Emanoel

Without a doubt, clubs is one of the most popular features added to Invision Community in recent times.
Invision Community clubs allows you to run sub-communities on your site. We've seen clubs used in many ways, including managing geographically local groups and clan groups for large gaming sites.
This popularity drives us to keep incrementally improving the feature set for clubs, and Invision Community 4.5 is no different.
One thing that was raised many times was a way for club owners and leaders to create simple pages with general information members need.
Happily, in Invision Community 4.5, this feature now exists (and more!)

In addition to the title and visual editor that allows full formatting of the page content, there is an additional visibility setting which allows owners and leaders to define which types of members can view the page.
This is perfect for showing a page that is only visible to non-members which informs them how to join the club.
Likewise, it is a great way to display moderation guidelines to the club moderators only.
Of course, owners and leaders will always be able to see all pages added to a club.

Additionally, once a page is added to a club, a tab will be added alongside others, and the page can be re-arranged just like the rest. 
Using this, owners and leaders can create an alternative unique index page for the club.
default-view.mp4
This is just one of many club improvements finished for Invision Community 4.5. We'll be talking about these in a future blog!

Invision Community has come a long way over the past five years.
We've added many new features and invigorated the front-end user experience to keep it current and in-line with modern interfaces.
One area that has remained largely the same is the Admin Control Panel.
When we released Invision Community 4.0 back in 2014, the Admin Control Panel was updated but has stayed relatively dormant since.
But that's all about to change with the upcoming release of Invision Community 4.5!

The Admin Control Panel in 4.5 has received a substantial update, resulting in a modern color scheme and a clean, minimalistic design.
We felt that a lighter, more open design allowed the content more space and to feel less crowded. 
The dark grays have been replaced with shades of blue and aqua which closely reflects Invision Community's new branding, while other colors have been lightened and saturated.
Along with the new color scheme, the overall layout of the ACP has intentionally been kept similar to the existing version, resulting in a design that feels surprisingly familiar yet refreshingly new at the same time.

We hope you've enjoyed this small sneak peek into Invision Community 4.5 and we look forward to introducing you to some more new features in the upcoming weeks!

Whether you call them Champions 🤩, Advocates 🌟, or Superusers 🏆, every community contains an elite group of members that carries 🏋 the community.  They don't just drink the kool-aid 💧.  They mix, chug, and swim 🏊‍♀️in the community kool-aid.
Learn 🔢 four community management concepts about Superusers in less than 🕓 four minutes.
1. 90-9-1 Rule (aka "1% rule"): The 90-9-1 principle refers to the lopsided inequality of user engagement that 90% of users are lurkers 🙈, 9% of members contribute from time to time 🙉, and 1% of users 😸 account for almost all contributions.  Superusers are the 1%.  
2. Intrinsic Motivator: Motivation that comes from internal motivation💖, rather than any external rewards. This could be a sense of satisfaction 😃, pride 😤, ownership, loyalty, friendship 🤗, or other emotional and internal motivator.  Long-term superusers 🏃 are wired to intrinsic motivation.  Tapping into intrinsic motivation is key to providing new motivation for superusers.
3. Spiral of Silence: Be careful ⚠️, however, that your superusers don't overwhelm 🛑 the conversation which can lead to the Spiral of Silence: a theory that as the vocal minority becomes louder 📢, other members adopt the same views or fail to share opposing views. You'll need to privately manage this vocal minority, especially if they're negative 💢.     
4. Work Out Loud 💬: An engagement practice for superusers to visibly share 🗣 their work online in your community. It offers opportunities for superusers and members to openly share 👯 their knowledge, generosity, purposeful discovery, and growth ✨. Usually entire point ✴️ of communities of practice.

When your customers buy or use your products, they will have many questions. They may have issues using the product, or they may have requests for future versions based on their needs.
Managing and responding to those questions and requests quickly increases conversion, satisfaction and the likelihood or purchasing again.
The statistics back this up.

There is no doubt that unless you have a support community for your brand,  you are not delivering the best experience for your customers and risk losing them to competitors that do.
Building a support community around your product or service will positively drive your business across all departments from product development through sales and into customer support.
Let's break it down and look at the key benefits for each department.
Customer Service
Encouraging your customers to visit your support community is the simplest way to reduce the cost of supporting your product or service. Creating a self-help culture allows other more experienced customers to offer assistance and troubleshoot any problems they have.
73% of customers fall in love with a brand because of friendly customer service representatives.**
Quite often, new customers encounter the same issues that would flood customer support if they were all channelled to your support desk. For example, consider a company that produces an internet-enabled smart device. Less technically savvy customers will likely contact support to troubleshoot initial connectivity issues which can quickly be resolved by peers in the support community.
These questions and answers form a crowdsourced knowledge base that will allow customers to help themselves without any intervention from your team. Furthermore, these questions will feature in external search results, driving more traffic to your site.

Sales
The primary purpose of your community may have initially been to help support your customers, but it quickly becomes a valuable resource to help drive sales.
Your support community will be a relaxed place where customers talk to each other honestly and openly. They will be less inhibited than they would if they were talking to your sales agents.
Customers might be discussing a need for more functionality that you have in another product or service. Your sales team can move these conversations from the community to your CRM to curate new sales leads.
72% of customers will tell 6 people or more if they have a satisfying experience. - Esteban Kolsky
Customers that have had positive interactions with their peers and members of your support team will become advocates for your brand. They will help sell your product over social media and among their friend circles. Given than 90% of customers are influenced by a positive review when buying a product*, having brand advocates is critical to your growth.

Marketing
There are several costly routes to learning about your customers and their wants and needs. You can conduct external surveys, or pay for research groups to look at your products and offer feedback.
56% of customers don't mind sharing their personal information in exchange for better service.**
The most effective method is to look at your community.
Your customers will be posting their thoughts daily. They'll tell you exactly how they use your products, offering you valuable insight into the problems they are solving with your product. This information should be used as the basis of new marketing campaigns.

Project Development
Your support community is a direct line to your customers. You no longer need to use external tools and services to determine which features you should add next. You'll be told directly!
55% of customers are willing to spend more money with a company that guarantees them a satisfying experience.**
You'll find that some feature requests bubble up regularly. These are the ones you will want to move to your product roadmap.
Invision Community allows you to segment your community into private areas for beta testing. Your developers can interact with this group to work directly with your customers to shape new functionality.
Harnessing analytical data will inform development decisions. Invision Community can track keywords in user-generated content. If you have released a new feature, you can track how often it is mentioned in conversations to monitor its uptake.
52% of customers believe that companies need to take action on their feedback.*

Setting up your Invision Community
Now we've looked at the compelling reasons you should create a support community around your products, let's take a look at how to set up your Invision Community.
Support Desk
Invision Community has a fully-featured built in support desk functionality. Commerce has all the features you need, including multiple support desk categories, reply by email, pre-written reply templates and private notes.

 
However, if you already use another support desk such as Zendesk then our API tools mean that Invision Community can integrate with your existing support flow seamlessly.
Keyword Tracking
Invision Community allows you to track how often specific words or phrases. This is useful to monitor which of your products are trending or monitoring uptake on new features.
To set this up, visit the Statistics section of the Admin CP.
Question and Answers
To formalize a support or ideation area within your support community, Invision Community offers a Question and Answer forum type.
Question and Answer forum types allow your members to post questions and enable other members to upvote the questions and replies. Your support team can also flag specific responses as the "best answer" which turns historical questions into a crowdsourced knowledge base.
Showcasing Great Content
Invision Community has several tools to highlight great customer-created content. You can pin topics, and feature specific replies within those topics.
You can also convert posts into new articles within a formal knowledge base or blog to further help your customers find the right answers to their questions.
Extensibility
Invision Community has OAuth and a REST API out of the box. This means it's trivial to extend Invision Community to work within your existing flows. Integrate Invision Community to your SalesForce CRM and Zendesk support systems seamlessly.
Create a federated search to integrate your external knowledge base with client-generated knowledge.
The options are limitless, and we can take care of any custom integrations for you.
If you have any questions, please let me know below, or contact us to see how we can help you harness the power of community for your business.
* https://www.customerthermometer.com/customer-service/customer-service-and-satisfaction-statistics-for-2019/
** https://www.qminder.com/customer-service-statistics/

