Facebook Ads: are they the modern day ‘hilly billy’ California Gold Rush?
Rumors circulate about Facebook Ads being the MOST profitable way to advertise your business and everyone jumps on it to make a quick buck.
Hence it’s quickly become the 21st century gold rush.
And just like the gold rush, the people really profiting are the ones selling the tools to the prospectors…
AK…
When I wrote my last entry, The Dogly Mail had just reached the 100 member milestone but since then things have grown impressively.
The photo competition has proven very successful at encouraging new signups and we are now at around 1400 members picking up 15-20 new members a day. This is far better than I could have hoped for but there a few caveats…
Not all traffic and content is equal…
A successful community only needs three core elements to flourish and begin producing results.
Your community will require some care and effort to flourish, but with the right strategies in place, you'll ensure that the value your community produces continues to increase as time goes by.
Let's take a look at the three elements that make for a successful community.
Content
Content …
Have you ever found yourself muttering "there has to be an easier way" when managing your community?
If you have, it's likely that you are not the first person to think that. Invision Community has been refined over nearly two decades, and in that time we've received a lot of feedback from clients running very large and busy sites.
We love a short cut, especially when it makes our client…
Cultivating a strong Sense of Community is a clear goal for community builders. Develop a strong sense of community, and you’ve built a community experience that sparks a more meaningful and connected community that your members will love.
A strong sense of community means:
An integrated community where members feel personally related
An impactful community where a member can i…
I noticed something new in the chiller cabinet at the petrol station after filling yesterday.
Bottles of Grape Fanta sitting alongside the more mundane and pedestrian drinks such as Coke Zero and Pepsi Max.
I grabbed two bottles.
After draining one in record time, I googled around to see where I could get more of this delicious nectar, and it discovered that it's a new flavour being…
Two headlines caught my eye today as they appeared side by side in my newsfeed.
On first glance, they seemed contradictory.
The first was that the UK lost nearly 2,500 shops and stores last year and the second is that discount fashion retailer Primark has just invested £70m in a new store in Birmingham.
This new store covers 161,000 sq ft over five floors and features a Disney-theme…
“Every success story is a tale of constant adaption, revision and change.” – Richard Branson, billionaire and founder of Virgin Group.
We all seek success with our Invision Communities. For too many of our communities, however, we yearn for success but we don’t plot the correct navigation to get there. We haphazardly pursue our strategies, trying new ideas and hoping one will stick. It’s time…
In a move that surprised many, British cosmetics firm Lush has chosen to quit social media.
With a combined following across Instagram, Facebook and Twitter, Lush has a combined audience of over 1.2 million followers.
Lush are being a little cryptic about its reasons but cite having to pay for visibility and getting tired of trying to produce content so just that algorithms will rank it …
Since the last blog entry in this series I have been very busy. I’m still working full time so haven’t been able to spend as much time as I would have liked on The Dogly Mail but I’m really enjoying the time I can.
Early growth has been promising and I have been experimenting with different ideas that have come from founder members to see what might work long term.
We recently broke the …
Every day, LGBTQ young people from all walks of life log into TrevorSpace, the world’s largest moderated safe space for LGBTQ youth online.
Here, young people can support each other, share their stories, and find refuge from what might be a less than accepting environment offline.
Launched in 2008, TrevorSpace is housed under The Trevor Project, the foremost suicide prevention and crisis…
We do love a parlour game at Invision Community HQ and we were playing "6 degrees of separation" recently.
You've probably heard of the "6 degrees of Kevin Bacon". This is where you try and connect any actor with Kevin Bacon in 6 steps or less.
So let's try "6 degrees of Invision Community". This is where we try and connect a person with an Invision Community.
David Goggins and Invis…
