections, expands awareness and, well, it just feels good!
Invision Community features powerful tools to help you maintain relationships with your clients, customers or members. Approaching them with gratitude in mind will inspire your community to blossom into something even greater. 
 
Here are five ways to show your community members you are thankful for them:
 
1) Achievements


Our robust Achievements system is the most obvious method to tap into gratitude. As a community leader or moderator, you can literally show thanks by rewarding your members.
Manually award members a Badge and Points for exemplifying leadership, posting special content or for their positive contributions. 
Move members into an exclusive Rank for consistently being a positive force in the community.  Display a block of Badges on the community homepage to make members’ accomplishments visible.
 
2) Newsletter
Send a bulk email from the platform directly into your members’ inbox.
A newsletter is a wonderful way to intimately communicate with your die-hards. Blast the email to your entire community, or choose specific user groups. For example, relay this special gratitude email to members who’ve posted 100 times or more. 
 
3) Curate content

Highlight your members’ topics or blog posts by curating them for more to see. This not only thanks your community for positively contributing, but also encourages others to follow suit. 
Use the Our Picks widget or the Feature moderation action to prominently display content items. Though different tactics, both showcase what your members are posting. 
 
4) Reputation
Our Reputation system is one of the most efficient and effective ways to show gratitude in an instant. 

“Reacting” to members’ posts visibly shows thanks and communicates to others that the post is worth stopping and reading. Reacting also increases a member’s perceived value in the community. The higher a member’s Reputation score is, the more they are trusted by others. 
 
5) Topics
This might be the most powerful but challenging tip of all: create a topic in the Forums and tell your community you’re grateful for them. 
It’s one thing to award badges and points, curate content and send a newsletter, but it’s another for you, the community leader, to spend a moment and personally thank your members for supporting you. They are spending their time, one of the most valuable assets, with you. That’s worth celebrating! 
Speaking of… Invision Community would like to take this moment to thank you. Whether you are a serious hobbyist, a medium-sized company or an enterprise industry giant, we want to thank you for believing in us and using our platform to better your business.
If you’re someone who’s interested in joining, we’d love to hear from you!
🙏  Get in touch with us! 🙏
  • 10,979 views
Jordan Miller

What successful communities do

The holy trinity of successful communities intertwines cause, experiences and value together. Create these and your community will no doubt hold a special place in peoples’ hearts. 
Before we unpack this special trifecta, let’s define what success means through the lens of community building. 
While success is subjective, there are a few things we can all agree on: 
Communities that can consistently deliver value while also connecting people to one another will prosper. 


 
Cause
Cause is your ‘why.’ Why does your community exist and why should anyone care to join?
It sounds obvious, but many businesses have trouble understanding who their audience is or how their community can help them.
Can you answer this?
My audience is ___________________.
An important component of cause is justifying your community’s existence. If you can define why your community helps people, you’ll see success. That may look like:
Offering guidance Answering questions Sharing information Selling a product or service A community that stands to elevate a group of peoples’ lives will eventually break the threshold from ordinary to extraordinary. 
There’s a number of ways to utilize the Invision Community platform to assist with your cause.
 
Create a niche forum for your members to engage with one another using our Forum application. Sell a digital product or physical item using our Commerce application. Create an event with our Calendar application. Share news, information and blogs using our Blogs and Pages applications.
How to create a cause: creating and nurturing your community takes a lot of hard work and determination. Having a passion to serve is a must; without it you will burn out. 
If you have yet to define your community’s purpose, don’t fret – reading this blog post about how to create a successful community is a perfect starting point. However, if you’re a small or big business and ready to take that next step, start by answering the following:
My community will help people by ___________________.


 
Experiences
Members participating in a shared experience together is what takes your company from just a business to a community. 
Your community’s cause inspires experiences.
A lively community isn’t a set-it-and-forget-it medium. While you’re consistently chucking wood into the community campfire, you’ll need time on your side. That’s a nice way of saying be patient! The compounding effect of shared group experiences is something a company or brand can’t manufacture, however it’s essential for a meaningful history. Oftentimes, a business owner expects their community to flourish in a year or two. It’s possible, but uncommon, because there likely wasn’t enough time to generate an impact across a population. Be in this for the long haul. 
How to create experiences: tap into people’s emotions. Create content that takes the member on a journey of highs and lows – encourage them to follow suit when creating their own content.  
My community will make a long-lasting impact because ___________________.
 

