Hey there.
I am wondering... what do you guys think is the best form of advertising on a forum?
Right now I have:
Programmatic advertising with banner ads. They are responsive ads - so they show different banners depending whether you're on mobile or desktop.
I have one ad display below the header, one ad in the side bar, and one ad after the first post in a forum/topic.
I also have 'takeover' ads in effect - sometimes the entire page looks like an ad.
Video advertising with Teads tends to not be very effective. They say their ads don't perform well on sites that are UGC.
Often times, I don't even see ads display on my site because of, so I'm told, a frequency cap. Ads will stop displaying to certain people who frequent the forums a lot throughout the day. It seems weird that I'm being 'punished' for users returning and generating engagement / page views.
Does anyone have any recommendations for ad companies? What is the best kind of advertising for forums? What do you guys do / who do you use?
Any insight / tips would be greatly appreciated.