Michael R

In a move that surprised many, British cosmetics firm Lush has chosen to quit social media.
With a combined following across Instagram, Facebook and Twitter, Lush has a combined audience of over 1.2 million followers.
Lush are being a little cryptic about its reasons but cite having to pay for visibility and getting tired of trying to produce content so just that algorithms will rank it highly.
"Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead."
It feels like sacrilege for a brand to come off social media, but I'm not surprised.
Social media is about broadcasting more than it is about meaningful conversation.
And now, even with a huge following,  broadcasting doesn't get the same reach it did a few years ago with platforms pushing paid options more and more.
Lush also targets a very young demographic that simply aren't using social media anymore.
The firm said it was "cutting out the middleman between ourselves and the Lush community".
It remains unclear which direction Lush is going to take to facilitate conversations, but using an independent community platform like Invision Community should be considered.
It cuts out any algorithm biased, money hungry platform. It opens up the conversation between the brand and its customers in a meaningful way, and the brand is completely in control of their data and what their customers see.
At Invision Community, we're seeing more and more brands looking for a solution outside of social media.
Perhaps this will accelerate the trend.

Did you know that the most magical community in the world runs on Invision Community?
For close to 12 years, Invision client @Michael R  has been spreading joy through the Santa Claus Network (ClausNet.com), the world’s largest community for Santa and his followers.
He started building the site in November 2006 and went live in the beginning of 2007, using Invision Community as his platform of choice since the beginning. Michael also founded the James D. Rielly Foundation in honor of his grandfather – a non-profit organization that provides charitable and emotional support to military and first responder families.

 

As a tribute to the holidays, Mike was gracious enough to be interviewed by Joel on behalf of Invision Community on how he uses Invision Community and engages with his unique community.  

J:  This is such a wonderful community of passion.  How did you get started?
Back in October 2005, I attended the world-famous Charles W. Howard Santa Claus School. It was a Christmas present I received from my wife. At that time, I had already been portraying Santa for 34 years but was a bit skeptical of what I would get out of attending a “Santa School.” 
 
He’s already nailed the Santa look.

At the school I got to meet Santas from all over the World!
It was a wonderful experience and I am still friends with many of the folks, but what I enjoyed most of all was the camaraderie I felt with my fellow brothers and sisters in red. This was the catalyst in creating ClausNet – to recreate the same feeling of fellowship I felt at the school. 

J:  Your membership must be very unique. 

ClausNet is the world's largest online community dedicated to the faithful portrayal of Santa Claus.  Our membership also includes Mrs. Claus, Elves, Reindeer Handlers, and all others who devote their time to bringing the magic of Christmas to children and adults throughout the world!
In comparison to other sites, 2,900 isn’t a lot of members. But based on some estimates it’s about two thirds of all the Santas and Mrs. Clauses on the planet!

We are very selective who of we approve for membership. In addition to Invision’s validation process, I personally email each person who registers for an account. I do this to help eliminate trolls and other Grinchy people, but mostly to keep out the prying eyes of children to preserve the Secret of Santa and keep the magic alive for children of all ages!

J:  What Invision apps do you use, and how do you use them?  
We have all the Invision Community apps and rely upon them for many purposes.
  
We don’t sell products on the site but we do use Commerce for donations. Members can purchase Supporter Level Memberships at varying prices. We use Pages and Blogs for posting short stories, opinion pieces, and even business advice. We use Downloads for sharing files such as example contracts and business card templates. The Calendar app is a great resource in notifying and scheduling regional get-togethers, workshops, schools, and training sessions. 
Articles and short stories written in Pages.
J: What are some of the most innovative features of Invision Community that your members have embraced?

I believe Invision Community is the most robust platform for building online communities. Our members really like the new Clubs feature.  We use Clubs for regional and local groups as well as specific topics such as prop making and costuming.  


From the Long Leaf Pines to the Northern Pacific, ClausNet uses regional clubs all over the world to foster closer relationship.
J:  There must be seasonality with your niche. How do you keep your members engaged throughout the year and what are some special events that you host?

