Joel R

Online communities shine with the brilliance of humanity. Every day, our communities inspire, evoke, inform, motivate and engage in a hundred different ways. Every member feels a uniquely individual sense of value from your community. For too many communities, the strategy revolves around two simple pillars: content and engagement. You inform. You engage. And you think your job is done. However, you’ve barely scratched the surface of offering value. You need to expand the ways in which you strategically match your community to member value. New studies are coming out that show humans feel up to 27 emotions from admiration to triumph, and the best communities unleash a rainbow spectrum of value – functional and emotional, business to social - for their organizations and for their members. This results in not just deeper and more extensive engagement, but greater financial payoff. Indeed, research from global management consulting firm Bain & Company shows brands like Apple, Samsung, and Amazon that demonstrate multiple elements of value have x3 greater customer loyalty and x4 faster revenue growth than others. The elements of value can be divided into two broad categories. Specialize in Functional Value Don’t deliver content. Deliver time savings, cost savings, risk savings, organization, connection, education, and variety. What is the utility benefit to your users? Functional values are the core reasons why members would visit your community. It forms the baseline rationale for your community’s existence, and you want to not just be good – you want to be the best in delivering functional value in your field. Improve your Q&A boards for feedback, inquiry, or ideation. Provide a template in a pinned topic where users fill out a consistent set of questions, so you can answer with the most appropriate and accurate options. Use moderator tools like Recommended Replies to summarize and spotlight key points in a topic. This saves time and focuses attention on expert information. Super-charge the training for your response team. Empower them to be subject experts by giving them private training, templates, and extra resources in a staff wiki so they can investigate the unique needs of user inquiries and provide the best responses. Build a set of content resources in the Pages application, which is the most powerful application in the suite. It can be used to create a set of content resources with unlimited custom fields, filters, and templates enabling you to offer variety, organization, and education that no other competitor can match. Spark Emotional Value Don’t deliver engagement. Deliver admiration, amusement, awe, empathy, joy, nostalgia, satisfaction, and triumph. How does your community make your members feel better? Here’s a little secret. Even though functional value is the foundation of your community’s value proposition, emotional elements are 50% more valuable. Fortunately, Invision Community comes loaded with ways to recognize, reward, and promote members. Take the time to explain the purpose of a new group promotion, rank, or title. Don’t let the reward be the goal in and of itself. You should connect the feature with its underlying emotion by explaining what steps are required to earn the rank, how many others earned it, and what it’ll take to earn the next one. Start with the Leaderboard. Invision Community ships with the Leaderboard, which provides an overview of the most popular users and content. Scan for up-and-coming members to investigate what triggers their emotional satisfaction; scan for popular content to discover what excites your membership. Create multiple member journeys. Most communities follow a pattern of new member to trusted member to moderator. But members can become superusers in many ways. Members who enjoy nostalgia can organize a Year-in-Review topic. Members who enjoy affiliation should serve as Ambassadors to greet and mentor new members. Members who seek reputation will appreciate new outlets for publishing. Define multiple pathways that strategically tap into the diverse desires of your members. As you implement your initiatives to build a Community of Excellence, take the time to relate the initiative to the Elements of Value (Attachment: IPS Elements of Value Attachment.pdf). You’ll find new and creative ways of offering value to strengthen the relationship between your community and your members. Look deep within your community to unearth the rainbow spectrum of value. You’ll discover a wellspring of extraordinary value waiting to help your members shine brightest.

