I know this is a vanity stat. Some of it is to generate buzz \ get in the heads of our competitors. Maybe once a year we would tweet: Wow 1,200 Jets fans in the forums right now talking about ______. It helped generate some buzz.
We have 100% fill rate with all of our display ads and that company has our GA, so it doesn't impact revenue there at all. The advertisement that it could impact is package deals, advertisers that gets sponsored social media posts, sponsored forum threads, that kind of thing. They don't get our traffic #s when they see 700 people in the forums, they are more likely to work with us.
So this isn't about it bothering me, it is just a thread trying to figure out what changed and if I could do anything about it.
Thanks.