Throughout the year we run several activities designed to keep up engagement.
Member of the Month - Each month, I select a different member of our community to featured. We interview the candidate and post the interview on the site.  ClausNet Gazette Monthly Newsletter - We send out a monthly newsletter of content from the website. Surprisingly, it’s the first time many of the members see the content. It is a great way to keep members coming back to the site. Christmas Card and Ornament Exchange – These are two of the most anticipated events we hold.  Members sign up and are randomly paired with another, so they can exchange cards or ornaments.  It’s very exciting to receive Christmas ornaments from another part of the world! We also run several other programs such as an Annual Raffle, Countdown to Christmas, Picture Contests, and Latest News.

J: As a longtime Invision client whose passion is the holidays, what are your holiday wishes to other Invision clients and clients-to-be?

As many of you know, Christmas is my favorite holiday – a holiday that lives in my heart year-round! May this holiday season be one of health and happiness for you and your loved ones. Happy Holidays, Happy Hanukkah, Joyous Kwanzaa, Festive Festivas, Fröhliche Weihnachten, Nollaig Shona, Boas Festas, Buon Natale, Feliz Navidad, Merry Christmas!

J:  Thank you Mike for graciously spending your time with me and other Invision clients to learn how you engage with members using Invision Community.  Hopefully this interview has helped inspire and motivate other clients with some extra cheer during the holiday season!

Good news!
We've taken Invision Community's Blog app by the scruff of the neck and dragged it into 2018!
There has been a growing trend for imagery to play a very important part of a blog entry. This update reflects that.
Introducing Grid View
We have added a new view that shows your blog entries as cards with space for a cover photo.
We've very visual creatures, and a good photograph can entice readers into your blogs to read more. 
As you would expect, you can disable this mode from the Admin CP for purists that prefer the traditional list format.

 
For those who's sense of adventure runs deep, the new grid mode allows you to show a list of latest blog entries as the blog home page.

 
This puts valuable and engaging content right in front of your audience.
This list view persists when you view a blog's entries giving a consistent feel.

 
Viewing an entry
We've given the blog entry page a little make-over by featuring the cover photo above the content. The slimmed down blog details bar allows your audience to focus on the content.

 
Default Cover Photos
You may have spotted that entries without a cover photo have a rather fetching geometric pattern in different colors.

 
This is a new micro-feature of Invision Community 4.3. Currently, if you do not have a cover photo on a blog, profile or event, the bar is a rather sad shade of black.
The new default cover photo feature makes it much more cheerful. Here's what a profile looks like.

 
Much better.
Here's a few technical details for those that love to know all the things.
The grid view feature can be turned off in the ACP (but doing so will make me very sad) You can choose the default home page view: Latest Entries or List of Blogs. You can still view a list of blogs when you're on the latest entries page. This choice is stored in a little cookie (GDPR friendly, it doesn't contain any identifying data) so navigating back gets you the last view you chose. Let us know what you think! We love it, and hope you do too.

Whether you run an existing community or are taking tentative first steps into setting up an online community forum around your brand, an important choice you need to make is between social networks like Facebook or having a community you own and control.
Let's take a look at the benefits of an owned community versus a Facebook group - as well as how you can still use Facebook (and other social media platforms) to your advantage.
 
You own your data
The biggest point to consider when using Facebook groups is that you do not own your own data. Facebook owns it and does not even allow you direct access to it. If you decide later to move to a different platform, need to run reports to extract meaningful insights, or otherwise work with your community data: you are out of luck.
In contrast, with an Invision Community, your data is your data. You can use it in any way that makes sense for your goals; be it analyzing trends, sending promotions to users, or generating reports and statistics. We never hold your data hostage and there's no fee to get it.
Beyond owning the data, you also control how it's used and presented. Facebook is notorious for changing algorithms for when (or even if) people see your posts. When you run your own community the experience for your and your users is in your control.
 
Branding opportunities
This is a big one. An owned community gives you the tools you need to make your community a seamless part of your user's interaction with your business. This naturally includes your brand styles (your logo, colors, site navigation and so on) but also your community web address (URL). With an owned community, your URL will be easy to find - customers normally opt for something like forum.yourname.com or community.yourname.com. 
Users will have more confidence that they're in the right place, and more closely associate your community and your message with your brand.
Emails sent out by your owned community can also carry your branding, consistently reinforcing that connection between your business and your community.
And, of course, when users share content from your community to Facebook and other social networks, they're sending users directly to your website where you have the opportunity to lead with your most important call to actions.
 