 
Value
We’ve all heard the recycled marketing adage, ‘people come for the content, but they stay for the community.’ There’s a reason content is king; it’s a vehicle to drive new audiences to your community while also making your brand more valuable. However, content is only one of several value modalities. 
This is when value comes full circle with experiences. A brand does this by easily explaining its cause, creating experiences then adding value by justifying its existence through offering guidance, answering questions, sharing information or selling a product/service. 
How to create value: A community platform alone won’t create value. It requires thoughtful intention, inspired action and follow up.  
Offer a world class experience by consistently over-delivering: 
Offer premium, information-style content (like blog posts, YouTube videos, newsletters, social media outreach). Engage with your members in the community (reply to their posts, feature their content, reward them with public recognition using our Achievements system).  Touch base outside the community with email outreach, respond to their social media posts, even monthly calls.   Creating a community is single-handedly one of the best decisions you can make for your business. 
My community brings value to the world because ___________________.
 
We’ve helped serious hobbyists, small businesses and enterprise giants give their super fans/customers/clients the ability to create meaningful connections with one another. 
Ready to bring cause, experiences and value to your company? 
Get in touch with us!
  • 8,064 views
Jordan Miller

Your members don't want you to grow (and what to do about it)

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting.
As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. 
It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards.
However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin posting.
A small and tightly connected community is very different from a large sprawling community, and often our business goals as community managers can be at odds with our member's goals.
Let's take a look at the problem and then the solution.

 
A new community is small and personal. Your early adopters will make friends fast by sharing their experiences and stories. They start to learn about each other and actively look forward to new posts and content. It's easy to keep track of the conversations and people in those early days when memberships are still in their infancy.
Before themes and topics drive your community, the primary reason your members return is to strengthen burgeoning bonds.
As your thriving community grows, more names appear, generating more posts and content. It can become harder to keep track of those personal conversations and friends. For those early adopters, it becomes overwhelming, and the feel of the community changes.
The key to growth is to do it with consideration and understanding by allowing your members to retain smaller friendship circles within the larger community. Think of these small circles as a secure basecamp your members will use to explore more of the community together.
How you structure your community can heavily influence member behaviour, so let's ensure you are set up for success.
Forum structure
Deciding how many forums to have largely depends on the size of your community. Generally, fewer is better; however, adding more when activity increases is recommended. Using the example of a running community, when you have few members, a single topic can be used to keep track of workouts; however, as membership increases, a dedicated forum where members can post and maintain their own workout log topic makes it easier for others to find specific member's logs rather than trawling through a long busy topic.
If you're in doubt, asking your community is always a great way to draw out real honest feedback and guidance on how to improve.

Nerd Fitness forums allow each member to maintain their own training log in their busy forum
Clubs
Creating a sub-community is a big decision. On the one hand, you syphon off discussion to areas outside the main community, but this can be an advantage if you want members to retain their smaller friendship circles. On the other hand, you may find an appetite for more niched discussion within your topic. For example, while your site may be based around road running, you may have a small group specifically interested in mountain running. Using a club allows them to follow that passion without altering the core purpose of your community.

Even though our own community is here to serve our clients, we have a health club where members can discuss health and fitness away from the community's primary aim
Follow
Using the robust follow and notification tools is an efficient way to let members know when a favoured member posts something new or a loved topic gets a reply. Make sure your members know how to set up notifications and the different ways to receive them, such as via mobile, email, or the community's bell.
Your members need not miss a friends update again.

We have a very comprehensive follow system
Discover
Activity streams allow members to personalise their first point of discovery. In addition, the flexibility of the streams will enable members to choose which member's content to see and which forum's content to include in a single news feed style stream. 
Giving your members the ability to customise which content they see when they first visit the community allows them to check in with their favourite areas before exploring the rest of the community.

