LuckyRiver

One of the overarching goals for any community leader is to shine a bright light on your members. Their contributions should be publicly recognized. Now with Invision Community’s new Achievements system... you can!
Achievements is Invision Community’s native gamification system baked into our latest update, 4.6. 
We’ve dreamed up innovative actions for community leaders to publicly recognize members who show up and participate in meaningful ways.
Award Points and badges based on conditional Rules!
Here’s what you need to know...

 

Points
Our Achievements Points system keeps a running tally of Points. Members may earn Points in a multitude of ways. Essentially, it’s achieved by participating in the community. 
Create a topic? Points! Post a reply? Points! Follow another member? Nothing. Just kidding… Points!!!
This is done through creating Rules.

 

Rules
Rules are actionable processes set up in the admin panel. 
Here are what members can earn Points for:
When a...
Member joins a club Reaction is given New poll is created User follows a content item Review is posted Member logs in for the first time that day New club is created Content item/comment is promoted or featured Comment/reply is posted User follows a forum, blog, gallery, category etc User votes on a poll User is followed New content item is posted Post is marked as best answer There are also corresponding When/Then Rules for each item listed above. 
When this action happens, then this subsequent action happens.
Example: when a member posts 10 times, then this Badge is awarded.
 

 
 

Badges
Community leaders can also create specific Rules when deciding what actions earn Badges. 
For example, reward your members with a Badge for visiting your community for 20 days.
Once a member reaches 20 visits or more over 20 days, the Achievements system will automatically award them a ‘20 Visits’ Badge you’ve previously created.
 

 
 
Ranks
In 4.6, we’ve completely revamped our Ranks system to communicate with Achievements. 
Achievements’ Ranks system will replace our previous Ranks system*
Set up different Ranks based on how many Points a member earns. Ranks display a members’ perceived value to the community. The higher a members’ Rank, the greater their influence because the more they’ve participated. 
Ranks are currently for prestige at the moment. 
Here's our example for a pretend Coconut community:
 
 

 

There’s a lot of information to absorb here, but if there’s anything to take away from this blog post it’s this: empower your contributing members with Achievements and watch your community grow. It creates an immersive and elevated experience for your die-hards. And hey, who doesn’t love to earn? 
When 4.6 and Achievements is officially released for all, we’ll hold a live Q&A event for you to join and ask any questions you may have.
Props? Concerns? Comments? Questions? We’d love for you to sound off in the comments! Not only because we want to hear from you, but because it’ll earn you some sweet, sweet Points, too!

Introduction

Joining my previous entries about content and uploading features in post editor in IPS Social Suite 4.0, I'd like to take you through the customisation features on the editor.


Toolbar layout

The buttons that appear on the toolbar are completely customisable in 4.0 and you can set different layouts for desktop, tablet and mobile (so that you don't show more buttons than the device can show).

This is what the management screen looks like:

(This is an unfinished design - the tabs won't be be like that in the final version.)

To move a button you just drag and drop. The buttons on the right allow you to add more rows or separators.


Clicking on a button brings up a dialog where you can adjust where and to whom it shows:



Adding Buttons

There are two ways to add a button to the editor.

The easiest way is to install a CKEditor plugin. CKEditor has loads of plugins, and installing is as easy as uploading the zip file from their site. Here's a screenshot of the symbol plugin being used:


The second way is similar to how custom BBCode currently works, you specify the HTML code to be added when the user clicks on the button. Manually created buttons can optionally have a dialog popup to ask for an option.


Design

Just as you can install CKEditor plugins by uploading the zip file, you can do exactly the same with CKEditor skins to change the design of the editor.
You then simply set for each skin on your community which CKEditor skin to use for it.


BBCode

Though no features in IPS4 insert BBCode-style tags into the editor (like is currently done for attachments, etc.) users can still type BBCode into the editor and it will work fine.

We've rewritten how BBCode is parsed to be much more secure and reliable and produce more standards-compliant HTML (for those who are interested, it parses the post content into a DOM Document and examines only the text nodes for BBCode tags, then either splits the nodes surrounding it and inserts one for block-level elements, or wraps all subsequent text nodes in the appropriate formatting element until the end BBCode is found).

The benefit to this is that there now no longer needs to be a "BBCode mode" - you can type BBCode straight into the editor, even complicated stuff like lists spanning multiple lines, and it comes out looking great.

The downside to this approach is that custom BBCodes can no longer be added through the Admin CP. However, as mentioned above, we now have the ability to add custom buttons to the editor which work in a much more intuitive way, and can do everything that custom BBCodes could and more. For those who really want to be able to add the ability for custom BBCode, we've isolated the method that returns the supported BBCode (and information needed to parse them) into a specific method so that custom BBCode can be added with a very simple hook specific to that purpose.


