Invision Community Blog

3 Improvements to Spam Management in 4.6

3 Improvements to Spam Management in 4.6

Spam is as much a part of life on the internet as emoji overuse, serial GIF abuse and regretful tweeting.
But I'm not here to talk about how I conduct myself online; I wanted to talk about three spam improvements coming to Invision Community 4.6.
As you may be aware, Invision Community has its own Spam Defense functionality, which uses a mixture of crowdsourced data, publicly available data and our own special sauce to help reduce the number of spam accounts that get through the registration system. Invision Community also has several other tools to mitigate spam post-registration.
These tools have served us well, but as spammers evolve, so must our systems. Here's what's coming to our next release.
Spam Defense Scoring
I can't divulge too much on our Spam Defense system lest we give spammers targeting Invision Community information that can assist them. Still, we have made several changes to our Spam Defense system.  These include rebalancing the score thresholds, checking against known TOR networks and proxies and using other data in the public domain to inform our scoring decisions.
Spam Defense Blocking
The current implementation of our Spam Defense only allows options to either prevent registration entirely or put the registration in an approval queue. However, the days when Spam Bots stood out from normal registrations are long gone, and it's hard to know if an account in an approval queue is legitimate or not.
In 4.6, we've added a new Spam Defense option that you can choose to allow the registration but put the new members into the posting approval queue, meaning their posts will need moderator approval before being published.

This reduces the decision burden and makes it easier to take a chance on a low score from the Spam Defense system and review their posts before they are made public.
Word Filters
We have added a new option to the Word Filters to allow content containing specific words or phrases to be held for moderator approval where the author has less than a set threshold of posts.
For example, you may notice an increase in spam targeting "CBD Oil" and add it to the word filter list to hold the content for moderator approval. This works great and captures a good number of spam posts; however, your regular members get frustrated when they want to talk about CDB Oil in their posts.
This new option allows you to set a trust level for allowing these words to be used without capturing them for approval.

We hope these three changes to our spam controls will reduce the level of spam you get in your community!
I'd love to know what's the weirdest spam (that is safe for work!) you've seen in your community.

• 22,196 views

Matt

May 12, 20215 yr

Drum roll please… announcing Achievements!

Drum roll please… announcing Achievements!

One of the overarching goals for any community leader is to shine a bright light on your members. Their contributions should be publicly recognized. Now with Invision Community’s new Achievements system... you can!
Achievements is Invision Community’s native gamification system baked into our latest update, 4.6. 
We’ve dreamed up innovative actions for community leaders to publicly recognize members who show up and participate in meaningful ways.
Award Points and badges based on conditional Rules!
Here’s what you need to know...

 

Points
Our Achievements Points system keeps a running tally of Points. Members may earn Points in a multitude of ways. Essentially, it’s achieved by participating in the community. 
Create a topic? Points! Post a reply? Points! Follow another member? Nothing. Just kidding… Points!!!
This is done through creating Rules.

 

Rules
Rules are actionable processes set up in the admin panel. 
Here are what members can earn Points for:
When a...
Member joins a club Reaction is given New poll is created User follows a content item Review is posted Member logs in for the first time that day New club is created Content item/comment is promoted or featured Comment/reply is posted User follows a forum, blog, gallery, category etc User votes on a poll User is followed New content item is posted Post is marked as best answer There are also corresponding When/Then Rules for each item listed above. 
When this action happens, then this subsequent action happens.
Example: when a member posts 10 times, then this Badge is awarded.
 

 
 

Badges
Community leaders can also create specific Rules when deciding what actions earn Badges. 
For example, reward your members with a Badge for visiting your community for 20 days.
Once a member reaches 20 visits or more over 20 days, the Achievements system will automatically award them a ‘20 Visits’ Badge you’ve previously created.
 

 
 
Ranks
In 4.6, we’ve completely revamped our Ranks system to communicate with Achievements. 
Achievements’ Ranks system will replace our previous Ranks system*
Set up different Ranks based on how many Points a member earns. Ranks display a members’ perceived value to the community. The higher a members’ Rank, the greater their influence because the more they’ve participated. 
Ranks are currently for prestige at the moment. 
Here's our example for a pretend Coconut community:
 
 

 

There’s a lot of information to absorb here, but if there’s anything to take away from this blog post it’s this: empower your contributing members with Achievements and watch your community grow. It creates an immersive and elevated experience for your die-hards. And hey, who doesn’t love to earn? 
When 4.6 and Achievements is officially released for all, we’ll hold a live Q&A event for you to join and ask any questions you may have.
Props? Concerns? Comments? Questions? We’d love for you to sound off in the comments! Not only because we want to hear from you, but because it’ll earn you some sweet, sweet Points, too!

• 43,896 views

Jordan Miller

April 13, 20215 yr

Take Your Community to the Next Level With Content Curation

Take Your Community to the Next Level With Content Curation

Community sharing is community caring.
Take it from me: prominently curating your members’ content will profoundly accelerate growth. It’s also pretty darn fun. 
I’ve run my company, BreatheHeavy, since 2004. While many online businesses shuttered because of social media’s looming presence, mine thrived because of the community. Full disclosure? I had no idea creating a community back in 2004 would become the not-so-secret ingredient to staying alive. Ahh, if only I knew then what I know now.
Hindsight is 20/20 (that number gives me anxiety, am I right?), but I never fully understood or appreciated how immensely game-changing community building is. 
Related: The Importance of Moderation, err... Community Guidance (New Video!)
In the past, I focused my efforts on writing news articles (in Wordpress) while my Invision Community community ran rampant. I felt my presence needed to take center stage. That cast a shadow on my community and thus my members. I unintentionally muted their voices by exclusively promoting mine. 
That was a colossal mistake, but the greatest learning lesson. 
One year ago, I decided to pivot and shift all my energy towards fostering my community; the results were astounding! I saw more than a 100% increase in unique visits compared to the previous year. 


 
The most powerful change I made was shining a light on the content my members created.
My website went from being a news site to a community. 
I constructed a new homepage that featured topics created by myself AND my members. This not only manifested a dynamic, constantly varied homepage, but also incentivized members to post thought-provoking and engaging topics in the hopes their content gets featured. 
In my community, topics that are featured on the homepage are considerably more viewed and commented on than topics that aren’t. I suspect you’d find similar results.
Here’s how I set up my new homepage:
I utilized Invision Community’s custom blocks feature. It’s available with the Pages application.
I created a new block plugin, selected “topic feed” from the list, then set the permissions in the Feed Configuration tab to only show “featured” topics from members. I also used @opentype's SuperTopics plugin to give a more-polished look. Might sound a bit complex, but it’s rather intuitive. 
Community leaders can “feature” members’ content by selecting their topic and in the moderation panel, tap “Feature.” 
 


Our Picks
“Featuring” content isn’t the only powerful tool Invision Community has baked into its software to highlight your members’ content. We’ve also carefully crafted a promotion option to manually select content that’s included on the “Our Picks” page and corresponding block. This is another powerful method to curate community content. 
We created a guide on how to set up promotion/our picks.