NerdFitness use streams to show content for each 'guild'
Growing a community from a handful of people to tens of thousands takes a lot of planning. Unfortunately, it's easy to focus on just numbers and forget about the people behind them. However, aligning your business goals with your members' goals is critical when growing beyond your early adopters.
Setting up your community for success using our built-in tools will help your members feel comfortable as you grow.

 
  • 6,983 views
Matt

Achievements just became even more powerful

Earlier this year, Invision Community launched a native gamification system called Achievements. We added significant improvements to Achievements in our new release, 4.6.8, out now!  🎉 
Achievements allows community leaders to reward members with points, badges and ranks for their outstanding contributions. We listened to your feedback and implemented some very exciting changes.
In this post, you'll get a crash course on the new updates included in your Admin Control Panel (ACP) upon updating your community to 4.6.8. Once you're familiar with these concepts, you can take action to elevate your community.
 
New! Married group promotions with Achievements. 
New! Added metrics to better understand how Achievements functions within your community. 
New! Implemented additional rules to further empower your members. 
New! Updated email notifications to let your members know when they've earned a badge.
New! Download member lists based on Achievements criteria.
 
Before we expand on the new features, here's a recap of Achievements to refresh your memory:
 
Related: Want to know more about Achievements? Read our original blog post.

Now that you’re up to speed, let’s take a look at the new metrics and rules.
 
Group promotions


 
Group promotions lay out various user journeys.
Based on actions a member takes in a community, for example  commenting 100 times, having a high reputation score or having joined a community a year ago, the platform will automatically place them in a group (based on the rules you previously set up). This is useful when creating a hierarchy in your community. The more your members are engaged, the more access / privileges they receive.
 Now, community leaders can automatically place members in specific groups based on what badges they've earned in the community.  
Couple examples:
A moderator manually awards a member the 'Helpful Superstar' badge. In this scenario, that badge can only be earned if a moderator chooses to give it. Once someone earns that badge, they're automatically placed in the 'Helpful Superstars' group. This group may have the ability to create clubs (whereas the other groups can't).  A member earns the 'Engaged' badge. 'Engaged' badges are earned when a member has replied 100 times since joining. Once they've posted 100 replies, the system automatically places them in a new group with other contributing members.   
Related: Learn more about Group Promotions
 
Metrics
Metrics reports are essential for understanding what's working in your community, and what needs improving. 


 
Badges Earned: Track what badges were earned during a defined period of time. This is especially useful to track both member engagement as well as identify how often your community moderators are awarding badges manually.
Badges earned by member group: How many members in each group earned a badge. Track this when quantifying what groups are most engaged with your community. Understanding which group(s) earn the most badges helps you better tend to groups that might be less engaged. It might be a good idea to show them some extra attention. 
Badges by member: Search a time-based list of all members with an earned badge total. Easily discover who your VIP members are and reward / thank them for being active contributors. 
 
Related: Maximize community growth with our new reporting metrics
 
Rules
Set up rules based on various criteria. These rules will automatically take a specific action once the criteria has been met.
 


Member downloads a file: Members may earn a badge for downloading a specific file. This could be useful if your company wanted to share new policies or an announcement; track which members took the time to download the information and publicly recognize them for staying on top of things. 
Member purchases a package or product: Members may also earn a badge for purchasing either a package or a specific product. For example, you could create a rule for members to earn a coveted product badge for opting to purchase a physical product (like a t-shirt). Only members who've purchased an item from your community would receive this type of recognition. 
 
Outreach
Jump into your members' inboxes with tailor-made good news. 


 
New Email notifications: New notification emails let your members know when they've received a coveted rank.  
 
Segment
Download a list of members based on a number of Achievements criteria, including points, ranks and badges.


