InvisionHQ

We would like to take this opportunity to inform you of an important decision we've made with regard to the Invision Community Marketplace. After careful evaluation and consideration, we have decided to discontinue the Invision Community Marketplace, effective October 30, 2023.
 
Over the past several years, we have noticed a decrease in usage of the Marketplace, with a staggering 75% decline in sales. In addition, we have observed a growing trend away from off the shelf customizations towards bespoke tailoring of a community by working more closely with developers. While it has been a platform for many dedicated and talented contributors to share their work, we believe it is time to re-focus our efforts and resources to better serve your present and future needs.
 
We understand that change can be unsettling, but we are excited to share with you our new direction. We are putting our efforts into enhancing the newly introduced Providers Directory, a platform that will enable you to connect with third-party providers for a wide range of services, including custom development, community management/support, conversion services, and other valuable resources. Additionally, many providers will have independent websites you will be able to visit to explore and obtain existing and new premade resources.
 
More details are to follow soon, but we would like to highlight a few key points:
     • Marketplace renewals will cease effective immediately
     • New purchases will end September 15, 2023
     • The Marketplace will be removed in the October release and disabled on October 30, 2023
     • You will continue to be able to install and manage existing and new resources via the methods provided by their respective authors
     • You will be able to obtain a key for each of your current Marketplace purchases and provide that key to authors to transfer your purchases directly to the author
We invite you to visit the Providers Directory and start exploring the opportunities it offers. This will allow you to familiarize yourself with the database and the resources it will provide in greater depth. Many of the current Marketplace contributors have already created their profiles – please check them out!
Of course, this does not mean the end of aftermarket development with Invision Community. We are currently building new development tools for Invision Community 5 which have easier ways to add new functionality.
 
We want to express our sincere gratitude for your ongoing support and trust in Invision Community. We believe these changes will enable us to better position ourselves to continue moving forward in meeting the present and future needs of our customer base.
 
If you have any questions or concerns, please do not hesitate to reach out.
 
Thank you for being a part of the Invision Community family.
 
Update
We have posted our next blog covering the next steps for obtaining purchases from 3rd party developers.
 

Our May update brings Email Bounce Management to our Invision Community cloud platform. In this blog entry, I'll go over what it is, why it's important, and how you can use it when needed.
What is it?
For those who may not know, an email bounce occurs when an email message is sent and the recipient either doesn't exist (hard bounce) or they have blocked the sender (you!) in a spam complaint (soft bounce).
When an email message bounces we block that address at the cloud level so it cannot receive new messages from any community. This is considered good practice for email service providers, and ensures that we maintain a low bounce rate when sending emails on behalf of all the communities on our platform.
Please note this pertains to the Invision Community Cloud platform email service. If you use SMTP or SendGrid, email bounces are managed externally and may enforce different policies.
What Bounce Management Tools are we providing?
We're giving you the ability to see which members have blocked email addresses, and to unblock emails known to be safe.
Seeing which emails are blocked
In the AdminCP Members table (AdminCP > Members > Members), on cloud you will see a new filter: "Email Undeliverable". These are any member accounts that have emails blocked due to soft or hard bounces.

 
Additionally, on the front end, if a Member's email is blocked, they will see a warning indicator in the Nav/User Bar prompting them to change their email in their account settings.

 
Lifting Email Blocks
As stated earlier, when an email is blocked, it is blocked on the cloud platform level. If the block is not locked (which can happen if it's unblocked too many times), you will see a warning the Member's AdminCP Profile page.

 
Clicking into it you will see an option to unblock.

 
One final note on the Email Block Policy
If a situation occurs when an email is unblocked and gets blocked again a certain number of times, the block becomes permanent. In these cases, you will be able to see that the email is blocked but there won't be an option to unblock, and the member will have to change their email to resume receiving your Community's messages through us. This ensures that the Invision Community cloud platform retains a good email sending reputation.
Thanks for reading and as always stay tuned to for the latest and greatest upcoming features and insights!
The features discussed in this announcement are not available for Invision Community Classic. Click here to learn more about switching to our platform to get this and other benefits.
 

No matter how good your content is, how accurate your keywords are or how precise your microdata is, inefficient crawling reduces the number of pages Google will read and store from your site.
Search engines need to look at and store as many pages that exist on the internet as possible. There are currently an estimated 4.5 billion web pages active today. That's a lot of work for Google.
It cannot look and store every page, so it needs to decide what to keep and how long it will spend on your site indexing pages.
Right now, Invision Community is not very good at helping Google understand what is important and how to get there quickly. This blog article runs through the changes we've made to improve crawling efficiency dramatically, starting with Invision Community 4.6.8, our November release.