More control over user experience
All Facebook groups are, essentially, the same experience and yet your business needs almost certainly aren't the same as every other. One size doesn't necessarily fit all when it comes to community!
When you control your own community, you have the ability to control your user's experience. Need to show specific types of data in specific places? You can do that (and more) with Invision Community's easy to use Blocks feature. Need to create a custom community application to serve as a resource center for product support? You can do that too.
Another huge benefit of this control is that, unlike a Facebook Group, users won't be seeing ads and 'recommended content' from competing businesses and communities. With user attention being pulled in so many directions these days, the last thing your community needs is for users to leave because Facebook has suggested a competitor!
 
No barriers to monetization
Not all communities require a monetization strategy. In many cases, the community is part of a larger customer relationship strategy rather than a revenue-generating destination in its own right.
But for those communities that do plan to monetize, options with a Facebook group are at best difficult to act upon, and at worst practically non-existent.
In contrast, Invision Community gives you the opportunity to explore monetization strategies that work for you. These might include paid subscription plans (a particularly attractive option for fan club communities), traditional advertising through Google AdSense and other networks, or sponsorship deals with other businesses that might be relevant to your members. Invision Community has tools for each of these approaches built in, allowing you to start monetizing with minimum fuss.
 
Fine-grained permission controls
Facebook groups struggle to reflect the real-world roles that staff members play in your organization, limiting your choices to 'administrator' or 'moderator'. And the same is true of users, too - your options for recognizing different levels of user (such as VIPs, or brand ambassadors) are limited.
Invision Community is different. Since you are creating and configuring each member group, you can precisely control who can see what, and how they are recognized within the community. You can even sync these roles via Single Sign-On (SSO) making setup and assigning users to groups painless.
For staff groups, you can limit access to key community functions based on roles or responsibilities, ensuring access is granted on an as-needed basis only.
For users, you can get creative and find a group structure that works best for your specific needs. For example, support communities often find that recognizing the most knowledgeable and helpful members with a new member group (complete with elevated permissions) is a great way of engaging users.
And finally, with this control over access, it's very easy to create restricted areas of the community. Whether you want to create a private subforum that staff can use to coordinate tasks or a file repository that's only available to subscribers, Invision Community can achieve it.
 
You can still reap the Facebook benefits
Setting up your community within Facebook's walls might not be the best approach for you. That doesn't mean you should ignore Facebook, however. On the contrary, it's an influential platform and there's a very good chance your users are already using it.
Invision Community offers a number of tools that allow you to benefit from Facebook while avoiding the drawbacks we discussed. We'll go into more detail on utilizing social media in a future article, but to summarize:
Invision Community features social sign-in options, enabling users to register and log in using their existing social media accounts, substantially reducing onboarding friction. Content can promoted by staff back to your social network pages, automatically and on a schedule you decide. Invision Community supports automatic embedding of a wide number of social networks (and other services), allowing users to share their favorite Facebook and Twitter posts and spark a whole new conversation - but this time in your community.  
Summary
When you are creating an online community for your business or hobby it is important to think about your goals and future growth by choosing a platform that is there to work for your needs.
When you establish your community on Facebook, you're helping to grow someone else's business (including, potentially, your competitors!) and hoping that some of those spoils fall to you. With an owned community, the rewards of your hard work belong to you and your business alone.
Invision Community has been enabling users and businesses to communicate online since 2002, and we're proud of our reputation as a platform that puts control in your hands. Contact us if you'd like to discuss how we can help you too.
 

Our recent release of Invision Community 4.2 was the most well-received version ever! The feedback we received on new features like Clubs, Reactions, and Promotes was better than we could have hoped and we really enjoyed seeing all the creative uses as people implemented them on their own communities.
We have been hard at work on version 4.3 with a goal of improving on all the great new features. It is well under way and we are happy to able to start announcing what's new over the next few weeks.
Invision Community 4.3 will not only contain new features but also have a core focus on refinement from 4.2's new features. You will see many improvements to Clubs, new integration options, large application improvements, new promotional features, and more changes large and small.

 
You can expect to see news posts about new features and changes very soon with a release date in early 2018. Follow our news section or subscribe to our newsletter to receive updates.

