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Joel R

How to Build an Audience with CHIP

Follow the Invision Community Blog for best practices, core concepts, and thought leadership on community management.  This month's blog focuses on the CHIP Process (Create, Host, Interact, and Participate) to generate user demand to successfully launch new online communities.

Are you looking to launch a new online community or revitalize an existing community, and you're worried about the numbers of users?

Gaining members - and retaining them - is always the hardest struggle for new communities.  Even if you're an established brand or organization, it can be a challenge to build a core group of members.  The problem?  Most communities launch too early.  

The truism "if you build it, they will come" is no longer valid.  There are countless online peer and social groups, industry associations, and trade organizations competing for your user's time and attention.  You can't launch a new community and passively wait for users to visit.  The Internet is too crowded now.

Ask yourself the hard question: are you having difficulty attracting and retaining new members?  One of the best secrets to launching new communities is to already have a core group of members in place -- all done in advance of launching your community.  

Follow the CHIP process to generate member demand.


Download:  IPS CHIP Process 2019-09.pdf

Part of the magic behind the CHIP Process is that by reaching out, you build relations with existing members in a meaningful manner.  Don't push your community idea at this point.  Your only goal is to meet people, build genuine relationships, and understand key themes such as user challenges or industry needs.  

This dramatically heightens your chance of success when you do launch.  You have a known audience familiar with you and your community, who can spread the word.  You identified a core group of active users, who can immediately start posting.  You also surveyed key themes and business challenges, so you even have a headstart on content will be most attractive. By doing this prep work in advance, you've fine-tuned your community strategy to exactly what's needed and can be successful on Day 1.  

Building a new community requires prep work.  Although Invision Community can empower you with a modern set of features once you launch, you need to pair the platform with the excitement and problem-solving that only your community can offer - and that means taking the time to understand what's needed before you launch. 

Best wishes on your community launch, and share your community's success in the comments below!  

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