Emotion is energy in motion.
Today’s article is the last element in our Sense of Community series, and it’s also the most powerful.  It allows new communities to win over legacy ones; niche communities to triumph over generic platforms; and impassioned communities to outlast everyone.  It’s also the hardest element to cultivate. 
What is it? 
According to a survey by psychologist Dr. Jenny Fremlin, shared emotional connection accounts for the single largest factor of community-building.  In fact, almost half of all respondents in her research identified shared emotional connection as the factor most important to their community. 
How do you cultivate the principle of shared emotional connection?  
New Members
For new members, your goal is to initiate them in your community’s rituals and connect them with other outstanding members who will help reinforce your community’s spirit.   
Induction – Joining your community should be the beginning of a member’s community story, which means leaving a part of himself behind and fostering a new selfhood for your community.  Make induction an important part of onboarding a new member.  Honor his new membership with community gifts.  Require him to fulfill rituals that are unique to your community.  Demand that he open himself to the community, the challenges he faces, and what he hopes to receive.  By doing so, you are asking the new member to invest a part of their emotional selves in the community from the very beginning. 
Greater Contact – The more that people interact, the more likely they are to bond.  Just like in the real world when a new visitor walks into a room and no one talks to him, he’s likely to leave.  But if you can introduce him to other members, invite him to a table with other new members who also recently joined, or connect him with a mentor, then he’s more likely to stay.  You can accomplish the same in your community.  Connect members as much as possible, which spark new friendships. 
Existing Members
For existing members, deepen their sense of shared emotional connection with these strategies.
Community Story – Develop a story for your community, a narrative that is being written by and for members.  It brings all members together in a common sense of history, and even though not all members may have participated the entire time, they identify with the story.  Why was your community founded? Are you tackling a challenge in the world?  Did you undergo a major obstacle? Are you aspiring to improve the world? Where are you going? Write down your past, present, and future and invite members into the living story of your community. 
Community Projects – All too often, community admins launch projects on their own or with an inner circle of staff.  Launch a project that’s open to everyone, where all members can participate, give feedback, and contribute.  Define a beginning and end to the project, which helps members with closure and remembrance (“Did you remember the time when we helped on XYZ project?”) .
Industry Changes – What are disruptions that are happening in your field or industry? Is it affecting anyone you know? How do you feel about it?  Is it positive or negative?  How significant is the change? Use these shared events to get people disclosing their emotions about these disruptions, which helps form an emotional connection with others who are experiencing the same.  The strongest bonds are among people who undergo a crisis together.    
Honor & Humiliation – Finally, the personal growth of members is punctuated by the highs and lows of their membership from rewards that highlight special achievement to penalties that discipline bad behavior.  These moments of recognition and humiliation unlock joy and pain, which emotionally bond the member to your community.  The strongest emotional bonds are experienced by those who traverse the greatest emotional journey – they come to your community as immature or inexperienced, and through rewards and moderation, grow to become a better person through your community. 

Members visit your community for all sorts of reasons.  But out of all reasons, one stands above all others: shared emotional connection. 
There’s no one way to cultivating a shared emotional connection.  Every community will be unique. You and your Invision Community must write your own individual story, cultivate your own special volkgeist, and honor and humiliate members in your own extraordinary way. The energy and emotion of your community will be uniquely yours.  
In the end, you want to foster your own “community of spirit” among members, an exceptional sense of purpose and friendship wrapped in shared emotion that no other community can match.

Minor releases are almost always just maintenance releases. We gather up a fistful of bug reports and fix them to ensure that every month or so, our clients enjoy more stability and efficiency with Invision Community.
However, more recently we've noticed that we're running low on bug reports, so we've managed to squeeze in a handful of improvements in Invision Community 4.4.5.
Let's take a look and see what's new in Pages.
How should the canonical tag behave?
While this isn't the most exciting name for a feature, it does explain it reasonably well. We had a recent discussion on the forums where it was pointed out that the canonical tag directed search engines to the first page of any record. While this makes perfect sense for an articles or blog system where the content you create is more important than the comments, it makes less sense if the user-generated content (aka the comments) is more important than the content you put up. A good example here is where you put up a video or link for review. You don't want the canonical tag pointing to the first page as it will ignore the reviews themselves.

If you didn't understand much of that, don't worry. The idea behind this feature is to provide Google and friends with a better hint about which content is more important. A happier Google bot slurping your site is a good thing.
How about that Admin CP menu?
When you create a new database in Pages, it is shown in the ACP menu under 'Content'. This is fine, but when you get a lot of databases, it starts looking a little cluttered, and it can be hard to find the correct one.

We've reworked the menu so items have their own section, and can be re-ordered using the ACP menu re-ordering system.
Member fields are now filterable.
Pages allows specific field types to be filterable. This means you can sort by them with the table's advanced search box, and you can drag and drop a filters widget next to the table to refine the rows shown.
Now a member custom field is filterable, which is handy if you use them in your databases.
Other areas of the suite.
Messenger search
A while back, we made a change that removed the ability to search messenger by the sender or recipient name. We also limited the reach of the search system to one year and newer.

Unsurprisingly, this wasn't very popular. We've restored sender, and recipient name searching removed the one year limit and re-engineered the internals of search, so it's more efficient and returns results much faster.
How many members do you have?
You can see quite quickly if you have the member stats widget on the front end, but finding out via the Admin CP is a little more tricky. 

 
Until now! We've added a dashboard widget that not only shows the number of members you have registered, but also a break down of their email opt-in status.
A happier autocomplete.
Apple has this cool feature where if you receive a text message for a two-factor authentication login, it offers to auto-fill the code box for you.
We've had a sweep throughout the suite to ensure two-factor authentication fields allow this autocomplete to happen.
While we were at it, we made sure that other fields are more easily autocompleted.
That wraps up the new features in Invision Community 4.4.5. How many have you spotted after upgrading?
Let us know your favourite below.

Bad communities promise great things to its members. Good communities offer great things to its members. Great communities fulfill the greatness of its members. 
A primary purpose of every community is to fulfill the needs of its members.  A strong community will go beyond the immediate, basic needs and ensure that fulfillment is a positive experience.  By doing so, it builds in positive rewards and reinforcement for an enjoyable sense of togetherness. 
One of the cornerstone ideas of behavioral sciences is reinforcement: delivering a positive experience to members through multiple dimensions.  Why they come, why the stay, and how to fulfill those needs is our third element of Sense of Community: Rewards & Reinforcement.   Discover all the ways to fulfill member needs for your Invision Community. 

Fulfillment of Functional Needs               
Your community must have a clear and unique purpose.  Your community must offer something valuable. And your community must solve a problem. 
This is the prime reason why a user would visit you in the first place and how you fulfill his most basic needs. He searches for a question, and your community provides the answer.  Many communities build up their expertise through two ways:
Crowd-source community solutions - You can highlight community-driven solutions in Invision Community to curate attention to the best answers.  Two of the most underutilized features are Content Messages and Recommended Replies, which allow moderators to showcase and explain great user content.   Bring experts into the community – Authoritative content should be posted and marked separately from regular user content.  You can accomplish this by giving experts a dedicated Blog, authorship in Pages, or enabling Post highlights.  Fulfillment of Personal Needs
Beyond the fulfillment of basics needs, users want other wishes and desires. It’s impossible to identify all personal needs, but here are three of the biggest ones why users come together more: 
Group Status – People like to be on the “winning team,” and community success brings group members closer together.  Highlight community success in your monthly newsletter or topic announcements.  Competence – People are attracted to others with skills or competence.  Introduce superusers and subject matter experts (SMEs) through interviews, team talk, or AMA topics ("ask me anything").   Rewards – Behavioral research shows that users gravitate toward groups that offer more rewards.  Use tools like the Leaderboard, Group rank, Badges, and Reputation for extrinsic motivation that excite users and make them feel special.    Fulfillment of Shared Values
Society and our upbringing instruct us in a set of shared values.  We bring those values into our online communities because they provide a framework of how to address our emotional and personal needs and the priority in which we address them.  When users with shared values come together, they’re more receptive to helping others with the same value system:
A Values Statement: Make it a point to identify the shared values in your community, in Guidelines or on a separate page.  Affirm those principles in your interactions and, in difficult situations, frame your decision by referencing your community values.  Private communities with high engagement usually have the strongest statements of values.  Process vs. Outcome: How you answer is just as important as the answer. If you run a community that is technical, offers customer support, or involves lots of questions-and-answers, the process by which you arrive at the solution can help other users troubleshoot similar but different problems.  Reinforce the solving process, and you’ll discover users will feel better about sharing their knowledge even if they don’t know the exact answer.    Fulfillment by Networking
Groups will naturally coalesce into smaller groups, as people find other people that they enjoy and who fulfill their own needs.  Strong communities find ways to fit people together. 
Multiply Relationships: The sooner you can build relationships among members, the stronger those members will feel towards your community.  In my community, I’ve created an “Ambassador” task force that welcomes new members to build personal relationships as soon as possible.  Be a Networker: One of the virtues of being a community manager is that you’re normally introduced to the greatest number of people.  Use your personal network within the community to connect two users together, bring other users into a conversion, or tap the expertise of others to help answer user questions.  CONCLUSION