Completing long and complex forms online is tedious. It can be off putting having to fill in a lot of information before you can join a site or service. You may find that potential members never bother to convert from a visitor.
How to convert guests into regular members is an often asked question. The simple answer is to lower the barrier to entry. Invision Community 4 already allows you to register with Facebook, Twitter, and other networks with ease.
"Complete My Profile" is a system that will lower the barrier of conversion. Guests only have to complete a very basic form to gain membership. Members are then asked to complete any custom profile fields you require.
You can also set up steps that group items together to encourage existing members to add more information to their public profile.
Members with a complete profile and user photo provide others with much more engagement and personality.
Registering
If we look at registering first. Clicking "Sign Up" will only show a simple modal form with as few fields as possible.

 
If you have required steps, and after any member validation flow, the complete your profile wizard is shown.

 
This enforces required fields and the member cannot skip them or view other pages until completed.
Of course, you may have steps that are not set to required. These are available too, but are skippable. Members can complete skipped steps later.

 
A dismissible progress bar shows to members that have uncompleted steps. Once dismissed, it no longer displays in the header of the site.

 
This same progress bar is always shown in the members' settings overview panel, in the user control panel. This will prompt members with incomplete steps.

 
If you set up a new required step, members have to complete the step before being able to browse again. This will ensure that all regular members have completed profiles.
Admin Control Panel
You will create new steps in the Admin Control Panel. Each step can contain multiple elements of a single group. This step can be set to required to enforce completion or suggested to allow it to be skipped.

 
The basic profile group contains things like user photo, birthday and cover photo. Choose any of these for this step.

 
The custom profile field group contains any fields you have set up already.

 
You can switch off this system if you feel it does not fit your needs. When disabled, you get the normal registration form.

 
Reducing the complexity of membership can only help convert more guests into contributing members. Enforcing required steps ensures that you capture data across your membership.
We hope you enjoy this feature and you see an increase in guest conversion with Invision Community 4.2.
 

This entry is about our IPS Community Suite 4.2 release.
We are happy to introduce the next major feature that will be available in IPS Community Suite 4.2 - Clubs.
Clubs are a brand new way of supporting sub-communities within your site. Many people have requested social group functionality in the past and Clubs are our implementation of this concept. Let's take a look at a few screenshots, and then go over what they are capable of doing.

The Club directory

A Club homepage

Club member listing

Example of content within a club (topics, in this case)
There's a lot to digest there! Let's go over the basic functionality.
 
Club Types
Four types of club are available:
Public clubs
Clubs that anyone can see and participate in without joining. Open club
Clubs that anyone can see and join. Closed club
Clubs that anyone can see in the directory, but joining must be approved by a Club Leader or Club Moderator. Non-club-members who view the club will only see the member list - not the recent activity or content areas. Private club
Clubs that do not show in public, and users must be invited by a Club Leader or Club Moderator As the site admin, you can of course configure which club types can be created and by whom. You could, for example, allow members to create public and open clubs, but allow a "VIP" group to also create Closed and Private clubs.

Admin configuration option for Club creations
 
Club Users
Each club has three levels of user:
Leader
A leader has all of the permissions of a moderator, and can add other moderators. They can also add content areas (see below). The club owner is automatically a leader. Moderators
Moderators, as the name implies, have the ability to moderate content posted within the club. As the site administrator, you can define which moderator tools can be used. You could, for example, prevent any content being deleted from clubs, but allow it to be hidden. Moderators can also remove members from a club. Users
Anyone else that joins the club.
Defining the moderator permissions available to club moderators
Your site administrator and moderators, with the appropriate permissions, are able to moderator content in any Club regardless of whether they are a member of it. 
Clubs can be created by any user who has permission. As you would expect, this is controlled by our regular permission settings.
For closed clubs, there's an approval process. Users can request to join and the request must be approved by a leader. Leaders get a notification when a user requests to join; the user gets a notification when their request is approved or denied.