 
With great power comes great responsibility
The ability to “feature” content is a privilege only moderators in your community should have access to – at least in the beginning. Avoid giving any member the ability to freely feature their own content onto the homepage - instead, focus on manually curating the content. Be selective and choose what topics you want to represent your community. 
By creating a standard, your homepage won’t feature any and all content. Instead, it’ll display items you believe will pack the greatest punch. 
Featuring your members' content visibly shows your desire to embrace your community. It’s one thing to comment on members’ topics, it’s another to feature and promote them for all to see. That’s the secret sauce of curation. 
Do you agree? Disagree? Have any suggestions? Curate content in your own community? How many questions can I ask in a row? Drop us a line in the comments below! 

• 16,119 views

Jordan Miller

March 26, 20215 yr

The Importance of Moderation, err... Community Guidance (New Video!)

The Importance of Moderation, err... Community Guidance (New Video!)

Moderation feels a bit like an outdated term created pre-social media, but it stuck. We’d like to re-frame your thinking in terms of guiding your community versus moderating it.
 

Guidance is an essential component to any thriving community because it creates structure and boundaries for the community.
Oftentimes, people think community guidance is about restriction, but in reality it allows your community to express itself in a healthy way. 
All communities run into issues unless there are clear guidelines laid out for all members. It only takes a couple of toxic trolls to bring down an entire community of thousands of members.
As a community leader, it's important to find the balance between allowing freedom of speech and restricting what people can and can't say. 
An Internet troll tends to want to see what they can get away with and push the boundaries to the brink. They’ll claim that they are not allowed to speak their mind, but I want to stress the importance this:
Freedom of speech has some limitations. 
For instance, you can't just shout ‘FIRE!’ in a crowded room because you believe you have the right to freedom of speech (though some would argue you can, which is why guidance is imperative). There are certain rules that everyone needs to follow in order for an online community to function.


 
The first thing you'll want to do when guiding your community is... to create community guidelines.
These guidelines must be visible and easy to access. There, you can lay out all the nitty-gritty rules you want, but essentially it should boil down to this:
Be kind. 
Treat people with respect when posting and remember that there’s a person behind the user name. It's important not to hide behind anonymity just because you can. 
Being a part of the community means that all members must abide by these guidelines.
Now what happens if someone "breaks the rules” or ignores these guidelines? As your community’s leader how do you proceed?
You do so by creating actionable rules that can adversely affect a member’s standing in your community if they break them. 
I know that sounds kind of threatening, but it's important to establish to your community that you're there for them and that your priority is to hear them out, but at the same time you must take action to keep the peace. 
Invision Community has automatic moderation tools and a warning system section baked into the software. Below is a snapshot of Invision Community's administration panel where community leaders may set up custom automatic moderation rules:
 


Tap here for more specific information on how to implement community guidance/moderation to your community. 
One important component to these rules is that you enforce them across-the-board to all members and do so consistently. 
If you leave the door open for one member and not another, it's going to create an unwanted hierarchy and instigate chaos.
One of the best ways to be consistent is by walking the walk. 
Show your community how you want them to post by posting and contributing that way yourself. What that does is it sets a visible precedent.
From there, you'll begin to notice other community members contributing in a way that is similar to you (lead by example).
This is a great opportunity to consider them to join a new moderators team. Whether they are paid moderators or are volunteering their time, you still want them to be mini leaders inside your community. It's important that you are a positive role model for them. 
Watch the video up top, then drop us a line in the comments! And hey, while I've got you... check out what our own community has to say about moderation (aka community guidance 😉).
 
Remember, guiding your community starts from the top (a.k.a. you!). Now get out there and moder-... guide!
Stay tuned for more Invision Community video content coming soon!

• 16,191 views

Jordan Miller

March 8, 20215 yr

Wanted: PHP developer to join our growing team

Wanted: PHP developer to join our growing team

Invision Community has an exciting opportunity for an experienced PHP developer to join our team.
Invision Power Services, Inc. is behind the leading community software platform, Invision Community. Our tailored solutions serve clients of all sizes, from smaller communities to the world’s biggest brands.
We have been on the forefront of independent and white label engagement communities since 2002.
The Role
As a back end PHP developer, you will be working closely within a tight nimble team. You are a clear thinking problem solver and are able to demonstrate skills in creativity and innovation with the ability to meet deadlines. You thrive when given a brief and create well structured efficient code.
Your role will be varied and involve bug fixing, peer reviews, helping refine a technical specification and contribute code towards new functionality for Invision Community.
The position is remote, but it will require significant overlap with the EST working day. We offer a friendly relaxed environment with an established team who have a passion for what they do. There is an opportunity to learn from others and progress into more senior roles.
Key Responsibilities
Write well designed testable efficient code by using sound development processes Cooperate with other team members to develop new features Gather and refine specifications are requirements based on technical needs Create and maintain software documentation The most important characteristic is a willingness to learn and to take on new challenges. The role is varied and you can be working on a launch with an enterprise customer or crafting code for our latest features depending on priorities.

Skills & Experience
Significant experience as a PHP developer in a commercial environment Experience with MySQL. Experience with github. Experience with various web services such as OAuth, SAML, REST, etc. Experience working within a team with a strong culture. Some experience with HTML, CSS and JS. Worked on large scale applications. Confident with modern OOP standards including traits, etc. The depth of experience can vary between developers. Please apply even if some of these areas are not your strongest points. We can offer training and mentoring for the right candidate and our team is very supportive.

Location
Remote but must be available for a significant portion of 9-5 EST working day.
Salary
Dependent on experience. Please submit your salary expectations on the application form.
How To Apply
Please complete the application form giving us as much information as possible.

• 11,399 views

Matt

March 3, 20215 yr

Help me, Invision Community. You're my only hope: from administrator to community leader

Help me, Invision Community. You're my only hope: from administrator to community leader

Harness the force as a community leader.

A long time ago in the Interwebs far, far away... I proudly signed off all my posts and emails with the title: Owner, Administrator. Anyone in a 10-mile digital radius from me was made well aware:
I AM AN OWNER AND ADMINISTRATOR. I AM IMPORTANT I PROMISE. I OWN AND ADMINISTRATE!!! 
Granted I held off on the all-caps, but still.
My assertion permeated throughout all areas of my online presence. 
Though well-intentioned, my identity as an administrator pushed me away from the community I fostered. 
I focused more on growing the group rather than being part of the group, thus creating an unspoken hierarchy that placed my members below me. 
Recognizing your members are living, breathing, sentient people is one of the most important aspects of community building, but I couldn’t see the forest from the trees. 
Part of me enjoyed the authority and power attached to my role as the website’s administrator. But with that power came isolating separation – the dark side if you will. 

A community I unknowingly built was unrelatable to me because I was unrelatable to them. Is it possible to remove “me” and “them” from the equation entirely and replace it with an “us?” 
Our community members aren’t naive to the fact that someone does technically own the community, and that part of your role as a community leader is administrating. It’s less about the title and more of the mindset. How can you connect with your community? By being relatable and approachable. Better yet? Leading by example.

