Hello, is normal when I share content there show the url like that? 

This is common for links containing Cyrillic

Some sites/services/user-agents will show the url-encoded value, while some will show the actual characters. It really just depends on where you view that link at.

11 hours ago, bfarber said:

Some sites/services/user-agents will show the url-encoded value, while some will show the actual characters. It really just depends on where you view that link at.

Where is the setting for play it? 

It's not a "setting". Non-ASCII characters in a URL are represented by an encoding technique called "URL encoding". It's a standard. MOST modern user-agents will show you the actual characters rather than the percent-encoded representation, however some will show you the raw (URL encoded) value.

Anywhere showing the URL encoded value, you'd be best off submitting a request that they support showing the "real" value.