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Advertisement stats shows totally wrong numbers


Owdy

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I had 2 banners active 10.9-30.9 in same spot, in header section. ACP says one of them had 553719 impresions in that time. BUT, Google analytics says whole site had 163 154 page views in that time. Something isnt quite right in here. What do i tell to customer about impressions?

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They are measuring totally different things. An ad spot view is counted when there is a view of that ad spot. Google Analytics is something very different. It’s supposed to show visitors of your site. It will usually exclude bot activity, it will not fire for anyone or any bot which blocks JavaScript in general or Google services in particular. And so on. 

Again: Check your server stats. They reliably measure what what actually requested and delivered. 

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1 minute ago, opentype said:

It’s supposed to show visitors of your site. It will usually exclude bot activity, it will not fire for anyone or any bot which blocks JavaScript in general or Google services in particular. And so on.

So GA stats are more accurate to customer. They dont care about bot views or visitors with adblocker.

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If you believe you are experiencing a bug please submit a ticket in your client area. The hit counter is a very basic function - advertisement is loaded and displayed, we increment the counter by 1. Without more details it's hard to determine why you might believe you are seeing invalid values here.

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