Silnei L Andrade

Forum platforms have a wide range of uses, from helping with support to sharing knowledge, ideation and social interaction.
Topics can span years, and once the initial explosion of replies has passed, the topic lives on in local search and search engines for future viewers to discover and get value from.
However, it's not always easy to get the best content from a very long topic.
You may have noticed that when you come to a topic seeking an answer, some replies are less than helpful.

How do I fix my Apple Watch? Like this!
It's common to find a lot of social content mixed in with useful replies. Jokes, GIFs and off-topic musings are all great while the topic develops organically in real-time. Having fun is critical to feeling a sense of belonging in a community. However, those coming to the topic a little later, say from a link Google has suggested, just want to get the useful content in the fastest way possible.
That's where 'helpful' voting comes in.

A very helpful reply
Invision Community can already mark a single post as the best solution for that topic. Still, not every topic gets a definitive answer, and some community strategies resist quickly marking a post as the best answer to encourage more discussion rather than effectively ending it.
Even when you have a definitive answer, there is often value in other highly rated posts offering more context, alternative solutions and more thorough explanations.
With Helpful voting, your members are encouraged to flag which posts they find helpful in the topic. When enough votes are added to a single post, they are suggested as a possible answer. You can also tune out the noise and view the most helpful replies only.
This is a powerful way to get the very best content from a topic in a short space of time.

Want to just view the most helpful replies? No problem.
If you eventually choose to mark a post as the definitive answer, the suggested post will be replaced with the answer you choose, but you can still see the posts voted as helpful to gain further context.
The helpful voting works independently from reactions, which tend to cluster around social content. Social media conditions us to add a like or funny reaction to content that gets an emotional response. Indeed, a lot of the most highly reacted content is funny content. Social reactions are valuable when building connections between community members but often don't reflect what is the most useful content.

The suggested most helpful post threshold is configuration via the Admin Control Panel.
Helping your members find the best content within topics helps them do more in your community with less time.
Forums continue to evolve, and while social content helps develop the community, content that solves problems and helps others is the rocket fuel you need to keep members and attract new audiences.
Helpful voting also feeds into picking Community Experts, a new feature for Invision Community 5, but we'll talk about that in a future blog.

A sneak peak at the new Community Expert badge
I hope you found this update ✨helpful✨, and if you have any questions or comments, let me know in the comments!

Long ago, back in the dark ages, forums used the number of posts a member made and how long ago they joined to demonstrate trust and experience.
Is simply posting a lot and being a member for a long time the best way to know which community members are experts?
And is there a better way?
We think so.
 
 
What makes an expert, and why are they important?
Community experts are the keystones to any thriving community. You probably recognise a handful in your community. They tend to be active regularly, are often the first to try and help others with their questions and help set a positive example within the community.
Wouldn't it be great if newer community members could discover who these super users were a little easier? These members trying to find their feet in a new community could follow trustworthy individuals, absorb the positive tone of the community, and even get help a little quicker.
In the past, forums have shown trust and experience through basic metrics like post count and the years since they joined. However, these metrics only show that the individual has been around a long time and posts a lot. It doesn't show that they are potential role models or helpful and trustworthy.
Community Experts with Invision Community 5
Invision Community 5 identifies these experts through metrics such as the number of solutions they have, the volume of 'helpful' votes on their replies, the speed of answers and more.
Each forum will have its own experts, so if you have a very broad community, someone who is very helpful in a particular area will show as an expert in that area only.
When a member has been picked as an expert, they'll receive an email thanking them, and they can then opt-in to be shown as an expert along with a regular notification or email with any unanswered questions in forums they are experts in.

I'm absolutely killing it in the Test Forum
Every few months, the experts are recalculated to reflect the organic way communities grow and change. After all, there's little point in showing that a non-active member is an expert. It might even encourage new community experts to keep up the great work and remain active longer.

Community experts have a badge shown with their posts, along with the option to follow them. Encouraging new members to follow trusted community members should be a core part of any community strategy.
Settings and control
Of course, not everyone should be labelled as a community expert, and perhaps, in very rare circumstances, an existing community expert could have a bad day and not represent the community well.
Invision Community 5 gives you the ability to set which groups experts can be picked from and offers you the opportunity to block existing experts, ensuring they won't be selected again in the future.

Over to you
All communities have to be purposeful and provide value. That value may be in close friendships, or it may be in getting answers for problems you have. Either way, locating the most helpful members will help develop trust, provide guidance and increase knowledge within your community.
For transactional communities such as support-based communities, experts are vital in providing timely answers and demonstrating credibility and expertise to others.
As always, we'd love to hear your thoughts. Please let us know in the comments.
 

Welcome to the second video of our sneak peak series! Today we'll be taking a closer look at the new Invision Community interface, including dark mode, accessibility improvements, performance improvements and the mobile layout! Before we begin, I should mention that this is a pre-alpha version of Invision Community 5, so some areas of the design may change before the official release.
 
New traditional header design
In our previous video, we showcased our new, optional side panel which formats your navigation into a vertical list. For those who prefer a traditional, horizontal header, here it is!

A much more compact header compared to version 4, the new design condenses the navigation bar into a single row, moving all sub-navigation items into dropdown menus. A new, optional area below the text logo allows you to add your website slogan or announce events such as anniversaries or holidays, and our new search modal provides convenient access to the advanced search filters from any page on your community.

 
Accessible interface
The main content area has been designed with accessibility as a priority. High contrast text colours and larger font-sizes help to make reading more comfortable and clickable table rows (which can be enabled or disabled via the Theme Editor) allow you to navigate between pages more easily. A visible focus ring significantly improves navigation for visitors who find it more comfortable to browse with their keyboard TAB key, instead of using their mouse (ie. visitors with conditions such as Parkinson's disease, or those who have temporarily lost function due to a broken arm).
 
Focus.mp4
Elements are highlighted while navigating with the keyboard
 
Dark mode
Dark mode has become increasingly popular over the past few years - so it's no surprise that Version 5 has been designed from scratch with both light and dark mode in mind. With version 4, it was necessary to manage two themes in order to provide a light and dark colour scheme. In version 5 though, all of that is handled by a single theme.
By default, your members will be able to choose their own color scheme preference: either light, dark, or system. System assigns a color scheme based on your system preferences - so if your device automatically switches to dark mode at night, your community will too! With that said, as an administrator, you also have the option to restrict your site to a single color scheme - so if you ONLY want to offer a dark theme, that's easily achieved.

 
 
Performance
Despite all of these new inclusions, the version 5 UI has been coded with significant reductions in both CSS and Javascript. We'll dive deeper into code reductions in a future blog entry, however two great examples are:
- Grids: which have had a 100% removal of Javascript and are powered by only a few lines of CSS, resulting in a faster rendering time, especially for users on slow connections.
- And carousels: which have had a 95% reduction in Javascript and now rely on native browser scrolling, for a much smoother experience on both desktop and mobile!
Additionally we've removed a number of helper libraries that are no longer needed with modern browsers saving even more.
 
Mobile UI
With an incredible amount of mobile visitors accessing the web, we’ve placed a huge priority on redesigning the interface to ensure it lives up to todays standards.
A new navigation bar at the bottom of the page provides convenient access to your activity feed, notifications, messages, a search panel, and navigation links. A conscious effort was made to ensure that this information was available within a single tap, and we found that a bottom bar like this was easier to interact with compared to icons in the header.

The mobile navigation bar from Invision Community 5
 
A goal of the mobile UI was to display elements that were previously only available on larger devices, while still maintaining a clean interface. For example, to improve navigation, we've added a scrollable breadcrumb list to the top and bottom of the page. To improve guest participation, we added Sign In and Sign Up links to the bottom navigation bar. These links were previously hidden within the hamburger menu, so we feel like this will really benefit those looking to improve registrations. And as demonstrated in last weeks video, profile information is now available within posts, comments and reviews on small devices.
We’re really excited for you to literally have a hands on experience with the new mobile interface of Invision Community 5, and we're interested to hear your feedback in the comments!

