Markus Jung

“Every success story is a tale of constant adaption, revision and change.” – Richard Branson, billionaire and founder of Virgin Group.
We all seek success with our Invision Communities. For too many of our communities, however, we yearn for success but we don’t plot the correct navigation to get there. We haphazardly pursue our strategies, trying new ideas and hoping one will stick. It’s time to take a step back and assess your goals in context to your growth. It’s important to understand the stages of the community lifecycle, and to strategically match your goals with your growth sequence.

Alicia Iriberri and Gondy Leroy of Claremont Graduate University surveyed over 1000 publications across multiple disciplines including computer science, information systems, sociology, and management in their seminal 2009 research paper “A Life-Cycle Perspective on Online Community Success.” Their research forms the foundation for most modern community management, and in their paper they write, “The impact each design component has on the success of the online community shifts depending on which life-cycle stage the online community is experiencing.” The right strategy at the right time will maximize the impact.
Every community goes through a community lifecycle of four stages: Inception, Growth, Maturity, and Mitosis.
 


Setting the wrong objective can not only fail, it can even backfire and destroy goodwill. Here are classic examples of good strategies that go wrong because of poor sequencing:
A new community with no activity that builds dozens of new boards A growth community not fostering a unique sense of community A mature community not establishing strong codes of conduct
Architecting a community is very different for the first ten users versus the next thousand users. New priorities come into play, community concerns will shift and strategies need tochange. As a community manager, ensure the strategy is appropriate and reflects your community lifecycle to ensure maximum impact.

Let’s take a look at proper goal settings for each stage of the community lifecycle.

Inception
Inception is the start of your community. You’re bursting with energy, enthusiasm, and big ideas. While your Invision Community is full of potential, your goal is to turn your vision into reality:
Members: Focus on nurturing a core team of members. Your goal is to get 10 – 12 superusers to consistently engage and support the community vision. Promotion: Your community won’t contain enough content to attract visitors through search engines, so you’ll have to rely on personal referrals, word-of-mouth, and direct acquaintances. Content: Focus on building expertise on core content areas that will make you stand out. You want to be the best in one subject. You’ll need to generate much of the content programming yourself, which should focus on functional value. Organization: Establish organizational parameters for the community, define the vision with stakeholders, write your Terms of Use, and validate the community concept. Community: The community is heavily centered around the community founder at this stage, so set the right tone and lead through example.
Growth
Growth is where the magic of community happens, balanced against the development of more explicit and formal conduct.
Members: Shift your focus from nurturing individual users to creating a workflow that can systematically welcome new members. Promotion: You should be proactive with your self-promotional activities to build community awareness such as email marketing, social media, or mailing lists. Content: Content will now be a mix between self-generated and co-created. You want to highlight community content by others to encourage community expertise. When you create content yourself, you want to start including emotionally-driven questions that connect users. Organization: Measure specific metrics for organization goals, highlight community health and successes, secure funding for ongoing budget and team. Community: A unique sense of community is cultivated at this time with shared experiences and language between members. Members feel excited to be a part of your community’s growth.         
Maturity
Maturity is when your Invision Community becomes critically acclaimed and well-known in the field. Even though your community looks to be run smoothly, there are still areas to address so your community doesn’t stagnate:
Members: There should be a clearly defined process and welcome guide for onboarding new members, an established pipeline that constantly brings on new superusers, and a rewards program that recognizes members for different types of member journeys. Promotion: Your site is well-known, so the search engine traffic and content within your community is enough to bring in new users. You can optimize your SEO at this point. Content: Almost all content is user-created at this point, which means your focus needs to shift to content recognition, organization, and moderation. Highlight the best community content; categorize and properly tag new content so the community stays organized; and scale your moderation to handle the size of your community. Organization: The community is a key part of your organization’s larger success and supports multiple areas of the business. Be a strong internal advocate for the community and align your community with your organization’s new profit areas. Community: Superusers not only have the privilege of creating their own content for the community, but they’ve stepped up as mentors and moderators. Your community has a strong culture that’s reinforced by members.
Mitosis
Mitosis is the stage when your Invision Community grows beyond its original mission, potentially splitting off into new subgroups. Many communities stagnate at this point with falling engagement and plateauing registration, but you’re catching onto the next big trend in your industry to grow into.
Members: New member registrations flatlines because you’re tracking with the industry. Your goal is to continue to delight members with new forms of omnichannel engagement like regional meetups, video conferencing, and headline conferences. Promotion: Your community self-generates organic traffic. Your promotion should shift from trying to advertise for yourself to exerting influence with industry partners as a trusted leader in the field. Content: Members can find the most comprehensive set of resource documents and discussion on your community. Your goal is to distill the knowledge into the best tips and guides for newcomers to obtain the most accurate information as quickly as possible. You should also archive areas that no longer receive activity while finding growth topics in your field. Organization: The community is a critical part of all business operations and integrates into all relevant workflows. You should build custom metrics to measure results, help determine new investment decisions, and streamline business efficiencies at the organizational level that benefit the community. Community: Your community becomes an incubator of new sections in a controlled manner for potential spin-off. Superusers control and moderate their own areas of the site like Clubs or Blogs.

Online communities evolve through distinct stages of the community lifecycle. At each stage, the needs and activities of members require different tools, features, and community management. Certain strategies are more impactful when they coincide with the right sequence.

Invision Community makes it easy to get started with a technology platform packed with features that every community manager can start using right away. But how you get to the first ten users, to the first thousand posts, or even to one billion likes will be a journey that’s truly your own.

Share your success story of Invision Community in the comments below. Did you make any rookie mistakes that you wish you knew beforehand? What are some strategies that you’re pursuing right now, and why do you think it’s an impactful decision for this stage of your community’s lifecycle?
We’d love to hear your journey along the community lifecycle.

Do you recall that scene in Harry Potter where young Harry is sitting in his Uncle’s living room when hundreds of letters from Hogwarts burst through the fireplace, filling the room?
Sometimes, when you log into the administrator’s control panel, it can feel a bit like that.
As the administration control panel has evolved, there has been more of a need to display notifications, alerts and warnings to the administrators.
There are several things which may require an administrator's attention which may show a notice on the AdminCP dashboard, a banner on the community, or send an email. For example:
When a new version of Invision Community is released. A new member registers and requires administrator validation. A configuration issue is detected, for example if dangerous PHP functions are enabled on the server. There are items Commerce which require manual action, such as transactions pending manual approval or items to be shipped. Up until now, each such area would manage how these notifications show and are sent independently. In 4.4 we have introduced a new section of the AdminCP which shows all things which require administrator attention in one place, easily accessible from any AdminCP page.

AdminCP Notification Menu
Clicking on any of these notifications will take you to the relevant area of the AdminCP, or there is also a full-screen Notification Center which allows you to quickly take common actions such as approving members.

AdminCP Notification Center
While the best approach is to take the appropriate action (which will automatically dismiss the notification) so you always have an empty Notification Center, most notification types can be hidden, either temporarily on a per-notification basis by clicking the cross in the top-right, or administrators can hide all notifications of a certain type from their individual settings. Administrators can also choose which type of notifications to receive an email notification about.