There’s an Arabian proverb that says, “A promise is a cloud, fulfillment is rain.”
Make it rain. Find ways to fulfill the greatness of your members, unleash a tidal wave of rewards and reinforcement that touch upon all the functional, personal, communal, and social needs of your members in the ultimate approach to  member fulfillment. Build not just a good community, but a great one.   

Communities are bound by a code of conduct that govern user behavior. 
Sometimes these rules are explicitly written, such as terms, guidelines, or my personal favorite: “Must Read Before Posting Or Banned!!!” topics. (That’s a joke.  Please don’t ever write a topic like that!)  Sometimes the rules are unwritten, based on evolving behaviors and user-to-user interaction.  No matter the method of conduct or scale of communication, all communities contain these community guideposts that govern user behavior. 
Being able to influence, and being influenced by, these rules of conduct is our second element of Sense of Community. 

Community Managers. The original influencers.
The privilege to persuade is a powerful feeling.  It fills users with a sense of control, knowing that they can impact others.  It gives purpose to users, who will tap into their inner helpfulness by assisting others. And it imparts a sense of satisfaction, which is one of the highest transcendent values a user can feel. 
It also leads to a better community. Over time, the mutual interaction between members builds trust, forming a community of authenticity where users can expect repeatable and expected behaviors.  It also leads to good governance, where members embrace the codes of conduct by the group, inculcate the code into their own behaviors, and repeat the code to newer members – reinforcing the very codes they learned themselves. Members conform to community rules and standards, sacrificing a little bit of their own individuality but gaining acceptance by the community. 
Clearly, influence and persuasion is a powerful element.  Let’s take a look at some ways in which you can build a better community by unlocking the power of influence. 
1. Show New Members How to Influence
If your community is anything like mine, you have a welcome topic or message: Do this, read, that, follow this. It’s usually filled with stuff to influence the member. 
But have you thought about giving the new member an opportunity to influence? And not just in a superficial manner like posting an Introduction topic, but one that’s filled with meaning and purpose.  In addition to linking to the best guides and expert content in your community, ask your users to help other members, answer challenging topics, or identify any skills that can help others. 
2. Influence through explanations
Have you seen communities where the moderators take heavy-handed actions and do things without prior notice? Or they assume you know everything?  It feels rude, unwelcoming, and very cliquish. On the other hand, I’ve also seen communities where the moderators and community managers take the time to explain every response.
When you take the time to explain the response, you share your reasoning with others.  That’s influence.  Over time, users will turn around to repeat the reasoning to others, which builds good governance.  (It also means less work for you!).  Communities are built on transparency and trust, and the more you can openly establish your community norms, the more clearly other users can repeat and reinforce your governance.
3. Be influenced by asking for help
One of the most powerful and uplifting things you can do is to ask your members for genuine help.  Be candid.  Be vulnerable.  Explain the challenge. And ask for help.  You will find members who will rise to the occasion. 
Humans are naturally compassionate.  We will always help others if we can and communities are one of the best platforms to ask and receive help.  If you ever make a mistake, take on a big project, or if you’re ever in over your head, don’t be afraid to ask for help and allow others to influence you. 
4. Influence as a privilege
One of the stellar reasons for choosing Invision Community are the multiple ways to publish content.  You can offer user albums, polls, blogs, articles, discussions, files, clubs, the list goes on.  This allows you to offer increasing channels of influence for your superusers. 
Unfortunately, most communities throw all the choices at a new user, hoping one will stick.  That’s like asking a new member who steps into a room of strangers if he wants a microphone, a loudspeaker, and a spotlight!  That can be scary. Influence is something to be gained over time, in small bits of comfort and trust.
5. Appreciate the influence. 
One of the most inspiring actions you can do as a community manager is to acknowledge and appreciate the influence of others.  When you do, you affirm the influence of others.
It's one of the simplest things you can do too.  Pick three random post by members on your site and reply: “I appreciate this contribution because …”.  You’ll be surprised by how well members respond to your note of appreciation. 
CONCLUSION

The best influencers are the members who care about the needs and wants of other members.
The power to influence is one of the greatest gifts you can give to your members. By allowing them to influence other members, the codes of conduct, and even the direction of your community, they feel a deeper sense of community because they can make an impact on others.
The most influential members in a community are surprisingly not the ones who post the most or who act the most dominant.  The best influencers are the members who care about the needs and wants of other members.
Share in the comments below one of your success stories on how you influenced – or were influenced by – another member.   As always, I appreciate your contribution to join me in helping Invision Communities of all sizes build more rewarding and successful communities.

When I wrote my last entry, The Dogly Mail had just reached the 100 member milestone but since then things have grown impressively.
The photo competition has proven very successful at encouraging new signups and we are now at around 1400 members picking up 15-20 new members a day. This is far better than I could have hoped for but there a few caveats…
Not all traffic and content is equal
In building website traffic I’ve realised that high member numbers are great and help to validate your ideas but member quality is far more important. I have been able to boost the member growth non-organically with a minimal Facebook ad spend in conjunction with the competition but we’re still trying to find those super contributors.

The members we have are not yet invested in the site themselves and the sense of community that is required to be sustainable long term is still in its infancy. We have also found that with the opt-in mailing list, around 50% of the registered members are signing up for the newsletter during registration.
This is encouraging to me based on the non-organic growth so hopefully, with more organic growth this will rise further.
What are we doing to get higher quality contributions?
We are collaborating with a vet on professional articles to give the site more credibility in the areas I am not an expert in and Andy is covering dog news where he has time. Hopefully, over the long term, this will help to improve the organic traffic to the website.
With the articles, we now have high-end long-form content covered although I would like to get a more varied team of writers on board to broaden the appeal of the subject matter. We also have more fun commenting, likes and meme social interaction covered in the photo competition section.
This leaves a gap in the middle for more serious user-contributed discussion and opinion and what ultimately will make or break the website. For this, we’re working on getting the blogs application ready for when we feel the traffic is sufficient to launch another area. When it’s ready we will slowly transition the ad spend towards the new blog section and forums to provide more balanced traffic coming to the site.

We will also be able to promote the new sections via the newsletter.
I am almost at the end of the school year so my time on the site should increase and I can get more involved with discussion topics to try and foster that sense of community.
What else have I learned?
Keeping people’s attention is not easy and once a member has left the site you need to work really hard to get them to revisit. It’s something I read a lot of on these forums so hopefully, Invision is working on this to help us keep people engaged.
As you can see we’re still in the try lots of things to see what works stage but the learning experience is part of the fun. We were running AdSense ads and getting a little back from the spend we were doing ourselves but I feel at this stage it is counter-productive.
We have decided to stop AdSense for the time being in order to concentrate on building traffic and the membership and will revisit the monetisation options once the site has grown. Not running the adverts has also given the site a substantial speed boost which will hopefully help us with organic rankings.
If you’re running your community as a hobby you may not wish to spend anything on advertising to start and may prefer to slowly add to your website content. With so much competition for traffic online though this would be a very slow strategy for us for what I still hope to be a commercially viable micro business.
On the current growth path, I hope to be profitable in 12-18 months and will keep you updated with the highs or lows along the way.

