I migrated my forum from phpBB to Invision Community 20 days ago.
My forum is my full-time job. The income from Ads is how I make a living. I have 130k topics, 800k topics, 400k monthly pageviews.
While I absolutely love the Invision software, I am very upset that since the migration, my ad earnings are down by 30%. I am looking for help to pinpoint the issue or issues at play. Here are some symptoms I've noticed since the migration:
Google search impressions (and clicks) are down.
Number of page views is down.
Ad RPM and RPS are slightly down.
User engagement is down (less new topics/day, less new replies/day).
The pages are slower to load.
That is the exact opposite of what I was expecting when spending time and money resources on migrating my community to Invision.
I suppose that #2 may be due to the use of AJAX when users post. Where in phpBB, a user would reload the page, now in Invision the user does it all from the same page. My guess was that in exchange for the diminished page views, the RPM would go up (the user now stays longer on that same page).
I don't understand #1, #3 and #4 at all. They're a mystery to me. I would have thought the snazzy software and gamification would entice users to post more.
#5 could be due to some conflict between the Invision javascript and the javascript from the ads? I noticed that with the ads turned on the text editor takes forever to open while the ads load. The ads are loading much slower than they were in phpBB.
I need to figure this out and get my earnings at least back up to where they were before the switch. If any of you have migrated to Invision from another forum software I'd love to hear your experience and advice.