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Jordan Miller
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The importance of branded communities

Branded communities mobilize your impassioned fans and customers. 

If you’re even a little familiar with community building, you’ve probably seen marketing jargon about why owning your own community (and not exclusively relying on social media) is absolutely imperative for growth. 

Relying on social media is a gamble. 

  • At any given time the social media giants can take away your platform and following you had spent years building. 
  • Meaningful ongoing conversations aren’t really a thing.
  • No customization; your social account won’t have different functionality than everyone else (there’s a few exceptions with Instagram, but it’s based on follower count). With a community, you can grant your members far more flexibility and power. 

Companies that thrive know of social media’s limitations. They opt to also include a community component to their brand because it’s a serious advantage. They use social media as a tool to drive traffic to their community and get to know their clients/customers on a deeper level. 

Owning your own branded community... 

  • Strengthens brand identity. Duh, but not really. I’d say most companies fail to establish a real look and feel. This is done by evoking an emotion in the customer through an intentional balance of visuals (colors, logos, fonts) alongside experiences the company, along with the community, creates together. 
  • Builds trust with the consumer. Getting digital face time with your customers, sharing content and offering value on a consistent basis are the building blocks of trust between company and consumer. Gain this, and become an authority in your industry. 
  • Provides a deeper understanding of customers' needs. Save money on market research. Tap into your audience's needs free of charge. 
  • Encourages an open dialogue. Customers want to feel heard! Create an environment that's a two-way street so their thoughts and feelings don't fall into the Internet abyss.
  • Creates visibility. At the heart of any business are the customers. Show them your true colors.
     

Your brand’s look & feel matters

Now that we’ve nailed down the ‘why,’ let’s touch on the nuts and bolts, err… colors and fonts. 

Don’t underestimate the power of a cohesive and imaginative visual associated with your brand. 

When you think of McDonald’s, does your brain fire off a pair of golden arches and a ketchup red color combo? When thinking about Coca Cola, maybe a cursive font bubbles up. Apple is internationally admired for their visuals and product presentation.

These aren’t accidents.

Companies spend millions of dollars on marketing to perfect the brand’s look and feel. 

Your community should aim to feel as immersive as possible through its branding. 

Your community, powered by Invision Community, was designed with that in mind. In the admin control panel, community leaders can design their own theme, including colors, fonts, headers, footers and logo. 

Take a look at how some of our clients transformed their communities into something extra special:

 

square-space-forum.png

Squarespace

 

fiverr-forum.png

Fiverr

 

corsair-forum.png

Corsair

 

Those communities enlist our enterprise services. However, if you don’t have the marketing budget just yet to create a totally custom look and feel, we have a new option at your disposal starting today.

We just launched a theme service available for all Invision Community clients on our standard plans. We’ll create you a theme based on certain criteria and keep it updated throughout future platform updates. 

If that’s something of interest, please visit this new page on our website and reach out to us to get started.

Owning a branded community doesn’t need to be complicated. If your idea is solid, and your intentions are to unite and connect like-minded people, then you’re golden. 

Are you  interested in a branded community? Do you have a community that could use some extra attention? Are you ready to launch a new community but don’t know where to start? Drop us a line in the comments and we’ll respond to you.
 

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1 hour ago, My Sharona said:

Even though that page says it is included free with all Enterprise plans, it is free for all who you host? Just looking for clarification.

No. It’s not included with the standard CiC offerings.  It is available as an a-la-cart service that you can optionally purchase. 

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3 hours ago, My Sharona said:

Even though that page says it is included free with all Enterprise plans, it is free for all who you host? Just looking for clarification.

 

1 hour ago, Randy Calvert said:

No. It’s not included with the standard CiC offerings.  It is available as an a-la-cart service that you can optionally purchase. 

 

Thanks for weighing in, Randy! Yes, @My Sharona this is a new standalone service 😃. If you or anyone who is reading this may be interested, please reach out to me!

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I really like the minimalistic squarespace theme. I think this type of theme is missing with a lot of theme designers selling themes.  https://forum.squarespace.com/

The big difference nowadays with branding is that logos's aren't big and bold anymore. They are a fancy text on one line/top left. I really need to revisit some of my branding. 🤔

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Quote

We just launched a theme service available for all Invision Community clients on our standard plans. We’ll create you a theme based on certain criteria and keep it updated throughout future platform updates. 


Wow, here we go again. That's a nice kick in the teeth for IPS theme designers, and not a great start to the new year.

That's seriously irritating, as irritating as web hosting companies who start offering their own web design services. I honestly don't know who comes up with these ridiculous ideas, are more coming along that will make it even more difficult to cover our licence costs, that you can share with us?

Here's a suggestion... You make the software we invest £1000's in, we'll make the themes!

Edited by The Old Man
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1 hour ago, The Old Man said:

Wow, here we go again. That's a nice kick in the teeth for IPS theme designers, and not a great start to the new year.

I don’t see the issue. I’m personally not interested in purchasing a theme from anyone, but I believe more people would purchase a theme from the Marketplace than pay $500 for an “official” theme plus $150 per year in subscription costs.

A $20 theme publicly available from the Marketplace is not the same as a $500 theme designed specifically for your community.

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2 hours ago, The Old Man said:


Wow, here we go again. That's a nice kick in the teeth for IPS theme designers, and not a great start to the new year.

That's seriously irritating, as irritating as web hosting companies who start offering their own web design services. I honestly don't know who comes up with these ridiculous ideas, are more coming along that will make it even more difficult to cover our licence costs, that you can share with us?

Here's a suggestion... You make the software we invest £1000's in, we'll make the themes!

Hey @The Old Man totally hear you. Our themes are more templated than themes you'd find in the Marketplace. 😃 I believe this initiative will spur more innovation and theme creation across the board. There's room for all of us! 😊 

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