The short version
This entry will get a little technical. The short version is that we remove a lot of pages from Google's view, including user profiles and filters that create faceted pages and remove a lot of redirect links to reduce the crawl depth and reduce the volume of thin content of little value. Instead, we want Google to focus wholly on topics, posts and other key user-generated content.
Let's now take a deep dive into what crawl budget is, the current problem, the solution and finally look at a before and after analysis. Note, I use the terms "Google" and "search engines" interchangeably. I know that there are many wonderful search engines available but most understand what Google is and does.
Crawl depth and budget
In terms of crawl efficiency, there are two metrics to think about: crawl depth and crawl budget. The crawl budget is the number of links Google (and other search engines) will spider per day. The time spent on your site and the number of links examined depend on multiple factors, including site age, site freshness and more. For example, Google may choose to look at fewer than 100 links per day from your site, whereas Twitter may see hundreds of thousands of links indexed per day.
Crawl depth is essentially how many links Google has to follow to index the page. The fewer links to get to a page, is better. Generally speaking, Google will reduce indexing links more than 5 to 6 clicks deep.
The current problem #1: Crawl depth
A community generates a lot of linked content. Many of these links, such as permalinks to specific posts and redirects to scroll to new posts in a topic, are very useful for logged in members but less so to spiders. These links are easy to spot; just look for "&do=getNewComment" or "&do=getLastComment" in the URL. Indeed, even guests would struggle to use these convenience links given the lack of unread tracking until logged in.  Although they offer no clear advantage to guests and search engines, they are prolific, and following the links results in a redirect which increases the crawl depth for content such as topics.
The current problem #2: Crawl budget and faceted content
A single user profile page can have around 150 redirect links to existing content. User profiles are linked from many pages. A single page of a topic will have around 25 links to user profiles. That's potentially 3,750 links Google has to crawl before deciding if any of it should be stored. Even sites with a healthy crawl budget will see a lot of their budget eaten up by links that add nothing new to the search index. These links are also very deep into the site, adding to the overall average crawl depth, which can signal search engines to reduce your crawl budget.
Filters are a valuable tool to sort lists of data in particular ways. For example, when viewing a list of topics, you can filter by the number of replies or when the topic was created. Unfortunately, these filters are a problem for search engines as they create faceted navigation, which creates duplicate pages.

The solution
There is a straightforward solution to solve all of the problems outlined above.  We can ask that Google avoids indexing certain pages. We can help by using a mix of hints and directives to ensure pages without valuable content are ignored and by reducing the number of links to get to the content. We have used "noindex" in the past, but this still eats up the crawl budget as Google has to crawl the page to learn we do not want it stored in the index.
Fortunately, Google has a hint directive called "nofollow", which you can apply in the <a href> code that wraps a link. This sends a strong hint that this link should not be read at all. However, Google may wish to follow it anyway, which means that we need to use a special file that contains firm instructions for Google on what to follow and index.
This file is called robots.txt. We can use this file to write rules to ensure search engines don't waste their valuable time looking at links that do not have valuable content; that create faceted navigational issues and links that lead to a redirect.
Invision Community will now create a dynamic robots.txt file with rules optimised for your community, or you can create custom rules if you prefer.

The new robots.txt generator in Invision Community
Analysis: Before and after
I took a benchmark crawl using a popular SEO site audit tool of my test community with 50 members and around 20,000 posts, most of which were populated from RSS feeds, so they have actual content, including links, etc. There are approximately 5,000 topics visible to guests.
Once I had implemented the "nofollow" changes, removed a lot of the redirect links for guests and added an optimised robots.txt file, I completed another crawl.
Let's compare the data from the before and after.
First up, the raw numbers show a stark difference.

Before our changes, the audit tool crawled 176,175 links, of which nearly 23% were redirect links. After, just 6,389 links were crawled, with only 0.4% being redirection links. This is a dramatic reduction in both crawl budget and crawl depth. Simply by guiding Google away from thin content like profiles, leaderboards, online lists and redirect links, we can ask it to focus on content such as topics and posts.

Note: You may notice a large drop in "Blocked by Robots.txt" in the 'after' crawl despite using a robots.txt for the first time. The calculation here also includes sharer images and other external links which are blocked by those sites robots.txt files. I added nofollow to the external links for the 'after' crawl so they were not fetched and then blocked externally.

As we can see in this before, the crawl depth has a low peak between 5 and 7 levels deep, with a strong peak at 10+.

After, the peak crawl depth is just 3. This will send a strong signal to Google that your site is optimised and worth crawling more often.
Let's look at a crawl visualisation before we made these changes. It's easy to see how most content was found via table filters, which led to a redirect (the red dots), dramatically increasing crawl depth and reducing crawl efficiency.