Become a community leader
Shifting your interpersonal narrative from administrator to community leader can profoundly change your community’s culture for the better. 
As a community leader, you’ll inevitably perform administrative tasks, including the nitty gritty like group promotions, moderating and reputation (all critical functions for a high-functioning community). However, it’s possible to execute said functions while cloaked under anonymity that the administrator title can provide (that’s not necessarily good or bad, it just is). An important component to community leading is visibility.

For many years, I made sure my Invision Community software was up-to-date, licenses paid, the registration system worked, spam defense was light-saber slicing the plastic-surgery-gambling bots to Tatooine. I was a fantastic administrator, but my presence from my community, the very place I worked tirelessly to keep running, was sorely missed. 
The moment I went “all-in,” meaning I decided to become an integral part of my community outside of the administrator role (by commenting on members’ topics, responding back in private message group chats, reacting to content, listening to feedback and opening up about real-life success and failures) is the moment I evolved into a community leader. I wanted to be seen.
My deliberate change of self perception produced exponential growth in terms of traffic and new registrations. More importantly, I became a better community leader. 
I feel compelled to not only share pop music news with my community, but also what’s going on in my life. It wasn’t a comfortable transition, but a necessary one. Upon stripping away my title from administrator to community leader, I became a role model. I became someone my members came to for more than just technical forum advice. They wanted to see how I was doing. They wanted to share their wins and losses with me after seeing me succeed and fail in public. They saw me as a person; a leader. 
At the end of the day, community leading means forging connections, sharing your highs and lows and showing up for your members. That starts from within, which may feel incredibly awkward at first, but get comfortable with discomfort and watch you and your community blossom.

 
Thoughts on transforming from administrator to Jedi community leader? Sound off in the comments! And may the +1 be with you.

• 10,821 views

Jordan Miller

February 25, 20215 yr

Web push notifications, native sharing & offline support

Web push notifications, native sharing & offline support

As we approach the release of Invision Community 4.6, I wanted to take you through some improvements for using Invision Community on a mobile device.
Web push notifications
For some time, we've used the local browser notification API to show users notifications. There's a big drawback though: users had to have the site open in a tab for these to work. This is particularly problematic for mobile devices.
In 4.6, we've added support for the WebPush API, which allows sites to push notifications to users' browsers & devices even if the site isn't open - or even if the device is asleep.
We already have support baked in for push notifications via our beta mobile app, so we've piggy-backed on that system and expanded it to support browser-based push notifications.

Choosing push notifications
For users, it's a simple process. A little while after joining a community they will prompted to accept notifications from the site when they open the notification list dropdown (or they can opt-in any time from the notification settings screen). After accepting, they will be able to choose a "Notification List + Push" option for any of the available notification types.

Push notifications enabled
Existing users, who may have already granted permission to the site in the past, will be re-prompted to accept push notifications upon logging in after the 4.6 upgrade.
Push notifications typically show on the homescreen of a phone or in the notification tray of a desktop computer, so receiving dozens of notifications could be overwhelming. For that reason, Invision Community will automatically merge related notifications - for example, multiple mentions from the same topic, or multiple new topics from the same forum.

Grouped push notifications
And, of course, users can stop push notifications across all of their devices with a single click if they want to opt out.
We're excited about the engagement potential of push notifications, since they allow you to immediately reach users who aren't currently on your site - a job previously left to email alone.
On the subject of notifications, one more thing: we've heard your feedback about notifications for new replies/mentions being merged with notifications for likes/quotes, and will be separating these two types into their own permissions in 4.6. We're acutely aware that making notifications annoying results in users turning them off, so we're always looking to ensure there is a reasonable balance.
Splash Screen Images
When you add a website to your phone's desktop, it appears like a native app. Tapping to launch the site can show a blank screen for a few seconds while the website is loaded. Fortunately, you can now set a 'splash' image in the Admin CP which is shown when launching the app.
 

Sharing using native share options
Another enhancement coming in 4.6 is the addition of the device share sheet when sharing content from within Invision Community. Users will now see a "More Sharing Options" button (providing their device/browser supports the underlying API) which, when tapped, will open the device share sheet. The options available depend on the device, but typically include actions like sharing links in WhatsApp, posting to Facebook or creating a note.

Offline support
With a larger share of users now using mobile devices for most of their browsing comes the problem of patchy phone signal and internet connections dropping out. For a dynamic web-based platform like Invision Community, it's difficult to offer much in the way of full offline support, but starting in 4.6 we will present a branded offline page to users when they have no internet connection and try to access the community.

 
We hope that you are looking forward to these PWA improvements coming in Invision Community 4.6!

• 16,934 views

Rikki

February 24, 20215 yr

Updates to our community

Updates to our community

You’ve probably already noticed that something looks a little different in our community today.
As part of our ongoing community improvements, we’ve performed some housekeeping to streamline the forum structure, make more distinction between areas and open up a few areas to guests and friends.
The big visual change is that we now have four separate areas: support, community, marketplace and developers. It should hopefully be clear what each section does, but let's go through a few examples.
Support
This area is where you can leave feedback on existing features, help shape Invision Community’s future by suggesting new functionality and also where you can get quick support from fellow Invision Community owners and our team.
Starting today, you can post in the Help & Support forum to get help from our team. If you’re unsure what a feature does, or think you’ve spotted an issue that needs our help, then you’re welcome to start a topic. Of course, if you want private support, then you are welcome to create a ticket in the client area as normal.
Community
Even the most seasoned community manager needs a little help from time to time. This section is the place to ask about strategy, to blow off steam in the lounge or to ask for fellow owners to help with support requirements outside of official support, such as configuring servers, databases and so on.
Marketplace
Our Marketplace brings hundreds of new features, themes, language translations and plug-ins to your Invision Community. If you need support or have a request for something you’ve purchased from the Marketplace, drop into the forums here.
Developers
Invision Community is blessed with a strong developer community extending the rich functionality of Invision Community. If you’re looking to develop an idea for Invision Community, these forums will let you connect with our development team to answer questions as well as get help from other marketplace authors.
Other Changes
There are a few other changes of note that I’d like to go through. Firstly, ‘Visitors’ (that is a registered member without an active license) are now ‘Friends’. Who doesn’t need new friends? Guests and Friends can now view the official support forums, but cannot post a new support request or reply to existing ones.

We’ve merged ‘General Chat’ in with the Client Lounge to form ‘The Community Managers’ Lounge’. This is still a perk for active customers and the topics are not viewable unless you have an active license.
Finally, we’ve gone through and spruced up some of the forum rules, descriptions and custom error messages.
I hope these changes make it easier to find what you need and get a little help when you need it.
 

• 11,236 views

Matt

February 18, 20215 yr

No-code automation with Zapier

No-code automation with Zapier

Invision Community customers can create automated workflows between Invision Community and over 3,000 other apps including Google Documents, MailChimp, Facebook and Twitter with just a few clicks.
If you haven’t integrated your Invision Community with Zapier yet, you’re leaving organic growth on the table!