Welcome to Invision Community 5!
Over the coming weeks, we'll be exploring a bunch of new features and improvements coming to our user interface including our brand new theme editor, a new mobile UI, dark mode and performance improvements thanks to a reduction in both JavaScript and CSS. To kick off this series, let’s take a closer look at the new sidebar layout and new view modes for the forum index and topic pages.
Sidebar Layout
Traditionally, Invision Community has shipped with a horizontal header and navigation bar at the top of the page, which is still available in version 5. We're introducing a brand new (and optional) sidebar layout, which can be enabled or disabled easily from within your theme settings. The sidebar not only provides convenient access to your applications, activity streams and search bar, but you can now add links to nodes for even easier access to popular or commonly used areas of your community. For example - a category from your forum, an album from the Gallery, or a product group from Commerce.
Sidebar-zoom.mp4
Forum Index: Feed view
One of our goals for version 5 was to re-imagine new ways for your visitors to consume content, and the sidebar layout is just one of our solutions. Table view has been the typical way of displaying forums, providing visitors with a simple summary of the most recently active topic. Grid mode introduced cover photos to forums and is a great way to make your page more visually engaging, while fluid view allows visitors to filter through a list of topics to easily focus on multiple areas of the community.
Joining these view modes in version 5 is our new Feed view. Optional cover photos and featured forum colours allow you to personalise each forum, and a list of recently active topics with snippets of the most recent reply allow you to easily see what each forum is focusing on at a glance. The topic list drops below the cover photo and converts to a scrollable list on small devices. It's our fresh take on content display, and we can’t wait to hear your feedback!

 
Topic pages: Compact view
In addition, Invision Community 5 also introduces a new, compact layout option for topics. We wanted to create a layout which placed focus on your content while still keeping all of the authors profile information easily accessible within a mini profile. Stats, rank, badges, reputation points and more can be found by tapping the icon at the top of every post. The mini profile strip has also been added to other areas of the software too, such as comments and reviews in applications like Gallery and Blogs, and will appear on the mobile layout when the traditional "table view" is used in topics.
Switching between the new compact view and the author sidebar view takes just seconds giving you complete control over your community.
Mini profile.mp4
 
As part of this view, you also have the choice to feature/pin the original post to the top of every page, making it a breeze for your visitors to easily understand the context of replies without navigating back to page 1. Pinned posts have a slightly larger font-size to distinguish them from replies, and we've thoughtfully truncated them on pages beyond the first to keep scrolling to a minimum.

 
The new sidebar layout and view modes offer a fresh and innovative approach to navigating and interacting with your community. We’re really keen to hear your thoughts on these new views and whether you’ll be unleashing them on your own sites! We appreciate that no two sites are the same, and those who are a fan of the classic header look will benefit from quick styling tools and a visual way to re-arrange the header elements which we’ll cover in a later blog.
We’re looking forward to showcasing a whole bunch of new features over the coming weeks - so stay tuned, and we’ll see you then!
 

Bringing your community together with both online and in-person events is one of the most powerful ways to create meaningful connections, long-lasting relationships and one-of-a-kind experiences. 
The pandemic put a stop to many in-person events, but now that the dust is settling and people are beginning to return to some sense of normalcy, physical events are becoming commonplace. However, we can’t ignore the recent surge in online events now that COVID inspired a new norm. 
Previously, the Calendar application acted as more of a personal planner, focusing on daily, weekly, monthly and yearly happenings. That functionality still exists, but we’ll leave it to Google Calendar and the likes to handle your standard appointments. 
Instead, we’re shifting focus to community-driven events with our appropriately named app, Events, available for all Invision Community clients. 
Our Events app features a beautiful overview page that showcases community events.
Let’s take a closer look: 
 
Featured Events
calendar.mp4

Community leaders can now promote member-driven events with the “Feature” option. This highlights the event on the main overview page for all to see. It includes the event’s cover photo, date, title and description.
 
Search Events


 
Search for community events that are located near you. 
Tapping the “use my location” prompt allows your browser to identify your physical location, then shows a list of events that are in close proximity to you. 
Get granular with your search. Filter by general  location, date and/or whether the event is an in-person or online event. 

Maps

 
When searching, a map is also available for you to see in an instant what community events are happening.

Happening Near You


This section shows a list of events happening near you. It includes a snap shot of the events happening near your physical location, as well as a map of where the event is taking place.
This tailor-made page displays events based on geo-location, so communities with members from all over the world will view and experience the Events page differently. 
If there aren’t any events happening, a message block is displayed instead that says: 
 
Happening Today
 


On the day of, your event will include a badge to show the entire community the special event is happening.

Online Events


 
This section displays a list of virtual events within your community. Events are shown in chronological order by date and time.

Browse by month


 
We extended the search functionality to automatically show both in-person and online events categorized by the month. 
This is particularly useful to plan what events you’d like to attend and also see what’s in the pipeline. 
 
Event Page

Here's an example of what an Event's page looks like. It includes the event details, a map if it's an in-person event and an “Open Event” linked button for the online events. Optionally members can RSVP or confirm they attended when you request that per event.

Integrations
A particularly useful addition to our new Events application is the inclusion of popular, third-party video streaming platforms. When creating a virtual event in your Events application, you may include a link to your event and the platform will advertise it with the vendor’s logo so your community knows what to expect. When your members are ready to join, choosing the “Open Event” button will set them on their way.

Below is a complete list of platforms that Invision Community’s Events app can showcase (see examples in the screen shots above):
Zoom YouTube EventBrite On24 Facebook Google Webex Slack Discord Microsoft Teams
Here are a few examples of how your community can leverage our Events with in-person events:
Team building meeting
Unite your team with a collaborative event celebrating the company’s wins and victories. Sometimes in-person meetings spark new ideas in ways that a virtual environment can’t. 
Donation drive
Round up your local community and raise money for those in need with an in-person fundraiser. 
Training programs
Gather a group of community moderators and/or employees together and teach them how to innovate, strategize and lead with a physical training event. 
Flash sale
Make Black Friday, Boxing Day and other major retail sales an event within your community. Encourage your community to show up to a limited-time flash sale where in-person purchases are the only route to obtain an exclusive item. 
 
Let's check out some examples for online events:
Virtual happy hour
Let loose with a few of your community buddies at a virtual happy hour. Schedule something once a week or month and make a few extra friends no matter where they live (a cold brew at 5 a.m. your time when it’s 5 p.m. their time might be a tad awkward, but hey, it’s 5 p.m. somewhere). 
Holiday party
If your company is remote-based, an online holiday party is the perfect solution to spread the good time vibes. 
Interviews
Invite fans of an artist to watch a virtual live stream or music video where they can actively engage and contribute.
Fan gatherings
Speaking of fans or an artist or brand, unite people who share common interests together with a fan-fueled event. Conduct a Q&A, share inside information and create a space for them to celebrate their collective passions.
 
Our Events application is a welcomed addition designed to bring an enhanced presentation of the events happening in your space both on and offline. Community users can enjoy this interactive overview as an add-on to the traditional view. As a site admin, the overview page can be set as the new default in your AdminCP.
We are excited to bring the Events application to all Invision Community plans in an upcoming release.
Let us know what you think in the comments. 

You’ve got questions, and you’ve got answers.
One of the glorious benefits to running a thriving community is its ability to be self-sustainable. We’ve added new Solved features available on both standard and self-hosted plans. 
While you’re working on growing the community’s presence (and the bottom line), your members are busy connecting and engaging with one another. In addition to you and your team answering questions, peer-to-peer networking is an efficient way to increase support and quickly attend to your members’/clients’/customers’ needs. 
Invision Community’s previously existing Solutions feature allows a topic starter, as well as community moderators, to mark a reply inside a topic as the solution to the question. We’ve added a green block for the member who started the topic that encourages them to mark a response as the solution. This is only visible to them and not other members participating inside the topic. 