Notification Settings
Each notification has a severity indicated by the coloured bar on the side and certain notifications can also show banners either across the AdminCP, or also on the front-end (to administrators).
Notifications group automatically (so for example, if there are 5 members pending approval, you will see 1 notification rather than 5 separate ones) and where appropriate each administrator can choose if they want to receive a single email, or a separate email with each occurrence.
Now you won't miss an invitation to Hogwarts, or anything important again.
This is a blog about our upcoming Invision Community 4.4 release, due later this year.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

Are you a vBulletin admin looking to stay on the leading edge of online communities? 
As an IPS client who frequents the Invision Community support forums on a daily basis, I often run across existing or former vBulletin admins looking to migrate to IPS.  In fact, based on my not-so-scientific survey, vBulletin is one of the most popular platforms from where admins migrate. Many of the vBulletin users are professional administrators looking for a stable company, rapid development, and a trusted platform to power their communities into the future. 
I interviewed 6 former vBulletin admins who are now Invision Community clients.  Most of these vBulletin admins have 10+ years of experience running successful forums, so their input was especially insightful.   
“I love the design of the admin and moderation back-end, a real treat after living with the antiquated and confusing vBulletin back-end.” -- @cfish
“I like the well-thought concept, the details, and abundance of features and functions.” --@Ramsesx
I’ve compiled the top 10 questions and answers from their interviews and the forums specifically for vBulletin admins for an insider’s perspective on how to convert from vBulletin to Invision Community.  You can also read their full interviews in my Community Guide attached at the bottom.
10. What is the typical lifecycle of Invision Community and what new features come out?
Invision Community is currently on 4.4.  It’s a great time to be migrating as both the software and converter are very mature.  You’ll be able to take advantage of all the new features from Invision Community 4.x such as Social Clubs, Subscriptions, SEO updates, and GDPR updates. 
In general, IPS publishes one major update like 4.4 once a year, with several bug fixes, security updates, and enhancements throughout the year.  The best place to read about Product Updates is the official IPS Blog in Product Updates.
9. What are the pricing options and how do they compare to vBulletin?
IPS is comparable in pricing when compared to vBulletin depending on your choice of apps.  The self-hosted option is cheaper when considering support and upgrades.    
The pricing for an active license is simple, easy, and comprehensive.  A new license includes professional ticket support, forum support, access to new upgrades, and managed spam service for 6 months.  Renew again in six months to continue those benefits.  If you choose not to renew, your software will continue to work.
8.  Is the software mobile ready like vBulletin?
Yes, the software is responsive by design.  This means the community naturally fits and beautifully displays in any device size, giving you a consistent look-and-feel across all devices.  Try it now by resizing your window! 
It also means you don’t need to pay for any extra “mobile bundles.”  This approach to mobile design was one of the reasons why @cfish chose IPS: “I didn’t like vBulletin’s approach to mobile. The IPS approach to responsive web design was inline with my own thinking.”
7.  What are the official Invision Community apps and how do they compare to vBulletin? 
@Steve Bullman converted to IPS because “IPS seemed to offer a better all-round package for what I needed.”  One of the biggest reasons for considering IPS is a broader approach to community.  Whereas vBulletin focuses only on Forums and Blogs, IPS empowers you to build a suite of applications customized to your needs.  Mix and match apps like Gallery, Blogs, Downloads, Pages, and Commerce to build a modern community with resource directories, databases, paid subscriptions, albums and more that go beyond forums.   
You can read more about the apps in Features. Calendar and Clubs are included for free! 
6.  What will be migrated from vBulletin? 
The free converter app will migrate all of your member and content items from vBulletin 3.8.x, 4.x, and 5.x.  This includes members, private messages, member groups, ranks, forums, topics, posts, and attachments.  You can view the full list on Migrate and choose your vBulletin version from the list of choices.
Obviously, you will not be able to migrate any custom themes or custom modifications.  @ChristForums adds, “I wish I had known that the converter was so easy to use and migrate from Vbulletin 5.”
5.  What are the channels for support? 
Every active license comes with professional ticket support, which should always be your first source of contact.  @Markus Jung highlights “fast support” as the item he appreciates the most about his license.  You can also obtain help from the community forums, help guides, release notes, and other public resources. 
If you’re not an IPS client yet, you can post in Pre-Sales forum or email sales@invisionpower.com. 
4.  How do I prepare my community?
The six admins that I interviewed offered several tips for new Invision Community owners.  Prior to the conversion, you should read through the converter package to see what will convert and redirect.  You should purchase other Invision Community apps in advance to fully convert vBulletin items as needed; not delete any old content since Invision Community includes an archive function; and not make drastic changes to allow members a chance to become accustomed to the new forum. 
3.  What will happen to my traffic and URL redirects? 
The free converter app will redirect your existing URLs.  This includes forums, topics, posts, member profiles, print view pages, archived content, attachments, and tags.  You need to leave your converter installed after migration to ensure the redirects will work.   
AlexWebsites wrote, “the converter came with built-in redirects and I was able to redirect most of my traffic. Traffic recovered within a few months.”
2. What are the server configuration and database requirements?    
If you choose cloud, then Invision Community will manage the hosting. 
If you choose on-premise, you can use the free ‘Get Ready’ compatibility file to check your server.  The latest version of Invision Community 4.4 requires:
PHP 7.1.0 or higher (7.3.x is supported) MySQL 5.5.3 or higher (5.6.2 recommended).  1. How stable is the company? 
Other companies lost their development talent. Other companies were bought and sold by multi-media conglomerates. Other companies have a history of lawsuits.
Through it all, Charles, Lindy and Matt have been here since the beginning providing steady leadership to Invision Communities everywhere.  If you’re looking for stability, it’s nice to know you can rely on the same people who started the company.  For serious and professional vBulletin admins looking to transition, you know you’re not just buying into the software, but investing in the development team, staff, and platform for years to come. Ramsesx shared his personal story: “I always prefer the best for my community from where I earn my income.  An important aspect was the longtime outlook.  Invision Community gave me the feeling of being trustworthy, they are more than 17 years in the forum software market.” 
It’s no wonder that so many successful vBulletin admins feel the same after moving to Invision Community.  You get stability, years of experience, a deep understanding of online communities, and a dedication to development that continues to innovate.  It’s time to bring your vBulletin community over to Invision Community! 
Bookmark this page for future reference and download the Community Guide for experiences from real clients who converted from vBulletin.  Much appreciation to @AlexWebsites @cfish @Christforums @Markus Jung @Ramsesx @Steve Bullman for participating in the interviews.  
- Joel R
Community Guide vBulletin Migration to Invision Community.pdf

It might seem a little odd starting a blog on increasing Invision Community's speed with the word "lazy",  but I'll explain why this is a good word for performance shortly.
Earlier this year, Google announced that page speed is a ranking factor.
Simply put, if your site is slow, it will be ranked lower in Google's search results.
It is always a challenge making a large application like Invision Community as efficient as possible per page load. A single Invision Community page can pull in widgets from multiple applications as well as a lot of user-generated content with attachments, movies and images used heavily. 
This is where being lazy helps.
Lazy loading is a method by which attachments, embeds and images are not loaded by default. They are only loaded when the viewer scrolls down enough to make them visible.
This allows the page to load a good deal faster now it doesn't have to load megabytes of images before the page is shown as completely rendered.
I was going to take a fancy video showing it in action, but it's hard to capture as the system loads the media just before you get to it, so it looks fairly seamless, even with sluggish connections.

Not the most dynamic image, but this shows the placeholder retains the size of the image
In addition to image attachments, we have also added this lazy loading to maps and Twitter emoji images.
Improving non-image attachments
Once we had implemented the lazy loading framework, an area we wanted to improve was non-image attachments.
We have listened to a lot of the feedback we had on this area, and have now made it very clear when you add an attachment into a post. We've even returned the download count now it's being loaded on demand.

Using attachments when posting
All the letters
When we first implemented the letter avatars in 4.3, we discussed whether to use CSS styling or use an image.
We decided to go with an image as it was more stable over lots of different devices, including email.
We've revisited this in 4.4, and switched the letter avatars to SVG, which are much faster to render now that the browser doesn't have to load the image files.
Other performance improvements
We've taken a pass at most areas with an eye for performance, here is a list of the most significant items we've improved.
Several converter background tasks have been improved, so they work on less data Duplicate query for fetching clubs was removed in streams Notifications / follower management has been improved Member searches have been sped up (API, ACP live search, member list in ACP, mentions, etc.). Stream performance has been improved UTF8 conversions have been sped up Elasticsearch has been sped up by using pre-compiled queries and parameterisation, as well as the removal of view filtering (and tracking) HTTP/2 support with prefetch/preload has been added Several PHP-level performance improvements have been made Implemented rel=noopener when links open a new window (which improves browser memory management) Several other performance improvements for conversions were implemented that drastically reduce conversion time IP address lookups now fetch IP address details from us en-masse instead of one request per address Cache/data store management has been streamlined and centralised for efficiency Many background tasks and the profile sync functionality have all been improved for performance Brotli compression is now supported automatically if the server supports it Redis encryption can now be disabled if desired, which improves performance Phew, as you can see, we've spent a while tinkering under the hood too.
We'd love to hear your thoughts. Let us know below!
This blog is part of our series introducing new features for Invision Community 4.4.