Conclusion

There's still one more blog entry to go in our series on the editor. To finish up I'll be showing off some cool special features including how you can post using regular HTML.

In a move that surprised many, British cosmetics firm Lush has chosen to quit social media.
With a combined following across Instagram, Facebook and Twitter, Lush has a combined audience of over 1.2 million followers.
Lush are being a little cryptic about its reasons but cite having to pay for visibility and getting tired of trying to produce content so just that algorithms will rank it highly.
"Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead."
It feels like sacrilege for a brand to come off social media, but I'm not surprised.
Social media is about broadcasting more than it is about meaningful conversation.
And now, even with a huge following,  broadcasting doesn't get the same reach it did a few years ago with platforms pushing paid options more and more.
Lush also targets a very young demographic that simply aren't using social media anymore.
The firm said it was "cutting out the middleman between ourselves and the Lush community".
It remains unclear which direction Lush is going to take to facilitate conversations, but using an independent community platform like Invision Community should be considered.
It cuts out any algorithm biased, money hungry platform. It opens up the conversation between the brand and its customers in a meaningful way, and the brand is completely in control of their data and what their customers see.
At Invision Community, we're seeing more and more brands looking for a solution outside of social media.
Perhaps this will accelerate the trend.

Every day, LGBTQ young people from all walks of life log into TrevorSpace, the world’s largest moderated safe space for LGBTQ youth online.
Here, young people can support each other, share their stories, and find refuge from what might be a less than accepting environment offline.
Launched in 2008, TrevorSpace is housed under The Trevor Project, the foremost suicide prevention and crisis intervention organization for LGBTQ youth in the world. Having an affirming digital community has been an indispensable resource for the youth The Trevor Project aims to protect, but guiding it to the success it enjoys today has had its challenges.
Shortly after its launch, TrevorSpace rapidly grew to serve tens of thousands of users in just a few years. While the platform initially started on commercial community software, some unique requirements led the organization to go custom, building a community platform from the ground up.

Faced with increasing hosting and development costs and declining user activity, senior leadership faced a tough decision: either dramatically transform the program, or discontinue it altogether. That’s when Invision Community stepped in.
“We were already planning a digital transformation, replacing everything from our physical computers to our crisis services software infrastructure, the platforms that young people use to reach out to us, like TrevorLifeline, TrevorChat, and TrevorText,” John Callery, director of technology at The Trevor Project said of the challenges facing the organization at the time. “We had to be very careful with our resources and where we allocated our time.”
Continuing the TrevorSpace program would mean The Trevor Project needed to move to a solution that could be implemented and managed with very limited resources while still providing the quality of care that the community had come to expect. It also meant meeting the specific needs of the organization’s mission, particularly around safety.
After looking into the Invision Community platform per the suggestion of a team member, it became clear that they had all of the fundamentals TrevorSpace was looking for, like messages boards, social networking, and private messaging.
Here was a chance to save the platform.
Customers rarely have the opportunity to meet the people behind the technology they use. This wasn’t the case for The Trevor Project and the Invision Community team, who made it clear they believed in our mission to support LGBTQ youth in crisis and were willing to partner with us to realize our specific needs and figure out new solutions.
Through utilizing the Invision Community team’s applications and plugins, we were able to meet all of our community’s custom needs, adding functionality unique to TrevorSpace to protect our users, many of whom are especially vulnerable when it comes to their privacy. None of this would have been possible without the incredible support of the Invision Community team.
For just one example of how crucial TrevorSpace is to young LGBTQ people around the world, listen to Mani Cavalieri, the community’s product manager: “When the most prevalent forms of social media are so enmeshed with our in-person relationships, LGBTQ youth often lose a safe place to explore their identities. TrevorSpace is one of those special communities that balances anonymity (often a necessity for safety) with real, personal connections.” Since joining the team, Mani has already seen multiple instances of users finding lifelong friends - and even partners - over the years on TrevorSpace - and on the Invision Community platform, it is able to reach more users than ever before.
In January 2018, TrevorSpace received double the number of registrations than any other month in the program’s 10-year history. We continue to see more than a thousand new registered members each week.
As we begin international promotion of the program, we expect to break many more records in the coming year. As we continue to grow TrevorSpace, we also continue to rely on Invision Community’s extensibility.
Our mission is to improve support networks and mental resilience for our users. This requires us to understand our users’ behavior and needs from a different perspective than other online communities, and it will continue to require more custom solutions.
The marketplace of plugins, as well as the enthusiastic support of the Invision Community team, enable us to be bold in our ambitions, to build out a community that is truly unique in its class, and to improve the lives of those that need a supportive community the most.
As one user puts in, in their welcome message to each newcomer: “That's our little secret - there's some one here, going through what you're going through. Whether that be mental health, body issues, parents, friends, and whatever else life as someone who's LGBTQ+ can throw at you. Reach out, and someone will be there for you.”
- This entry was written by The Trevor Project team