 
Here is what the new Solutions button looks like:


 
Not only did it receive a style update, but more importantly the topic starter can now receive periodic emails reminding them to revisit their topic and either re-engage until a solution is found, or mark a previously-posted answer as the solution. 
Community leaders have the ability to turn this feature off, or set the number of days before an email is sent (the default is set to 14 days).
Here is an example email:


 
We also added a Solved report in the Statistics section of your Admin Control Panel.
The report consists of daily snapshots taken within the community. The platform then records the percent of topics solved, as well as the average time it took to find a solution. This helps you understand pain points in your community, as well as what kinds of questions get answered and how long it took for a solution to come to light. 



Benefits of your community using Solutions:
Cuts support costs: Customers help one another so your team can focus elsewhere. Builds a library: Community answers are easily searchable & shareable for future customers. Gives props: Reward customers for answering questions with Achievements. Empowers members: Customers help themselves by asking questions and finding answers. The new Solutions features are available in an upcoming update to version 4.7 of our platform. 
The Solutions option is located in: Admin Control Panel -> Community -> Forums -> Forums -> Select desired Forum -> Edit -> Display Settings -> "Enable Solved?" Toggle + "Allow the topic starter to mark solved?" Toggle
Thoughts? Let us know what you think in the comments! 

Take control of your community messenger inbox.
Topics, replies and reviews are an incredible way to engage with members in a community, but sometimes a conversation needs to be had in private. 
Invision Community's built-in messenger is a powerful system that allows members to privately message another member, or a group of members, directly within your community. 
However, allowing your members unrestricted access to reach out could clog up your community inbox (and mind!). There are times when you may want a little space from receiving new messages. For example, when you are… 
Going on vacation Working on a project that requires your complete attention Needing a moment to catch up Currently, your only option is to disable the entire messaging system. That is effective, but it means you cannot engage with existing messages, send replies or message other members.
We’ve developed a solution! 
Invision Community 4.7.0 allows for more refined control over your messenger by allowing you to disable the inbox. 
The benefit of this is that you can continue existing conversations and start conversations with others while preventing anyone from messaging you (except staff members) either directly or via the Alerts System.


 
The "Disable my messenger" link has been replaced with "Disable my inbox". The warning pop-up makes it clear what this action will do.


 
Of course, administrators can still completely disable the messenger for themselves and other members of the community, which prevents them from accessing the messenger entirely.
The new disable your inbox feature, included in Invision Community 4.7.0, will be available to all in the near future.
Thoughts on the disabling the inbox feature? Let us know what you think in the comments!
 
Related:

Improving SEO with your community is a hot topic with community managers. Many minor tweaks can move the needle in the right direction, but the most significant changes come with increasing crawl efficiency.
I recently wrote about changes we made to Invision Community to improve crawl efficiency. By removing thin content pages and being laser-focused on what you want to be crawled, you present a more efficient site ready for crawling.
Crawl depth is another metric that impacts crawl efficiency. The more 'clicks' Google and other search engines have to make to get to your content; the less efficient your site is for crawling. With a community, this can present problems because using forums and child forums segments content and places it an extra click or two away from the home page. Segmenting is ideal when your community has defined content boundaries, but it can mean Google has to work harder to find your content.
We introduced a "fluid view" in a past release, which streams all of your community's topics into a single filterable view. This streamed view works well when you have a small number of forums, but it is less valuable when you have a more significant number.
Wouldn't it be perfect if you could have a fluid view per forum or category so you can stream the forum's topics with any child forum's topics in a single view?

With our latest release, you can do just that! In this example, I have a forum called "Ideation", and there are two child forums. The new feature enabled on a per-forum basis in the AdminCP allows the topics from all three forums to be streamed in a single view. As with the global fluid view mode, your members can toggle the filters to refine which forums you want the stream to include.

Showing the topics from multiple forums in a single unified stream is not only helpful for search engines as it reduces the crawl depth, but it also reduces helps your members find valuable content faster.
Update (July 14, 2022):  You asked and we listened! Thanks to valuable client feedback, we made an update to our fluid view feature included in our latest release, 4.6. To better the user experience, we improved the fluid-mode per forum filters to remove a page reload! We also reversed the filter checkbox status to make it clear which filters are being viewed. 
The Fluid View updates are available now. We'd love to hear your thoughts below!

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades.
Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different.

The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today.
Like today, it even had a separate control panel where you could create new areas of discussion and customise the theme.

Twenty years is a long time and we've continued to adapt with the ever-changing needs of community managers. We've seen the rise of social media impact how people consume content and found ways to compliment Twitter and Facebook by offering a place for long-form permanent discussion.
Several elements remain from those early days but the concepts behind the theme have change significantly. New workflows, UI elements and views have helped the platform stay fresh and we've certainly innovated a few features that have since become industry standard over that time.
I can't express how proud I am of what we've built together. From those humble beginnings working until 2am to growing a creative and talented team around our passion for community.
I'm still as excited today as I was back in 2002. This year will see us build and release new tools to help guide and inform community managers. Our community platform continues to go from strength to strength.
Of course, the platform is only one part of Invision Community. Over the last twenty years I've been grateful to get to know many of you and watch your lives unfold.
This is as pure as community can get and I'm privileged to be part of it.

We have a few other surprises to celebrate our twentieth anniversary. We can't wait to share them!

I'd love to hear your memories of Invision Community! When did you first use our products and what was your community for? Please let me know in the comments below.

No matter how good your content is, how accurate your keywords are or how precise your microdata is, inefficient crawling reduces the number of pages Google will read and store from your site.
Search engines need to look at and store as many pages that exist on the internet as possible. There are currently an estimated 4.5 billion web pages active today. That's a lot of work for Google.
It cannot look and store every page, so it needs to decide what to keep and how long it will spend on your site indexing pages.
Right now, Invision Community is not very good at helping Google understand what is important and how to get there quickly. This blog article runs through the changes we've made to improve crawling efficiency dramatically, starting with Invision Community 4.6.8, our November release.

The short version
This entry will get a little technical. The short version is that we remove a lot of pages from Google's view, including user profiles and filters that create faceted pages and remove a lot of redirect links to reduce the crawl depth and reduce the volume of thin content of little value. Instead, we want Google to focus wholly on topics, posts and other key user-generated content.
Let's now take a deep dive into what crawl budget is, the current problem, the solution and finally look at a before and after analysis. Note, I use the terms "Google" and "search engines" interchangeably. I know that there are many wonderful search engines available but most understand what Google is and does.
Crawl depth and budget
In terms of crawl efficiency, there are two metrics to think about: crawl depth and crawl budget. The crawl budget is the number of links Google (and other search engines) will spider per day. The time spent on your site and the number of links examined depend on multiple factors, including site age, site freshness and more. For example, Google may choose to look at fewer than 100 links per day from your site, whereas Twitter may see hundreds of thousands of links indexed per day.
Crawl depth is essentially how many links Google has to follow to index the page. The fewer links to get to a page, is better. Generally speaking, Google will reduce indexing links more than 5 to 6 clicks deep.
The current problem #1: Crawl depth
A community generates a lot of linked content. Many of these links, such as permalinks to specific posts and redirects to scroll to new posts in a topic, are very useful for logged in members but less so to spiders. These links are easy to spot; just look for "&do=getNewComment" or "&do=getLastComment" in the URL. Indeed, even guests would struggle to use these convenience links given the lack of unread tracking until logged in.  Although they offer no clear advantage to guests and search engines, they are prolific, and following the links results in a redirect which increases the crawl depth for content such as topics.
The current problem #2: Crawl budget and faceted content
A single user profile page can have around 150 redirect links to existing content. User profiles are linked from many pages. A single page of a topic will have around 25 links to user profiles. That's potentially 3,750 links Google has to crawl before deciding if any of it should be stored. Even sites with a healthy crawl budget will see a lot of their budget eaten up by links that add nothing new to the search index. These links are also very deep into the site, adding to the overall average crawl depth, which can signal search engines to reduce your crawl budget.
Filters are a valuable tool to sort lists of data in particular ways. For example, when viewing a list of topics, you can filter by the number of replies or when the topic was created. Unfortunately, these filters are a problem for search engines as they create faceted navigation, which creates duplicate pages.