Who remembers the earlier days of the internet? Back when you popped your logo at the top left of your site and you were largely done?
Invision Community has continually developed to account for all the new services that have been built during our 16 years.
We now have social media sharing images, favicons and more to consider.
Invision Community 4.4 also adds mobile application icons, Safari mask icons and data for an application manifest. Handling of these logos and icons was a prime candidate for improvement in 4.4.
Moving our current options
Step one for improving our handling of these images was to move our current options out of themes and to allow them to be managed suite-wide from a single area. You can still upload a logo image per-theme (which shows in the header area), but the rest of the options have now been relocated to a new area: Customization > Appearance > Icons & Logos.

Adding new options
After giving favicon and share logo management its own dedicated area, we took a look at enhancing the configuration options made available through the interface without requiring theme template edits.
Multiple share logos
You can now upload multiple share logos. If you elect to upload more than one share logo, Facebook and similar sites will generally either show a carousel to allow you to choose which logo to use when sharing, or simply use the first image referenced.
Application icons
You can now upload an image to represent your website which will be used to generate the "home screen" icons for iPhones and Androids automatically. Uploading a single image will result in several different copies of the image (in different dimensions) being generated, and mobile devices will automatically choose the best option from the list as needed.
Safari mask icon
You can also now upload a Safari Mask icon, which is used to represent your website in certain areas on Apple computers (such as on the "touchbar" of certain keyboards). This image must be an SVG image with a transparent background, and all vectors must be 100% black.
Additionally, you can specify the mask color which is used to offset your image when necessary (e.g. to represent it as "selected" or "active").
Application manifest
In order for devices to support the application icons that you upload, a file known as a web manifest must be generated and delivered to the browser. This now happens automatically, using details and icons specified in the AdminCP. Certain details, however, can be configured explicitly from the Icons & Logos page:
Short name
This is a short name to represent your site in areas with limited screen space, such as below your application icon on a mobile phone home screen. Site name
This is the name of the site. The "Website name" setting is automatically used if you do not explicitly override it when configuring the manifest. Description
A short description of your site Theme color
You can choose a (single) color to represent the general theme of the site. This color may be used by devices in areas such as the address bar background. Background color
You can also choose a (single) color to use as the background color for your site when the application is launched from a shortcut saved to the user's device home screen. Display mode
Finally, you can specify the display mode your site should launch in. For our more astute designers and developers, you may have already realized that generating the manifest file lays the groundwork for future PWA (Progressive Web App) development and support. Additionally, some Android devices will automatically prompt users to add your website to their home screen now that a manifest file is generated by the site.
Oh, and for the sake of completeness, we also generate the special browserconfig.xml file that Microsoft products (including Microsoft Edge, Internet Explorer, X-Box, and Microsoft-based mobile devices) look for when pinning sites and generating live tiles. There are no additional configuration options for this file - everything is automatically generated from the aforementioned options.



The end result?
Your community can now better convey, automatically, certain details to the myriad of devices out there that may be accessing your site, and you now have much better control over those details. You can more easily fine-tune the "little things" that help paint a complete picture of your web presence, and the groundwork has been laid for bigger and better things in the future as standardization and adoption of PWA functionality improves.
This blog is part of our series introducing new features for Invision Community 4.4.

Unless you've been living under a rock, or forgot to opt-in to the memo, GDPR is just around the corner.
Last week we wrote a blog answering your questions on becoming GDPR compliant with Invision Community.
We took away a few good points from that discussion and have the following updates coming up for Invision Community 4.3.3 due early next week.
Downloading Personal Data
Invision Community already has a method of downloading member data via the member export feature that produces a CSV.
However, we wanted Invision Community to be more helpful, so we've added a feature that downloads personal data (such as name, email address, known IP addresses, known devices, opt in details and customer data from Nexus if you're using that) in a handy XML format which is very portable and machine readable.
 

You can access this feature via the ACP member view
The download itself is in a standard XML format.

A sample export
Pruning IP Addresses
While there is much debate about whether IP addresses are personal information or not, a good number of our customers requested a way to remove IP addresses from older content.
There are legitimate reasons to store IP addresses for purchase transactions (so fraud can be detected), for security logs (to prevent hackers gaining access) and to prevent spammers registering. However, under the bullet point of not storing information for longer than is required, we have added this feature to remove IP addresses from posted content (reviews, comments, posts, personal messages, etc) after a threshold.

The default is 'Never', so don't worry. Post upgrade you won't see IP addresses removed unless you enter a value.

This new setting is under Posting
Deleting Members
Invision Community has always had a way to delete a member and retain their content under a "Guest" name.
We've cleaned this up in 4.3.3. When you delete a member, but want to retain their content, you are offered an option to anonymise this. Choosing this option attributes all posted content to 'Guest' and removes any stored IP addresses.

Deleting a member
Privacy Policy
We've added a neat little feature to automatically list third parties you use on your privacy policy. If you enable Google Analytics, or Facebook Pixel, etc, these are added for you.

The new setting

 
Finding Settings Easily
To make life a little easier, we've added "GDPR" as a live search keyword for the ACP. Simply tap that into the large search bar and Invision Community will list the relevant settings you may want to change.

 
These changes show our ongoing commitment to helping you with your GDPR compliance. We'll be watching how GDPR in practise unfolds next month and will continue to adapt where required.

Invision Community 4.3.3 is due out early next week.

We're thrilled to announce that Invision Community 4.3 is available to download now.
After months of development, over 2500 separate code commits and quite a few mugs of coffee you can now get your hands on the final release.

You can download the final release from your client area.
If you need a recap of what was added, take a look at our product updates blog which takes you through the highlights. These include:
 
We'd love to know what you think, let us know below.

To monetize, or not to monetize, that is the question that preoccopies our administrators!
Ok, I'm no Shakespeare, but a vital question community owners are faced with at some point is: can we and should we make some money from our community?
Let's first look at the "should we?"
Absolutely! You don't need to frustrate your users or risk goodwill by starting monetization. Running a community comes with tangible costs in terms of paying for the monthly cloud plans or license and hosting costs.
Not to mention your own time which must be factored into this decision. If the community sustained all or part of your income, could you commit more time to help it grow?
Now lets look at the "can we?"
Absolutely! You made a great choice by building your platform with Invision Community. We have built in monetization tools that allow you to collect micro-payments from third party systems; and we have tools for selling products and services.
Advertisements
An obvious choice, many sites will turn to advertisements through Google Adsense or a similar service to generate income from their community. Whether this approach will work for your community or not is dependent upon many factors.
Do you generate enough traffic that you will actually earn an income from advertisements?
Do enough of your audience browse your site without tools such as Adblock installed?
Is your site compatible with any of the many advertisement services out there? This is worth checking to make sure.
Advertisement services are a relatively easy solution for generating micro-payments. It's unlikely you'll be able to retire any time soon on advertising payments alone though.
An alternative approach to using advertisements is to sell advertisement space on your own site through Commerce.
This can be an especially attractive option if your site holds a captive audience in a specific niche, as advertisers will be certain their ads are targetting the niche they are aiming to target effectively.
Viglink
Viglink is a service that looks for commercial product references in user-generated content, and links to those products using referral links that can generate revenue. Generally speaking, there is no real harm in using such a service as the functionality is transparent for most users.

 
Invision Community features integration with Viglink out of the box. You simply need to enter certain account information into the AdminCPand the software will handle the rest.
Charging for products
If you sell digital or physical products, you can leverage Invision Community to help facilitate the sale of such products through your community site.
If you are an expert or leader in your field, then why not write a short e-book on your subject and put it up for sale? Low cost e-books under $10 tend to sell really well and it's a great way to generate some passive trickle income.
Sale, renewals, invoicing, shipping, customer support and more are all possible through our Commerce product with powerful features that allow you to easily sell products locally and around the world.
Charging for additional access
The simplest way to monetize your community is to charge for VIP access.
This may be for elevated permissions, such as being able to upload larger files, post more content per day and access specific features like user signatures, special badges and so on.