https://www.trevorspace.org
https://www.thetrevorproject.org/

Online communities shine with the brilliance of humanity. Every day, our communities inspire, evoke, inform, motivate and engage in a hundred different ways.  Every member feels a uniquely individual sense of value from your community. 
For too many communities, the strategy revolves around two simple pillars: content and engagement.  You inform. You engage. And you think your job is done.  However, you’ve barely scratched the surface of offering value. 
You need to expand the ways in which you strategically match your community to member value. 
New studies are coming out that show humans feel up to 27 emotions from admiration to triumph, and the best communities unleash a rainbow spectrum of value – functional and emotional, business to social - for their organizations and for their members.  This results in not just deeper and more extensive engagement, but greater financial payoff.
Indeed, research from global management consulting firm Bain & Company shows brands like Apple, Samsung, and Amazon that demonstrate multiple elements of value have x3 greater customer loyalty and x4 faster revenue growth than others.   
The elements of value can be divided into two broad categories.

Specialize in Functional Value
Don’t deliver content.  Deliver time savings, cost savings, risk savings, organization, connection, education, and variety.
What is the utility benefit to your users? 
Functional values are the core reasons why members would visit your community.  It forms the baseline rationale for your community’s existence, and you want to not just be good – you want to be the best in delivering functional value in your field.
Improve your Q&A boards for feedback, inquiry, or ideation.  Provide a template in a pinned topic where users fill out a consistent set of questions, so you can answer with the most appropriate and accurate options.  Use moderator tools like Recommended Replies to summarize and spotlight key points in a topic.  This saves time and focuses attention on expert information.    Super-charge the training for your response team.  Empower them to be subject experts by giving them private training, templates, and extra resources in a staff wiki so they can investigate the unique needs of user inquiries and provide the best responses.        Build a set of content resources in the Pages application, which is the most powerful application in the suite.  It can be used to create a set of content resources with unlimited custom fields, filters, and templates enabling you to offer variety, organization, and education that no other competitor can match.  Spark Emotional Value
Don’t deliver engagement.  Deliver admiration, amusement, awe, empathy,  joy, nostalgia, satisfaction, and triumph.
How does your community make your members feel better? 
Here’s a little secret.  Even though functional value is the foundation of your community’s value proposition, emotional elements are 50% more valuable.  Fortunately, Invision Community comes loaded with ways to recognize, reward, and promote members. 
Take the time to explain the purpose of a new group promotion, rank, or title.  Don’t let the reward be the goal in and of itself.  You should connect the feature with its underlying emotion by explaining what steps are required to earn the rank, how many others earned it, and what it’ll take to earn the next one.  Start with the Leaderboard.  Invision Community ships with the Leaderboard, which provides an overview of the most popular users and content.  Scan for up-and-coming members to investigate what triggers their emotional satisfaction; scan for popular content to discover what excites your membership.  Create multiple member journeys.  Most communities follow a pattern of new member to trusted member to moderator.  But members can become superusers in many ways. Members who enjoy nostalgia can organize a Year-in-Review topic. Members who enjoy affiliation should serve as Ambassadors to greet and mentor new members. Members who seek reputation will appreciate new outlets for publishing.  Define multiple pathways that strategically tap into the diverse desires of your members.  As you implement your initiatives to build a Community of Excellence, take the time to relate the initiative to the Elements of Value (Attachment: IPS Elements of Value Attachment.pdf).  You’ll find new and creative ways of offering value to strengthen the relationship between your community and your members. 
Look deep within your community to unearth the rainbow spectrum of value. 
You’ll discover a wellspring of extraordinary value waiting to help your members shine brightest.

I was fortunate enough to be invited to speak on the Expert Focus podcast,  hosted by experienced community manager and public speaker, Claire Dowdall.
Claire has significant experience in managing and developing strategies for increasing Facebook Group engagement for high profile speakers and entrepreneurs, while my background is with independent communities.

This set us up nicely for a lively conversation to really pull apart what makes for a successful community, and what platforms to consider when starting out.
From Expert Focus:

I really enjoyed speaking with Claire, and I hope you find a little time to tune in.