Approving and declining join requests
 
Club Content
Club Leaders can add a variety of content areas to their club - forums, calendars, blogs and so on. It's important to note that these content areas are fully functional just as if they existed as a top-level admin created area. They will appear in search results, activity streams, users can follow them, embed links to them, and so on. If a user has permission to see a forum (for example) within a club it will behave exactly like other forums they see - and the same for all other kinds of content.
Each content area a leader adds can have a custom title, and will appear in the club navigation. This means, for example, that you can have multiple forums within a club, and give each a different name.

Adding content areas to a club
 
Club Custom Fields
Clubs also support custom fields. Custom fields are defined by the site administrator and can be filled in by Club Owners. The values they enter are shown (along with the club description) on the club homepage.

Custom fields in a club
On the Club Directory page, users can filter by the custom club fields.

Filtering clubs
 
Club Locations
Clubs have built-in support for Google Maps, allowing users to specify a physical location for their club. Let's say you run a community for car enthusiasts; each club might be tied to a particular region's meetup. The Club Owner specifies the location when setting up the club, and clubs are then shown on map on the directory page:

Club locations
And within a club, the location is shown too:

 
Club Display
We offer two ways to display club headers within the club - the standard way, shown in the screenshots you've seen up to this point, but we also have a sidebar option. This is something the admin sets globally for the site, rather than per-club. This is useful where your site design doesn't facilitate another horizontal banner taking up valuable screen real-estate; moving the club banner to the sidebar alleviates this pressure on vertical space.

Sidebar club style
Using Clubs in Other Ways
There's a lot of scope for using clubs beyond allowing users to create their own groups. You do not even have to call them "clubs" if that does not suit your use case. For example, on a company intranet you could rename Clubs to "Departments", and create a private group for each of your main roles. This would allow each department to have its own community, with its own forums, gallery, file sharing and so on, private and separate from other departments.
Similarly, they'd also work well in situations where you as the site admin want to create entire micro-communities. Take for example a video game publisher. Using Clubs, they could create a micro-community for each of their games, complete with forums, galleries and so forth, and then set the Clubs directory as their overall community homepage. Immediately, they have a setup that hasn't until now been possible out-of-the-box with IPS Community Suite.
 
We expect our clients will come up with some really innovative uses for the new Club functionality, and we can't wait to see what you do. We'd love to hear your feedback - let us know what you think in the comments.

This entry is about our IPS Community Suite 4.2 release.
IPS Community Suite has long had a reputation system; first we had a simple up/down system, later updated to introduce a Likes system as an alternative. Whichever system you chose to use, it tied in with our reputation system.
We're pleased to introduce the latest updates to the reputation system, and it's something that has been requested for quite some time: Reactions.
Quite simply, reactions allow users to offer more fine-grained sentiments towards content than a simple up/down or 'like'. They are now in common usage on social networks, and so users expect to be able to be more nuanced in their response to something they see.
Let's see how they work in a post, and then cover the options you'll have available.

What you see above is the default setup for a site that has used the Like system in version 4.1. We include 5 reactions by default:
Like Thanks Confused Sad Haha If you currently use the older style up/down reputation system, don't fret - you'll still get the new reactions on upgrade, but they'll be disabled by default and instead the new reaction UI will show up/down reactions. This gives you the flexibility to decide which of the new reactions, if any, you want to allow.
So, those are the basics - but what configuration options can you expect to see? First, you can of course add your own reactions! We expect that beyond the default reactions you'd expect to find, some sites will want reaction types specific to their use-case. On an intranet, you might want to have 'agree' and 'disagree' reactions for staff to use when responding to discussions. On a gaming community, you might replace the icons to be some graphic from a video game that means something to your particular userbase. There's a wealth of possibilities.
Each reaction you set up can be configured to adjust the original author's reputation count - a reaction can be positive (i.e. award a reputation point), negative (i.e. subtract a reputation point), or neutral (i.e. leave the reputation count unchanged). Our default set won't include any negative reactions, but you are free to configure these and new reactions to suit your own use-case. A user's total reputation count is still shown alongside their content and in their profile, of course.
If you don't want to use the new reactions for whatever reason, you can disable all of them except Like, and it'll behave just the like 4.1-and-earlier system:

 
Sites that currently use the up/down system don't show a list of names of users, and instead show an overall reputation score for the content. With the new reaction system, you can enable this even if you don't use up/down reactions. This is great if you plan to use reactions as, for example, an agree/disagree system, or where the content score is more important to your site than the individual reaction types.

