Owdy Posted January 6, 2016 Share Posted January 6, 2016 Google says that code should be immediately before the closing </ head> tag. IPB puts it right before < /body>. Why? https://support.google.com/analytics/answer/1008080?hl=en#GA Link to comment Share on other sites More sharing options...
Nathan Explosion Posted January 6, 2016 Share Posted January 6, 2016 It can go in either location - can even go right after the <body> opening tag. Before </head> means it gets executed quicker than if it is further down the page. Read the response from the Analytics Academy Staff on this question: https://groups.google.com/forum/#!category-topic/digital-analytics-fundamentals/week-1-hangout-questions/V9z4TVXQW_4 Link to comment Share on other sites More sharing options...
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