Matt

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.