 
In theory, you can upload this list of members elsewhere to target this specific audience (like sending an exclusive email drip campaign in Mail Chimp).
Several examples include downloading a list of members who've:
Earned 500 or more points Earned a specific badge Reached a specific rank  
Achievements is a robust feature to engage your VIP members and spark the fuse of inspiration for newcomers. There’s a lot of power at your fingertips.
Unsure where to start with implementing Achievements? Check out our original post and determine what behaviors you want to reward within your community. Sometimes just logging in is a good place to start. Reward them for that. 🙂
Ready to take Achievements to the next level? Check out the new Group Promotions and Achievements Metrics now available in 4.6.8.

Where are you in your journey with Achievements? Drop us a line in the comments. We’d love to hear from you!
  • 10,989 views
Jordan Miller

Community Buzz: November.2021.1

🟢 Scaling your community requires overcoming many barriers and learning new ways of working with your community. Rosie explores this in her blog: How we are at the small scale is who we are at the large scale.
"In community, we often say to do things that don't scale. To start small. To get the foundations right. To trust that how we are and what we do is what the community becomes, on a larger scale. Our behaviour, our intentions, our alignment, and our goals all influence what the community can become."
🧠 What we think: There is no right or wrong way to scale your community from its humble beginnings and it can be a lot of hard work but that doesn't mean we should change our core values and how we approach helping others.
 
 
 🟢 Should you respond to questions before your members? Is a question explored by Richard at Feverbee.
"If you (the community manager) respond to a question in a community, other members are less likely to respond. This makes it harder for top members to earn points and feel a sense of influence.
But if you don’t respond to a question in a community, it can linger and look bad. It also means the person asking a question is waiting for a response and becoming increasingly frustrated."
 🧠 What we think: There are certain areas where you need your team to lead. Right here on this forum we want to provide the best service for our customers so our support team are active and quick to reply to all questions. There are other community-led sections that definitely benefit from allowing time for other members to reply to share their knowledge. It's a good feeling helping others.
 
 
 🟢 CMX explores how to move your community online. Much of this is great advice for anyone considering moving platform (to Invision Community, right?). 
"Christiana recommends viewing community migration as a process that requires patiences, “this is not a race meant to be run fast. We are changing the mindset of the people in our ecosystem”. "
  🧠 What we think: Patience is definitely key when moving platforms. The sooner you start engaging with your own community and explaining the reasons for the move and the benefits it'll bring, the easier it will be.
 
 
 🟢 Michelle can't find the bathroom when at a party which inspires a blog on 5 secrets to community onboarding.
"Walking into a party without your host can feel confusing, alienating, and frustrating. And for your customers, joining a new community without onboarding is just as bad."
   🧠 What we think: Onboarding is critical to your community's success. New members can often feel lost and unsure where to start. It can be intimidating in real life to enter a room full of people that know each other, and this is true in the online space too.
 
 
🎧 Podcast: What makes a community a home? Patrick explores this by interviewing members of his own community, which opened 20 years ago and is still going strong.
    🧠 What we think: We love hearing about long established communities that are still thriving and hearing how those early online relationships shaped people's lives.
 
 
  • 13,657 views
Matt

Maximize community growth with our new reporting metrics

Gathering information, then understanding what to do with it, is essential for sustainability.
Reporting tools available in the Invision Community platform can help you better understand the inner workings of your community and decide whether your current setup is leading you towards or away from your bottom line.  We recognize that knowledge is power, so we expanded our extensive list of reporting metrics.
Invision Community’s latest release, 4.6.8, includes additional reporting tools in the Admin Control Panel (ACP) to empower community leaders. 
Now, community leaders can not only check registration count, topic creation, device usage and other engagement metrics, but may also view reports on follower statistics, top referrers, member preferences and more. In this post, we'll highlight a couple of our favorite metrics included in 4.6.8.
 
New! Metrics to better understand moderator actions:
# of warnings given: track how many warnings moderators issued during a defined time period. # of suspended users: track how many members moderators suspended during a defined time period. # of reports submitted over a defined period of time.
 