 
You can also set up VIP forums that regular members do not have access to. 
In fact, Invision Community can be tailored towards being an e-learning platform simply by setting up a subscription in Commerce and creating a private forum only the VIP group can access.
Simply post a new topic with each learning module. Topics can contain embeds from YouTube and Vimeo if you prefer to deliver training over video.
Be sure to give previews of such areas if you do sell access to additional areas of the community.
For example, you can allow all users to "see" that a forum exists, but show an error message to regular members who attempt to read topics in the forum, while allowing subscribers full access to those topics. This helps naturally entice users into subscribing to gain additional access by allowing them to see what they will gain access to.
Charging a fee for facilitation
Another possible avenue to monetize your community is by charging a fee for facilitating file sharing between your members. The Downloads application allows users to upload and even sell their files to other users on the community, while also allowing the administrator of the community to retain a percentage of all sales. 
If your community serves a niche that may see online sales of files in a marketplace-type setting, you can earn some money by administering such a marketplace.
As you can see, there are several opportunities available with Invision Community to monetize your community.
Do you use any other methods of monetizing your community?

Often it's the smaller changes that can make a big improvement in the day to day use of your community. We have made quite a few updates that will make your community flow better for you and your members.
Update files in Pages Media Manager
Previously when you wanted to update a file in the Pages Media Manager you actually had to upload a new file and then change the references to that file to the new one. This was obviously not so great.
When you select a file there is now a replace option. We're not sure why we didn't do this earlier but as they say: better late than never!
Tag Input when Optional
On communities with tagging enabled, we have often noticed that people tend to feel the need to tag everything even when it's not really necessary. If your site is about cars you don't really need everything people post to be tagged "car" as that's sort of obvious.

 
So to make it a bit clearer that tags are not required we have hidden the input field behind a Choose link so people have to actively choose to tag if they really think it's necessary. We hope this cuts down on tag noise. If tagging is required then the normal input box will always show.
Google Invisible reCAPTCHA
The new Google Invisible reCAPTCHA allows you to prevent bot registrations without the need for all users to fill out the normal captcha process. As often as possible your members will never notice there is even a captcha happening on the page. It's another way to make the flow from guest to member easier.
Whitelist for Spam Service
The spam defense service Invision Community provides works very well at combatting spam signups automatically. The issue is sometimes it works too well!
Let's say you are at work and all your colleagues share the same public IP. You are excited about your new community (of course you are) and your whole office tries to register at once. Our spam service would probably see your office IP as suspicious with that sudden influx of traffic and may even block it.
The new whitelist tool allows you to specify IPs and email addresses to always allow on your community regardless of what score our spam defense gives it.
Reply as Hidden
Sometimes it would be nice if your moderators could reply to an item with a hidden reply. You might want to leave a note for other moderators or perhaps you have a database and want some replies public and some private.

 
If you have permission you will now see a hide toggle when replying. This works in all apps anywhere you can reply to a content item and have hide permission.
Exclude Groups in Leaderboard
You can now exclude certain groups from being ranked in the Leaderboard. This is very useful if your staff or RSS bot tend to get all the reputation points. By excluding those groups you can focus on your actual member participation which is a better reward to encourage engagement.
On a personal note this will make me very sad as I usually win reputation counts on our site. But, being such a great person, I am willing to make this sacrifice for you.  
Complete Your Profile Order
The Complete Your Profile feature introduced in version 4.2 has been a great success for clients. We have heard many reports of increased engagement as the system can walk people through the sign up process. Not having a big, scary registration form is always a huge plus.
For 4.3 we added the new ability to change the order of completion for your members. This will allow you to stress the items you really want them to complete first and move your less important profile options later in the steps.
Mapbox Support
Mapping has been a feature of Invision Community for quite some time but up until now has been limited to Google Maps integration. For 4.3 we have added support for Mapbox which is based on OpenStreetMap data. The maps are beautifully designed and bring greater flexibility with an alternative look. The groundwork is now laid for some exciting new features still to come!
Some of our existing customers also found Google policies and pricing structure incompatible with their own internal policies which this addition addresses.

As we come close to wrapping up development of Invision Community 4.3, we wanted to let you know of a few smaller improvements we've made to increase engagement to your community.
Email
Despite fancy new things like social media and push notifications, trusty old email has been proven to be highly effective at getting repeat visitors to your website.
It's one of the reasons Invision Community has built in email support for notifications that can be sent instantly, or via daily or weekly digests.
Email should form a part of every community marketing strategy but curating content and building newsletters can often be a labor intensive task.
With Invision Community 4.3 we have added some additional automated email tools to help your users discover more of your carefully crafted content.
Highlight the best content from throughout your community
In 4.2 we introduced the concept of curated content with promotions and “Our Picks”. With 4.3 we’ve taken this a step further and these promoted items will now appear directly in your content related emails. 
This allows for your audience to be enticed back to your community with items that they may not have read but holds interest.

Capture return visits with interesting content
Social media links in email footers
If you look closely in the image above you will also see that you can now optionally include links to all of your social media sites within the footer of all of your outgoing emails.
Both of these new features are enabled by default but can be disabled in the email settings section of your admin control panel.
Email may be as old as the web itself, but it is a very powerful medium to get your audience coming back for more.
Respond to Reviews
We added the ability to leave a review to Pages articles, download files, calendar events and in other areas early on in Invision Community 4. The concept was to allow your members to engage in new ways with your content. Reviews on Commerce store items and purchasable downloadable goods is a great way to inspire others to purchase.
New to Invision Community 4.3 is the ability for the content creator (be that a download file, store owner, etc) to respond to a review. This is a great way to address reviews that may be considered unfair or extreme.

Matt is talking to himself again
One more thing...
Not content with resurrecting the Subscriptions manager from 2009, we've brought back a small detail from previous versions of Invision Community. The famous "this person is typing a reply" indicator in the online list.

 
We can't wait to release this latest update. With new ways to monetise your community, new ways to engage your audience and better promotion tools, we're excited to see how it's going to benefit your community.
 

Search. Let's be honest, it's not the most exciting feature in the world. You ask to find things, and it shows you what it found.
Simple, right?
It's a lot more complex than that. After numerous tests, a few surveys and many discussions with customers, we've decided that there is no "right" or "wrong" way to search. Invision Community is used on many diverse communities and each has its own needs.
The bigger the community, the more of a headache search can be when you start hitting frustrating technical limitations of the database.
Happily, we've addressed all of these issues with Invision Community 4.3 and added a few extra treats.
Searchable Products and Pages
Products in the Store and custom Pages will now show in search results.

Store product in search results
More Customisable Search Experience
One of the most difficult challenges with search is anticipating the scope of the search. If, for example, you're looking for something you know you've seen before, you want the search to be narrow - matching only the exact terms you provide, probably only matching against the title, in the specific area you know where the content is located. If however, you're just doing a general search about a particular subject, you want the search to be wide - matching any of the terms you enter, anywhere in the community, in both titles and content.
For a while, Invision Community has had the option to choose which areas to search, defaulting to the area of the community you're in (for example, if you're in a forum, only that forum will be searched by default). We also provide a number of suggestions on the search result form (in the form of "Didn't find what you were looking for? Try searching for..." followed by a number of options) which adjust the scope of the search.
In Invision Community 4.3, we have a new interface for the quick search feature which makes some of these options more visible so you're more likely to find what you're looking for on the first search.

New Search UI
Along these lines we have also:
Changed the default "Search In" selection to "Everywhere", regardless of where the user is. Added a new setting which controls whether the "Any words" or "All words" option is checked by default. Added a new setting which allows you to adjust how much of a boost results receive for a match in the title, versus the content body, when searching both content titles and body. You can set default and/or operator.