Compare that with the after, which shows a much more ordered crawl, with all content discoverable as expected without any red dots indicating redirects.

Conclusion
SEO is a multi-faceted discipline. In the past, we have focused on ensuring we send the correct headers, use the correct microdata such as JSON-LD and optimise meta tags. These are all vital parts of ensuring your site is optimised for crawling. However, as we can see in this blog that without focusing on the crawl budget and crawl efficiency, even the most accurately presented content is wasted if it is not discovered and added into the search index.
These simple changes will offer considerable advantages to how Google and other search engines spider your site.
The features and changes outlined in this blog will be available in our November release, which will be Invision Community 4.6.8.

Social media promotion should be a part of any marketing strategy. Curating interesting content from your community and sharing to social media channels like Facebook and Twitter is a great way to drive traffic to your site.
Invision Community 4.2 introduced Social Media Promotions to allow this. 
You hit the promote button, fill out the text to share with each service, click which photos to include and schedule the promotion or send it immediately.
We use this feature almost every single day to share highlights to our Invision Community Facebook page and Twitter.
This feature has had a significant impact in attracting visitors to our blog. This is now a core part of our marketing strategy.
So what's new in Invision Community 4.3?
Facebook Groups and Pages
A  popular feature request was to allow sharing to Facebook groups that you are an administrator of, as well as Pages you own.
Not only that, but we now allow you to share to many places at once.
When setting up Facebook, you can choose which Facebook properties to be used when promoting.

 
When sharing content, you can choose where to share it to right on the dialog.

 
Here you can see that we're sharing to two of three possible places. "It's a secret" is a Facebook Group (which makes it a pretty poor secret).
The "Lindy Throgmartin Fan Club" is my favourite page on all of Facebook. What it lacks in members, it makes up for in enthusiasm.
You may also notice that the Facebook box is empty. Facebook have very strict guidelines on sharing content. They prefer that you do not auto-populate the content.
You can always access the item's original content on the promote dialog, so you can refer to it.
Setting a custom page title
When you share to social media channels, you also have the opportunity to add to the 'Our Picks' page.
We've made it possible to add a custom title for the Our Picks page so you don't have to use the content item title, although this is still the default.

 
Editing an Our Pick
When editing an item shared to 'Our Picks', you now have the option of editing all the data, including the title and the images attached.

 

The Our Picks page showing the custom title
Thanks to your feedback, we saw several places that we can improve this already popular feature.
We hope you enjoy these changes which makes your social promotion strategy even easier to execute.
I know we'll be making good use of them!
 

I'm pleased to announce we're finally ready to open our new Developers area. The aim of this project has been to improve our existing developer documentation by building a central place to contain it, as well as update and expand the content available.
As of today, we have the regular documentation and REST API documentation ready to use. Over the coming weeks and months, we'll be expanding what's available further, going into more detail about the tools available within the framework. We've also started work on comprehensive Getting Started guides, that will walk you through simple developer projects from start to finish - these will be available soon, once they're complete.
If there's a particular aspect of IPS4 development that you don't feel is adequately catered for right now, please let us know! This will help us direct our efforts to the most useful places.
Enjoy!

Here is the roundup of what's new in Invision Community 4.2!
Highlights
There's a lot of new feature in 4.2 but here are a few of the highlights:
Promoting Content - A new way to promote content in your Community internally, on Facebook, and on Twitter.

 
Clubs - Clubs are a brand new way of supporting sub-communities within your site. Many people have requested social group functionality in the past and Clubs are our implementation of this concept.

 
Reactions - Offer more fine-grained sentiments towards content than a simple up/down or 'like'. They are now in common usage on social networks, and so users expect to be able to be more nuanced in their response to something they see.

 
Complete Your Profile - Encourage or require members to fill out the details on their profile. Also now allows for quick registration to encourage joining.

 
And a whole lot more..
It goes on... here is the full list!
Leaderboard Enhancements Richer Embeds Group Promotion Improvement Fluid Forum View Member History Editor Uploading Improvements Authy Integration Commerce Improvements New REST API Endpoints Gallery Improvements Statistic Reporting Copy Topic to Database Downloads Index Page Blog Sidebar Promoting Content Clubs Reactions Calendar Venues Social Sign In Streamlining Calendar Add Similar Event Gallery Lightbox Navigation Letter Profile Photos SEO Improvements Device Management Delayed Deletes Calendar Event Reminders Content Messages Recommended Replies Complete Your Profile Be sure to visit each entry above for more information and screenshots. We hope you enjoy Invision Community 4.2!