It’s been a wild year, so we’d like to refresh your memory regarding the very powerful Invision and Zapier marriage (hey, remember when weddings were a thing?). 
Zapier is a service that allows you to connect over 3,000 web apps. 
Last year, Invision Community released the 4.5 update, and with it a beta service of Zapier integration.
Zapier is the first smart community enhancement available for Cloud and Enterprise Community customers exclusively.
It’s worth it’s weight in gold. Or, crypto? However we quantify value these days, Invision Community and Zapier together creates real value and has the potential to elevate your community (and bottom line). 
If you haven’t yet set up Zapier, you can follow our guide to creating your first ‘Zap’ with Invision Community.
As @Matt previously mentioned in our announcement post, the Invision and Zapier integration can communicate with some of the Internet’s most wide-reaching platforms, including Google Docs, Twitter, Facebook, Slack, Trello, Facebook Ads, ActiveCampaign, Zendesk, Asana, Salesforce, Hubspot, Discord, Stripe and more.
There are three key items we want to highlight:
Triggers Actions Self-integration Triggers: Invision → Zapier

A “trigger” takes place when there’s a specified signal in your community. For instance, a member registering or a topic being posted. 
A trigger can be sent to Zapier to then run actions in other apps.
Here are a few examples:
When a member registers, add their email to a Mailchimp list. When a moderator posts a topic in a news forum, share it on Facebook, Twitter and other social platforms. When a member posts something that requires moderator approval, send a message to a Slack channel for your moderators. Actions: Zapier → Invision

An “action” is similar to a “trigger” in that there’s movement, but it happens by setting up an action in Zapier first which then tells your community to perform X action. 
Whereas a “trigger” happens by setting up an action in your Invision community first, which then tells Zapier to perform X action.
Here are some examples to wrap your mind around:
When you add an event in a Google Calendar, create a Calendar Event on your community. When you receive an email to a feedback email address, create a topic on your community in a forum for moderators. When you create a task in Trello, add a record to a Pages Database on your community. When a new member registers, add them to your mailing list via MailChimp, ActiveCampaign, etc. Self-integrated: Invision → Invision

We also included a self-integrated option that allows community owners to connect an Invision Community trigger to an Invision Community action. For example: when a member registers, create a topic in a welcome forum.
In a nutshell:
Triggers = Invision talks to → Zapier, then Zapier takes action.
Actions = Zapier talks to → Invision, then Invision takes action.
Self-integrated = Your Invision community talks to → your Invision community, then your Invision community takes action.
If you have any questions, please feel free to comment below! I’m here to help you transform your Invision community into an engaging and efficient world with automated systems powered by Zapier. 
Already on Zapier? What’s been your experience? Sound off and let us know what features you’ve utilized thus far and which triggers or actions you’d like to see for the future.

• 12,112 views

Jordan Miller

February 17, 20215 yr

Battling toxicity in communities with kindness and vulnerability

Battling toxicity in communities with kindness and vulnerability

Promote kindness and foster interpersonal relationships through the power of vulnerability to outshine toxicity in your online community. 
Before my time as a Community Advocate with Invision Community, I focused all my attention on my own online community, BreatheHeavy. Pop music and Britney Spears news are the bread and butter of BreatheHeavy. As you can imagine, fans of pop stars are energized, vocal and unapologetic. There’s real potential for conversations to slip into negativity.
16 years ago when I launched BreatheHeavy, I hadn’t realized I took the first steps towards becoming a community leader. It never occurred to me such a role existed. My mission evolved from forum administrator to community leader, and during that process, I discovered a love of community building. Along the way, I’ve learnt invaluable lessons about toxic community culture (shade a pop star then let me know how that goes for you). 
What is online community building?
It’s the act of cultivating culture and creating connections on the Internet. It’s an essential aspect most businesses don’t focus on enough because it’s hard to quantify its value A.K.A. the bottom line.
I spent the majority of my career writing news articles. My resources went into content creation on my company’s blog section while my community members, completely segregated from my news posts, ran rampant. I recall thinking, “negative comments are better than no comments!” 
That thought eventually led to the demise of my community. The trolls had infiltrated and won. 


Credit: Unsplash
 
A mob of toxic commentators had free reign, thus scaring away quality members. Freedom of speech is imperative, but it also has limitations (screaming “fire!” in a crowded theater is not applicable to free speech).
To better understand how we can combat negativity in our communities, let’s first define what makes a community toxic?
When a member or group of members devalue the community. 
Their negativity permeates throughout the community in such a profound way that it repels others from contributing, engaging and worst of all: not returning. 
As much as I hate to admit it, toxic members are powerful. They can influence your community, albeit in the opposite direction of what community owners want. Their role deteriorates the community they call home. The compounding effect of flippant responses, snide remarks, indifference, arguments and attacks ultimately creates chaos. 
The sad thing is... they’re usually unaware their behavior is adversely affecting the community. If they’re oblivious, there’s no opportunity to turn things around. 
In an effort to better understand their motivation (and avoid smashing the ban hammer), I personally reach out to these members in a private message. Call me a sap, but I’m a firm believer that people can change if you communicate with them. 
This is a great opportunity to send them a private message.
 



People just want to be heard.
When someone exhibits toxic behavior... ask yourself why, and more importantly... can you help them? 
Typically, a troll’s demeanor stems from what’s transpired in their real life, and it manifests onto your community (lucky you!). Know there’s a motive behind the negativity; a harsh reality they may not want to face.
You’re not necessarily required to reach out, and a suspension is a lot easier, but taking this upon yourself as a community leader to uncover what’s really going on is an unrequited and selfless act that’ll set your community apart.
In other words: it’s a very kind thing to do. 


Credit: Unsplash
Kindness in communities
The most profound way to fight toxicity in an online community is by not fighting at all. It’s by offering kindness to those who need it the most. That’s done through outreach and personal displays of vulnerability. 
 


 

Members on the other end want to know they’re talking with another person. A person who also encounters struggles in life, but found ways to not only overcome those hurdles, but lean into them as they forge mental fortitude - an important component for successful community leaders. 
Your past challenges can inspire change in peoples’ futures.
A powerful way to do this is through being vulnerable.
Dr. Brené Brown, who’s extensively researched what it means to be vulnerable, said it best: “The difficult thing is that vulnerability is the first thing I look for in you and the last thing I’m willing to show you. In you, it’s courage and daring. In me, it’s weakness.”
It’s easy to expect others (in our case toxic members) to share with you some real life hurdles they’ve encountered. It’s much more difficult for us (the community leader) to shine a light back on ourselves and share that vulnerability back. However, it’s the secret ingredient to creating a perfectly baked community cake.
The act of opening up to an anonymous person in need not only can inspire them to change, but it opens a door towards further self-discovery. 
Being vulnerable with your members empowers them and you.
So the next time you notice a toxic member’s pattern regarding how they post, take a pause. Remember there’s more behind the curtain, that hurt people hurt people, then take the opportunity to be kind, practice being vulnerable and watch your community garden blossom. 
How do YOU battle toxicity in your Invision communities? Sound off in the comments below.
Hero Image Credit: Unsplash 

• 7,078 views

Jordan Miller

February 12, 20215 yr

Welcome to the team, Jordan!

Welcome to the team, Jordan!