A successful community only needs three core elements to flourish and begin producing results.
Your community will require some care and effort to flourish, but with the right strategies in place, you'll ensure that the value your community produces continues to increase as time goes by.
Let's take a look at the three elements that make for a successful community.
Content
Content is the life-blood of any community. Content is what is posted by your members, and by your team. In the early days, you'll need to seed discussions and respond to customers posts regularly. It's important to demonstrate that you're actively involved with the community and encouraging others to post and extend discussions. Over time, user-generated content will begin to propel your community forwards.

A great way to bring in new users is to write valuable articles using Pages, or the Blog apps. Writing about issues relevant to your community can help position you as an expert and will be shared widely by your community.
You don't have to be an expert writer to create articles. There are free apps such as Grammarly to help polish your prose.
A great way to quickly generate new content is to quote other news sources and offer your own commentary.
For example, if your community is based around TV shows, right now you could easily create a new article for your site based on Game of Thrones by quoting a small part of two or three existing articles denouncing how the quality of writing on Game of Thrones has slipped and offer your contrasting thoughts.
Just remember to link back to the original article and check the source site to make sure they are happy for this to happen. HubSpot has a great article on how to quote without stealing.
Traffic
To really start building your community, you need a steady flow of visitors from outside sources. The content you create will drive traffic into your community, but it sometimes needs a helping hand.
Content from inside established communities can drive millions of impressions a month from search engines.
It's worth making sure you're making good use of the built-in SEO tools. We recently performed a thorough review of how Invision Community optimises for SEO including adding features such as lazy loading.
It is also a good idea to put your community link in your email signature, and share it widely via social media.
A good number of our successful community owners have created a Facebook page, and a Twitter account for their community and share their best content over those social channels.
Email is still a very powerful tool for creating an audience. We send out a monthly newsletter here at Invision Community, and articles we share with it are viewed at least four times as much as other articles.
Engagement
Once you have a steady stream of visitors consuming content on your site, you need to engage them to convert them from a casual visitor to a registered member, and then beyond.
The first step is to get your visitor to register. While we recommend you make many forums open for guest viewing, we do recommend that you ask for guests to register before posting.

We recently added a new feature called 'Post Before Registering' that allows guests to reply and sign-up in one simple activation flow.
Most members initially join for selfish reasons. Perhaps they have a broken iPhone and want to ask for help. Or perhaps they came to ask how to fix a code problem. Generally speaking, they do not join out of altruism and a strong desire to help others.
To convert a one-time poster to a regular contributor can take some work. Ensuring the default notifications include email when a new post is made will help encourage the poster to return. You can also tag the member in other discussions you feel may be interesting to them.
We recently added a few new engagement features that also showcases other interesting content in notification based emails.
Taking the time to welcome the member, and showing them how to access the best from your community can go a long way to making your site stand out.
Taking the time to focus on these three core elements will help your community grow and prosper. You may not see overnight results, but over time you will start to see a huge difference in visitors, registrations and returning members.

That wraps it up for this article. We'd love to know your thoughts on our suggestions and any strategies that you've used in the past that have worked well.

Cultivating a strong Sense of Community is a clear goal for community builders.  Develop a strong sense of community, and you’ve built a community experience that sparks a more meaningful and connected community that your members will love. 
A strong sense of community means:
An integrated community where members feel personally related An impactful community where a member can influence and be influenced by the group.  A fulfilling community where members meet the needs of others and can feel rewarded.  A shared community, where users undergo common history, time together, and social experiences.  Do you believe you’ve developed a strong sense of community?  Follow long as we critically examine the first element in the Sense of Community: Membership. 

Membership
Boundaries of communities have always existed, whether it be neighborhoods, social groups, or online communities.  By definition, there are people who belong and people who do not.  It’s okay to decline membership to users, thereby providing a more comfortable space for members who are accepted. 
Here are some time-tested tips from my years of community management that touch upon various attributes of membership:
Don’t try to be everything to everyone.  It’s far better to be an exclusive community to a smaller, impassioned group of users than to dilute your community for a wide audience.  Not everybody deserves to belong, and by intentionally removing irrelevant members, it makes it a more purposeful community for those who can join.  Define who should belong, and outline the requirements on your Registration screen and Guest Sign-up widget. 
Boundaries are walls, but safe walls.  Although there’s the pain of rejection and isolation of private communities, it’s offset with the positive benefits of joining.  It creates a space where members can feel safe to open up, to feel related to one another, and to feel protected.  Reinforce the benefits of joining the community to new members in a welcome message. 
A new sense of identification.  Not only do members join the group, they should develop an extended sense of belonging and identity with the group.  The more strongly you can define the sense of belongingness, the more deeply the member will feel connected.  There should be a feeling of acceptance, an expectation that one fits in, and a willingness to sacrifice for the group.  Create a welcome team that immediately reaches out both publicly and privately, ask how the new member can contribute, and constantly highlight how the community has gone above-and-beyond in members helping members.   
The higher the boundary, the greater the reward.  Personal investment is an important contributor to a member’s feeling of group membership.  By working for a membership, a member will feel like he’s earned a place – and that the membership will be more meaningful and valuable.  You can ask guests for their accreditations, background, or how they can contribute to the community. 
The power of symbols.  Social groups throughout history have long used symbols, icons, ceremonies, and group language to cultivate a unique sense of identity.  These conventions are powerful representations of a group.  You can cultivate and write a common language in your Invision Community in large ways and small by uploading unique reactions, changing the language string, and celebrating community-specific holidays and events.     
As you re-evaluate your community framework with me, take the time to outline what it means to be a member of your community.  Defining your membership goes hand-in-hand with defining your purpose.  It should touch upon these five attributes of membership: boundaries, emotional safety, sense of belonging, personal investment, and common symbolism.  Establish clear distinctions for your community’s membership qualifications, and you’ll be able to develop a deep Sense of Community from the very start of a member’s registration. 
Share with me and others how you've defined your community's membership in the comments below.  I love to hear about other Invision Communities.  
Joel, 
Invision Community Advocate and Certified Community Manager

Since the last blog entry in this series I have been very busy. I’m still working full time so haven’t been able to spend as much time as I would have liked on The Dogly Mail but I’m really enjoying the time I can.
Early growth has been promising and I have been experimenting with different ideas that have come from founder members to see what might work long term.
We recently broke the 100 member milestone and that all came from word of mouth. We’re not talking huge numbers but I’m very encouraged for the future. My focus is now on building interactions with four main areas of the site.

 
Forums
I had imagined the forums being the most active area after seeing other Invision Communities but I don’t think there are enough regularly active members yet for this area to be truly useful so it is (for now) not the main priority. I am however using some forums functionality effectively. I’ve added a special offers forum that is viewable by non members but to get to the actual topic contents you need to register. This seems to be enticing a few people to sign up and I want to approach more retailers to build on this.
I also installed Simple Topic from the marketplace to simplify the posting process down to the absolute minimum steps required.
Polls are also proving popular and new members who may not want to commit to introducing themselves or posting a full topic are at least interacting. I’ll be looking for more ways of adding easy interactions such as this.
If anybody has any ideas for encouraging early discussion please let me know in the comments.
Articles
In the articles section new items are slowly being added and I find this a good opportunity to show some personality and indicate to users what they can expect from the rest of the site. I am trying all kinds of articles such as news, reviews, recipes and dog training guides to find out what I should focus on. I would also like to attract some guest writers for different viewpoints and to free up some of my time. Being able to see article view counts in Invision Community and the direct commenting functionality gives me good feedback.
Events
The launch of the events section coincided with a large dog related event in London and through it I was able to collaborate with the event organisers and do some succesful networking. This has led to some future opportunities for product reviews and reinforces my point from the last blog article where not all of your time should be spent behind the keyboard. Most of the events are being added by myself but hopefully as this section builds others will find it useful for promoting their own events.
Photos
One of the early members was quick to suggest we incorporate image sharing into the website as after all how can anybody resist cute photos of puppies? For this I originally looked at the Invision Gallery but felt that this section needed to have a voting element and Gallery was perhaps too feature rich. I wanted it to be a simple first interation with the website. I wanted people to be able to vote and more importantly encourage their friends to sign up and vote too.
We started out with a simple topic and for the first month with not many people this worked great. One post was an entry and people could “Like” their favourites. It quickly became quite popular and it was clear that we would need something dedicated to the task so I commissioned some custom work.
This was real investment but is already showing promising signs after launching April 1st. New members can now enter the photo competition and register at the same time so most new registrations are now coming from this route.
I’ve recently discovered the profile completion feature so will enable that this month to try and increase engagement a bit further. I want to keep to our non intrusive privacy policy so this will all be optional and limited to member photo and some simple dog breed and numer of dogs fields. The Auto Welcome plugin from the marketplace will also be used when I figure out the best way to deploy it.
 