The solution
There is a straightforward solution to solve all of the problems outlined above.  We can ask that Google avoids indexing certain pages. We can help by using a mix of hints and directives to ensure pages without valuable content are ignored and by reducing the number of links to get to the content. We have used "noindex" in the past, but this still eats up the crawl budget as Google has to crawl the page to learn we do not want it stored in the index.
Fortunately, Google has a hint directive called "nofollow", which you can apply in the <a href> code that wraps a link. This sends a strong hint that this link should not be read at all. However, Google may wish to follow it anyway, which means that we need to use a special file that contains firm instructions for Google on what to follow and index.
This file is called robots.txt. We can use this file to write rules to ensure search engines don't waste their valuable time looking at links that do not have valuable content; that create faceted navigational issues and links that lead to a redirect.
Invision Community will now create a dynamic robots.txt file with rules optimised for your community, or you can create custom rules if you prefer.

The new robots.txt generator in Invision Community
Analysis: Before and after
I took a benchmark crawl using a popular SEO site audit tool of my test community with 50 members and around 20,000 posts, most of which were populated from RSS feeds, so they have actual content, including links, etc. There are approximately 5,000 topics visible to guests.
Once I had implemented the "nofollow" changes, removed a lot of the redirect links for guests and added an optimised robots.txt file, I completed another crawl.
Let's compare the data from the before and after.
First up, the raw numbers show a stark difference.

Before our changes, the audit tool crawled 176,175 links, of which nearly 23% were redirect links. After, just 6,389 links were crawled, with only 0.4% being redirection links. This is a dramatic reduction in both crawl budget and crawl depth. Simply by guiding Google away from thin content like profiles, leaderboards, online lists and redirect links, we can ask it to focus on content such as topics and posts.

Note: You may notice a large drop in "Blocked by Robots.txt" in the 'after' crawl despite using a robots.txt for the first time. The calculation here also includes sharer images and other external links which are blocked by those sites robots.txt files. I added nofollow to the external links for the 'after' crawl so they were not fetched and then blocked externally.

As we can see in this before, the crawl depth has a low peak between 5 and 7 levels deep, with a strong peak at 10+.

After, the peak crawl depth is just 3. This will send a strong signal to Google that your site is optimised and worth crawling more often.
Let's look at a crawl visualisation before we made these changes. It's easy to see how most content was found via table filters, which led to a redirect (the red dots), dramatically increasing crawl depth and reducing crawl efficiency.

Compare that with the after, which shows a much more ordered crawl, with all content discoverable as expected without any red dots indicating redirects.

Conclusion
SEO is a multi-faceted discipline. In the past, we have focused on ensuring we send the correct headers, use the correct microdata such as JSON-LD and optimise meta tags. These are all vital parts of ensuring your site is optimised for crawling. However, as we can see in this blog that without focusing on the crawl budget and crawl efficiency, even the most accurately presented content is wasted if it is not discovered and added into the search index.
These simple changes will offer considerable advantages to how Google and other search engines spider your site.
The features and changes outlined in this blog will be available in our November release, which will be Invision Community 4.6.8.

Nearly two decades ago, Invision Community President, @Charles , set out to make a leading online community platform. 
Around that time, Charles also met his now-husband of 18-years and hasn't looked back since. Until now. 
Behind the code, product updates and newsletters are a group of people who share a passion for community building. Considering how volatile and toxic the Internet can be, we want to become more visible, transparent and vulnerable.  To help you familiarize yourself with the masterminds behind Invision Community, starting with Charles, we're kicking off a new series that'll highlight our team.
I interviewed Charles for the first installment. In it, he commented on the state of the Internet: "I do think some times, for or better or for worse, people forget there are real people on the other end," he said.
Mr. Warner also touched on Invision Community's evolution over the years. 
"People don't like change. No one likes change," Charles said, adding "sometimes you say, 'we really need to change something' either in the software, or how you do things, and people push back. It might be we change a feature or maybe internally we change the way we do something. Sometimes you have to move forward. Sometimes it's irritating at first. 'Why did you change that?!' And also you have to recognize that sometimes you're wrong. Sometimes you might change something [and think], 'no, it's not better...' I really find that that's a big thing – to constantly be looking at all those other options and try stuff out. It doesn't harm [anything] to try things."
And in the spirit of Pride Month, Charles opened up about being part of the LGBTQ community and also President of a successful company. He hopes it'll inspire others.
 

The full interview is available to watch up top. 
After watching, please drop us a line in the comments and let us know your thoughts! 🌈 

Well, friends, what a journey we've been on since we started work on Invision Community 4.6.0.
With 11 developers accumulating 934 commits over 3,157 files changing 120,281 lines of code, we're ready to show it to the world.
Along with over 260 bug fixes, this new release contains some great new functionality. Let's take a look at what's new.
Achievements
Achievements, badges, ranks, rules, gamification, whatever you want to call it, this is the most significant feature for Invision Community 4.6.0. This brings a whole new level of earning and showing trust to other members while gently nudging more quality contributions to your community.
 
Zapier integration
Do you want new member registrations to magically appear in a Google spreadsheet? Perhaps you want members who opt-in for newsletters to be added to Mailchimp or ActiveCampaign. Cloud and Enterprise customers can do all this and more without writing a single line of code, thanks to Zapier.
 
Web app and push notifications
We took the time to round out our PWA (progressive web application) framework for 4.6.0 to include service workers, push notifications and more. I barely understand it, but Rikki takes you through the changes in our blog entry.
 
Anonymous posting
For some types of community, where discussion topics are particularly sensitive, community owners want to make sure that members register with their real details but are given the option to post anonymously where appropriate. For example, organisations dealing with abuse or sensitive topics might want the member to feel safe and disinhibited to post info without fear of being identified by the rest of the community.
 
Solved content
In Invision Community 4.6.0, we have rounded out our "solved" feature by allowing the feature to be enabled on a regular forum, along with notifications, statistics and more.
 
Show when a team member has replied
When you're scanning a list of topics, it's helpful to know when a community team member has replied, as these replies tend to have more authority and are more likely to resolve an issue. 4.6.0 adds a feature to show when a member of the team has replied.
 
Health dashboard
As Invision Community is a top of the line community platform with excellent developers and an amazing QA team, it's unlikely ever to go wrong. On the infrequent occasions that you need to identify potential issues within your community, the new health dashboard makes it easier to diagnose problems and request support.
 
Spam improvements
Our Enterprise customers run very visible and very busy communities. One of the pain points they had was identifying and limiting the annoyance of spam within the community. We created a new round of improvements based on that feedback to mitigate spam, and these changes are available to all Invision Community owners with 4.6.0.
Cloud and Enterprise customers will also benefit from multiple under-the-hood optimisations for our cloud platform, including better caching of resources for faster response times.
Let me know in the comments which feature you're looking forward to the most!

Invision Community has an exciting opportunity for an experienced PHP developer to join our team.
Invision Power Services, Inc. is behind the leading community software platform, Invision Community. Our tailored solutions serve clients of all sizes, from smaller communities to the world’s biggest brands.
We have been on the forefront of independent and white label engagement communities since 2002.
The Role
As a back end PHP developer, you will be working closely within a tight nimble team. You are a clear thinking problem solver and are able to demonstrate skills in creativity and innovation with the ability to meet deadlines. You thrive when given a brief and create well structured efficient code.
Your role will be varied and involve bug fixing, peer reviews, helping refine a technical specification and contribute code towards new functionality for Invision Community.
The position is remote, but it will require significant overlap with the EST working day. We offer a friendly relaxed environment with an established team who have a passion for what they do. There is an opportunity to learn from others and progress into more senior roles.
Key Responsibilities
Write well designed testable efficient code by using sound development processes Cooperate with other team members to develop new features Gather and refine specifications are requirements based on technical needs Create and maintain software documentation The most important characteristic is a willingness to learn and to take on new challenges. The role is varied and you can be working on a launch with an enterprise customer or crafting code for our latest features depending on priorities.