I'm thrilled to introduce the newest member of team Invision Community.
You may recognise Jordan from his photo as he's been an active member of our community as BreatheHeavy. Jordan has been running his site BreatheHeavy.com using Invision Community for nearly a decade.
Jordan's official title is "Community Advocate" which means that he will be working very closely with our community to guide and curate feedback, assist with support questions, to help educate and inform and to bring you news of the latest developments being cooked up by our development team.
Jordan says:
Your feedback, ideas and questions matter.
I've spent the last decade discovering what it means to be a community leader in my own Invision Powered community, BreatheHeavy. Community building is an ongoing journey that's taught me invaluable lessons, namely the importance of absorbing feedback from the community then taking decisive action. I'm excited and honored to share that insight with the Invision Community. My new role is designed to shed light on what Invision Community members (that's you!) want and share it with the team.
I'm looking forward to getting to know you! 
We're very excited to start a new chapter within Invision Community to improve communication, engage more Invision Community owners and make the most of the excellent feedback we receive.
You'll be seeing more of Jordan on the forums in the coming days.

• 13,210 views

Matt

January 28, 20215 yr

Health Dashboard

Health Dashboard

The support tool has served us well for many years. You can identify, at a glance, potential issues with your community both presently and down the road, right from the comfort of your AdminCP, and you can often resolve those issues with just a few clicks.
But what if we could do better? What if we could make this useful administrative area of the software even more useful?
The next version of Invision Community introduces a new "Health Dashboard" which replaces the previous support tool and helps you get a better overview of potential issues within your community while retaining all of the functionality you've come to know and rely on to resolve issues with your community.

When you launch the new health dashboard, the first thing you will notice is that the previous "Wizard" process is now gone, in favor of a single page giving you access to everything you might want or need.
Central to the page are blocks that identify specific areas of your community, server, and configuration which could be problematic now or in the future. Invision Community will check for available updates, modified source files, server software configuration issues, whether your server is running required and/or recommended versions of important software and more.
Additional checks and recommendations have been added to this page, to help identify other adjustments that could benefit or prevent harm to your community.  Issues are color coded and classified as informational, recommended, or critical and a summary is provided at the top of the page with an easy "check again" button which will do so without taking you away from the screen.
If we become aware of an issue, we can quickly notify communities through a bulletin which will be displayed in the "Known Issues" block on this page. These bulletins can also trigger AdminCP notifications, however they will continue to show on the Health Dashboard so long as they are relevant, even when the AdminCP notification is dismissed.
A graph showing system, error and email error log activity has been added to the page to help you identify spikes in logged issues. Commonly, if an issue begins to surface on your community there will be an increase in these types of error logs, so the graph here is intended to allow you to identify an increase in these logs, allowing you to investigate and react quicker.
The right-hand sidebar surfaces common tools you may need to access.

The first block allows you to see our most recently featured guides, as well as search our documentation. While this functionality was available in the existing support tool, we found that it was rarely used because people more often visited the tool to allow the software to check for common issues, and the ability to search the documentation required a separate work flow through the support wizard. With the block always available (and searches performed "live" via AJAX), we expect users will find the ability to search our documentation from the AdminCP much more useful now.
Next up, the Tools and Diagnostics block gives you access to common tools you may need to use. You can quickly clear your system caches, as well as access phpinfo, the SQL toolbox (for self-hosted clients only), and disable all third party customizations. The process and behavior for disabling customizations is very similar to the existing process within the support tool, with the list of customizations disabled opening in a modal window and the ability to re-enable all customizations, or selectively re-enable individual customizations, still available.

Disabling customizations is still simple
Finally, the ability to submit a support ticket is still available right from this screen. Upon clicking the button to submit a support ticket, you will be presented with a form inside a modal dialog that behaves very similarly to the existing form with one minor but useful addition: if there are any patches not yet installed on the community, you will be alerted to this right on the form before submitting your ticket. Think of this as one last reminder that your issue may already be solved by installing any available patches before reaching out to us for official technical support.

Submitting a support ticket is still just a few clicks away
We believe the improved workflow and user experience will help administrators and support technicians alike more quickly identify any issues that need addressing on the community.

• 11,498 views

bfarber

December 22, 20205 yr

We're hiring and have three new positions to fill!

We're hiring and have three new positions to fill!

Invision Community is growing! We're currently recruiting three new roles, one full-time and two part-time.
Applications are now closed, thank you to all those that applied. We'll be going through them over the next few weeks.
It's been a very busy year for all of us at Invision Community and our continued success means that we're looking to expand our team even further with three new roles to fill.
Invision Power Services, Inc. is behind the leading community software platform, Invision Community. Our tailored solutions serve clients of all sizes, from smaller communities to the world’s biggest brands.
We are looking to kick start 2021 with a tight-knit customer-obsessed support team to build a positive support culture for our clients.
All roles are fully remote-working.
Customer Service Superstar
We are in need of a full-time Customer Service Superstar, a new position within the company. You are solution-driven, customer-obsessed and passionate for cultivating a positive support culture for our clients. 
 
The person in this role:
Answers client questions in a public-facing forum. Triages client requests to developers according to our processes. Deescalates problem or potential problem communications.  Advocate for customers to our development team. Is comfortable with technology and willing to learn our platform.  Why should you apply? 
You are a Customer Service Star - solution driven when helping clients. You are confident in conversing via forum style, public-facing support. You can clearly communicate both in writing and verbally. We primarily provide customer service in English. You see opportunity to streamline improvements to help our team better serve our clients.  Excited about interacting with our clients within our community to build a vibrant support culture. You work well with a team remotely.  You are personally organized, suited to excel in a remote work environment. Part-Time Community Support Assistant
We are looking to add two part-time community support assistants to our growing team. You are self-motivated and focused on helping customers with support enquiries.
 
Your role will be in assisting customers via a public-facing support forum.
Ideally, you will have customer support experience, be familiar with our community platform and comfortable with technologies such as FTP, Amazon S3, PHP and MySQL.
Work Location:
Our company is headquartered in Lynchburg, Virginia with staff located around the world. These positions are remote working.
Interested?
Share your resume and characteristics that make you the best fit for this role. Please include your available work hours (timezone). As we are open to both entry-level and experienced applicants, you may choose to include a desired starting salary based on your own evaluation of your relevant skillset and experience.
Apply now!
Applications are now closed, thank you to all those that applied. We'll be going through them over the next few weeks.

• 22,368 views

Matt

December 18, 20205 yr

Highlight Topics With Replies From Groups

Highlight Topics With Replies From Groups

Wouldn't it be great to know if a staff member had replied to a topic before you clicked to open it?
When you're scanning a list of topics, knowing which have had a reply by a member of the community team can help decide which to read. Currently, you need to open the topic and scan the posts to see if there's a reply from the team.
Happily, in our next release, we've made it clear which have had a reply by a member of a specific group.
You can specify which groups to show as having replied via the Groups form in the Admin CP.

The per-group setting in the Admin CP
You can select to detect the group based on the member's primary group, secondary group or both.
When viewing a list of topics, you will see a badge showing that a member of that group has replied.

This simple feature will make it easier to highlight when important replies have been made to topics, which is a great addition for forums using the new 'solved' feature.