Are you a vBulletin admin looking to stay on the leading edge of online communities? As an IPS client who frequents the Invision Community support forums on a daily basis, I often run across existing or former vBulletin admins looking to migrate to IPS. In fact, based on my not-so-scientific survey, vBulletin is one of the most popular platforms from where admins migrate. Many of the vBulletin users are professional administrators looking for a stable company, rapid development, and a trusted platform to power their communities into the future. I interviewed 6 former vBulletin admins who are now Invision Community clients. Most of these vBulletin admins have 10+ years of experience running successful forums, so their input was especially insightful. “I love the design of the admin and moderation back-end, a real treat after living with the antiquated and confusing vBulletin back-end.” -- @cfish “I like the well-thought concept, the details, and abundance of features and functions.” --@Ramsesx I’ve compiled the top 10 questions and answers from their interviews and the forums specifically for vBulletin admins for an insider’s perspective on how to convert from vBulletin to Invision Community. You can also read their full interviews in my Community Guide attached at the bottom. 10. What is the typical lifecycle of Invision Community and what new features come out? Invision Community is currently on 4.4. It’s a great time to be migrating as both the software and converter are very mature. You’ll be able to take advantage of all the new features from Invision Community 4.x such as Social Clubs, Subscriptions, SEO updates, and GDPR updates. In general, IPS publishes one major update like 4.4 once a year, with several bug fixes, security updates, and enhancements throughout the year. The best place to read about Product Updates is the official IPS Blog in Product Updates. 9. What are the pricing options and how do they compare to vBulletin? IPS is comparable in pricing when compared to vBulletin depending on your choice of apps. The self-hosted option is cheaper when considering support and upgrades. The pricing for an active license is simple, easy, and comprehensive. A new license includes professional ticket support, forum support, access to new upgrades, and managed spam service for 6 months. Renew again in six months to continue those benefits. If you choose not to renew, your software will continue to work. 8. Is the software mobile ready like vBulletin? Yes, the software is responsive by design. This means the community naturally fits and beautifully displays in any device size, giving you a consistent look-and-feel across all devices. Try it now by resizing your window! It also means you don’t need to pay for any extra “mobile bundles.” This approach to mobile design was one of the reasons why @cfish chose IPS: “I didn’t like vBulletin’s approach to mobile. The IPS approach to responsive web design was inline with my own thinking.” 7. What are the official Invision Community apps and how do they compare to vBulletin? @Steve Bullman converted to IPS because “IPS seemed to offer a better all-round package for what I needed.” One of the biggest reasons for considering IPS is a broader approach to community. Whereas vBulletin focuses only on Forums and Blogs, IPS empowers you to build a suite of applications customized to your needs. Mix and match apps like Gallery, Blogs, Downloads, Pages, and Commerce to build a modern community with resource directories, databases, paid subscriptions, albums and more that go beyond forums. You can read more about the apps in Features. Calendar and Clubs are included for free! 6. What will be migrated from vBulletin? The free converter app will migrate all of your member and content items from vBulletin 3.8.x, 4.x, and 5.x. This includes members, private messages, member groups, ranks, forums, topics, posts, and attachments. You can view the full list on Migrate and choose your vBulletin version from the list of choices. Obviously, you will not be able to migrate any custom themes or custom modifications. @ChristForums adds, “I wish I had known that the converter was so easy to use and migrate from Vbulletin 5.” 5. What are the channels for support? Every active license comes with professional ticket support, which should always be your first source of contact. @Markus Jung highlights “fast support” as the item he appreciates the most about his license. You can also obtain help from the community forums, help guides, release notes, and other public resources. If you’re not an IPS client yet, you can post in Pre-Sales forum or email sales@invisionpower.com. 4. How do I prepare my community? The six admins that I interviewed offered several tips for new Invision Community owners. Prior to the conversion, you should read through the converter package to see what will convert and redirect. You should purchase other Invision Community apps in advance to fully convert vBulletin items as needed; not delete any old content since Invision Community includes an archive function; and not make drastic changes to allow members a chance to become accustomed to the new forum. 3. What will happen to my traffic and URL redirects? The free converter app will redirect your existing URLs. This includes forums, topics, posts, member profiles, print view pages, archived content, attachments, and tags. You need to leave your converter installed after migration to ensure the redirects will work. AlexWebsites wrote, “the converter came with built-in redirects and I was able to redirect most of my traffic. Traffic recovered within a few months.” 2. What are the server configuration and database requirements? If you choose cloud, then Invision Community will manage the hosting. If you choose on-premise, you can use the free ‘Get Ready’ compatibility file to check your server. The latest version of Invision Community 4.4 requires: PHP 7.1.0 or higher (7.3.x is supported) MySQL 5.5.3 or higher (5.6.2 recommended). 1. How stable is the company? Other companies lost their development talent. Other companies were bought and sold by multi-media conglomerates. Other companies have a history of lawsuits. Through it all, Charles, Lindy and Matt have been here since the beginning providing steady leadership to Invision Communities everywhere. If you’re looking for stability, it’s nice to know you can rely on the same people who started the company. For serious and professional vBulletin admins looking to transition, you know you’re not just buying into the software, but investing in the development team, staff, and platform for years to come. Ramsesx shared his personal story: “I always prefer the best for my community from where I earn my income. An important aspect was the longtime outlook. Invision Community gave me the feeling of being trustworthy, they are more than 17 years in the forum software market.” It’s no wonder that so many successful vBulletin admins feel the same after moving to Invision Community. You get stability, years of experience, a deep understanding of online communities, and a dedication to development that continues to innovate. It’s time to bring your vBulletin community over to Invision Community! Bookmark this page for future reference and download the Community Guide for experiences from real clients who converted from vBulletin. Much appreciation to @AlexWebsites @cfish @Christforums @Markus Jung @Ramsesx @Steve Bullman for participating in the interviews. - Joel R Community Guide vBulletin Migration to Invision Community.pdf