Listen now:
iTunes link for Apple devices On Spotify On all other devices

Are you a vBulletin admin looking to stay on the leading edge of online communities? 
As an IPS client who frequents the Invision Community support forums on a daily basis, I often run across existing or former vBulletin admins looking to migrate to IPS.  In fact, based on my not-so-scientific survey, vBulletin is one of the most popular platforms from where admins migrate. Many of the vBulletin users are professional administrators looking for a stable company, rapid development, and a trusted platform to power their communities into the future. 
I interviewed 6 former vBulletin admins who are now Invision Community clients.  Most of these vBulletin admins have 10+ years of experience running successful forums, so their input was especially insightful.   
“I love the design of the admin and moderation back-end, a real treat after living with the antiquated and confusing vBulletin back-end.” -- @cfish
“I like the well-thought concept, the details, and abundance of features and functions.” --@Ramsesx
I’ve compiled the top 10 questions and answers from their interviews and the forums specifically for vBulletin admins for an insider’s perspective on how to convert from vBulletin to Invision Community.  You can also read their full interviews in my Community Guide attached at the bottom.
10. What is the typical lifecycle of Invision Community and what new features come out?
Invision Community is currently on 4.4.  It’s a great time to be migrating as both the software and converter are very mature.  You’ll be able to take advantage of all the new features from Invision Community 4.x such as Social Clubs, Subscriptions, SEO updates, and GDPR updates. 
In general, IPS publishes one major update like 4.4 once a year, with several bug fixes, security updates, and enhancements throughout the year.  The best place to read about Product Updates is the official IPS Blog in Product Updates.
9. What are the pricing options and how do they compare to vBulletin?
IPS is comparable in pricing when compared to vBulletin depending on your choice of apps.  The self-hosted option is cheaper when considering support and upgrades.    
The pricing for an active license is simple, easy, and comprehensive.  A new license includes professional ticket support, forum support, access to new upgrades, and managed spam service for 6 months.  Renew again in six months to continue those benefits.  If you choose not to renew, your software will continue to work.
8.  Is the software mobile ready like vBulletin?
Yes, the software is responsive by design.  This means the community naturally fits and beautifully displays in any device size, giving you a consistent look-and-feel across all devices.  Try it now by resizing your window! 
It also means you don’t need to pay for any extra “mobile bundles.”  This approach to mobile design was one of the reasons why @cfish chose IPS: “I didn’t like vBulletin’s approach to mobile. The IPS approach to responsive web design was inline with my own thinking.”
7.  What are the official Invision Community apps and how do they compare to vBulletin? 
@Steve Bullman converted to IPS because “IPS seemed to offer a better all-round package for what I needed.”  One of the biggest reasons for considering IPS is a broader approach to community.  Whereas vBulletin focuses only on Forums and Blogs, IPS empowers you to build a suite of applications customized to your needs.  Mix and match apps like Gallery, Blogs, Downloads, Pages, and Commerce to build a modern community with resource directories, databases, paid subscriptions, albums and more that go beyond forums.   
You can read more about the apps in Features. Calendar and Clubs are included for free! 
6.  What will be migrated from vBulletin? 
The free converter app will migrate all of your member and content items from vBulletin 3.8.x, 4.x, and 5.x.  This includes members, private messages, member groups, ranks, forums, topics, posts, and attachments.  You can view the full list on Migrate and choose your vBulletin version from the list of choices.
Obviously, you will not be able to migrate any custom themes or custom modifications.  @ChristForums adds, “I wish I had known that the converter was so easy to use and migrate from Vbulletin 5.”
5.  What are the channels for support? 
Every active license comes with professional ticket support, which should always be your first source of contact.  @Markus Jung highlights “fast support” as the item he appreciates the most about his license.  You can also obtain help from the community forums, help guides, release notes, and other public resources. 
If you’re not an IPS client yet, you can post in Pre-Sales forum or email sales@invisionpower.com. 
4.  How do I prepare my community?
The six admins that I interviewed offered several tips for new Invision Community owners.  Prior to the conversion, you should read through the converter package to see what will convert and redirect.  You should purchase other Invision Community apps in advance to fully convert vBulletin items as needed; not delete any old content since Invision Community includes an archive function; and not make drastic changes to allow members a chance to become accustomed to the new forum. 
3.  What will happen to my traffic and URL redirects? 
The free converter app will redirect your existing URLs.  This includes forums, topics, posts, member profiles, print view pages, archived content, attachments, and tags.  You need to leave your converter installed after migration to ensure the redirects will work.   
AlexWebsites wrote, “the converter came with built-in redirects and I was able to redirect most of my traffic. Traffic recovered within a few months.”
2. What are the server configuration and database requirements?    
If you choose cloud, then Invision Community will manage the hosting. 
If you choose on-premise, you can use the free ‘Get Ready’ compatibility file to check your server.  The latest version of Invision Community 4.4 requires:
PHP 7.1.0 or higher (7.3.x is supported) MySQL 5.5.3 or higher (5.6.2 recommended).  1. How stable is the company? 
Other companies lost their development talent. Other companies were bought and sold by multi-media conglomerates. Other companies have a history of lawsuits.
Through it all, Charles, Lindy and Matt have been here since the beginning providing steady leadership to Invision Communities everywhere.  If you’re looking for stability, it’s nice to know you can rely on the same people who started the company.  For serious and professional vBulletin admins looking to transition, you know you’re not just buying into the software, but investing in the development team, staff, and platform for years to come. Ramsesx shared his personal story: “I always prefer the best for my community from where I earn my income.  An important aspect was the longtime outlook.  Invision Community gave me the feeling of being trustworthy, they are more than 17 years in the forum software market.” 
It’s no wonder that so many successful vBulletin admins feel the same after moving to Invision Community.  You get stability, years of experience, a deep understanding of online communities, and a dedication to development that continues to innovate.  It’s time to bring your vBulletin community over to Invision Community! 
Bookmark this page for future reference and download the Community Guide for experiences from real clients who converted from vBulletin.  Much appreciation to @AlexWebsites @cfish @Christforums @Markus Jung @Ramsesx @Steve Bullman for participating in the interviews.  
- Joel R
Community Guide vBulletin Migration to Invision Community.pdf