Let me know below if you'll use this new feature and what you'd like to see in the future.

• 13,334 views

Matt

December 9, 20205 yr

Solved Content Improvements

Solved Content Improvements

For a long time, Invision Community has supported a Question and Answer mode within the Forums application which allows a reply to be flagged as the "best answer" to the question posed. With the release of 4.5, we also introduced a way to allow topics to be marked as "solved" which introduces similar functionality without transforming the look and feel or other behavior of the forum itself.
Based on the popularity of this new addition in 4.5, we have made some further improvements to solved topics and answered questions in our next release.
Notification to topic/question starter
While notifications were available to the poster who answered a question or solved a topic with the release of 4.5, this release also adds notifications for the topic or question starter so that they can be made aware that an answer is available to their question.

Topic and question starters now get notifications for solutions
AdminCP Statistics
Solved topics and answered questions provide for measurable statistics that can help you determine the health and direction of your community, particularly for support communities. To that end, we have introduced two new content statistic blocks that can help you measure how well areas of the community that support answers and solutions are faring.

New AdminCP statistics
You can now quickly see the percentage of topics/questions that have been solved (relative to the total number posted in areas that support solutions), as well as the average time it has taken for a solution to be marked on a topic or question (relative to the time the topic or question was initially posted). These statistic blocks support time period filter, time period comparisons, and node filtering to narrow down the statistical data for your specific needs.
User profile enhancements
User profiles now show the number of solutions the user has posted, and also allows you to view all of those solutions, in a manner very similar to reputation.

Prolific problem solvers will now be called out boldly

Answers can be quickly found on user profiles
These improvements should help reward the most helpful users on your community by giving them more prestige and helping other users find their answers quicker.
Collectively, we hope that these changes make the question and answer and topic solution features in the Forums application more useful for your community members, and the administrators behind the community.

• 9,092 views

bfarber

December 8, 20205 yr

Anonymous Posting

Anonymous Posting

For a very long time Invision Community has allowed community owners to choose how open or private their communities should be. Communities could optionally allow guests to post without registering, they could allow the use of pseudonyms or they could require the use of real names.
This covers a diverse range of communities but feedback from our clients made us realize that some use cases have not been accounted for.
For some types of community, where discussion topics are particularly sensitive, community owners want to make sure that members register with their real details but are given the option to post anonymously where appropriate. For example, organisations dealing with abuse or sensitive topics might want the member to feel safe and disinhibited to post info without fear of being identified by the rest of the community.
With our next release, we are pleased to introduce Anonymous Posting to make this a reality.
When enabled, members will see the option to post anonymously when creating or replying to content.

Starting a new anonymous topic
Author details for anonymously posted content is hidden throughout the community and instead a default profile picture and name is shown.
Total anonymity is not always desirable however and in some cases it may be necessary for trusted staff members to know who posted the content. Where allowed, these staff members will be shown an option to reveal the content author.

Author details are hidden but can be revealed by trusted staff members
Anonymous posting can be enabled on a per group basis and also limited to specific forums, albums and categories etc. The ability for staff members to reveal who really posted the content is a moderator permission.
We hope this new feature is a useful addition and where appropriate makes your members feel safe or comfortable to share info they might not have otherwise.
How open or private is your community and what do you find are the benefits or disadvantages of anonymity?

• 21,733 views

Andy Millne

November 12, 20205 yr

Launching a new community needs purpose, value and emotion

Launching a new community needs purpose, value and emotion

One of the most commonly asked questions we get is how to ensure your new community launch is successful.
You may think that if you have the right features with the correct configuration, success is guaranteed, but it requires more than that.
Way back in the early 2000s when the internet was in its infancy, there was an explosion of new communities. If you had some webspace, a little technical knowledge and a forum script you were almost guaranteed to attract people into your community.
These days it takes a little more work to get your new community off the ground. There’s a lot of books and resources out there to help, but focusing on your purpose, value, and emotion will give you a bright star to sail by.
Purpose
The purpose of your community should be very clear from the first visit. You want your new visitors to instantly understand the reason your community exists and the benefit they will get from it.
This can be implicit with a short written mission statement at the top, or it can be through robust visual design and structure.
When launching a new community, aim to be as specific as possible with your purpose. You can always broaden when it grows. This may go against your instinct to cast a wide net to catch as many people as possible, but resist that temptation!
For example, a community focused on fitness has a vague purpose. Fitness is a broad topic, and there are many niches inside of it. This could be anything from losing weight, to running faster to increasing the weight on a barbell. Narrowing the focus to running helps a little, but there’s a lot of space in that field. You have marathon runners, ultra runners, Sunday park joggers and everything in between.
A better starting point for a community may be “Run your first 5k”. This instantly makes it very clear to your audience that you intend to help new runners develop their ability enough to finish a short race. The sense of purpose is clear, and it is easy to know what to ask of this new community and the benefit you may get.
Asperger Experts has a strong design and mission statement above the fold, which makes its purpose clear from the first visit.

Asperger Experts
Make your purpose very clear and don’t be afraid to niche down to a specific area, to begin with.
Value
The earliest communities allowed people from all around the world to gather and talk. Anyone who had the technical skill to host a community could be virtually guaranteed members and just being able to meet was all the value needed.
We now live in more sophisticated times and crave more than facilitation. Your community needs to add value beyond companionship and knowledge.
One of the simplest ways to give value to your members is through sharing your expertise. A steady flow of written articles or videos gives your members a reason to come back.
IG, a fintech company use their expert articles to draw their audience back to their community to contribute. IG is a known leader in their field, so their blog is a real draw for those investing in the markets.

IG.com
Never post for the sake of it, always inform, educate or entertain your community.
Emotion
At the heart of every conversation is emotion. We pride ourselves on being logical and thoughtful creatures, yet our emotional brain responds first and makes a judgement often subconsciously.
Setting the pitch and tone of your community is critical from its earliest days. As the community manager, you get to define the tone by modelling the behaviour you want to see in your own content. Some communities do well with dark humour and snark; while others require positivity and fun.
“Humans are herd animals. We want to fit in, to bond with others, and to earn respect and approval of our peers. Such inclinations are essential to our survival. For most of our evolutionary history, our ancestors lived in tribes. Becoming separated from the tribe—or worse, being cast out—was a death sentence.” - James Clear
Hang out where your audience hangs out and develop your tone so that it resonates with your community.
Starting a community is a rewarding experience, but you need to do more than just open your doors to ensure a successful launch.
Checking to make sure your site has a strong purpose, that you offer value to your members and the emotional pitch is right will set you on the right course. 

• 44,426 views

Matt

September 1, 20205 yr

Community is your competitive advantage

Community is your competitive advantage

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

• 21,428 views

Matt

August 14, 20205 yr

Trial Invision Community 4.5 Now

Trial Invision Community 4.5 Now

If you're preparing to upgrade to Invision Community 4.5, there's now an easy way to test it out.
We have updated our Invision Community demo system to use Invision Community 4.5! This is a quick and easy way to take 4.5 for a test drive and test all the new functionality before making your upgrade plans.

