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Invision Community Blog


Our take on managing successful online communities

Matt
 

6 ways to simplify your community and drive up engagement

Despite your best efforts, is engagement a problem for your community? You have your site promotion running well and you are seeing plenty of traffic but it doesn't convert into comments, posts or reactions?

Invision Community is a powerful platform that offers layers of complexity for the many sites it powers. When you are struggling to convert page views into comments, it's worth taking a step back and evaluating your site from a new user's point of view.

We'll take you through our 6 best tips to simplify your site and increase engagement using built in tools.

#1 Use Social Sign In with at least Facebook and Twitter enabled.
Social sign in makes it easy for causal visitors to become content contributors by creating an account. Social sign in removes the complex registration form that may put some off.

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It's a fact that most people visiting your site will have either a Facebook account or a Twitter account. Use that to your advantage!

#2 Use Profile Completion
One of the biggest reasons sites fail to convert visitors into members is because of large or complex forms. If you have many required profile fields, your potential member is likely to abandon the form. Use the Profile Completion system with fewer fields where possible for a simpler registration form.

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The Profile Completion system allows new members to complete their profile in their own time. Of course, you can still enforce vital fields before members can contribute.

#3 Use Fluid View
Traditional forums can be a little daunting to site visitors used to Facebook. The top down categorisation is a strength for separating conversations. Yet, it can be confusing for a first time visitor to navigate.

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Fluid view breaks down these boundaries by presenting your conversations in one simple list. By removing the need to jump between forum containers, new visitors are encourage to keep diving deeper into your conversations. An engaged visitor is more likely to contribute.

#4 Keep your forum structure simple
Even with fluid view enabled, complex forum structures can confuse. Consider a brand new forum with a hundred different conversation areas. Would a new user know where to go and post? Would they be put off thinking they are posting in the wrong area? The best advice is always start off with as few forum containers as possible and increase them as your community grows.

#5 Use Reactions
One of the simplest ways to increase engagement is to turn on Reactions. Reactions allow other members to leave feedback on a post in a few clicks. The default reactions allow one to like, give thanks, express confusion, sadness or happiness. You can add your own reactions to tailor the platform to your niche and personality.

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Non-verbal engagement is important for your active posters. If they receive reactions to their posts, they are more likely to reply more and return often to see what feedback they have received.

#6 Use the Sign In/Sign Up widget
A very simple way to increase visitor to member conversion is to just ask them to register. Invision Community ships with a drag and drop widget that you can use to outline what your site is about and encourage registration.

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In one very simple but prominent box, you can see what the site is about and how to join in.

Summary
New and existing communities should take a moment to see their site through a new visitor's eyes. Consider how easy your structure is to navigate and how many barriers to registration there are.

You can streamline both registration and conversation presentation with our built in tools. The key to increasing engagement is to make it a simple as possible to join your community. Make sure your barriers or entry are set low.

Not using Invision Community? We can convert you from other platforms preserving your data. Our migration page has more information on the platforms we can convert you from.

Edited by Matt


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Nice article and highlights many of the new improvements in 4.2.  

Don't forget about the Streamlined Social Sign-in, which adds a social sign-in button at the forum reply. This helps convert guests into members at the point of engagement.

Another often overlooked but built-in tool is the "Popular Now" widget, which can be placed anywhere including the top of the page, bottom of the page, or sidebar.  This widget highlight the hottest topics that are being discussed at the moment and helps first-time visitors jump into the action.  

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16 minutes ago, falafel said:

how can I do replicate that Signup widget?  is that any specific widget from the marketplace?

As mentioned in the article, it ships with the 4.2 core software already. You find it in the front end “block manger” as System → Guest Signup Widget. 

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