The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use pixel data to:
- Make sure your ads are being shown to the right people
- Build advertising audiences
- Unlock additional Facebook advertising tools
The Invision Community platform allows you to set up facebook pixel, by simply adding your pixel ID into the platform.
In order to integrate your facebook pixel, you must first create one on the facebook business site.
Once logged in, you can create a pixel by selecting "Get Started" as shown in the image below
You will then be asked to create a name for your Pixel, along with giving your sites URL
As you are using the Invision Community platform, the next step in creation is not needed. We have added the integration to the software already, so you need only your pixel ID in order to continue here. Therefore we will simply close this screen.
You will now see that you have a pixel ID in the top left of your screen, you will need to copy this, as this is what you will need to get started on setting up in the Invision Community platform.
Copy your pixel ID
Now you have your Pixel ID, you can add facebook pixel to your Invision Community site. To do this, visit the following area within your admin CP
System -> Site Features -> Community Enhancements
Once here, select the "Enable" button under Facebook Pixel. You will then be shown the following where you need to enter your pixel ID and select 'Enable. You can also set a delay if needed, which can avoid re-targeting bouncing users, by adding a delay before the pixel loads.