We do love a parlour game at Invision Community HQ and we were playing "6 degrees of separation" recently.
You've probably heard of the "6 degrees of Kevin Bacon". This is where you try and connect any actor with Kevin Bacon in 6 steps or less.
So let's try "6 degrees of Invision Community". This is where we try and connect a person with an Invision Community.
I've had this similar conversation dozens of times in the recent past when someone has taken an interest in what I do.
Person: So what does Invision Community do?
Me: We develop and sell an independent community platform.
Person: Oh. Neat.
I used to say the F word. But this used to cause some confusion.
For too many communities, strategy revolves around two simple pillars: content and engagement. You inform. You engage. And you think your job is done. However, you’ve barely scratched the surface of offering value.
I was fortunate enough to be invited to speak on the Expert Focus podcast, hosted by experienced community manager and public speaker, Claire Dowdall.
Claire has significant experience in managing and developing strategies for increasing Facebook Group engagement for high profile speakers and entrepreneurs, while my background is with independent communities.
This set us up nicely for a lively conversation to really pull apart what makes for a successful community, and what platforms to consider when starting out.
I interviewed 6 former vBulletin admins who are now Invision Community clients. Most of these vBulletin admins have 10+ years of experience running successful forums, so their input was especially insightful.