 
Moderator actions include any action a moderator takes in the community, for example hiding/closing/deleting a topic. 
Understanding how your moderators handle sticky situations builds trust and clarity. However, a moderator’s value shouldn’t depend on the amount of warnings / suspensions given. Ideally, a well functioning community with a clear set of guidelines creates a culture where toxic members (and their posts) are less common. Don’t punish a moderator for taking less restrictive action; reward them because they didn’t have to! 
Why you should care: because metrics are imperative for goal setting.
For example, “we want to reduce the number of warnings given by 50% at the end of the year.” In this scenario, the overarching goal is to foster a better user experience, resulting in less problematic posts (and thus less opportunity for moderators to issue warnings). 
If X then Y: If moderators issued 50% less warnings, then their time is freed up to spend on other important tasks.
 
Related: 5 quick tips to up your community moderation game
 
New! Metrics to understand whether your spam defense tactics are working:
 
Unlikely to be a spammer Possibly a spammer Likely to be a spammer  Known spammer
 


No one likes a spammer. Unlike the junk you receive in your physical or email inbox, Invision Community includes powerful tools to combat spam.
Our new spam defense metrics let you know if the systems you put in place are working, or if there's room for improvement. We integrated an intelligent spam defense system directly into the platform, as well as a few additional steps to avoid spam, including an invisible reCAPTCHA and question and answer challenge.
Why you should care: because spam hogs resources and clutters a community.
The higher the "unlikely to be a spammer" stats are in comparison to "possibly a spammer," "likely to be a spammer" and "known spammer," the better. With the new metrics, you'll know without a shadow of a doubt how frequently spammers are flagged and blocked.  
If X then Y: If there are 75% less spammers per month, then your community's health has increased.
 
Related: 3 major improvements we made to spam management
 
But wait... there's more!  Here are additional metrics included in 4.6.8:
 
Members with the most followers Members following the most people Number of content items deleted  RSVPs to calendar events Questions with the most up/down votes over time Member preferences Most-used theme Most-used language
Information is one of the most valuable resources for any community leader because it prompts inspired action. The additional reporting metrics included in 4.6.8 will be made available to you in the first half of November.
Thoughts on our new reporting tools? Drop us a line in the comments. 
  • 8,459 views
Jordan Miller

SEO: Improving crawling efficiency

No matter how good your content is, how accurate your keywords are or how precise your microdata is, inefficient crawling reduces the number of pages Google will read and store from your site.
Search engines need to look at and store as many pages that exist on the internet as possible. There are currently an estimated 4.5 billion web pages active today. That's a lot of work for Google.
It cannot look and store every page, so it needs to decide what to keep and how long it will spend on your site indexing pages.
Right now, Invision Community is not very good at helping Google understand what is important and how to get there quickly. This blog article runs through the changes we've made to improve crawling efficiency dramatically, starting with Invision Community 4.6.8, our November release.

The short version
This entry will get a little technical. The short version is that we remove a lot of pages from Google's view, including user profiles and filters that create faceted pages and remove a lot of redirect links to reduce the crawl depth and reduce the volume of thin content of little value. Instead, we want Google to focus wholly on topics, posts and other key user-generated content.
Let's now take a deep dive into what crawl budget is, the current problem, the solution and finally look at a before and after analysis. Note, I use the terms "Google" and "search engines" interchangeably. I know that there are many wonderful search engines available but most understand what Google is and does.
Crawl depth and budget
In terms of crawl efficiency, there are two metrics to think about: crawl depth and crawl budget. The crawl budget is the number of links Google (and other search engines) will spider per day. The time spent on your site and the number of links examined depend on multiple factors, including site age, site freshness and more. For example, Google may choose to look at fewer than 100 links per day from your site, whereas Twitter may see hundreds of thousands of links indexed per day.
Crawl depth is essentially how many links Google has to follow to index the page. The fewer links to get to a page, is better. Generally speaking, Google will reduce indexing links more than 5 to 6 clicks deep.
The current problem #1: Crawl depth
A community generates a lot of linked content. Many of these links, such as permalinks to specific posts and redirects to scroll to new posts in a topic, are very useful for logged in members but less so to spiders. These links are easy to spot; just look for "&do=getNewComment" or "&do=getLastComment" in the URL. Indeed, even guests would struggle to use these convenience links given the lack of unread tracking until logged in.  Although they offer no clear advantage to guests and search engines, they are prolific, and following the links results in a redirect which increases the crawl depth for content such as topics.
The current problem #2: Crawl budget and faceted content
A single user profile page can have around 150 redirect links to existing content. User profiles are linked from many pages. A single page of a topic will have around 25 links to user profiles. That's potentially 3,750 links Google has to crawl before deciding if any of it should be stored. Even sites with a healthy crawl budget will see a lot of their budget eaten up by links that add nothing new to the search index. These links are also very deep into the site, adding to the overall average crawl depth, which can signal search engines to reduce your crawl budget.
Filters are a valuable tool to sort lists of data in particular ways. For example, when viewing a list of topics, you can filter by the number of replies or when the topic was created. Unfortunately, these filters are a problem for search engines as they create faceted navigation, which creates duplicate pages.