New Search Settings
Elasticsearch
In Invision Community 4.3 we are adding native support for Elasticsearch, a third party search engine which offers a number of benefits over searching your MySQL database:
Elasticsearch, being designed and indexing data in a way optimised for search rather than data storage, is generally able to match and sort by relevancy with better accuracy than MySQL. Elasticsearch is generally faster. One user performing a search doesn't slow down other users trying to read and make posts at the same time (when searching MySQL, the data has to be "locked" from changes when the search is being performed). It scales very well with very large datasets, and runs very easily on multiple servers. Elasticsearch understands language. If for example, you search for "community", it will also return results which contain the word "communities", understanding that these are the same. Supported languages are Arabic, Armenian, Basque, Brazilian, Bulgarian, Catalan, Chinese, Czech, Danish, Dutch, English, Dinnish, Drench, Galician, German, Greek, Hindi, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Persian, Portuguese, Romanian, Russian, Sorani, Spanish, Swedish, Turkish, Thai. Elasticsearch supports custom functions on the scoring algorithm. In our initial implementation this has allowed us to add settings to allow you to control the time decay (allowing newer results to show higher) and author boost (allowing content posted by the user to optionally show higher in results). Unlike with MySQL, there is no minimum query length and a very small list of stop words.
Elasticsearch Settings
When enabled, both searches and activity streams will be retrieved from Elasticsearch. The core_search_index database table in MySQL will no longer be populated, so you will not have to store the data twice.
To use Elasticsearch, you can either install it yourself on your own server, or use any of the many excellent hosted Elasticsearch options. The minimum required Elasticsearch version is 5.5.
REST API
Developers and those looking to integrate Invision Community features into their own sites will be pleased to learn that we've extended the REST API to accommodate searching. 

Good news!
We've taken Invision Community's Blog app by the scruff of the neck and dragged it into 2018!
There has been a growing trend for imagery to play a very important part of a blog entry. This update reflects that.
Introducing Grid View
We have added a new view that shows your blog entries as cards with space for a cover photo.
We've very visual creatures, and a good photograph can entice readers into your blogs to read more. 
As you would expect, you can disable this mode from the Admin CP for purists that prefer the traditional list format.

 
For those who's sense of adventure runs deep, the new grid mode allows you to show a list of latest blog entries as the blog home page.

 
This puts valuable and engaging content right in front of your audience.
This list view persists when you view a blog's entries giving a consistent feel.

 
Viewing an entry
We've given the blog entry page a little make-over by featuring the cover photo above the content. The slimmed down blog details bar allows your audience to focus on the content.

 
Default Cover Photos
You may have spotted that entries without a cover photo have a rather fetching geometric pattern in different colors.

 
This is a new micro-feature of Invision Community 4.3. Currently, if you do not have a cover photo on a blog, profile or event, the bar is a rather sad shade of black.
The new default cover photo feature makes it much more cheerful. Here's what a profile looks like.

 
Much better.
Here's a few technical details for those that love to know all the things.
The grid view feature can be turned off in the ACP (but doing so will make me very sad) You can choose the default home page view: Latest Entries or List of Blogs. You can still view a list of blogs when you're on the latest entries page. This choice is stored in a little cookie (GDPR friendly, it doesn't contain any identifying data) so navigating back gets you the last view you chose. Let us know what you think! We love it, and hope you do too.

Emoji: built in to Invision Community 4.3! ?
Invision Community has a long history. We remember the early days of forums, back when graphical "emoticons" or "smilies" were added.
We have always shipped our products with a basic set of emoticons with the ability to add your own images and has supported emoji from mobile devices.
Emoji has become a standard across mobile and desktop devices so it made sense to bring them to Invision Community fully.
You can choose from 3 different styles of Emoji:
The native style provided by the user's operating system (if you choose this option, users on different platforms will see different styles) Twitter style EmojiOne style
Emoji Settings
Once you have chosen one of these options, all of the available Emoji will show in the emoticons selector when making a post. Unlike in older versions, the entire list is scrollable (the categories drop down will jump you to the category rather than filter), you can search, and standard Emoji features like skin tone modifiers are fully supported, and of course, you can make them as big as you like.

Navigating Emoji

Skin Tone Modifier

Make Emoji any size
 
Autocompleting Short Codes
In addition to using the selector, you can also use optionally enable standard :short_codes:. These will be autocompleted as you type.

Autocompleting Short Codes
You can also enable more conventional ASCII emoticons to be automatically replaced too:

ASCII Short Codes
 
Don't Worry: Custom Emoticons Aren't Going Anywhere!
You can use custom emoticons either instead of, or even alongside Emoji. If you give your custom emoticons a text replacement starting and ending with : they will even show in the autocompletion alongside Emoji.

Custom Emoticons
 
Technical Details 
Whichever style you choose, Emoji is stored in the database as the actual Unicode characters, so you can even change the setting and all Emoji, even those in existing posts, will immediately change.
If you choose to use the native style (so the Emoji will match the style provided by the operating system), the system will automatically detect which Emojis are supported and the selector will only try to show the ones the platform can render.

One huge benefit of running your own Invision Community is the moderation tools.
Out of the box, Invision Community allows you to turn members into moderators. Better still, you can define what these moderators have permission to do.
Part of this moderation suite is the report system. The report system allows your members to flag posts that need a moderator's attention.
There comes a time when your community is so successful that it can be a little tough to keep up with all the content and reports.
Community Moderation
This new feature leverages your member reports to automatically remove objectionable content from public view.
You as the admin will define thresholds for the content. For example, you may say that to hide content, a post needs 5 reports.
This reduces the workload for your moderators and enables you to crowd source moderation.
Let's take a look at this feature in a little more detail.
Reporting Content
When a member reports a piece of content, they now have the option to set a type, such as "Spam" or "Offensive". These options can count towards the threshold. Once the threshold has been passed the item is hidden.

The threshold can be set up by creating rules in the Admin CP.
Admin Set Up
At its heart of the system are the rules. You can create custom rules in the Admin CP to determine the thresholds.

For example, you may decide that:
A member with less than 10 posts only needs 5 reports to hide the content.
But you may want to give more experienced members a higher threshold as there is more trust.
You simply add a new rule:
A member who joined over a year ago with over 500 posts needs 10 reports to hide content.
You can do that easily with the rules system as it will scan them all and pick the one most suitable for this member.

It's as simple as that.
Notifications
Once an item has received enough reports to match the threshold, it is automatically hidden from view.

A notification is sent to all moderators who opt in for notifications. This notification shows inline in the notifications center.

It can also optionally be sent via email for those who want to know without checking the site.

Restoring the content
Of course, a moderator may decide that the content is fine and un-hide it. Once a piece of content has been un-hidden, automatic moderation will not hide it again.
Report Types
Depending on your community, the default types may not be suitable or relevant. You may also want to set up other report types.

You can do this via the Admin CP.
Preventing Abuse
Your first thought may be that a single member can report a single item multiple times to force content to be hidden. 
The system will only count a unique member as one point towards the threshold. This means a single member can report an item 5 times, but they are only counted once towards the threshold.

 
You can also set a time limit between reporting the same item. This will prevent a member reporting a single item multiple times in succession.

Of course, the member can delete their report if it was in error.

Report Center
The Report Center is the hub for all reported content. Invision Community 4.3 adds a filter to view a specific report type. The reports themselves also show the type of report.

We hope that this new feature will be a huge help and time saver for you and your moderators.
We'd love to hear your thoughts, please let us know what you think and if you have any questions.

We are happy to announce the new Invision Community 4.3 is available!
Some highlights in Invision Community 4.3 include...
Improved Search
We now support Elasticsearch for scalable and accurate searching that MySQL alone cannot provided. There are also enhancements to the overall search interfaces based on your feedback.

 
Emoji
Express yourself with native emoji support in all editors. You can also keep your custom emoticons as you have now.

 
Member Management
The AdminCP interface to manage your members is all new allowing you easier control and management of your membership.

 
Automatic Community Moderation
You as the administrator set up rules to define how many unique member reports a piece of content needs to receive before it's automatically hidden from view and moderators notified.

 
Clubs
The new Clubs feature has been a huge hit with Invision Community users and we are expanding it to include invite-only options, notifications, exposure on the main community pages, paid memberships, and more.
Custom Email Footers
Your community generates a lot of email and you can now include dynamic content in the footer to help drive engagement and content discovery. 
New Gallery Interface
We have reworked our Gallery system with a simplified upload process and more streamlined image viewing.
 