How the reaction UI looks with the 'count only' setting enabled
As you'd expect, you can click individual reaction counts (or the overall reputation score, if you enable that setting) to view who reacted to the content. This remains a permission setting that you can apply per-group.

On touch devices, on-hover functionality is not suitable, and so for these devices the reactions UI looks like this:

Reactions play well with all areas of the suite, including Recommended Replies:

...and activity streams...

...and a couple of places we aren't quite ready to reveal yet  
 
We hope you're looking forward to this new feature as much as we are. It's already been a hit on our internal testing site, and we're looking forward to seeing how clients customize it for use on their own community.
Developer note: Reactions are one of two new features (the other currently unannounced) so far that make use of PHP Traits.

This entry is about our IPS Community Suite 4.2 release.
Improving your SEO can be a complex undertaking with many different approaches but there are things that everyone knows are good practice and also more modern approaches to SEO that have changed since we first started developing IPS Community Suite. So it was time for a review and update.
Unfortunately no pretty screenshots on this one as this is all behind the scenes stuff but still quite useful to know . Also, some of this may sound a bit technical and dry but feel free to search some of these technologies if you are curious.
Move from HTML structured data to JSON-LD and enhance our existing markup with sensible additions. Calendar, blog, forum and pages (articles) data marked up for rich snippets. General review of our schema.org markup and enhance where appropriate. Use sitelinks search and other sensible markup such as the website and logo markup. Allow administrators to specify social profile links in the AdminCP which we then show links to in the footer and also make available in schema.org markup. Fix many duplicate page title issues. Review and ensure nofollow/noindex tags are used in appropriate areas. Add item tags as HTML meta tags Adding <link rel="next" value="next page url"> helps search engines know next/previous page.  
Nothing like a bulleted list of items to get you excited! But really these should be welcome improvements to all.
 

We are well into development on IPS Community Suite 4.2 and are excited to start announcing all the new features and improvements.
Our next big release is focused on engagement with your members. You will see enhancements to our Reputation system, new ways to encourage people to register on your community, and enhancements to existing features to make them more interactive. There are also entirely new capabilities we cannot wait to show you ranging from new ways to organize content to tools to help promote your community.
Version 4.2 also features a refreshed AdminCP and default front-end design. Theme changes in 4.2 are mostly in the CSS framework so your existing themes will either work without issue or require minor changes to work in the new version.
Over the next several weeks we will be posting news entries with previews of upcoming features fairly often. Be sure to follow our News section, our Facebook, or Twitter to stay up to date.
We expect IPS Community Suite 4.2 to be out in mid-2017 with a public preview available sooner.
Everyone at IPS has worked very hard on this update and we think you will love it!

We are excited to announce the Leaderboard as the latest all new feature of IPS Community Suite. The new Leaderboard is designed to better highlight your most active members and content based on reputation and other metrics. The Leaderboard will greatly enhance both member and content discovery on your community.

Leaderboard Home
First you will notice the new feature of member leaders based on a specific time frame. In the example above it is set to All Time showing those members with the most reputation overall on your community. It also shows the content with the most reputation for the same timeframe so you get a snapshot of both popular members and popular content in one view.

Past Leaders
The Past Leaders tab shows the "winners" of each day in a history. The system counts all reputation made each day and logs the members who had the top reputation counts that day. Using reputation rather than post count encourages your members to post quality of quantity which is really important to any site.

Winner Profile Badge
Those who win the day also get a badge on their profile page to highlight that they were the member with the most reputation for a particular day.

Top Members
Top Members shows you a list of all members sorted by various metrics. By default you will see members sorted by reputation but you can also easily sort by total post content Suite-wide or per-app. All of these views can be linked directly to so if you wanted a menu item to show members who post the most files in Downloads you can just directly link to that sort view.

Leaderboard Settings
There are various settings to control the default behavior of the Leaderboard. You can define the default view and how many members to show which is helpful to tailor it to your needs.
We hope you enjoy this initial launch of the new Leaderboard feature. We are excited about the new content and member discovery abilities this offers and look forward to adding new options to the Leaderboard as we continue to develop!
 
This change will be in version 4.1.17 which is scheduled to be released in early December 2016.