Google Tag Manager

[Spanner]

Hi,

you use normal version of google analytics. Could you please add new option GTM? This will be better solution than standard GA.

[bern5]

yes please

[GTServices]

I agree, it should be part of IPS.

For those unaware, Google Tag Manager requires code in HEAD and a noscript tag in BODY (immediately after the body tag).

Most big boards use Tag Manager. I've seen a lot of smaller boards using Tag Manager.

(Google Analytics is part of Tag Manager. If you have an Analytics account than you have access to Tag Manager.)

Tag Manager is the BETTER option as it provides admins with more tools without the need to add more code to the site.
 eg. event tracking, conversions, remarketing, facebook pixel, etc

I use Tag Manager for a number of things.

It allows me to modify how a Bounce is counted in Analytics. 

Analytics now counts a bounce if USER leaves the page quickly (less than 1 minute). If more than 1 minute it doesn't count as a bounce.

So instead of seeing bounce rates as high as 70% I see 10-29% bounce rates. This metric is now more useful to me.

Why the change?

Because most Users land on a page from Google or some other channel just to read the content on the page. Once they finish reading - they EXIT. 

It's only a problem if the content doesn't grab their attention. If they spend more than 1 minute on the page I know that they are actually reading (consuming information). This is a good thing. It tells me they are likely to come back.

Now, when I see a high bounce rate I know the contents of the page needs attention, shouldn't be promoted, etc.

eg. I use Bounce Rate to tell me if my homepage layout is working. At 10% Bounce rate with millions of sessions per week, I can say with confidence that it is.

[Phil Këvin]

i wanna too tag manager integration with IPS 🙂

[Orioni]

GTM is the way to go. Especially with the new GA4 on the horizon. Working in online marketing, our default setup for the past years is always via GTM. Having the option to work with GTM would be a good upgrade to the tracking possibilities of Invision Community.

[Jordan Miller]

On 1/31/2020 at 7:43 AM, GTServices said:

For those unaware, Google Tag Manager requires code in HEAD and a noscript tag in BODY (immediately after the body tag).

Nice. What about using the Advertisements section? Create two new "ads" with the code and set defined keywords, then stick those keywords in your theme's global template code. Could that work?

Are we asking for GTM to be native? 

[Lindor]

Yes I need too Tag Manager.

[SebastienG]

On 3/29/2021 at 5:55 PM, Jordan Invision said:

Nice. What about using the Advertisements section? Create two new "ads" with the code and set defined keywords, then stick those keywords in your theme's global template code. Could that work?

Are we asking for GTM to be native? 

It's also be great to add custom variables or code to the tags. It's not possible with the advert system or with the analytics.