With what I have learned so far I have a better idea of what is going to work to attract registrations and there is also a credible amount of content.
This month I will be starting to look into some paid promotion with the hope of hitting my next milestone of 250 members.

I will share my findings and hopefully some helpful marketing tips next month.

Online communities shine with the brilliance of humanity. Every day, our communities inspire, evoke, inform, motivate and engage in a hundred different ways.  Every member feels a uniquely individual sense of value from your community. 
For too many communities, the strategy revolves around two simple pillars: content and engagement.  You inform. You engage. And you think your job is done.  However, you’ve barely scratched the surface of offering value. 
You need to expand the ways in which you strategically match your community to member value. 
New studies are coming out that show humans feel up to 27 emotions from admiration to triumph, and the best communities unleash a rainbow spectrum of value – functional and emotional, business to social - for their organizations and for their members.  This results in not just deeper and more extensive engagement, but greater financial payoff.
Indeed, research from global management consulting firm Bain & Company shows brands like Apple, Samsung, and Amazon that demonstrate multiple elements of value have x3 greater customer loyalty and x4 faster revenue growth than others.   
The elements of value can be divided into two broad categories.

Specialize in Functional Value
Don’t deliver content.  Deliver time savings, cost savings, risk savings, organization, connection, education, and variety.
What is the utility benefit to your users? 
Functional values are the core reasons why members would visit your community.  It forms the baseline rationale for your community’s existence, and you want to not just be good – you want to be the best in delivering functional value in your field.
Improve your Q&A boards for feedback, inquiry, or ideation.  Provide a template in a pinned topic where users fill out a consistent set of questions, so you can answer with the most appropriate and accurate options.  Use moderator tools like Recommended Replies to summarize and spotlight key points in a topic.  This saves time and focuses attention on expert information.    Super-charge the training for your response team.  Empower them to be subject experts by giving them private training, templates, and extra resources in a staff wiki so they can investigate the unique needs of user inquiries and provide the best responses.        Build a set of content resources in the Pages application, which is the most powerful application in the suite.  It can be used to create a set of content resources with unlimited custom fields, filters, and templates enabling you to offer variety, organization, and education that no other competitor can match.  Spark Emotional Value
Don’t deliver engagement.  Deliver admiration, amusement, awe, empathy,  joy, nostalgia, satisfaction, and triumph.
How does your community make your members feel better? 
Here’s a little secret.  Even though functional value is the foundation of your community’s value proposition, emotional elements are 50% more valuable.  Fortunately, Invision Community comes loaded with ways to recognize, reward, and promote members. 
Take the time to explain the purpose of a new group promotion, rank, or title.  Don’t let the reward be the goal in and of itself.  You should connect the feature with its underlying emotion by explaining what steps are required to earn the rank, how many others earned it, and what it’ll take to earn the next one.  Start with the Leaderboard.  Invision Community ships with the Leaderboard, which provides an overview of the most popular users and content.  Scan for up-and-coming members to investigate what triggers their emotional satisfaction; scan for popular content to discover what excites your membership.  Create multiple member journeys.  Most communities follow a pattern of new member to trusted member to moderator.  But members can become superusers in many ways. Members who enjoy nostalgia can organize a Year-in-Review topic. Members who enjoy affiliation should serve as Ambassadors to greet and mentor new members. Members who seek reputation will appreciate new outlets for publishing.  Define multiple pathways that strategically tap into the diverse desires of your members.  As you implement your initiatives to build a Community of Excellence, take the time to relate the initiative to the Elements of Value (Attachment: IPS Elements of Value Attachment.pdf).  You’ll find new and creative ways of offering value to strengthen the relationship between your community and your members. 
Look deep within your community to unearth the rainbow spectrum of value. 
You’ll discover a wellspring of extraordinary value waiting to help your members shine brightest.

The Internet is a fierce battleground for users, clicks, attention, and audience.  Competition surrounds your community from all angles and new threats constantly emerge.
The Internet has leveled the playing field for local businesses, solopreneurs, and small organizations which means more people than ever are competing for users.  Online communities are no different, and as companies realize the growing power of communities, you too may face more challenges. 
Online communities are growing faster than ever:
 IDC predicts worldwide online communities market to grow to $1.2 billion in 2019 According to research by Leader Networks,  twenty-three percent of marketers who have online communities indicate that the size of their communities doubled in the past year.   How is your community competing against your competitors?  Is your community growing or stagnating relative to your competitors?   
In this blog post, we identify core concepts of competitive strategy that stretch from traditional theory to unique methods of winning for communities.   
Theory of Competition
The broadly-accepted understanding of competition in the business world rests on the seminal work by Professor Michael Porter, when he mapped out the origins of competitive forces in his 1979 book “How Competitive Forces Shape Strategy.”  Fundamentally, all strategies for Porter distill into two basic options: Build on what you already do, or do something no one else can do.  
You can compete by doing what everyone else is doing but be more efficient, such as offering higher quality content, a better user experience, or having a lower price of member acquisition.  Or, you can expand the pie by forging a new position in the marketplace, such as staking out an untapped niche or developing a unique service.    
What’s your current competitive strategy: be better at what you’re already doing and your competitors, or to do something completely new?  
Emerging Theories
A new strategy on competition is emerging that is just as potent as Porter’s competitive forces. It’s especially relevant for online communities in the digital age: reacting opportunistically to emerging possibilities.  
Discovery-driven planning is the field’s most recent thinking.  It was introduced 20 years ago in works like Tim Luehrman’s “Strategy as a Portfolio of Real Options” that talked about flexibility as a strategy.  The idea was also introduced in the more recent “Stop Making Plans: Start Making Decisions” by Michael Mankins and Richard Steel, which argued for continuous strategic planning cycles.   
Online communities are impacted by – and can seize advantage of – fluctuating factors:
Technical advances and digital disruptions  Disruptions in your industry  The faster you react to market or technological change, the greater your advantage will become over time.  What disruption recently impacted your industry or niche?  How can you capitalize on the opportunity?  
Application to Online Communities
Online communities are at an especially powerful intersection of customers, superusers, industry experts, and brand representatives.  By assembling a broad mix of users, you gain a source of competitive knowledge and crowd wisdom unmatched by traditional businesses.  
Market intelligence – Harness the power of crowds by letting your members feed you real-time market intelligence on the industry, market trends, and competitors.   Use technology to your advantage – Become an expert on utilizing your Invision platform as a technological advantage, whether you’re increasing visitor registrations with Post Before Registering, adding in store filters in Commerce, or enabling the application manifest settings for faster access on smartphones. Collaborative ideation – Collaborate with users early in the design process to create services or products that are highly-differentiated. Co-Creation – Channel your user’s expertise, enthusiasm, and product knowledge into co-created content such as tutorials, support answers, industry news, contests, and more.  Brand Ambassadors – Turn your membership’s most passionate users into brand ambassadors to provide outreach and personalized connections.   Conclusion
Communities are challenged and tested every day by a multitude of competitors that compete for users. Competition is fierce, and as the web continues to proliferate and level the playing field, competition will only get stronger. 
It’s no longer enough to host a general discussion forum.  Successful communities envision a clear competitive strategy.  
Although competition is fierce, there are winners on the Internet who consistently gain market share. 
The winners are those who understand the fundamental drivers of competition: to create sustainable advantages over their competitors, to offer unique services and experiences, and to react opportunistically.  They also leverage all facets of their community for maximum value.      
Join me in 2019 in defining your competitive strategy and becoming a Community of Excellence. 
- Joel R
Joel R is a mystery wrapped inside an enigma. When he's not running his own successful community, he's peppering Invision Community's private Slack channel with his feedback, community management experience and increasingly outrageous demands (everything is true except the last part).