We're thrilled to announce that Invision Community 4.4 is available to download now.
After months of development, over 1650 separate code commits and quite a few mugs of questionable coffee you can now get your hands on the beta release from the client centre.

Not our office
Invision Community 4.4 brings numerous new features, over 450 bug fixes and a lot of refinement.
We've been talking about the highlights since September on our blog.
Here's a recap of all that we've added.
We'd love to know which is your favourite feature so far!

Drop a line below and let us know!
 

It's a new year, and a new beginning. And the possibilities are endless for you and your community.
It’s an exciting time to be leading an online community with Invision Community - whether you’re starting out or switching over - and the new year is the perfect opportunity to start anew.

How are you celebrating the new year with your community? What are your community goals for 2019?

To kick off the new year, I’ve outlined guidance for several types of communities, whether you’re just starting out or you’re looking to take your community to the next level.
New Community
Are you a new community or looking to start one? You’re in the best position because you have a blank slate and everything is possible. Invest in a formative experience during your first year of defining your community’s purpose.
What are your community’s mission, goals, and objectives? What is your competitive advantage against other similar communities or are you developing a new niche? How are you going to develop content programming, site features, or digital services in support of that advantage? What is your marketing plan to attract new users? Who is your core base of users, and what’s your plan to cultivate your first set of superusers? What is your budget to create a sustainable plan for hosting? Interest Community
Are you a hobbyist with an established community of passion? Your community is a labor of love for you, and while it can feel like you’re pouring your heart and soul into it on a daily basis, it can be refreshing to take a step back and take stock of your community’s purpose, engagement goals, and how you want to lead in 2019 through fresh eyes.
What’s your plan to create more emotionally-driven storytelling in your community? How are you going to deepen your tribal connection to users and between users? How can you incorporate member feedback into your New Year’s resolutions through polls, surveys, and member insights? How are you building a scalable community that leverages automation, staff, and user generated content to achieve your objectives? What are your engagement metrics year over year for 2018, and what is your projection for 2019 metrics like active members, online activity, best answers, and other user targets? How are you going to achieve those engagement metrics through initiatives like new pathways for engagement or enhanced training for staff? Enterprise
Are you a brand community that’s part of a parent organization? Your organization probably already understands the value of investing in an online community, but rest assured that you’re in good company. In the 50th Anniversary report by the research firm IDC, it’s estimated that 80% of all Fortune 5000 companies will host an online community by 2020.

As a community manager, you’ve probably covered all the basics such as approving your community’s budget for the new year, provided performance reviews of your staff, and mapped out your community strategy to align with organizational goals. Nevertheless, there are always more opportunities to increase your community’s prominence:
What new early-stage relationships do you want to cultivate with employees, suppliers, vendors or partners? How can you create more networking touch points between your community and key constituencies to deliver community-driven solutions? How can you present your community’s data to stakeholders in new ways for better insight? How can you vest key stakeholders into community decisions and let them be a rewarding part of the conversation? What growth areas are happening within the organization, and how can you make the community be an integral part of its delivery? My personal New Year’s resolution is to develop my website into a Community of Excellence. This involves incorporating thought leadership from professional community management resources, making data-driven decisions, and formalizing a growth plan based on best practices. I hope you’ll join me in a year-long journey of community management as we conceptualize, learn, and discuss how to co-build Communities of Excellence.

