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James O'Malley

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    James O'Malley reacted to Joel R in The 3 things your community needs to succeed   
    To provide some added perspective on content, which is key to attracting and retaining members, not all content is the same.  And you want to be strategic in your content.  
    You can have content that is functional, emotional, professional, or social.  
    If you're a community in the Inception stage, you need a lot of functional content. These are "hard knowledge" articles such as how to's, guides, expert advice, and other authoritative content.  Search engines and visitors love functional content.  But it doesn't keep the people.  That's when you want to start thinking about content that is emotionally disclosing (eg. "what was your biggest challenge?  How did you feel when X happened? What was your most embarrassing moment? Welcome new members this week, etc").  Emotional content is what makes people stay.  There's a psychology and strategy behind content, so you want to choose the right mix for your community's lifecycle.  
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    James O'Malley reacted to AlexWebsites in 4.4: New Email Features   
    You’ve gone this far, why not introduce a native newsletter feature which can be scheduled and tracked. 🙂 Love the new features but would like to remove advertisements per user group as mentioned. 
  3. Thanks
    James O'Malley reacted to AndyF in 4.4: New Email Features   
    That does make sense in that it ensures if the reader is interested they return to the community get the "whole content" 🙂
    Are you suggesting (just a thought) an additional setting: Something like "limit to x characters" , it probably would work with sane values applied.
  4. Thanks
    James O'Malley reacted to bfarber in 4.4: New Email Features   
    Makes sense - we can take a look at that before 4.4 is released.
    Yes (although realistically if you are using Sparkpost, you may be able to glean more advanced analytics through their control panel).
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