I'm only one month in to starting a new community and I've already learned a huge amount. I was a little apprehensive at first but I'm taking things one step at a time and I'm happy with how things are going so far.
The points I'm going to raise are working for me but I'm a beginner and running a website of any description is new. Nothing here is guaranteed and I hope to receive comments from established community admins so I can continue to improve.

The first thing I realised is that I wasn't actually starting a community but instead I'm going to be bringing new tools and ideas to an already existing one. My chosen subject is broad (Dogs) so there is already a well established real life community globally. My aim therefore is not to replicate already available content but to reach this community with unique content and encourage them to contribute their own. More on that later but before I could do that I needed something they could visit.

The new community site
Get Started
You can spend days and weeks planning and writing business plans and these are all good things to do alongside everything else but they shouldn't stop you getting started. The only thing that really mattered to me was starting on the actual idea and to do that all I needed was a platform. You've probably already guessed but Invision Community was chosen for this as it offered multiple apps that would allow me to have both long form articles and forum content. There's also the monetisation options that appealed to me but I am not yet using. It's good to know they are there when I'm ready though. 
I also considered Wordpress but it lacked the community tools I was already sold on.
Rope in friends and family and use their skill sets
I'm not scared to admit where I need help and as I have hit problems or things I don't know I have called in favours. I don't have a large budget for stock photography subscriptions so a friend is providing photos in exchange for attribution. My fiance is more technically minded so he has helped with some of the set up and help with Invision Community features is only a support ticket away.
There is plenty of general information a quick web search away too but some topics are complex and I thought that if I could free up at least some of my time I can keep focussed on the direction. 
Help can be as simple as nudging friends into posting new topics or comments to get some initial activity and momentum. It's also a good test to make sure you have everything set up with your registration process and identify some potential problems.
These helpers are also now active members of the site of course so it's a two for one. I'm sure they'll be calling in return favours at some point but that's fine, they've earned it.
Encourage all contributions even if you don't agree with them
Coming from a primary school teaching background I see kids come up with lots of crazy and novel ideas all the time, they might sound silly but you never know, they may grow into something bigger. My aim is to foster a sense of community and belonging and people of all ages who have their ideas valued tend to stick around. If an idea doesn't work that's fine but you never know what will work so I'm trying lots of things and encouraging innovation. The forums are a great tool for this as everything doesn't need to be rigidly structured.
Be passionate and confident about your subject matter
Perhaps my top tip…If you don't value your own thoughts and actions then how can you expect others to? Show your enthusiasm and knock away negative thoughts and doubts. 
Use all of your tools
Once you've encouraged your initial core group of members, you need to keep them coming back. So far I've had success using the bulk mail feature for a monthly newsletter to rekindle the interest of early members who may no longer be as active. I was warned about bad email practices so I have our notification defaults set very loosely as I want to build trust by not spamming. Everything I send is opt-in and using the newsletter signup block I've been able to make this prominent but not obtrusive. I'm worried I might be missing out by not being aggressive enough with email but it's a risk I'm taking to hopefully get better long term members.
Get involved with your member activities and conversations
Join in with conversations on your community where it makes sense and be as active as possible. You're running a website but to do so you don't always need to be in front of a computer. Speak to your members face to face as well as through the keyboard. I've been going on local dog walks with clubs and other community groups which is a great chance to network and give your members and potential members the chance to see the people behind the website. If there are events or shows in your field get involved and spread the word verbally. I'm talking to dog owners face to face about behavioural issues and always in the back of my mind is the fact this could be discussed on the website to help others and build activity. Over time these "real world" relationships should also be represented on the website too.
Don't get distracted
I've got into the habit of using a reminders app to keep track of future things I want to do. It is tempting to start lots of things every time you have a new idea but that can take your mind off what is actually important right now. Don't forget about these ideas though, make a note and come back to them later.
Approvals and applications for things can also take time. I found myself sometimes sitting around waiting for adsense accounts to be approved or Facebook apps to be verified for sign in. Don't let this downtime be unproductive.
Keep writing new content
What we have started as new community admins isn't easy, it's going to be a long haul so you need to be consistent and regular with updates. On that note I have a breed profile about Chow Chows to write.
Thanks for listening to my ramblings and if you have any more tips please let me know in the comments.
Helen is a year 3 international primary school teacher currently living in Slovakia. She loves dogs (of course), books, and reading whenever possible. She has travelled extensively for work, particularly in South East Asia and has experienced many amazing cultures. She is a qualified Zumba dance fitness instructor and is now building what she hopes to be an invaluable resource for dog owners.
https://doglymail.com/

