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What are Bulk Mail Email Clicks exactly?


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In my ACP under Activity > Emails > Email Clicks I can see a curve for Bulk Mail. I just sent a bulk email, with a link to a topic in the forum. Does that number represent the number of times recipients have clicked on the link? Or does that count any click on any link including the Unsubscribe link? 

How does that work if I include 2 or more different links in an email, is that value the sum of all clicks to any link?

Thanks!

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It's the number of links that have been clicked through from emails. Im not sure what relevance there would be as to how many links there are in an email. If there are 2 (for example) and they click into both, there would be 2 email clicks

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Ok great, thank you Marc! 🙂 

And... maybe a silly question but just to make sure: if they click the "Unsubscribe" link at the bottom of the email: does that count as 1 click or not? 

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