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Any SEO experts?

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We have a forum that is/was well established. It received roughly 4-5k hits per day. At one point in time we had nothing on our root domain and the forum was simply housed in /forum/. Oct of last year we installed wordpress on the root domain along with woocommerce to house our online store. After the launch our traffic in the forum dropped considerably. I chalked it up to nothing much and figured it would balance itself out. As of this month we are now still at 50% lower traffic than previously and I have no idea why. 

There are tons of marketing companies out there but we're simply looking for someone who can come in, take a look at the stats as well as our configuration to see what went wrong. Hopefully we've got some SEO experts here on the board that are also familiar with IPB. 



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