Are you a vBulletin admin looking to stay on the leading edge of online communities? 
As an IPS client who frequents the Invision Community support forums on a daily basis, I often run across existing or former vBulletin admins looking to migrate to IPS.  In fact, based on my not-so-scientific survey, vBulletin is one of the most popular platforms from where admins migrate. Many of the vBulletin users are professional administrators looking for a stable company, rapid development, and a trusted platform to power their communities into the future. 
I interviewed 6 former vBulletin admins who are now Invision Community clients.  Most of these vBulletin admins have 10+ years of experience running successful forums, so their input was especially insightful.   
“I love the design of the admin and moderation back-end, a real treat after living with the antiquated and confusing vBulletin back-end.” -- @cfish
“I like the well-thought concept, the details, and abundance of features and functions.” --@Ramsesx
I’ve compiled the top 10 questions and answers from their interviews and the forums specifically for vBulletin admins for an insider’s perspective on how to convert from vBulletin to Invision Community.  You can also read their full interviews in my Community Guide attached at the bottom.
10. What is the typical lifecycle of Invision Community and what new features come out?
Invision Community is currently on 4.4.  It’s a great time to be migrating as both the software and converter are very mature.  You’ll be able to take advantage of all the new features from Invision Community 4.x such as Social Clubs, Subscriptions, SEO updates, and GDPR updates. 
In general, IPS publishes one major update like 4.4 once a year, with several bug fixes, security updates, and enhancements throughout the year.  The best place to read about Product Updates is the official IPS Blog in Product Updates.
9. What are the pricing options and how do they compare to vBulletin?
IPS is comparable in pricing when compared to vBulletin depending on your choice of apps.  The self-hosted option is cheaper when considering support and upgrades.    
The pricing for an active license is simple, easy, and comprehensive.  A new license includes professional ticket support, forum support, access to new upgrades, and managed spam service for 6 months.  Renew again in six months to continue those benefits.  If you choose not to renew, your software will continue to work.
8.  Is the software mobile ready like vBulletin?
Yes, the software is responsive by design.  This means the community naturally fits and beautifully displays in any device size, giving you a consistent look-and-feel across all devices.  Try it now by resizing your window! 
It also means you don’t need to pay for any extra “mobile bundles.”  This approach to mobile design was one of the reasons why @cfish chose IPS: “I didn’t like vBulletin’s approach to mobile. The IPS approach to responsive web design was inline with my own thinking.”
7.  What are the official Invision Community apps and how do they compare to vBulletin? 
@Steve Bullman converted to IPS because “IPS seemed to offer a better all-round package for what I needed.”  One of the biggest reasons for considering IPS is a broader approach to community.  Whereas vBulletin focuses only on Forums and Blogs, IPS empowers you to build a suite of applications customized to your needs.  Mix and match apps like Gallery, Blogs, Downloads, Pages, and Commerce to build a modern community with resource directories, databases, paid subscriptions, albums and more that go beyond forums.   
You can read more about the apps in Features. Calendar and Clubs are included for free! 
6.  What will be migrated from vBulletin? 
The free converter app will migrate all of your member and content items from vBulletin 3.8.x, 4.x, and 5.x.  This includes members, private messages, member groups, ranks, forums, topics, posts, and attachments.  You can view the full list on Migrate and choose your vBulletin version from the list of choices.
Obviously, you will not be able to migrate any custom themes or custom modifications.  @ChristForums adds, “I wish I had known that the converter was so easy to use and migrate from Vbulletin 5.”
5.  What are the channels for support? 
Every active license comes with professional ticket support, which should always be your first source of contact.  @Markus Jung highlights “fast support” as the item he appreciates the most about his license.  You can also obtain help from the community forums, help guides, release notes, and other public resources. 
If you’re not an IPS client yet, you can post in Pre-Sales forum or email sales@invisionpower.com. 
4.  How do I prepare my community?
The six admins that I interviewed offered several tips for new Invision Community owners.  Prior to the conversion, you should read through the converter package to see what will convert and redirect.  You should purchase other Invision Community apps in advance to fully convert vBulletin items as needed; not delete any old content since Invision Community includes an archive function; and not make drastic changes to allow members a chance to become accustomed to the new forum. 
3.  What will happen to my traffic and URL redirects? 
The free converter app will redirect your existing URLs.  This includes forums, topics, posts, member profiles, print view pages, archived content, attachments, and tags.  You need to leave your converter installed after migration to ensure the redirects will work.   
AlexWebsites wrote, “the converter came with built-in redirects and I was able to redirect most of my traffic. Traffic recovered within a few months.”
2. What are the server configuration and database requirements?    
If you choose cloud, then Invision Community will manage the hosting. 
If you choose on-premise, you can use the free ‘Get Ready’ compatibility file to check your server.  The latest version of Invision Community 4.4 requires:
PHP 7.1.0 or higher (7.3.x is supported) MySQL 5.5.3 or higher (5.6.2 recommended).  1. How stable is the company? 
Other companies lost their development talent. Other companies were bought and sold by multi-media conglomerates. Other companies have a history of lawsuits.
Through it all, Charles, Lindy and Matt have been here since the beginning providing steady leadership to Invision Communities everywhere.  If you’re looking for stability, it’s nice to know you can rely on the same people who started the company.  For serious and professional vBulletin admins looking to transition, you know you’re not just buying into the software, but investing in the development team, staff, and platform for years to come. Ramsesx shared his personal story: “I always prefer the best for my community from where I earn my income.  An important aspect was the longtime outlook.  Invision Community gave me the feeling of being trustworthy, they are more than 17 years in the forum software market.” 
It’s no wonder that so many successful vBulletin admins feel the same after moving to Invision Community.  You get stability, years of experience, a deep understanding of online communities, and a dedication to development that continues to innovate.  It’s time to bring your vBulletin community over to Invision Community! 
Bookmark this page for future reference and download the Community Guide for experiences from real clients who converted from vBulletin.  Much appreciation to @AlexWebsites @cfish @Christforums @Markus Jung @Ramsesx @Steve Bullman for participating in the interviews.  
- Joel R
Community Guide vBulletin Migration to Invision Community.pdf

We want to ensure that converting from your existing community platform to ours is as seamless as possible.
While we do have a migration service available where we take care of everything for you, we do also offer a DIY option.
We took some time to overhaul the conversion process for those opting to convert using our free tools.
Ready to convert?
So you've just purchased your first copy of Invision Community, and you're ready to convert your existing site over from another software package. Great! We're glad you've made the decision to take your community to the next level!
You've already checked out our Migrations page, confirmed the software you wish to convert from is supported, and you're confident in your ability to work through the process. You install the Converters package and you're ready to go. 
Lets get started!
We have overhauled the converters to simplify the process. Beginning with 4.4, you will take the following steps to convert from another software package:
Rather than choose the application you wish to convert first, you will now choose what software you are converting from, which is a much more logical start to a conversion. Next, you will supply the database details for your source database (the database you wish to convert into your new Invision Community). Then, you will see a list of all applications that can be converted for the software package you are converting from. If any applications cannot be converted (perhaps because you were not previously using the corresponding application in your source software), a message will be shown indicating there is nothing to convert. If any steps require additional configuration, you will be able to specify those details here. And finally, when you submit that form - that's it! You're done, and you can sit back and let the conversion process on its own. Each step for each application will be completed automatically, and the conversion will be finalized automatically at the end. A progress bar will be shown, along with a textual indicator that outlines exactly what is being converted. What does it look like?
conversion.mp4 Here's a quick video to illustrate the new conversion process.
The system even remembers where you were at and automatically picks back up where you left off. Closing your browser, losing internet connectivity, or some other unforeseen issue won't stop you dead in your tracks and force you to start all over again.
We hope that these updates make it even easier to switch from another community platform.
 

We're thrilled to announce that Invision Community 4.4 is available to download now.
After months of development, over 1650 separate code commits and quite a few mugs of questionable coffee you can now get your hands on the beta release from the client centre.

Not our office
Invision Community 4.4 brings numerous new features, over 450 bug fixes and a lot of refinement.
We've been talking about the highlights since September on our blog.
Here's a recap of all that we've added.
We'd love to know which is your favourite feature so far!

Drop a line below and let us know!
 

Ever since its first release, the REST API built into the Invision Community software has proven to be a very powerful and well-received feature.
We love seeing what our clients and modification authors are able to do with the level of integration afforded to them through this capability, and so it is only natural that we have looked to expand the functionality in our upcoming 4.4 release.
Poll Support
Beginning with 4.4, you will now be able to create and update polls for both topics and blog entries through the REST API. Of course, modification authors can use this new endpoint.
Warn Reasons
You will also now be able to manage warn reasons through the REST API. This includes fetching a list of reasons, as well as fetching an individual reason, creating warn reasons, updating existing warn reasons, and deleting warn reasons.
Event Venues
Event venues can now be listed and individual venues fetched through the REST API, and you can now add, update and delete event venues through the REST API.
Member Notifications
You can now retrieve a list of notifications for a specific member through the REST API, useful if you were to attempt to recreate the notifications menu on a third party website (for example).
Warning Users
The REST API will now expose the warnings a user has received through a new endpoint. Additionally, you can fetch individual warnings, issue new warnings, undo and/or delete issued warnings, and acknowledge warnings through the REST API. If you are building a site wrapper around your community, you can leverage this functionality to ensure that users are unable to post elsewhere on your site if they have unacknowledged warnings within the community (and also to provide them with a way to acknowledge those warnings right on your site).

The REST API Reference
Node permissions
Beginning with 4.4, you will now be able to set the permissions for a node when adding or updating it through the REST API (for example, you can now adjust the permissions for a forum or a downloads category through the REST API). Many clients noticed that while they could create new nodes through the API, the nodes would be unusable until an administrator manually went in and specified the permissions, so this change can eliminate this extra step in many situations.
Event filtering
You will now also be able to filter the events you pull through the Calendar REST API endpoints by start and end date (e.g. so you can show events within a specific time frame, such as the current week), and you can now also specify to sort the events returned by the event start date or the event end date.
Clubs
And finally, for those who leverage clubs on their communities, we have built in full REST API support for clubs. You can list all clubs, return a specific club, create new clubs, update existing clubs, and delete clubs through the REST API. Further, you can list all members in a club, add a specific member to a specific club, remove a member from a club, fetch the content types available for use within a club (i.e. so you can determine which applications are installed and have club support on a given site), fetch the nodes (displayed as tabs/sections within a club) created within a club, and delete nodes from a club. Important behind the scenes steps, such as generating invoices for members requesting to join paid clubs, are all handled automatically for you when using the REST API.
We believe these changes will help clients better integrate with our software and open up new possibilities with their websites.
Would you like us to add any other endpoints? Let us know in the comments below!

Allowing your customers to find exactly what they need as fast as possible will no doubt increase sales.
A good number of our customers use Commerce to sell physical items. Until now, it's always been a little tricky to set up the store to allow customers to drill down into specific items within the store.
In Invision Community 4.4, the sidebar in the store now includes filter options to help customers find the product they're looking for.