It’s a new year of endless opportunities to drive new growth and excellence for our members and communities.

What are your community goals for 2019? Share in the comments below or in the exclusive Client Lounge in the Invision Community forums, so we can cheer each other on, check-in periodically, and provide peer mentorship for each other.

Join me in a Year of Community.
- Joel R

Joel R is a mystery wrapped inside an enigma. When he's not running his own successful community, he's peppering Invision Community's private Slack channel with his feedback, community management experience and increasingly outrageous demands (everything is true except the last part).

Do you want to take our latest release for a test drive?

You already are!
We've upgraded our own community for wider testing.
A big focus has been on page speed, so you will notice that our community is significantly faster that it was on 4.3
If you need a recap of what was added, take a look at our product updates blog which takes you through the highlights.
As this is a pre-beta release, expect some funkiness as we scurry around and tidy up our custom theme wrapper and other areas as we spot them.
If you you find a bug, we'd love for you to report it with as much detail as you can muster in the bug report area.
We'd love to know what you think, let us know below.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

Are you a member of a busy Facebook Group? Do you find it overwhelming trying to sort through all the posts to find something posted the day before? Are you now missing new posts and only seeing them a few days later?
Facebook Groups are tempting to use as they are free to set up but is this the best decision for the future of your business?
At the beginning with just a handful of members, things may fun fine. But fast forward to where your group becomes busy with thousands of members posting and reading.
Your group becomes overwhelming. You find it hard to locate posts made on previous days and search is of no use. It is getting harder to keep on top of troublesome and spamming members.
Worse still, Facebook's changing algorithms mean that your members are not seeing every post you make. You do as Facebook asks and link your page to your group to find that you must now boost posts to reach your members.
This is getting to be a very common scenario.
Even more worrying are rumours that Facebook is bringing advertising to groups. Will this allow your competitors to target your hard won membership?
Will Facebook roll out the "Discover" tab across all continents? This alone has destroyed organic reach for many brands.
What would you do if Facebook blocked your account for a week? Would your sales suffer?
There is a way to take back control of your membership and secure your business' future. Building your business on your own land is a powerful way of retaining complete control over your community regardless of what happens to Facebook longer term.
Created in 2002,  Invision Community has always adapted to the changing habits of the internet. Our latest product is clean, modern, mobile ready and equipped to integrate with social media. It can power your conversations, website and shopping cart. It features single click Facebook sign in and tools to promote scheduled content to your Facebook page.
We recently wrote why you shouldn't settle for a Facebook Group when building a community.
The benefits of an owned Invision Community are:
You own your own data. Your data is not mined for Facebook's benefit. Make it yours by branding it your way You're no longer boxed in by the Facebook format Seamless integration to your shopping cart for more monetization opportunities Set up permission levels to better control what your members can see Lets dig in a look at some of the tools you can leverage to make the migration easier.
Mobile Ready
Invision Community works great on your mobile. It resizes the page perfectly to match whichever device you are using. You don't need to install special apps or mess with themes. It just works out of the box.

 
Facebook Sign In
The first thing you'll want to do is turn on Facebook Sign In. This adds the familiar Facebook button right on the sign in page and register form. Clicking this logs them into your new community with their Facebook account. It even imports their profile photo so they are familiar with other members.

 
Make use of embeds
A great way to keep incorporating content from your Facebook Group or Page is to use embeds. Post a link to your content on Facebook and it transforms into a rich media snippet.

 
Social Promotions
Share your community content with your Facebook Page. Click the "Promote" button on any content item and you can customize the text and images shared. The promotion system offers a full scheduling system much like Buffer or Hootsuite. This is all built in at no extra cost.

 
Find Your Content
Unlike a Facebook Group, your Invision Community makes it easy to find older content. A powerful feature is activity streams. These are customizable "feeds" much like the Facebook News Feed but completely editable to you and your members needs. You can even make this the first page your members see for easy content discovery.

 
Use Clubs
Clubs allow sub-communities to run inside your main community. Let's look at a real world example.
A FitPro has several different fitness products for sale. Each product is a Facebook Group. She posts daily workouts and answers member's questions.
Using many groups can be very time consuming to manage.
Clubs puts these sub-communities right on the page making it easy to drop in and update.
These Clubs can be private and members invited to join allowing full privacy. This is like a closed Facebook group.

 
We're only scratching the surface of what Invision Community can offer you. You can take back control of your membership and be free from the fear that Facebook will change something that will impact your sales.
We're experts in this field with 16 years of experience. We've helped grow thousands of communities from the very biggest brands to the smallest of niches.
We'd love to talk to you about your needs.

We're thrilled to announce that Invision Community 4.3 Beta is available to download now.
After months of development, over 2500 separate code commits and quite a few mugs of coffee you can now get your hands on the beta release.