Skills & Experience
Significant experience as a PHP developer in a commercial environment Experience with MySQL. Experience with github. Experience with various web services such as OAuth, SAML, REST, etc. Experience working within a team with a strong culture. Some experience with HTML, CSS and JS. Worked on large scale applications. Confident with modern OOP standards including traits, etc. The depth of experience can vary between developers. Please apply even if some of these areas are not your strongest points. We can offer training and mentoring for the right candidate and our team is very supportive.

Location
Remote but must be available for a significant portion of 9-5 EST working day.
Salary
Dependent on experience. Please submit your salary expectations on the application form.
How To Apply
Please complete the application form giving us as much information as possible.

As we approach the release of Invision Community 4.6, I wanted to take you through some improvements for using Invision Community on a mobile device.
Web push notifications
For some time, we've used the local browser notification API to show users notifications. There's a big drawback though: users had to have the site open in a tab for these to work. This is particularly problematic for mobile devices.
In 4.6, we've added support for the WebPush API, which allows sites to push notifications to users' browsers & devices even if the site isn't open - or even if the device is asleep.
We already have support baked in for push notifications via our beta mobile app, so we've piggy-backed on that system and expanded it to support browser-based push notifications.

Choosing push notifications
For users, it's a simple process. A little while after joining a community they will prompted to accept notifications from the site when they open the notification list dropdown (or they can opt-in any time from the notification settings screen). After accepting, they will be able to choose a "Notification List + Push" option for any of the available notification types.

Push notifications enabled
Existing users, who may have already granted permission to the site in the past, will be re-prompted to accept push notifications upon logging in after the 4.6 upgrade.
Push notifications typically show on the homescreen of a phone or in the notification tray of a desktop computer, so receiving dozens of notifications could be overwhelming. For that reason, Invision Community will automatically merge related notifications - for example, multiple mentions from the same topic, or multiple new topics from the same forum.

Grouped push notifications
And, of course, users can stop push notifications across all of their devices with a single click if they want to opt out.
We're excited about the engagement potential of push notifications, since they allow you to immediately reach users who aren't currently on your site - a job previously left to email alone.
On the subject of notifications, one more thing: we've heard your feedback about notifications for new replies/mentions being merged with notifications for likes/quotes, and will be separating these two types into their own permissions in 4.6. We're acutely aware that making notifications annoying results in users turning them off, so we're always looking to ensure there is a reasonable balance.
Splash Screen Images
When you add a website to your phone's desktop, it appears like a native app. Tapping to launch the site can show a blank screen for a few seconds while the website is loaded. Fortunately, you can now set a 'splash' image in the Admin CP which is shown when launching the app.
 

Sharing using native share options
Another enhancement coming in 4.6 is the addition of the device share sheet when sharing content from within Invision Community. Users will now see a "More Sharing Options" button (providing their device/browser supports the underlying API) which, when tapped, will open the device share sheet. The options available depend on the device, but typically include actions like sharing links in WhatsApp, posting to Facebook or creating a note.

Offline support
With a larger share of users now using mobile devices for most of their browsing comes the problem of patchy phone signal and internet connections dropping out. For a dynamic web-based platform like Invision Community, it's difficult to offer much in the way of full offline support, but starting in 4.6 we will present a branded offline page to users when they have no internet connection and try to access the community.

 
We hope that you are looking forward to these PWA improvements coming in Invision Community 4.6!

I'm thrilled to introduce the newest member of team Invision Community.
You may recognise Jordan from his photo as he's been an active member of our community as BreatheHeavy. Jordan has been running his site BreatheHeavy.com using Invision Community for nearly a decade.
Jordan's official title is "Community Advocate" which means that he will be working very closely with our community to guide and curate feedback, assist with support questions, to help educate and inform and to bring you news of the latest developments being cooked up by our development team.
Jordan says:
Your feedback, ideas and questions matter.
I've spent the last decade discovering what it means to be a community leader in my own Invision Powered community, BreatheHeavy. Community building is an ongoing journey that's taught me invaluable lessons, namely the importance of absorbing feedback from the community then taking decisive action. I'm excited and honored to share that insight with the Invision Community. My new role is designed to shed light on what Invision Community members (that's you!) want and share it with the team.
I'm looking forward to getting to know you! 
We're very excited to start a new chapter within Invision Community to improve communication, engage more Invision Community owners and make the most of the excellent feedback we receive.
You'll be seeing more of Jordan on the forums in the coming days.

We've been on a little journey together since we announced the first Invision Community 4.5 feature way back in November 2019.
The first feature we announced was a revamped Admin Control Panel interface which created more visual space and brightened it up. Actually, we made it so bright that the first feature request was to add a dark mode (which we did).
In the space of three short months, we had spoken about Club improvements, invites and referrals, RSS feed improvements, blog categories, the simple stock photo picker, search insights, security enhancements, user interface updates, new statistic views, and notification improvements.
Most will agree that March and April seemed to last months, thanks to a global pandemic. We used these extra days to talk about marking posts as a solution, topic view summary, Zapier integration, forum view updates, post-installation onboarding, private staff notes, page builder widgets, theme designer improvements, a new default theme, language system updates and everything else we missed.
We have also revamped the front end user interface to modernise the look and feel but also to introduce new CSS frameworks, variables and other time-saving features our design team have been eager to implement.

On the subject of modernisation, we've deprecated some legacy functionality. We've given up trying to make anything look good with IE11 which last saw an update in 2013. We've also deprecated older caching engines like Memcache, APC and Wincache and recommend using Redis instead. The web hosting and domain management features of Commerce are also deprecated as is BBCode. BBCode has its roots in the earliest bulletin-board systems long before rich text editors were common use. It's 2020; we should no longer be asked to type in special codes in square brackets to format text. BBCode is still functional in Invision Community 4.5, but it is likely to be removed in a future version.
Now that primary development has finished, we move onto the beta testing stage. This is where you get to try it out and evaluate the new features before scheduling your own upgrades.
As always, we do recommend that you only test early betas on staging sites or simple test sites. Many a weekend has been ruined by over-enthusiastic upgrading of live sites; so we don't recommend that.
You'll also notice that we're running Invision Community 4.5 on our own site. If you do spot an issue, please let us know in the bug tracker.
I've been creating and releasing products for close to twenty years now, and I still get a real buzz out of hitting the release button. It's always a pleasure to see the result of hundreds of hours of coding, dozens of meetings and numerous passionate exchanges among the team.

You can access the beta in your client area.
We hope you enjoy Invision Community 4.5!

We have announced a lot of new things coming soon with Invision Community 4.5. Most of these are pretty big new features worth a blog on their own.
However, we've made a lot of smaller changes that may not deserve their own blog but still have a significant impact.
Let's run through some of those.
Performance Improvements
For every major release, we take some time to run through the code and look at ways to make Invision Community run more efficiently.
For Invision Community 4.5, we've made node forms, sitemaps and commonly run SQL queries more efficient, which is excellent news for you and your users who get reduced server load and a snappier community.
TikTok Embed
Although it confuses me greatly, TikTok has taken the internet by storm. We have added it to the embed list so pasting a TikTok share link automatically shows the video ready to play in the comment.

A TikTok
Upload Chunking
Uploading large files can be tricky. Typically trying to push a large file to a server results in timeouts, memory issues and eventually frustration. We have added chunked uploading when using S3. Put simply; this uploads part of the file at a time to prevent memory issues and the server timing out waiting for the upload to finish.
View Members by Rank
Very recently, we were asked how you can view all members in the ACP of a specific rank. It turned out you couldn't. This quick change was added into Invision Community 4.5.