Using the filter sidebar
Administrators can set up whatever filters they like for each product. In this video above, you can see we have set up filters for color and price.
You can set these filters up in the AdminCP by simply specifying each possible option:

Creating a custom filter
Once the filters have been set up, you can then add each filter to the categories it applies to (so you can have different filters for different categories) and when editing any product you can specify as many values for each filter as is appropriate (for example, if you have a color filter, you can choose multiple colors if the product allows the customer to choose a color, or if the product has multiple colors).

Choosing the filter values when creating/editing a product
In addition to these custom filters, you will also see filters for price (you can set appropriate bands for each category), rating, and stock level.
Other Commerce Improvements
In addition, we also have a few more features new to Commerce in 4.4:
There are new sidebar blocks for best selling products, latest products, product reviews and a featured product. When sending a bulk mail, you can target recipients by the total amount they have spent. Categories with no products in them are hidden automatically in the store. Notification emails sent to customers to let them know their purchase will expire soon (including if they will be automatically charged) have been improved to show more clearly what will happen. When viewing a customer page in the AdminCP, active purchases are separated from expired and cancelled purchases to make it easier to discern which are active. Custom field values are now included on printed invoices. When filtering support requests in the AdminCP, you can now choose "more than" or "less than" for all time-based filter options. When using stock actions to reply to support requests, the stock reply can be incorporated into the staff member's default reply content rather than overwriting it. Invoices in the AdminCP can now be filtered by status. This blog is part of our series introducing new features for Invision Community 4.4.

Who remembers the earlier days of the internet? Back when you popped your logo at the top left of your site and you were largely done?
Invision Community has continually developed to account for all the new services that have been built during our 16 years.
We now have social media sharing images, favicons and more to consider.
Invision Community 4.4 also adds mobile application icons, Safari mask icons and data for an application manifest. Handling of these logos and icons was a prime candidate for improvement in 4.4.
Moving our current options
Step one for improving our handling of these images was to move our current options out of themes and to allow them to be managed suite-wide from a single area. You can still upload a logo image per-theme (which shows in the header area), but the rest of the options have now been relocated to a new area: Customization > Appearance > Icons & Logos.

Adding new options
After giving favicon and share logo management its own dedicated area, we took a look at enhancing the configuration options made available through the interface without requiring theme template edits.
Multiple share logos
You can now upload multiple share logos. If you elect to upload more than one share logo, Facebook and similar sites will generally either show a carousel to allow you to choose which logo to use when sharing, or simply use the first image referenced.
Application icons
You can now upload an image to represent your website which will be used to generate the "home screen" icons for iPhones and Androids automatically. Uploading a single image will result in several different copies of the image (in different dimensions) being generated, and mobile devices will automatically choose the best option from the list as needed.
Safari mask icon
You can also now upload a Safari Mask icon, which is used to represent your website in certain areas on Apple computers (such as on the "touchbar" of certain keyboards). This image must be an SVG image with a transparent background, and all vectors must be 100% black.
Additionally, you can specify the mask color which is used to offset your image when necessary (e.g. to represent it as "selected" or "active").
Application manifest
In order for devices to support the application icons that you upload, a file known as a web manifest must be generated and delivered to the browser. This now happens automatically, using details and icons specified in the AdminCP. Certain details, however, can be configured explicitly from the Icons & Logos page:
Short name
This is a short name to represent your site in areas with limited screen space, such as below your application icon on a mobile phone home screen. Site name
This is the name of the site. The "Website name" setting is automatically used if you do not explicitly override it when configuring the manifest. Description
A short description of your site Theme color
You can choose a (single) color to represent the general theme of the site. This color may be used by devices in areas such as the address bar background. Background color
You can also choose a (single) color to use as the background color for your site when the application is launched from a shortcut saved to the user's device home screen. Display mode
Finally, you can specify the display mode your site should launch in. For our more astute designers and developers, you may have already realized that generating the manifest file lays the groundwork for future PWA (Progressive Web App) development and support. Additionally, some Android devices will automatically prompt users to add your website to their home screen now that a manifest file is generated by the site.
Oh, and for the sake of completeness, we also generate the special browserconfig.xml file that Microsoft products (including Microsoft Edge, Internet Explorer, X-Box, and Microsoft-based mobile devices) look for when pinning sites and generating live tiles. There are no additional configuration options for this file - everything is automatically generated from the aforementioned options.



The end result?
Your community can now better convey, automatically, certain details to the myriad of devices out there that may be accessing your site, and you now have much better control over those details. You can more easily fine-tune the "little things" that help paint a complete picture of your web presence, and the groundwork has been laid for bigger and better things in the future as standardization and adoption of PWA functionality improves.
This blog is part of our series introducing new features for Invision Community 4.4.

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's a new year, and a new beginning. And the possibilities are endless for you and your community.
It’s an exciting time to be leading an online community with Invision Community - whether you’re starting out or switching over - and the new year is the perfect opportunity to start anew.

How are you celebrating the new year with your community? What are your community goals for 2019?

To kick off the new year, I’ve outlined guidance for several types of communities, whether you’re just starting out or you’re looking to take your community to the next level.
New Community
Are you a new community or looking to start one? You’re in the best position because you have a blank slate and everything is possible. Invest in a formative experience during your first year of defining your community’s purpose.
What are your community’s mission, goals, and objectives? What is your competitive advantage against other similar communities or are you developing a new niche? How are you going to develop content programming, site features, or digital services in support of that advantage? What is your marketing plan to attract new users? Who is your core base of users, and what’s your plan to cultivate your first set of superusers? What is your budget to create a sustainable plan for hosting? Interest Community
Are you a hobbyist with an established community of passion? Your community is a labor of love for you, and while it can feel like you’re pouring your heart and soul into it on a daily basis, it can be refreshing to take a step back and take stock of your community’s purpose, engagement goals, and how you want to lead in 2019 through fresh eyes.
What’s your plan to create more emotionally-driven storytelling in your community? How are you going to deepen your tribal connection to users and between users? How can you incorporate member feedback into your New Year’s resolutions through polls, surveys, and member insights? How are you building a scalable community that leverages automation, staff, and user generated content to achieve your objectives? What are your engagement metrics year over year for 2018, and what is your projection for 2019 metrics like active members, online activity, best answers, and other user targets? How are you going to achieve those engagement metrics through initiatives like new pathways for engagement or enhanced training for staff? Enterprise
Are you a brand community that’s part of a parent organization? Your organization probably already understands the value of investing in an online community, but rest assured that you’re in good company. In the 50th Anniversary report by the research firm IDC, it’s estimated that 80% of all Fortune 5000 companies will host an online community by 2020.

As a community manager, you’ve probably covered all the basics such as approving your community’s budget for the new year, provided performance reviews of your staff, and mapped out your community strategy to align with organizational goals. Nevertheless, there are always more opportunities to increase your community’s prominence:
What new early-stage relationships do you want to cultivate with employees, suppliers, vendors or partners? How can you create more networking touch points between your community and key constituencies to deliver community-driven solutions? How can you present your community’s data to stakeholders in new ways for better insight? How can you vest key stakeholders into community decisions and let them be a rewarding part of the conversation? What growth areas are happening within the organization, and how can you make the community be an integral part of its delivery? My personal New Year’s resolution is to develop my website into a Community of Excellence. This involves incorporating thought leadership from professional community management resources, making data-driven decisions, and formalizing a growth plan based on best practices. I hope you’ll join me in a year-long journey of community management as we conceptualize, learn, and discuss how to co-build Communities of Excellence.

It’s a new year of endless opportunities to drive new growth and excellence for our members and communities.

What are your community goals for 2019? Share in the comments below or in the exclusive Client Lounge in the Invision Community forums, so we can cheer each other on, check-in periodically, and provide peer mentorship for each other.

Join me in a Year of Community.
- Joel R

Joel R is a mystery wrapped inside an enigma. When he's not running his own successful community, he's peppering Invision Community's private Slack channel with his feedback, community management experience and increasingly outrageous demands (everything is true except the last part).

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.