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PWA and advertising

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Just wanted to comment that for large communities we tend to generate the lions share of our revenue from advertising. This relies on page views to generate ad impressions. 

I've been wary of PWAs for this reason. Can anyone fill in the blanks on how a PWA won't decimate ad impressions (and revenue)?  I typically turn off any significant Ajax features that impact this already. 



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Right now, not much changes. PWA is really just a fancy term for some JSON to inform devices how to handle the app. The device will create an icon but it's still using the browser as the engine to display the site.

This means that page impressions should not be affected as it is still physically loading a new page. But worth testing to be sure.

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