Showing members with a specific rank in the AdminCP
Download Statistics
While Invision Community 4.5 has new and improved statistic displays, a common request was to be able to download the raw data. This is now possible.

Export stats as a CSV
Downloads
In Invision Community 4.5, when you require approval of new versions of files submitted to Downloads, the original version will no longer be hidden from view. We've added a new flow for moderators to approve these new versions.
Live Meta Tag Editor
Invision Community 4.5 seemed like a great time to run through this feature and tweak the functionality to make it more useful. Now it's possible to remove default meta tags, and it's easier to remove custom tags.
Closed Tag Autocomplete
When using the closed tag system where a user can select from one of your preset tags, we have added a search box to make it easier to find a single tag from a list of potentially hundreds.
EU Tax Support in Commerce
Tax doesn't have to be taxing! But it generally is. Countries within the EU often have complex tax rates. Commerce now supports multiple tax rates for consumers, businesses and EU VAT-registered businesses.
That concludes our mini round-up of all the things we've not talked about yet. Let me know which one you're looking forward to most!

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2.
With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version.
In this entry, I want to talk a little about some of the design decisions that went into building the new theme.
Goals
Redesigning for the sake of it is never a good idea, so we first laid out what we wanted to achieve:
A brighter UI with more saturation & contrast and simpler overall color scheme Improved typography Better, more consistent, spacing around and between elements, especially on mobile Better logical grouping of sections of each page Reducing underutilized links/buttons on the page and finding alternative ways of making them available Improving how post states are displayed Modernizing and enhancing the underlying code that powers the default theme Let's talk a little about each of these.
 
Brighter UI
The most obvious change will be that our default colors are brighter and more saturated than before. Before making any changes, we first created a color scale for both neutrals and the brand color (blue, of course). This gave us a flexible but consistent palette of colors to choose from, with appropriate contrast built in. Neutrals have a touch of blue too to avoid seeming washed out.
We've simplified the style, in particular reducing reliance on background colors to differentiate sections within cards (a card essentially being an ipsBox, for those who are familiar with our framework). Instead, we use spacing, borders and appropriate typography to achieve visual separation.

Brighter default colors
 

Simplifying the UI by removing block backgrounds
 
Improving typography
We've felt our typography has been somewhat muddled for some time - with a mixture of sizes, weights and colors used depending on the particular context.
The first step to improving it was to create a typography scale that we could refer to and implement, to ensure we remained consistent throughout the product.

Our typography scale
(The keen-eyed amongst you may also notice we've switched our default font to Inter. Inter is a fantastic open source font that is ideal for text on the web, and was recently added to the Google Web Fonts project making it super simple for us to incorporate it into our default theme.)
We've been much more deliberate about applying type styles, especially for titles, ensuring that they are always visually distinct from surrounding text. We've done this through both color and weight. As a result, pages should instinctively feel more organized and logical than before.

An example of improved typography, from the Downloads app
 
Improved spacing (especially on mobile)
We identified that spacing (padding and margins) needed some improvement. A lot of spacing values were arbitrary and inconsistent, leading to poor visual harmony across any given page.
Most troubling of all, on mobile sizes we simply halved desktop padding values. While this was a reasonable approach in the days of phones with small screens, it has felt decidedly dated for some time. Phone screens are now typically larger and able to accommodate roomier UIs without appearing comical.
In 4.5, we have done away with that approach, and the impact was immediate. Mobile sizes now get a much more pleasant interface, with elements having room to breathe. In addition, we've also made most cards full-width to provide additional breathing space for content.

Posts can finally breathe on mobile
 
There are numerous other tweaks across the product too: default spacing has been increased a little, data tables (e.g. topic listing) get extra vertical spacing, and spacing between elements has become more consistent.
 
Improved grouping of related elements
Prior to 4.5, most content areas existed inside cards. However, one notable exception to this was page headers and as a result, they could feel particularly disorganized, especially for users who had many controls in this part of the page (such as staff).
To solve this problem, we've developed a new, standardized design for content item page headers, giving them their own cards and consistent button placement.

Topic view header
 
Some areas don't necessarily fit into the same design pattern above. In those areas, we've tweaked styling to suit the context, while still adhering to our overall aesthetic.

Calendar header

Messenger conversation header
 
Reducing underutilized links/buttons
Finally, another area we identified as needing improvement is the abundance of tools, made up of links and buttons, across pages. Many of these are only used occasionally and so would be better moved out of the main view to simplify the page.
Two particular areas we focused on were share links and postbits (both forum posts and comments in other apps).
Research shows social share links are used by a vanishingly small percentage of users, so even though they were at the bottom of the page, it was unnecessary to make them so prominent (given their eye-catching colors). To solve this, we've added a share link to the page header, with the social network links themselves in a popup menu. The result is ideal: sharing functionality is unobtrusive but obvious.

Share links in content items
Comment areas have also suffered from 'button creep' over the years. A typical comment will contain a report link, a share link, a quote link and multiquote button, reactions, plus IP address, checkbox, edit and options links for certain users. That is a lot of visual noise around the important part: the content.
We've therefore simplified comment boxes as much as is reasonable. Reporting and sharing comments/posts is now available in the post options menu, as are any tools for the author/staff. Quoting and reacting are two primary interactions for users, so they of course retain their position in the control bar.

Simpler postbits, even for staff
 
Improving post states
Posts/comments in Invision Community can have many states - sometimes more than one. Posts can be hidden/unapproved, popular, recommended, solved (new in 4.5!) or highlighted because of the author's group. It's always been a challenge to indicate these statuses well.
In previous versions, we added a border but the most prominent indicator was a flag in the top-right corner of the post. This had three problems:
Due to the lack of space (thanks to report/share links), showing more than one flag was difficult. Showing any flags on mobile was messy because of the space constraints. The meaning of the flags was not obvious, especially to new users. Group-highlighted posts had no flag, just a border, which made them even more difficult to understand. With the top-right corner of posts now tidied up and free from fluff, we were able to much more effectively use this space to indicate post statuses.
In 4.5, posts and comments will show badges when they have a particular status, as well as a more attractive semi-transparent border. For group-highlighted posts, we show the group name instead (the colors of this highlight are still controllable via theme settings).

A post with two states: group highlighted and popular
This works much better on mobile too, where the status badges get the prominence they deserve:

Mobile post statuses
 
Modernizing the underlying code
I wrote about the technical improvements behind the theme in a previous entry. If you're a theme designer or edit the theme for your own community, go and check it out now!
 
Wrapping up
As well as these large-scale concepts, you'll notice many other smaller enhancements as you start using the new theme.
I've shown some snippets of pages in the screenshots above, but I've included some full-page views below so you can see the overall aesthetic and how these pieces fit together.
Modernizing and refreshing our default theme has been needed for some time, but we view this as just a stepping stone to future work that will be reserved for a major version bump, and we're excited to figure out where we go next.
 
Screenshots
  
Desktop forum views (click to expand)
 
    
Mobile forum views (click to expand)
 
 
Activity streams & messenger (click to expand)
 

Minor releases are almost always just maintenance releases. We gather up a fistful of bug reports and fix them to ensure that every month or so, our clients enjoy more stability and efficiency with Invision Community.
However, more recently we've noticed that we're running low on bug reports, so we've managed to squeeze in a handful of improvements in Invision Community 4.4.5.
Let's take a look and see what's new in Pages.
How should the canonical tag behave?
While this isn't the most exciting name for a feature, it does explain it reasonably well. We had a recent discussion on the forums where it was pointed out that the canonical tag directed search engines to the first page of any record. While this makes perfect sense for an articles or blog system where the content you create is more important than the comments, it makes less sense if the user-generated content (aka the comments) is more important than the content you put up. A good example here is where you put up a video or link for review. You don't want the canonical tag pointing to the first page as it will ignore the reviews themselves.