The full list follows. Enjoy!
Content Discovery
We now support Elasticsearch which is a search utility that allows for much faster and more reliable searching. The REST API now supports search functions. Both MySQL and Elasticsearch have new settings for the admin to use to set search-defaults and default content weighting to better customize search logic to your community. Visitors can now search for Content Pages and Commerce Products. When entering a search term, members now see a more clear interface so they know what areas they are searching in and the method of search. Member Engagement
Commerce can now send a customizable account welcome email after checkout. You can whitelist emails in the spam service to stop false-positives. REST API has many enhancements to mange members. Ability to join any OAuth service for login management. Invision Community can now be an OAuth endpoint. Wordpress OAuth login method built in. Support for Google's Invisible ReCaptcha. Groups can be excluded from Leaderboard (such as admins or bot groups). All emails generated by Invision Community can now contain admin-defined extra promotional text in the footer such as Our Picks, and Social Links. Admins can now define the order of Complete Your Profile to better control user experience. Clubs
Option to make a Club visible but invite-only Admins can set an option so any Club a member is part of will also show in the parent application. So if you are in a Club that has a Gallery tab then those image will show both in the Club and in the main Gallery section of the community. Club members can now follow an entire Club rather than just each content section. There is a new option on the Club directory page for a list view which is useful for communities with many Clubs. If you have Commerce you can now enable paid memberships to Clubs. Admins can set limits on number of Clubs per group. If a group has delete permission in their Club, they can now delete empty containers as well. Members can ignore invitations. Moderation and Administration
Unrestricted moderator or administrator permission sets in the AdminCP are visually flagged. This prevents administrator confusion when they cannot do something as they will be able to quickly see if their account has restrictions. You can choose to be notified with a new Club is created. Moderators can now reply to any content item with a hidden reply. Download screenshot/watermarks can now be rebuilt if you change settings. Support for Facebook Pixel to easily track visitors. Moderators can now delete Gallery albums. Automatic moderation tools with rules to define when content should auto-hide based on user reports. Totally new member management view in AdminCP. More areas are mass-selectable like comments and AdminCP functions for easier management. New Features
Commerce now has full Stripe support including fraud tools, Apple Pay, and other Stripe features. Commerce packages can now have various custom email events configured (expiring soon, purchased, expired). Full Emojii support in the editor. Complete overhaul of the Gallery upload and image views. Announcements system overhaul. Now global on all pages (not via widget) and new modes including dismissible announcements and top-header floating bar option. Many new reports on traffic and engagement in the AdminCP. Blog has new view modes to offer options for a traditional site blog or a community multi-member blog platform. The content-starter can now leave one reply to Reviews on their item. Commerce now makes it much easier to do basic account-subscriptions when there is no product attached. Useful Improvements
Forums has a new widget where you can filter by tags. If tags are not required, the tag input box now indicates this so the member knows they do not have to put in tags. Member cover photos can now be clicked to see the full image. Any item with a poll now has a symbol on the list view. Twitch.tv embed support. You can now update/overwrite media in the Pages Media Manager. Mapbox as an additional map provider to Google Maps. Technical Changes
Direct support for Sparkpost has been removed. Anyone currently using Sparkpost will automatically have their settings converted to the Sparkpost SMTP mode so your email will still work. Your cache engines (like Redis) will be checked on upgrade and in the support tool to ensure they are reachable. Third-party applications will now be visually labeled to distinguish them from Invision Community official applications. The queued tasks list in the AdminCP is now collapsed by default as queued tasks are not something people need to pay much attention to during normal operations. When upgrading from version 3 series you must convert your database to UTF8 and the system saves your original data in tables prefixed with orig. The AdminCP now alerts you these are still present and allows you to remove them to reclaim storage space. On new installs there are now reasonable defaults for upload limits to keep people from eating up storage space. Categories in all apps (forums, gallery albums, databases, etc.) no longer allow HTML in their titles. This has been a concern both in terms of security and usability so we were forced to restrict it. Large improvements to the Redis cache engine including use for sessions. The login with HTTPS option has been removed and those who were using it will be given instructions to convert their entire community to HTTPS. Images loaded through the proxy system now honor image limits for normal uploads. We now consider BBCode deprecated. We are not removing support but will not fix any future issues that may come up.
 
There's a lot to talk about here so we are going to lock this entry to comments so things do not get confusing. Feel free to comment on upcoming feature-specific entries or start a topic in our Feedback forum.
 

As we make our final commits, merge in the last of our branches and wait for Charles to move more tasks to the development list, we pause to reflect on our year together as a company.
Pour some egg nog, grab some snacks and lets take a look at our journey this year.
Our year in numbers
In 2017 we made 72 Invision Community releases, 6584 code commits, read 157,203 customer replies and made an average of 177 staff replies to tickets per day.
Our year in dates
We were certainly busy this year. We launched Invision Community 4.2, started work on Invision Community 4.3, started two new blog series and a newsletter. Lets take a look at the key dates.
March 10th
We started talking about our upcoming release, Invision Community 4.2 which saw us drop "Invision Power Services" in favour of the sleeker and less awkward "Invision Community".
March 28 - 30th
During our series of blogs on 4.2, we launch a triple whammy of blog entries outlining reactions, clubs and social media promotions. Three new tent-pole features that drove 4.2 to be our most successful release.
July 19th
We release Invision Community 4.2 to deafening applause (most of it was our own, but it still counts). We give the development team a 15 minute break and then drop the 4.3 task list internally.
September 15th
We start a new blog series "Team Talk". The idea is to show that we're not a bunch of code writing robots, but we're real people with personalities, hopes and dreams. So far, it's proved that we're mostly a bunch of code writing robots without personalities. The irony.
October 18th
Not content to just talk about silly things in Team Talk, we launched our new long form blog series "Community Management". Here we give our many years of community building insight to help you become successful in running your communities. We've tackled a number of subjects from SEO to security so far with many more planned for 2018.
October 30th
Our development team have been busy working on Invision Community 4.3 and we announce it to the world. And being the huge tease we are, we've said nothing since. Rest assured, we've got a lot done and its shaping up to be another great release. We'll be talking about it in more detail next year.
It's all about you
Of course, we couldn't finish without saying a massive THANK YOU to all our customers. We are so lucky to do something we love for a living and that is only possible because you choose to use us to build your community.
We are committed to keep moving forward to ensure that we serve you in the best way possible. We'll keep innovating to give you the tools you need to succeed and we'll keep posting blogs packed full of tips and advice.
Here's to 2018 and all the adventures it brings.

 
 

The General Data Protection Regulation (GDPR) is a regulation (EU 2016/679) that is intended to strengthen and unify data protection for EU residents from 25th May 2018.
How can Invision Community help?
While Invision Community enables you to collect and store information, it's important to note that you as the site owner are the data controller. If your site can collect data from EU citizens, then we recommend that you research your responsibilities.
We have introduced several new tools in Invision Community 4.2.7 to help you with compliance, and we'll run through them and the relevant sections of the regulation in this blog.
Individual Rights (More information)
Right to be informed
Invision Community has an area for you to edit your own privacy policy. This is found in the Admin CP > Settings > Terms & Privacy Policy.

 
Guidance on what the policy should contain can be found here.
Right to erasure (More information)
Invision Community allows you to delete a member from the Admin CP. If the member has left posts or comments on your community, you can elect to delete the content, or keep it but remove the author's details thereby making the content anonymous.
Lawful bases for processing (More information)
Consent (More information)
Invision Community now features a setting to not automatically opt in to administrator emails such as those sent by the bulk email system often used for newsletters when registering a new account on your community.
This feature is found in the ACP > Members > Registration Settings

 
Part of the consent regulation is to record when consent was given. The consent to opt-in for administrator emails such as bulk emails sent via the Admin CP is recorded at registration, and each time they change the setting. This record can be found in the member history log when viewing a member in the Admin CP.

If you change the Terms & Conditions, or the Privacy Policy, you can request that members accept these changes when they next log in thus giving their consent for those changes.

Cookies (More information)
Invision Community stores a small amount of data in cookies. These are used to authorize you when you re-visit a community. Other cookies are used to provide a service at the user's request, such as changing a theme or using Commerce's cart.
We have added additional features for Invision Community 4.2.7 to permit acknolwedgement that cookies will be set, and a brief page outlining the types of cookies that are set.
Invision Community has a feature that shows a small message to new visitors to the community. This is found in the Admin CP > Terms & Privacy Policy page.

 
We have pre-configured a cookie acknowledgement message using the short-tags {cookies}.
This will display as follows:

 
This links to a new page showing brief information about the types of cookies that Invision Community stores.