The solution
There is a straightforward solution to solve all of the problems outlined above.  We can ask that Google avoids indexing certain pages. We can help by using a mix of hints and directives to ensure pages without valuable content are ignored and by reducing the number of links to get to the content. We have used "noindex" in the past, but this still eats up the crawl budget as Google has to crawl the page to learn we do not want it stored in the index.
Fortunately, Google has a hint directive called "nofollow", which you can apply in the <a href> code that wraps a link. This sends a strong hint that this link should not be read at all. However, Google may wish to follow it anyway, which means that we need to use a special file that contains firm instructions for Google on what to follow and index.
This file is called robots.txt. We can use this file to write rules to ensure search engines don't waste their valuable time looking at links that do not have valuable content; that create faceted navigational issues and links that lead to a redirect.
Invision Community will now create a dynamic robots.txt file with rules optimised for your community, or you can create custom rules if you prefer.

The new robots.txt generator in Invision Community
Analysis: Before and after
I took a benchmark crawl using a popular SEO site audit tool of my test community with 50 members and around 20,000 posts, most of which were populated from RSS feeds, so they have actual content, including links, etc. There are approximately 5,000 topics visible to guests.
Once I had implemented the "nofollow" changes, removed a lot of the redirect links for guests and added an optimised robots.txt file, I completed another crawl.
Let's compare the data from the before and after.
First up, the raw numbers show a stark difference.

Before our changes, the audit tool crawled 176,175 links, of which nearly 23% were redirect links. After, just 6,389 links were crawled, with only 0.4% being redirection links. This is a dramatic reduction in both crawl budget and crawl depth. Simply by guiding Google away from thin content like profiles, leaderboards, online lists and redirect links, we can ask it to focus on content such as topics and posts.

Note: You may notice a large drop in "Blocked by Robots.txt" in the 'after' crawl despite using a robots.txt for the first time. The calculation here also includes sharer images and other external links which are blocked by those sites robots.txt files. I added nofollow to the external links for the 'after' crawl so they were not fetched and then blocked externally.

As we can see in this before, the crawl depth has a low peak between 5 and 7 levels deep, with a strong peak at 10+.

After, the peak crawl depth is just 3. This will send a strong signal to Google that your site is optimised and worth crawling more often.
Let's look at a crawl visualisation before we made these changes. It's easy to see how most content was found via table filters, which led to a redirect (the red dots), dramatically increasing crawl depth and reducing crawl efficiency.

Compare that with the after, which shows a much more ordered crawl, with all content discoverable as expected without any red dots indicating redirects.

Conclusion
SEO is a multi-faceted discipline. In the past, we have focused on ensuring we send the correct headers, use the correct microdata such as JSON-LD and optimise meta tags. These are all vital parts of ensuring your site is optimised for crawling. However, as we can see in this blog that without focusing on the crawl budget and crawl efficiency, even the most accurately presented content is wasted if it is not discovered and added into the search index.
These simple changes will offer considerable advantages to how Google and other search engines spider your site.
The features and changes outlined in this blog will be available in our November release, which will be Invision Community 4.6.8.
  • 16,553 views
Matt