If you didn't understand much of that, don't worry. The idea behind this feature is to provide Google and friends with a better hint about which content is more important. A happier Google bot slurping your site is a good thing.
How about that Admin CP menu?
When you create a new database in Pages, it is shown in the ACP menu under 'Content'. This is fine, but when you get a lot of databases, it starts looking a little cluttered, and it can be hard to find the correct one.

We've reworked the menu so items have their own section, and can be re-ordered using the ACP menu re-ordering system.
Member fields are now filterable.
Pages allows specific field types to be filterable. This means you can sort by them with the table's advanced search box, and you can drag and drop a filters widget next to the table to refine the rows shown.
Now a member custom field is filterable, which is handy if you use them in your databases.
Other areas of the suite.
Messenger search
A while back, we made a change that removed the ability to search messenger by the sender or recipient name. We also limited the reach of the search system to one year and newer.

Unsurprisingly, this wasn't very popular. We've restored sender, and recipient name searching removed the one year limit and re-engineered the internals of search, so it's more efficient and returns results much faster.
How many members do you have?
You can see quite quickly if you have the member stats widget on the front end, but finding out via the Admin CP is a little more tricky. 

 
Until now! We've added a dashboard widget that not only shows the number of members you have registered, but also a break down of their email opt-in status.
A happier autocomplete.
Apple has this cool feature where if you receive a text message for a two-factor authentication login, it offers to auto-fill the code box for you.
We've had a sweep throughout the suite to ensure two-factor authentication fields allow this autocomplete to happen.
While we were at it, we made sure that other fields are more easily autocompleted.
That wraps up the new features in Invision Community 4.4.5. How many have you spotted after upgrading?
Let us know your favourite below.

I really enjoy writing about the new features the development team have been slaving over for weeks (and sometimes months.)
It's a real joy to be able to share the finished product after we've seen it through inception, discussion, planning, assigning to a developer, coding, peer reviewing and final group testing.
Although sometimes, the features can be explained in a few screenshots, which makes for a pretty thin blog entry.
With that in mind, I've grouped together 6 of the best new micro-features for Invision Community 4.4.
Browser notifications
We introduced browser notifications in a previous version of Invision Community.
Once you've opted in to receive them, you'll get a fancy browser notification when new content is posted while you're off browsing other sites.
However, the browser prompt to ask for permission to push notifications isn't subtle, and it attacks you the second you log in for the first time.
In Invision Community 4.4, we've made it, so you're only asked to opt-in once you open the notification drop down.

No more being attacked by a permission dialog
Widget display settings
One of the most popular features we've added to the front end in recent times is the drag and drop widgets.
We see these used on almost every site we visit.
A popular request, though, was to be able to hide them from specific devices. By default, the sidebars appear under the main content when viewed on a smaller device such as a phone.
There may be times where you wish to show a block for those on tablets and desktops, but remove it for phones, so it doesn't take up precious retail space.
Happily, you can now do this on each block with 4.4.

Desktop only?
Club Navigation
Clubs are relatively new to Invision Community but they incredibly popular as they allow you to run micro-communities within your main community.
You're not limited to just forums either; you can add gallery albums and more to each club.
We've added the ability to re-arrange the club tabs allowing you to prioritise what you members see first.

Rearranging club tabs
Announcement URLS
Announcements have been a core feature for a long time now. We use them whenever we have a holiday so we can notify our customers about reduced support on those days.
We've made it so you can now link to an item, rather than have to provide new copy for each announcement.

We may have overdone it a bit
Time Frame selector
We noticed that in numerous areas around the Admin CP we had time input boxes. These would sometimes be used for seconds, minutes, hours and even days.
We've seen customers forced to enter things like 86400 seconds when they want the time frame to last a day. The lack of consistency wasn't great either.
In Invision Community 4.4, we've added a new Time Frame selector which is used as standard on all areas we ask for a time frame to be entered.
No more taking your socks off to work out how many seconds in a month.

Time is no longer relative
Group Name Styling
For about as long as I can remember (and as I get older, this is not an impressive amount of time), we've allowed group names to be stylized when shown in the online user list.
A very popular request is to extend that same group highlighting throughout the suite.
Finally, Invision Community 4.4 brings this to the suite.

If the group name is visible, that gets the styling, otherwise the name does
These features may be micro in nature, but we hope they make a significant improvement to your community.
Which are you most looking forward to? Drop a comment below and let us know.

It's easy to think that email is a relic from the past; from simpler times long before social media and the rise of phone apps.
And it's reasonable to think that way. Your phone constantly pings at you, and your laptop OS constantly pings at you, so why bother with email?
Because it's still a hugely powerful medium to get and retain attention.
In 2017, over 269 billion emails were sent and received per day. Of those, 3,360,250,000 are opened, read, and a link clicked.
Email is still very much a critical tool in your quest for retention.
Invision Community knows this. We have options to notify members of replies by email, weekly or monthly digests by email and members can opt-in for bulk emails sent from your community team.
Given how important email is, it was only fair that we invested in some love for our email system for 4.4.
Email Statistics
Just above, I mention that 269 billion emails are sent, and 3.4 billion are opened, read and clicked.
How many emails are sent from your Invision Community daily?
(No cheating and checking with SendGrid)
You probably have no idea as we didn't record email statistics.
As of Invision Community 4.4 we do!

Chart showing the number of emails sent daily
We now track emails sent, and the number of link clicks inside those emails.
Email Advertisements
Email notifications are a powerful way to get your members to revisit your community. The member welcomes these emails as it means they have new replies to topics they are interested in reading.

While you have your member's attention, you have an opportunity to show them a banner-style advertisement.


The new email advertisement form
When creating a new email advert, you can choose to limit the advert to specific areas such as topics, blogs, etc. - and even which forums to limit by.


Subliminal messages
This is a new way to reach your audience with your promotions.
Unfollow without logging in
Despite spending most of this blog entry shouting the virtues of email, it's inevitable that one or two members may wish to stop receiving notification emails.
In previous versions, the unfollow link would have taken you to a login page if you were signed out. For members that haven't been back in a while, this may cause some annoyance if they do not recall their login details.
Invision Community 4.4 allows non-logged in members to unfollow the item they received an email about or all followed items without the need to log in.

You no longer need to log in to unfollow items
Respecting your member's inbox is vital to keep on good terms with them and to keep them engaged in your community.
We'd love to know which of these features you're most keen to try in 4.4. Please drop a comment below and let us know!

It's been said that the best place to hide a dead body is on page 2 of Google.
While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep.
Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO.
This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4.
The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later.
Still here? Good. Let us roll up our sleeves and open the hood.

 
Pagination
The most visible change is that we've taken pagination out of query strings and placed it in the path.
For example, the current pagination system looks a little like:
yoursite.com/community/forums/123-forum/?page=3
Which is fine but it gets a little confusing when you add in a bunch of sort filters like so:
yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3
A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing.
Invision Community 4.4 does this:
yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic
Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters.

Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks.
Canonical Tags
These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed.
Without it, you are leaving it up to the search engine to choose which is the master copy of the page.
For example:
yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs.
By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered.
Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing.
For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items.
Soft 404s
When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available".
If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404".
Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s.
Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source.
Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added.
Other changes
Although the changes listed here don't deserve their own section in this article, they are no less important.
We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages.
The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'.
The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored.
We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines.
If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows.
These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

It might seem a little odd starting a blog on increasing Invision Community's speed with the word "lazy",  but I'll explain why this is a good word for performance shortly.
Earlier this year, Google announced that page speed is a ranking factor.
Simply put, if your site is slow, it will be ranked lower in Google's search results.
It is always a challenge making a large application like Invision Community as efficient as possible per page load. A single Invision Community page can pull in widgets from multiple applications as well as a lot of user-generated content with attachments, movies and images used heavily. 
This is where being lazy helps.
Lazy loading is a method by which attachments, embeds and images are not loaded by default. They are only loaded when the viewer scrolls down enough to make them visible.
This allows the page to load a good deal faster now it doesn't have to load megabytes of images before the page is shown as completely rendered.
I was going to take a fancy video showing it in action, but it's hard to capture as the system loads the media just before you get to it, so it looks fairly seamless, even with sluggish connections.