You can download the beta from your client area.
Be sure to read the full information on support and service limits that go along with beta releases. You will see this in client area prior to downloading.
If you need a recap of what was added, take a look at our product updates blog which takes you through the highlights.
If you you find a bug, we'd love for you to report it with as much detail as you can muster in the bug report area.
We'd love to know what you think, let us know below.

We are happy to announce the new Invision Community 4.3 is available!
Some highlights in Invision Community 4.3 include...
Improved Search
We now support Elasticsearch for scalable and accurate searching that MySQL alone cannot provided. There are also enhancements to the overall search interfaces based on your feedback.

 
Emoji
Express yourself with native emoji support in all editors. You can also keep your custom emoticons as you have now.

 
Member Management
The AdminCP interface to manage your members is all new allowing you easier control and management of your membership.

 
Automatic Community Moderation
You as the administrator set up rules to define how many unique member reports a piece of content needs to receive before it's automatically hidden from view and moderators notified.

 
Clubs
The new Clubs feature has been a huge hit with Invision Community users and we are expanding it to include invite-only options, notifications, exposure on the main community pages, paid memberships, and more.
Custom Email Footers
Your community generates a lot of email and you can now include dynamic content in the footer to help drive engagement and content discovery. 
New Gallery Interface
We have reworked our Gallery system with a simplified upload process and more streamlined image viewing.
 
The full list follows. Enjoy!
Content Discovery
We now support Elasticsearch which is a search utility that allows for much faster and more reliable searching. The REST API now supports search functions. Both MySQL and Elasticsearch have new settings for the admin to use to set search-defaults and default content weighting to better customize search logic to your community. Visitors can now search for Content Pages and Commerce Products. When entering a search term, members now see a more clear interface so they know what areas they are searching in and the method of search. Member Engagement
Commerce can now send a customizable account welcome email after checkout. You can whitelist emails in the spam service to stop false-positives. REST API has many enhancements to mange members. Ability to join any OAuth service for login management. Invision Community can now be an OAuth endpoint. Wordpress OAuth login method built in. Support for Google's Invisible ReCaptcha. Groups can be excluded from Leaderboard (such as admins or bot groups). All emails generated by Invision Community can now contain admin-defined extra promotional text in the footer such as Our Picks, and Social Links. Admins can now define the order of Complete Your Profile to better control user experience. Clubs
Option to make a Club visible but invite-only Admins can set an option so any Club a member is part of will also show in the parent application. So if you are in a Club that has a Gallery tab then those image will show both in the Club and in the main Gallery section of the community. Club members can now follow an entire Club rather than just each content section. There is a new option on the Club directory page for a list view which is useful for communities with many Clubs. If you have Commerce you can now enable paid memberships to Clubs. Admins can set limits on number of Clubs per group. If a group has delete permission in their Club, they can now delete empty containers as well. Members can ignore invitations. Moderation and Administration
Unrestricted moderator or administrator permission sets in the AdminCP are visually flagged. This prevents administrator confusion when they cannot do something as they will be able to quickly see if their account has restrictions. You can choose to be notified with a new Club is created. Moderators can now reply to any content item with a hidden reply. Download screenshot/watermarks can now be rebuilt if you change settings. Support for Facebook Pixel to easily track visitors. Moderators can now delete Gallery albums. Automatic moderation tools with rules to define when content should auto-hide based on user reports. Totally new member management view in AdminCP. More areas are mass-selectable like comments and AdminCP functions for easier management. New Features
Commerce now has full Stripe support including fraud tools, Apple Pay, and other Stripe features. Commerce packages can now have various custom email events configured (expiring soon, purchased, expired). Full Emojii support in the editor. Complete overhaul of the Gallery upload and image views. Announcements system overhaul. Now global on all pages (not via widget) and new modes including dismissible announcements and top-header floating bar option. Many new reports on traffic and engagement in the AdminCP. Blog has new view modes to offer options for a traditional site blog or a community multi-member blog platform. The content-starter can now leave one reply to Reviews on their item. Commerce now makes it much easier to do basic account-subscriptions when there is no product attached. Useful Improvements
Forums has a new widget where you can filter by tags. If tags are not required, the tag input box now indicates this so the member knows they do not have to put in tags. Member cover photos can now be clicked to see the full image. Any item with a poll now has a symbol on the list view. Twitch.tv embed support. You can now update/overwrite media in the Pages Media Manager. Mapbox as an additional map provider to Google Maps. Technical Changes
Direct support for Sparkpost has been removed. Anyone currently using Sparkpost will automatically have their settings converted to the Sparkpost SMTP mode so your email will still work. Your cache engines (like Redis) will be checked on upgrade and in the support tool to ensure they are reachable. Third-party applications will now be visually labeled to distinguish them from Invision Community official applications. The queued tasks list in the AdminCP is now collapsed by default as queued tasks are not something people need to pay much attention to during normal operations. When upgrading from version 3 series you must convert your database to UTF8 and the system saves your original data in tables prefixed with orig. The AdminCP now alerts you these are still present and allows you to remove them to reclaim storage space. On new installs there are now reasonable defaults for upload limits to keep people from eating up storage space. Categories in all apps (forums, gallery albums, databases, etc.) no longer allow HTML in their titles. This has been a concern both in terms of security and usability so we were forced to restrict it. Large improvements to the Redis cache engine including use for sessions. The login with HTTPS option has been removed and those who were using it will be given instructions to convert their entire community to HTTPS. Images loaded through the proxy system now honor image limits for normal uploads. We now consider BBCode deprecated. We are not removing support but will not fix any future issues that may come up.
 
