Take a deep breath. It's going to be OK.
Jordan is not "focused on selling t-shirts". That's a weird statement to make considering he posted a link. It is not like his 9-5 job is now revolving around t-shirt sales. As much as I'd love to have a "Director, T-Shirt Sales" in the company, we're not quite big enough for that yet.
Because we opened a store, it does not mean that we no longer have capacity to serve customers. That's bizarre thinking.
Invision Community developers have had nothing to do with a store, so rest assured, they also are not full time "t-shirt sales executives".
We haven't pivoted into apparel. We just opened a store.
We chose to not use commerce because we wanted to use a service that can take orders, issue invoices, take payments AND fulfil the orders without any of us having to do a thing.
If we did use commerce, then our developers would have needed a few months to write new features and APIs, and Jordan will, ironically, be a full time t-shirt executive as he'd be picking, packing and posting.
Which everyone states they don't want us to do. 🙂
It's really quite normal to have a marketing and sales department. It's not like when Pepsi needs a new advert creating they have to close the factory and re-assign factory staff to do it.
Also please PLEASE stop singling out Jordan for criticism just because he is the one that posts here.
If you have criticism, then please direct it at me. Thanks 🙂