January 6, 2016 in Technical Problems
Google says that code should be immediately before the closing </ head> tag. IPB puts it right before < /body>. Why?
It can go in either location - can even go right after the <body> opening tag.
Before </head> means it gets executed quicker than if it is further down the page.
Read the response from the Analytics Academy Staff on this question: https://groups.google.com/forum/#!category-topic/digital-analytics-fundamentals/week-1-hangout-questions/V9z4TVXQW_4
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