Taking out a demo is very simple, just head over to our demo sign up page, follow the instructions and within a few minutes you'll receive your own private demo log in.
We'd love to know what you think! Please let us know in the feedback forum.

• 15,433 views

Matt

August 6, 20205 yr

3 lessons content creators can learn from conspiracy theories

3 lessons content creators can learn from conspiracy theories

Conspiracy theories have roots in the 19th century and have been popular for decades. Until recently, conspiracy theorists have lived in the margins. They are often convinced the earth is flat, Lee Harvey Oswald didn't act alone, and the moon landings were faked in a Hollywood sound stage.
More recently, with 9/11 and the coronavirus pandemic, these conspiracy theories have become more mainstream, with celebrities and politicians sharing them over their official social media channels. From the evil machinations of Bill Gates, the rise of QAnon, to the conflation that 5G is responsible for spreading coronavirus, it's hard to ignore the impact they have in creating misinformation which undermines attempts at effective communication from governments and public health bodies.
Despite reams of facts, logic and critical thinking, those that follow conspiracy theories will not be budged from their positions. They trust their sources implicitly, and a mountain of research disproving the argument does not interest them.
The number of people that succumbs to these narratives grows every day. When you consume the content shared by the primary sources of this misinformation, it's easy to see why.
Conspiracy theories are created and shared in a way that is engaging and irresistible to many seeking stability in a confusing world. Whatever your position is on these conspiracy theorists, you can leverage these tactics to make your own content more engaging and shareable.
Lesson 1: Make it emotive
Human beings have two distinct and independent thinking centres in the brain. One works on emotion (the limbic system) and the other on logic (the neocortex).
The emotional brain works much faster than the logical brain. It is what has kept us alive as a species. If you hear a loud bang, your emotional brain processes this first and triggers the urge to move before your logical brain kicks in and deduces the bang was from a book expertly pawed from its shelf by your cat.
The emotional brain is continually processing the world, and even though it's part of you, you do not have much control over it. Your logic brain, however, works on facts, truths and analysis.
When you watch harrowing whistleblower testimony telling of their suffering in a conspiracy theory video, your emotional brain is powerfully stirred.
It's why challenging conspiracy theorists who are emotionally committed to the point of view with just logic often fails. The emotional commitment is incredibly powerful, and when you challenge them, the logic brain is short-circuited, and the emotional brain becomes defensive. In fact, the more logic and evidence you provide, the more the emotional brain digs in and refuses the new evidence.
How can you use this to your advantage?
Work on creating an emotional response with your content. Don't purely rely on facts and logic to persuade your audience. Try and evoke an emotional reaction through imagery, metaphors and similes.
President Obama was a powerful orator and used emotion often to create a strong message. When he spoke of investing in education, he invokes emotion by saying "We believe that when she goes to school for the first time, it should be in a place where the rats don't outnumber the computer."
Lesson 2: Tell a story
Conspiracy theory videos don't just reel off a list of events and facts, they tell a story. Some of the more complex theories are akin to a sprawling TV series with several characters linked by circumstance.
Humans have always been curators of stories. From religious texts to morality fables, we learn and process the world through stories. Stories are memorable. Most adults can recite fairytales read to us when we were children.
Use a story to link together critical points within your content.
Consider how "Gamification has been proven to make communities more sticky and encourage more engagement" reads compared to "It was 3am, the flicker of the TV set was the only light in the room. My palms, slick with sweat, fought to keep the controller sticks moving. Even though I had a 6am start, I couldn't put the controller down. I had to finish the quest and collect the reward. Your community is no different."
Take your reader on a journey, and they're more likely to finish your content. Try and make it personal. When we read, we always try and put ourselves in the shoes of the author or the protagonist.
Stories and emotion go hand in hand. Recently, the Huffington Post ran a story with the headline "One death a minute" which is a very emotive and powerful alternative to the raw fact that 1,461 Americans lost their lives to COVID-19 on the 29th July.

Lesson 3: Make it easy to consume
A key strength for any content creator is to know when to create long-form content and snackable content.
A single meme is more potent than 300 links to PubMed. A single YouTube video can be more persuasive than an expert in her field.
Conspiracy theory creators use over-simplification to reduce a complex issue into an easily digestible entertaining snack. A meme generally contains a single idea that is easy to grasp and engaging. You don't have to work very hard to understand it, your visual brain processes it in 1/10th of a second, and it triggers a moment of delight.
Infographics and memes are often smart ways to create an entrance to your content. If an image containing a straightforward idea from a more complex piece of content is digested quickly, it can leave your audience wanting more, and therefore more likely to involve themselves in your more complex work.

When creating long-form content, consider the use of iconography, infographics and photography. Visuals help us remember and understand content quickly. I could say that 63% of this blog was written on an iPad, but a piechart would make this easier to process and more memorable.
No tin foil hats required
Creating compelling content is key to building your community. Your content sets the tone, helps drive re-engagement and positions you as a key expert in your field. Using the techniques many conspiracy theory creators use to spread their narratives will help your content be more memorable and shareable
A well-created story with emotional cornerstones made more accessible by key points simplified into snackable quotes or images will help your content find a wider audience, whether you believe Neil Armstrong landed on the moon or not.

• 13,576 views

Matt

July 30, 20205 yr

Lessons from the Virus: Community Engagement from WHO

Lessons from the Virus: Community Engagement from WHO

The World Health Organization (WHO) is the world's most trusted source of information on international health, and a foremost partner to public health agencies combating the coronavirus.  They also understand the critical need for risk communication and community engagement to respond to the coronavirus pandemic -- a valuable strategy that any online community can adopt in these volatile times.  
In March of this year as the coronavirus was already rampaging across nations, WHO published a series of guidance for risk communication and community engagement.  One of the major lessons they learned during some of the most perilous outbreaks including SARS, Ebola, and MERS was that community engagement was a critical factor in the success of containing any pandemic.  

Here are 3 best practices from the World Health Organization that can help online communities navigate any crisis.  
INFODEMICS
One of the biggest problems hampering the effective treatment of coronavirus, or any major disruptive event in a community, is the excessive abundance of information - an "infodemic" from multiple and untrustworthy sources that reduces trust in any advice.  The flood of information can quickly overwhelm any at-risk population.  
Community leaders need to proactively communicate.  As WHO recommends, "One of the most important and effective interventions to any event is to proactively communicate what is known, what is unknown, and what is being done to get more information."  Communication from community leaders establishes the chain of communication and establishes themselves as a source of credible information.  By getting out in front of disruptive events and staying in regular communication with your members, you build trust and ensure that proper advice will be followed.  
PERCEPTIONS OF RISK 
Different groups of people perceive the same problem differently.  In the case of coronavirus, WHO discovered that certain segments of the population didn't understand the risk of the virus as much as they should have - a gap of knowledge that effective communication would have addressed for different populations.  Part of the goal of WHO's risk communication and community engagement is to "help transform and deliver complex scientific knowledge so that it is understood by and trusted by populations and communities."  
Community leaders need to tailor their communication to sub-groups.  While regular announcements and general updates are important for the community at-large, it leaves knowledge gaps for different sub-groups of your community membership: clients need to be informed of service interruptions; vendors need to be informed of supply chain disruptions; superusers need to know how to direct users for help.  Different stakeholders have differing needs, and each group requires customized and tailored communication to best navigate through the crisis.  
ADDRESSING THE UNKNOWN & MISINFORMATION
One of WHO's recommended actions for leaders was to be prepared to communicate about the first coronavirus case, even before the full picture was known.  Even today, much is unknown and data is still being compiled about coronavirus.  But in a digital world where misinformation gets mixed in with the ease of a tweet or share, it's more important than ever to communicate factually while acknowledging uncertainty.
Address uncertainty by systematically collecting questions and providing answers to all questions.  In the beginning of any crisis, you won't have all the answers and events will still be unfolding.  It's critical to establish an early dialogue with your community to gather concerns from members, to monitor for misinformation, and to systematically compile questions into a FAQ. 

