You know they already had a meeting where they decided on this prior to announcing 😛
In all seriousness, from a business management standpoint there is a risk in alienating loyal customers for any brand. They wouldn't be the first to make that mistake. However that assumes they rely on us small customers running downloaded instances on our own servers; if they see their push to SaaS and cloud as worth alienating those like us, it obviously means that's where they see their profit and as a result their future.
If that is indeed the case, I wouldn't expect any discontent from us to make any significant change or deviation from the path we are headed down as the large players that can afford their cloud services have a very different set of values than we do as niche and small community admins.
Darn capitalism.
There's always the option of an Open Source fork 😉