 
Although at the time of writing this blog entry, the regulation states that there is no exact information that you need to show on the cookie page, you can edit it to add more detail if you wish.
Summary
We hope these new tools available with Invision Community 4.2.7 make it easier for you to seek compliance with GDPR if you choose to do so.
It's worth pointing out that we are awesome at making community software and know a huge amount about making communities successful, but we are not experts in EU regulation. We offer this blog entry as a way to assist you in seeking compliance but you must do your own research and are responsible for your own community.
Invision Community 4.2.7 is currently in beta testing. We're aiming to release it early next week.
We hope this is a good starting point for you!

Whether you run an existing community or are taking tentative first steps into setting up an online community forum around your brand, an important choice you need to make is between social networks like Facebook or having a community you own and control.
Let's take a look at the benefits of an owned community versus a Facebook group - as well as how you can still use Facebook (and other social media platforms) to your advantage.
 
You own your data
The biggest point to consider when using Facebook groups is that you do not own your own data. Facebook owns it and does not even allow you direct access to it. If you decide later to move to a different platform, need to run reports to extract meaningful insights, or otherwise work with your community data: you are out of luck.
In contrast, with an Invision Community, your data is your data. You can use it in any way that makes sense for your goals; be it analyzing trends, sending promotions to users, or generating reports and statistics. We never hold your data hostage and there's no fee to get it.
Beyond owning the data, you also control how it's used and presented. Facebook is notorious for changing algorithms for when (or even if) people see your posts. When you run your own community the experience for your and your users is in your control.
 
Branding opportunities
This is a big one. An owned community gives you the tools you need to make your community a seamless part of your user's interaction with your business. This naturally includes your brand styles (your logo, colors, site navigation and so on) but also your community web address (URL). With an owned community, your URL will be easy to find - customers normally opt for something like forum.yourname.com or community.yourname.com. 
Users will have more confidence that they're in the right place, and more closely associate your community and your message with your brand.
Emails sent out by your owned community can also carry your branding, consistently reinforcing that connection between your business and your community.
And, of course, when users share content from your community to Facebook and other social networks, they're sending users directly to your website where you have the opportunity to lead with your most important call to actions.
 
More control over user experience
All Facebook groups are, essentially, the same experience and yet your business needs almost certainly aren't the same as every other. One size doesn't necessarily fit all when it comes to community!
When you control your own community, you have the ability to control your user's experience. Need to show specific types of data in specific places? You can do that (and more) with Invision Community's easy to use Blocks feature. Need to create a custom community application to serve as a resource center for product support? You can do that too.
Another huge benefit of this control is that, unlike a Facebook Group, users won't be seeing ads and 'recommended content' from competing businesses and communities. With user attention being pulled in so many directions these days, the last thing your community needs is for users to leave because Facebook has suggested a competitor!
 
No barriers to monetization
Not all communities require a monetization strategy. In many cases, the community is part of a larger customer relationship strategy rather than a revenue-generating destination in its own right.
But for those communities that do plan to monetize, options with a Facebook group are at best difficult to act upon, and at worst practically non-existent.
In contrast, Invision Community gives you the opportunity to explore monetization strategies that work for you. These might include paid subscription plans (a particularly attractive option for fan club communities), traditional advertising through Google AdSense and other networks, or sponsorship deals with other businesses that might be relevant to your members. Invision Community has tools for each of these approaches built in, allowing you to start monetizing with minimum fuss.
 
Fine-grained permission controls
Facebook groups struggle to reflect the real-world roles that staff members play in your organization, limiting your choices to 'administrator' or 'moderator'. And the same is true of users, too - your options for recognizing different levels of user (such as VIPs, or brand ambassadors) are limited.
Invision Community is different. Since you are creating and configuring each member group, you can precisely control who can see what, and how they are recognized within the community. You can even sync these roles via Single Sign-On (SSO) making setup and assigning users to groups painless.
For staff groups, you can limit access to key community functions based on roles or responsibilities, ensuring access is granted on an as-needed basis only.
For users, you can get creative and find a group structure that works best for your specific needs. For example, support communities often find that recognizing the most knowledgeable and helpful members with a new member group (complete with elevated permissions) is a great way of engaging users.
And finally, with this control over access, it's very easy to create restricted areas of the community. Whether you want to create a private subforum that staff can use to coordinate tasks or a file repository that's only available to subscribers, Invision Community can achieve it.
 
You can still reap the Facebook benefits
Setting up your community within Facebook's walls might not be the best approach for you. That doesn't mean you should ignore Facebook, however. On the contrary, it's an influential platform and there's a very good chance your users are already using it.
Invision Community offers a number of tools that allow you to benefit from Facebook while avoiding the drawbacks we discussed. We'll go into more detail on utilizing social media in a future article, but to summarize:
Invision Community features social sign-in options, enabling users to register and log in using their existing social media accounts, substantially reducing onboarding friction. Content can promoted by staff back to your social network pages, automatically and on a schedule you decide. Invision Community supports automatic embedding of a wide number of social networks (and other services), allowing users to share their favorite Facebook and Twitter posts and spark a whole new conversation - but this time in your community.  
Summary
When you are creating an online community for your business or hobby it is important to think about your goals and future growth by choosing a platform that is there to work for your needs.
When you establish your community on Facebook, you're helping to grow someone else's business (including, potentially, your competitors!) and hoping that some of those spoils fall to you. With an owned community, the rewards of your hard work belong to you and your business alone.
Invision Community has been enabling users and businesses to communicate online since 2002, and we're proud of our reputation as a platform that puts control in your hands. Contact us if you'd like to discuss how we can help you too.
 

Whatever the purpose of a community - be it customer support, fan engagement, interest-based groups and so on - there's usually a need for site staff to communicate important information to users.
Of course, in some cases this information is best suited to a site announcement, which by design has a lot of visibility and authority. But it's important that day to day staff posts stand out too. As we'll discuss in future articles, a key part of engagement is that users see your organization's team interacting with the community. In many cases, users will expect and appreciate acknowledgement from your community team, and by highlighting those responses you can add a visible stamp of authority.
Invision Community has a few different tools to help you highlight staff posts, so let's take a look at them in more detail. 

Group badges
With group badges you can upload a small image that is shown beside a user's posts. It's shown alongside the user's group name, so you don't need to repeat that text.
Each group can have a different badge, perfect for communities that structure their staff groups based on role type. It's common to color-code group badges for easier identification - support as green, product development as blue, and so on (and you may want to coordinate these colors with the prefix and suffix you use, which we cover later in this article).

 
It's not just staff groups that can have badges, either; your regular member groups can too. However, a word of caution! If every group has a badge, they may lose their distinctiveness. We recommend reserving group badges for those groups you specifically want to draw attention to.

Post highlights
Second is a feature more explicitly designed to highlight a post rather than simply draw attention to the author. Group settings in Invision Community enable you to choose to have posts by users in each group show with a distinctive background color and border. The color is defined by your theme and so is easily configurable, too.

 
As with group badges, it may be tempting to highlight every group's content, but we recommend not doing so as that reduces the overall impact of the feature. Keep it reserved for your key staff groups, and especially those that regularly interact with the community.

Group prefix/suffix
Invision Community allows you to define a custom prefix and suffix for each group. This is used in key locations, including to highlight usernames in the Active User block and to style member group names alongside content.
An important part of this feature is that it accepts HTML tags, which gives you a lot of scope for customizing the display by adding an opening and closing HTML tag to the prefix and suffix settings, respectively. For example, let's say we want to add a shield icon before the name, and make the text purple.
Prefix: <span style='color: #9013FE'><i class='fa fa-shield'></i>
Suffix: </span>
Simple! Now our staff members will display in the Active User block and elsewhere like this:

 

Bonus feature: Staff activity streams
I wanted to also mention a feature that achieves a slightly different goal to those we covered above, but nonetheless is an important way to bring additional visibility to staff content: activity streams.
As well as an overall “All Activity” stream that shows everything happening in the community, Invision Community allows you to define pre-made streams that are available to all users. You can use this to build streams of content with particular tags, certain types of content - or, as in this case, content by users in specific groups.

