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Google analytics code


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It can go in either location - can even go right after the <body> opening tag.

Before </head> means it gets executed quicker than if it is further down the page.

Read the response from the Analytics Academy Staff on this question: https://groups.google.com/forum/#!category-topic/digital-analytics-fundamentals/week-1-hangout-questions/V9z4TVXQW_4

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