Not the most dynamic image, but this shows the placeholder retains the size of the image
In addition to image attachments, we have also added this lazy loading to maps and Twitter emoji images.
Improving non-image attachments
Once we had implemented the lazy loading framework, an area we wanted to improve was non-image attachments.
We have listened to a lot of the feedback we had on this area, and have now made it very clear when you add an attachment into a post. We've even returned the download count now it's being loaded on demand.

Using attachments when posting
All the letters
When we first implemented the letter avatars in 4.3, we discussed whether to use CSS styling or use an image.
We decided to go with an image as it was more stable over lots of different devices, including email.
We've revisited this in 4.4, and switched the letter avatars to SVG, which are much faster to render now that the browser doesn't have to load the image files.
Other performance improvements
We've taken a pass at most areas with an eye for performance, here is a list of the most significant items we've improved.
Several converter background tasks have been improved, so they work on less data Duplicate query for fetching clubs was removed in streams Notifications / follower management has been improved Member searches have been sped up (API, ACP live search, member list in ACP, mentions, etc.). Stream performance has been improved UTF8 conversions have been sped up Elasticsearch has been sped up by using pre-compiled queries and parameterisation, as well as the removal of view filtering (and tracking) HTTP/2 support with prefetch/preload has been added Several PHP-level performance improvements have been made Implemented rel=noopener when links open a new window (which improves browser memory management) Several other performance improvements for conversions were implemented that drastically reduce conversion time IP address lookups now fetch IP address details from us en-masse instead of one request per address Cache/data store management has been streamlined and centralised for efficiency Many background tasks and the profile sync functionality have all been improved for performance Brotli compression is now supported automatically if the server supports it Redis encryption can now be disabled if desired, which improves performance Phew, as you can see, we've spent a while tinkering under the hood too.
We'd love to hear your thoughts. Let us know below!
This blog is part of our series introducing new features for Invision Community 4.4.

It's very easy to focus on a single metric to gauge the success of your community.
It's very common for community owners to look at page hits and determine if their SEO and marketing efforts have paid off.
Getting traffic to your site is only half the equation though. The most valuable metric is how many casual visitors you're converting to engaged members.
Invision Community already makes it easy for guests to sign up using external services such as Facebook, Twitter and Google.
However, there has to be a conscious decision to click that sign-up button. For some, this may be a barrier too many.
Invision Community 4.4 reduces this barrier by allowing guests to create a post to a topic they want to engage with.
Once they have posted, they are asked to simply complete their registration. They are more likely to do this now they have invested in your community.
This will be incredibly valuable when you consider how much traffic a forum receives from inbound Google searches. With Post Before Registering, you'll increase your chances of turning that inbound lead into a registered member contributing to your site.
Let me take you through the feature and show you how it works.
When browsing the community guests will see the ability to submit a post, with an explanation that they can post now and complete registration later. The only thing they have to provide in addition to their post is an email address.

Posting as a guest
This works in any application for new content (topics, Gallery images, etc.) as well as comments and reviews. It will only show when a newly registered member would be able to post in that area - for example, it will not show in a forum that only administrators can post in. 
After submitting the post, the post will not be visible to any user, but the user will immediately be redirected to the registration form with an explanation to complete the registration. The email address they provided will already be filled in.

Registration form after posting as a guest
At this point, the user can either fill in the registration form, or use a social sign in method like Facebook or Twitter to create an account. After the account has been created, and validation has been completed if necessary, their post will automatically be made visible just as if they had registered and then posted.
If the user abandons the registration after they've submitted their post, an email will be sent to them to remind them to complete the registration.

Email reminding user to finish registering
 
Some Notes
Invision Community already has a feature that allows guests to post as guests without registration if granted permission. That feature has not been removed and so if you already allow guests to post, the behaviour will not change. This new feature is only available when a guest can't post in a given area, but a member would be able to. The entire feature can also be turned off if undesired. If the area the guest is posting in requires moderator approval, or newly registered members require approval of new posts, the post will enter the moderation queue as normal once their account has been created. Third party applications will require minor updates to support this feature. Once your casual visitor has invested time in your community by crafting a post, they are much more likely to finish the registration to get it posted. If you have set up external log in methods, then registration only takes a few more clicks.
This blog is part of our series introducing new features for Invision Community 4.4.

Yet again, Joel hijacks our company blog for another generous slice of knowledge from the front-lines of administrating a successful community.
Inspired by Invision Community client @Joey_M who discovered the emoji of serendipity and chief architect @Matt who literally knows everything about Invision Community in ACP Tips and Tricks, they both made me realize there’s always something to learn no matter your level of experience. 
You know how to post.  You know how to react.  You sometimes spice it up and make a poll.  And for the most part, you and your users go about your forum lives with a secure sense of certainty and satisfaction that you know how to interact with your community.
But what if I told you there’s a whole world of wonder at your fingertips, young grasshopper?  Your Invision Community includes stars to navigate by; magical pictures that appear and disappear; and little yellow men who giggle, laugh, and sometimes roll over in delight. 
Here are 5 hidden tips to help you discover a little more of the IPS magic for you and your users.  

How do you know what you don’t know?
1. Click-and-hold
Be sure to dazzle your users with this secret way of changing your content title.  Change titles of your content items such as topic titles, album titles, and download files by using the click-and-hold strategy. Go to your forums and click-and-hold down the mouse over any topic title until you see that you’re able to edit the title.  Surprise! Use this secret strategy as the perfect way to quickly mass edit titles.

Click-and-impress your users with the click-and-hold strategy
2. Stars and Dots
Active forum users jump around dozens of boards every day to stay involved.  And within a loooong topic with many pages, you need a fast way to jump to the most recent unread topic.  Before each topic is an icon: either a dot or a star.  Clicking these icons will always jump you to the latest unread post, so you can quickly dive back into the conversation.  Dot means unread; Star means you participated in the topic.

My forum icon constellation tells me that I’m most compatible with a Capricorn.
3. Emoji Short-codes
One of the newest features to be included in Invision Community is emojis.  While there are ways to insert emojis from both mobile keyboards and the editor, you can also start typing “:thumbs up:” to reveal the secret emoji menu.  Try it now in the comments of this article. Last person to give me an emoji thumbs up wins! 

Be a 💯 with 🙂 
4. Image Attachments
Forum posts come alive with image attachments that add color and vibrancy. But adding thumbnails to the bottom of your posts is a missed opportunity to enrich your post at the appropriate spots within the post.  After you upload an image attachment to a forum post, double-click on the image attachment.  You’ll be presented with a secret menu with options to align and resize, so you can create stunning forum posts with images.

Much color. Much alignment. So much wow.
5. Profile Banners
Banners play a prominent part in multiple parts of the community, such as the Calendar, Profile, Clubs, and Blogs.  But usually the page only displays a portion of the banner, and most of the banner is hidden.  If you ever want to see the full banner in all of its glory, click near the top of the banner to auto-magically reveal everything!  Now you see, now you don’t.  

The iceberg is a metaphor
How many of these five secret tips did you know?
If you knew all five, give yourself a round of applause!  It’s rare for even the most seasoned Invision Community administrator to know all five, and you’ve mastered them all.
Did you know four?  Congrats, you’ve done a great job of exploring your community suite and you should keep it up.
Did you know three or less?  You should do some serious soul searching. Kidding. 
But it’s a definite sign that your soul would benefit from reading Invision Community News for more useful tips.  
Becoming a great community manager is a combination of community strategy and product knowledge.  By empowering yourself with more functional knowledge and tools, you’re giving yourself the ability to leverage a bigger toolkit.  Whether you’re typing emoji short-codes to laugh with your members or inserting attachments into a tutorial on hidden tips for your community, I hope you learned something new, something surprising, and something perhaps even a little wonderful. 
Let us know in the comments below what hidden tip surprised you the most.