We did an analysis of all our customers to work out the average renewal cost and buying habits. We made sure that the renewal price point was as close to the average as possible (we actually went under).
We discussed the pricing at length and shared it with a handful of customers in a focus group to get thoughts and feedback, and tweaked accordingly.
We have been as fair as we possibly can throughout this process. Undoubtably some may need to pay a bit more to unlock all that new functionality, but most will pay a bit less. We've found a pricing model that ensures the self-hosting version is viable for years to come.
Invision Community v5 is the start of the next evolution for our community platform bringing in many features to help publish content, monetise the community and more. Just selling a forum app is a market in a serious decline.
But you do not have to do anything. You can stick with your v4 license for as long as you wish. This is not a choice you need to make now, or even this year. Wait until v5 is out and then decide what is right for you. If it's not right for you, then be assured that v4 will remain supported for years to come.