There's a lot to talk about here so we are going to lock this entry to comments so things do not get confusing. Feel free to comment on upcoming feature-specific entries or start a topic in our Feedback forum.
 

Despite your best efforts, is engagement a problem for your community? You have your site promotion running well and you are seeing plenty of traffic but it doesn't convert into comments, posts or reactions?
Invision Community is a powerful platform that offers layers of complexity for the many sites it powers. When you are struggling to convert page views into comments, it's worth taking a step back and evaluating your site from a new user's point of view.
We'll take you through our 6 best tips to simplify your site and increase engagement using built in tools.
#1 Use Social Sign In with at least Facebook and Twitter enabled.
Social sign in makes it easy for causal visitors to become content contributors by creating an account. Social sign in removes the complex registration form that may put some off.

 
It's a fact that most people visiting your site will have either a Facebook account or a Twitter account. Use that to your advantage!
#2 Use Profile Completion
One of the biggest reasons sites fail to convert visitors into members is because of large or complex forms. If you have many required profile fields, your potential member is likely to abandon the form. Use the Profile Completion system with fewer fields where possible for a simpler registration form.

 
The Profile Completion system allows new members to complete their profile in their own time. Of course, you can still enforce vital fields before members can contribute.
#3 Use Fluid View
Traditional forums can be a little daunting to site visitors used to Facebook. The top down categorisation is a strength for separating conversations. Yet, it can be confusing for a first time visitor to navigate.

 
Fluid view breaks down these boundaries by presenting your conversations in one simple list. By removing the need to jump between forum containers, new visitors are encourage to keep diving deeper into your conversations. An engaged visitor is more likely to contribute.
#4 Keep your forum structure simple
Even with fluid view enabled, complex forum structures can confuse. Consider a brand new forum with a hundred different conversation areas. Would a new user know where to go and post? Would they be put off thinking they are posting in the wrong area? The best advice is always start off with as few forum containers as possible and increase them as your community grows.
#5 Use Reactions
One of the simplest ways to increase engagement is to turn on Reactions. Reactions allow other members to leave feedback on a post in a few clicks. The default reactions allow one to like, give thanks, express confusion, sadness or happiness. You can add your own reactions to tailor the platform to your niche and personality.

 
Non-verbal engagement is important for your active posters. If they receive reactions to their posts, they are more likely to reply more and return often to see what feedback they have received.
#6 Use the Sign In/Sign Up widget
A very simple way to increase visitor to member conversion is to just ask them to register. Invision Community ships with a drag and drop widget that you can use to outline what your site is about and encourage registration.

 
In one very simple but prominent box, you can see what the site is about and how to join in.
Summary
New and existing communities should take a moment to see their site through a new visitor's eyes. Consider how easy your structure is to navigate and how many barriers to registration there are.
You can streamline both registration and conversation presentation with our built in tools. The key to increasing engagement is to make it a simple as possible to join your community. Make sure your barriers or entry are set low.
Not using Invision Community? We can convert you from other platforms preserving your data. Our migration page has more information on the platforms we can convert you from.

Next week, IPS will be implementing the pricing changes to our product lineup that we published in 2015. In the spirit of Black Friday and Cyber Monday, we are extending an opportunity to purchase a new license or add new applications to your existing suite at 15% off our current pricing.
To take advantage of this offer, please use coupon code IPSPROMO16 at checkout. This promotion is active starting now and valid until 1 December 2016 (EST) and applies to new purchases only. We are unable to retroactively apply the discount.
This promotion also applies to Community in the Cloud for your first month of service!
If you’ve been waiting to purchase a new license or add products to your suite, this is the last opportunity to obtain this level of pricing! Happy shopping!