 
Simply create a new activity stream in the Admin Control Panel, set the configuration so that it only pulls content from members in your staff groups, and you're done. Users will now be able to visit the stream page to get a handy overview of everything staff members are doing in your community.

 
I recommend checking out the other filter options available for streams while you're setting this up - there's a huge amount of power available!

Summing up
I hope this quick overview of content highlighting features has been useful. When users visit your community, they're usually looking for authoritative information and that often comes right from your own team. By utilizing the features we've discussed here, you can make that information stand out more against the other content in your community.

Our recent release of Invision Community 4.2 was the most well-received version ever! The feedback we received on new features like Clubs, Reactions, and Promotes was better than we could have hoped and we really enjoyed seeing all the creative uses as people implemented them on their own communities.
We have been hard at work on version 4.3 with a goal of improving on all the great new features. It is well under way and we are happy to able to start announcing what's new over the next few weeks.
Invision Community 4.3 will not only contain new features but also have a core focus on refinement from 4.2's new features. You will see many improvements to Clubs, new integration options, large application improvements, new promotional features, and more changes large and small.

 
You can expect to see news posts about new features and changes very soon with a release date in early 2018. Follow our news section or subscribe to our newsletter to receive updates.

This entry is about our IPS Community Suite 4.2 release
IPS Community Suite has supported drag and drop uploading to the attachments area at the bottom of the editor since 4.0. In 4.2 we're pleased to add the ability to drag and drop right into the editor, so you can drop your attachment exactly where you want it to show without having to add it afterwards.

Drag and drop into editor
If your browser and OS supports it you can also copy and paste, either from the desktop or from other content on the web:

Copy and Paste
Naturally this works for ordinary files as well as images:

Drag and drop a file
 

This is an entry about our IPS Community Suite 4.2 release.
You are probably already familiar with our content embedding feature in IPS Community Suite. When a link to content in the community is pasted into the editor (e.g. a topic, or a post, or a gallery image, etc.) it is automatically expanded into a preview of the content, usually with an accompanying image, allowing users to click through to that content if they are interested.

An embedded Gallery image in IPS Community Suite 4.1
While it has proved a useful feature to members, each embed used essentially the same structure - a small thumbnail on the left, a title, and a few lines of text. This works fine for topics, but isn't ideal for other kinds of rich content that might be posted.
In IPS Community Suite 4.2, we greatly improved upon our embedding handling, giving every type of content within every application its own customized embed style, allowing that content to be displayed however works best. This means larger high-res previews of Gallery images, a button to download a file right from the embed for Downloads files, showing a map for Calendar events, and so on. We worked to keep a consistent overall style between apps, but allow each to display its own relevant information.
For users, things will work exactly as they do now - they simply paste a link to content, and it will continue to expand automatically. The changes are also backwards compatible. Any existing embeds in your community will automatically show the new styling you see below - no rebuilding necessary.
So with that in mind, let's take a look what the new embeds look like! I won't show every single embed here because there's a huge number, but I'll try and give you a feel for how we approached the embed styles for each app.

Gallery Image

Comment on a Gallery Image

Gallery Album

Forum Topic

Downloads File

Review on a Downloads File

Calendar Event

Comment on a Calendar Event

Commerce Product

Record from a Pages database
I hope that gives you a good overview of what to expect when your users try out the new embeds for themselves. As always, please share your feedback in the comments below!
 

There are many strategies for growing your community, such as newsletters, mailing lists and advertising on other sites.
IPS Community Suite 4.2 puts a new tool at your disposal: promotions.
There’s no denying the popularity of social media. Worldwide, Facebook has 1.86 billion users active monthly. Every day, millions of people are using Facebook to speak with friends, to talk about their interests and to find new people to connect with.
Of that 1.86 billion people, a good portion of those are actively discussing topics your forum covers. There is a huge opportunity to tap into social media to join in the discussion and to promote your community and provide a venue to carry on the discussion.
For a while, we’ve had social media log in extensions, which means that your users can sign into your community simply by clicking a relevant button. We’ve also had the ability to share things to a personal Facebook account. These tools are great for your users, but how do they help you, forum owner?
IPS Community Suite 4.2 introduces a way to promote your content directly to your brand’s Facebook page and your brand’s Twitter account.
You can curate fun and engaging topics and share them. The workflow is simple. Simply browse your community and queue up interesting topics, comments, gallery items, blog posts or database articles for posting throughout the day to your brand’s social media accounts. You choose the schedule, the hashtags and the wording to send.
Let’s look at the feature set in more detail.
Your first stop is to set up the feature from the admin panel. The system will guide you through the necessary steps of connecting your Facebook and Twitter accounts. Once Facebook has been set up, you can select any page that you are an administrator of on Facebook.
 

The admin panel also offers scheduling options and permissions.
 

You can pre-set the times for when content will be posted. Facebook and Twitter both have analytic tools to determine when your visitors are most frequently online. A good tip here is to set the time to a slightly odd number, so 11:45am is better than 12:00pm as you are likely to catch the attention of someone waiting for lunch, or a lunchtime meeting.
 

You have full control over who can promote items to your social media accounts. You can specify by group or pick individual members who may not be in those groups.
Now that you’ve set up the backend, we can get promoting.
Each item, that is a topic, gallery album, blog entry or article has its own Promote button.

 
Each post and comment can also be shared individually, which is an easy way to share great content your visitors add to existing conversations.

 
Clicking this brings up the sharer.

 
This is where you can customize the text that is sent out to each social media channel. You’ll also notice space to promote this item within your own community in addition (or instead of) Facebook or Twitter, we will explore that shortly.
The sharer is smart enough to pull attachments already added in the post, and you can upload your own images to be sent. Generally, shared items that have an image get better organic reach than just text alone so you’ll almost always want to choose or add an image. Twitter can use up to 4 images, and Facebook allows 1000 pictures per album, but you’ll never want to upload that many!

 
Once you’ve filled out your content and picked your images, you can schedule the promotion. Generally, you’ll want to use the auto schedule option as this allows you to just stack up multiple items and let the auto scheduler post the items according to your pre-set schedule. You can also set a specific date and time if you are looking to run a promotion or other time sensitive event.


The promoted content viewed in Facebook and Twitter
It’s easy to see the status of your queued and sent items from the moderator view.

 
This area allows you to see previous promotions and modify pending promotions.
Earlier, we mentioned that the system has the ability to promote content internally. Promoting items to your own community lets you, the community manager, curate interesting items and comments and present this to your community. This is a great way to allow your visitors to explore content you think they’d enjoy.

 
Promoting content to your community via Our Picks also allow you to promote content if you cannot or choose not to use social networks. It has the advantage that social networks do not have over a community platform like IPS Community Suite: consistency. The content on your community is always there whereas a social network is all about right here right now. Miss it and you miss out. On your community you can engage and re-engage a subject all you want. 
Of course, we’ve built a widget that you can drag and drop to most pages to make this curated list more visible.
IPS Community Suite 4.2 gives you, the site owner and community manager the tools you need to reach out and engage new users already discussing the topics on social media your community covers. With single click sign in and the built in retention functionality the suite offers, you’ll have a powerful way of growing your user base. It furthers that goal by created a list of that promoted content for continual reference and promotion for visitors already on your site.
We’ve got lots more to discuss on this subject, and in the coming months we’ll be putting together some guides on social media best practices and how to leverage Facebook’s excellent post promotion / pay per click tools to further boost your site’s visibility to social media users.
We’re here to help you make a success of your community and to give social media users a venue for when they outgrow Facebook.

We are working hard to get Invision Community 4.2 ready to go! If you have not been following this upcoming version, check out the details:
Over the last month we have released several beta versions and feedback from those that have chosen to jump in on the beta has been great. We really could not be happier. Feedback has included amazement over how stable the beta is to reactions from community members enjoying all the new features.
Everyone here at IPS is very excited to get the full release out so everyone can enjoy it. Not everyone is comfortable using beta releases .
Back in March when we first announced 4.2 was coming soon we said that it would be out in mid-2017 and we are still on track for that. Be sure to keep an eye on announcements for the full release expected in the next 3 - 4 weeks.
We really hope everyone is as excited as we are about 4.2's full release. Based on the feedback from those already using 4.2 beta on their live sites we really think this will be a huge hit with your community.