Source:   Risk communication and community engagement readiness and response to coronavirus disease (COVID-19). Interim guidance 19 March 2020. World Health Organization.  
 
On behalf of the entire IPS team, we wish our clients well wishes during these difficult times!  
 
Executive Summary
Problems of crisis: infodemics with excess information, different perceptions of risk among sub-groups, and uncertainty with misinformation. Solutions for community leaders: proactive communication, customized communication, and addressing uncertainty.  

• 12,879 views

Joel R

July 17, 20205 yr

4.5: Sign in with Apple

4.5: Sign in with Apple

Since the feature was announced at last year’s World Wide Developer Conference (WWDC) we have received lots of requests to implement Sign in with Apple in Invision Community. We’re pleased to announce that as of 4.5 this is now available.
You will need a paid Apple developer account to use it but once enabled users will be able to sign in using their Apple ID and all the convenience that brings. Touch ID and Face ID is supported natively where available and works across all your devices.

Choose to share or hide your email address
Isn’t it just another login button?
Sign in with Apple is built on similar technologies as other login buttons such as those already available in Invision Community from Facebook, Google and Microsoft. The difference is Apple’s unique focus on privacy. On certain community types users can be reluctant to sign up when they fear they need to disclose lots of personal details. Every community is different so allowing your users to share as little or as much info as they like could be important to your success. Apple have stated that no user tracking will take place in contrast to other services where this forms a part of their business model.
When signing in with their Apple ID the user can choose whether or not to share their real email address with your community. If the user chooses to hide their email address then your community will receive a relay email address that will forward to their real address. The email address used is unique to your community so the user can retain control.
Can users link their existing Invision Community accounts?
Yes! If a user signs in using the Apple button and shares their real email address, then providing they already have an account on your community they will be prompted to link their account in the same way as other social login buttons. They can also link an existing account from their account settings. If linking from account settings then the email addresses used do not need to match.
Sign in with Apple is already enabled here on our community and is available in the 4.5 beta available to download now.

• 49,923 views

Andy Millne

June 23, 20205 yr

Welcome to Invision Community 4.5

Welcome to Invision Community 4.5

We've been on a little journey together since we announced the first Invision Community 4.5 feature way back in November 2019.
The first feature we announced was a revamped Admin Control Panel interface which created more visual space and brightened it up. Actually, we made it so bright that the first feature request was to add a dark mode (which we did).
In the space of three short months, we had spoken about Club improvements, invites and referrals, RSS feed improvements, blog categories, the simple stock photo picker, search insights, security enhancements, user interface updates, new statistic views, and notification improvements.
Most will agree that March and April seemed to last months, thanks to a global pandemic. We used these extra days to talk about marking posts as a solution, topic view summary, Zapier integration, forum view updates, post-installation onboarding, private staff notes, page builder widgets, theme designer improvements, a new default theme, language system updates and everything else we missed.
We have also revamped the front end user interface to modernise the look and feel but also to introduce new CSS frameworks, variables and other time-saving features our design team have been eager to implement.

On the subject of modernisation, we've deprecated some legacy functionality. We've given up trying to make anything look good with IE11 which last saw an update in 2013. We've also deprecated older caching engines like Memcache, APC and Wincache and recommend using Redis instead. The web hosting and domain management features of Commerce are also deprecated as is BBCode. BBCode has its roots in the earliest bulletin-board systems long before rich text editors were common use. It's 2020; we should no longer be asked to type in special codes in square brackets to format text. BBCode is still functional in Invision Community 4.5, but it is likely to be removed in a future version.
Now that primary development has finished, we move onto the beta testing stage. This is where you get to try it out and evaluate the new features before scheduling your own upgrades.
As always, we do recommend that you only test early betas on staging sites or simple test sites. Many a weekend has been ruined by over-enthusiastic upgrading of live sites; so we don't recommend that.
You'll also notice that we're running Invision Community 4.5 on our own site. If you do spot an issue, please let us know in the bug tracker.
I've been creating and releasing products for close to twenty years now, and I still get a real buzz out of hitting the release button. It's always a pleasure to see the result of hundreds of hours of coding, dozens of meetings and numerous passionate exchanges among the team.

You can access the beta in your client area.
We hope you enjoy Invision Community 4.5!

• 20,124 views

Matt

June 17, 20205 yr

4.5: One More Thing...

4.5: One More Thing...

Almost ten years ago we launched the Marketplace; a place to connect Invision Community owners with talented developers creating new functionality.
Over the decade, the Marketplace has grown to hold thousands of applications, large and small. For many Invision Community owners, the Marketplace has become an essential resource.
Our aim was always to have the Marketplace available inside your Admin Control Panel to make it even easier to purchase and install extra functionality.

I'm pleased to say that as of Invision Community 4.5, this is now a reality. You can browse the Marketplace and install new add-ons without leaving the Admin Control Panel.

Obtaining Resources
Paid resources can be purchased directly from the Marketplace and are available to install immediately after the payment is complete. You no longer need to download and install the files yourself.
You may also notice some additional information with the resource listing, we'll be introducing a new 'tab' to marketplace resources to allow the authors to provide more useful information such as answers to frequently asked questions, or configuration instructions etc.

The video below takes you through the purchase and installation of a Marketplace application.
marketplace-install.mp4
Installing an Application
Updates
Some of the eagle-eyed among you may have noticed in the first screenshot that there are more 'bubbles' showing in the menu on the left. These are supported for Applications, Plugins, Themes and Languages.
In Invision Community 4.5 every resource available via the AdminCP is automatically versioned, you will see update notifications for everything you have installed (previously, you would only see update notices if the resource author supports them).
Installing an update is as simple as clicking on the update notice, then clicking 'update' on the Marketplace listing.

Installing Updates
Downloads Changes
Our Marketplace is built on our Downloads application, during development of this feature we needed to add new functionality. We have included as many of these improvements as possible in our software for the benefit of our customers, some of these are:
Custom Fields can now be set to only show to members that have purchased a file. Files can now be set to accept a single file upload instead of multiple. New file versions can now be moderated without hiding the current version from view. Downloads REST API Performance Improvements New /download endpoint that counts the download Added more data to the /downloads/file/{id} response Ability to sort file results by last updated date We hope you're as excited about this feature as we are.

• 21,581 views

Stuart Silvester

June 12, 20205 yr