Community Management
104 blog entries in this category
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The goal of every client here in the Invision peer community, myself included, is to launch and run successful communities. Whether I’m going to be able to achieve that success in the new year depends entirely on trying these 10 steps. I know if that if I stick to these steps, then my community will grow – and I know if you follow along, your community will too. 10. Ignore Google Google makes me laugh; Google makes me cry; Google makes me want to pitch myself into the freezing- 6,217 views
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Are you a vBulletin admin looking to stay on the leading edge of online communities? As an IPS client who frequents the Invision Community support forums on a daily basis, I often run across existing or former vBulletin admins looking to migrate to IPS. In fact, based on my not-so-scientific survey, vBulletin is one of the most popular platforms from where admins migrate. Many of the vBulletin users are professional administrators looking for a stable company, rapid development, and a tru- 11,323 views
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Outside your window, the leaves have burst into fiery reds and oranges. A crisp breeze floats in the air. The birds have long chirped their good-byes. And you’re sipping a hot cup of apple cider, contemplating the change in season. The holidays are almost here. The end of the year is one of the best chances to take stock your community and provide an emotive experience for your members. It’s a chance to reflect upon what you learned, what new initiatives you started, and what y- 4,981 views
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It's a new year, and a new beginning. And the possibilities are endless for you and your community. It’s an exciting time to be leading an online community with Invision Community - whether you’re starting out or switching over - and the new year is the perfect opportunity to start anew. How are you celebrating the new year with your community? What are your community goals for 2019? To kick off the new year, I’ve outlined guidance for several types of communities, whether you’re just- 4,875 views
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Conspiracy theories have roots in the 19th century and have been popular for decades. Until recently, conspiracy theorists have lived in the margins. They are often convinced the earth is flat, Lee Harvey Oswald didn't act alone, and the moon landings were faked in a Hollywood sound stage. More recently, with 9/11 and the coronavirus pandemic, these conspiracy theories have become more mainstream, with celebrities and politicians sharing them over their official social media channels. From- 12,880 views
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Are you curious 🤔about ways to boost your engagement that don't require a lot of effort? Want some shortcuts to set your engagement on fire 🔥? Check out these 4x4 tips of four growth hacks that you can implement in less than four minutes ⏳ to boost engagement. 1. Add a content block at the bottom of topics. Sounds upside down 🙃, right? Most admins add content blocks at the tops of pages to attract users. But what do users do when they're finished reading or replying to a topic?- 5,426 views
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Whether you call them Champions 🤩, Advocates 🌟, or Superusers 🏆, every community contains an elite group of members that carries 🏋 the community. They don't just drink the kool-aid 💧. They mix, chug, and swim 🏊♀️in the community kool-aid. Learn 🔢 four community management concepts about Superusers in less than 🕓 four minutes. 1. 90-9-1 Rule (aka "1% rule"): The 90-9-1 principle refers to the lopsided inequality of user engagement that 90% of users are lurkers 🙈, 9% of members contri- 12,340 views
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What do visitors see when they visit your online community? And when was the last time you logged out to browse like a visitor? Check out these 4x4 tips of four items in less than four minutes for the visitor experience: Check your Registration Process, especially any social sign-ins. You may want to increase or reduce security checks. You may need to fix social logins. And you may want to offer an easier onboarding like Quick Registration + Profile Completion. Read your- 11,412 views
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To monetize, or not to monetize, that is the question that preoccopies our administrators! Ok, I'm no Shakespeare, but a vital question community owners are faced with at some point is: can we and should we make some money from our community? Let's first look at the "should we?" Absolutely! You don't need to frustrate your users or risk goodwill by starting monetization. Running a community comes with tangible costs in terms of paying for the monthly cloud plans or license and hostin- 11,104 views
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We do love a parlour game at Invision Community HQ and we were playing "6 degrees of separation" recently. You've probably heard of the "6 degrees of Kevin Bacon". This is where you try and connect any actor with Kevin Bacon in 6 steps or less. So let's try "6 degrees of Invision Community". This is where we try and connect a person with an Invision Community. David Goggins and Invision Community Last week, I finished the excellent David Goggins book "Can't Hurt Me". David G- 8,258 views
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Whether you run an existing community or are taking tentative first steps into setting up an online community forum around your brand, an important choice you need to make is between social networks like Facebook or having a community you own and control. Let's take a look at the benefits of an owned community versus a Facebook group - as well as how you can still use Facebook (and other social media platforms) to your advantage. You own your data The biggest point to consid- 17,809 views
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Despite your best efforts, is engagement a problem for your community? You have your site promotion running well and you are seeing plenty of traffic but it doesn't convert into comments, posts or reactions? Invision Community is a powerful platform that offers layers of complexity for the many sites it powers. When you are struggling to convert page views into comments, it's worth taking a step back and evaluating your site from a new user's point of view. We'll take you through our 6- 6,731 views
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When I started creating communities close to two decades ago, getting new members was easy. All you had to do was put up a script, create some "Chat here" forums and email your friends. It didn't take long for word to spread and you had a healthy forum buzzing with conversation. Now, it's different. The internet is a crowded space. No matter what your niche, you will be competing with other businesses for visitors. You need a solid strategy to succeed, and I want to help you. Befo- 4,674 views
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There are many different reasons to build a community. It might be based on your business or a hobby. It may be to talk about your favourite sports team. Whatever the content, the key to success is to engage your community. We've been helping successful communities for over 15 years. During that time, we've picked up a handful of tips that we are going to share with you today. Pick one to try this week and let us know how you get on. Welcome every single member A great way to ma- 9,507 views
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Security should never be an afterthought for your community. All too often, site owners consider beefing up their security only when it's too late and their community has already been compromised. Taking some time now to check and improve the security of your community and server could pay dividends by eliminating the cost and hassle of falling victim to hacking in the first place. Let's run down 7 ways that you can protect your community with the IPS Community Suite, from security features
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We are currently living through one of the most turbulent times in history. A once-in-a-century pandemic has a grip on all of us. Whatever the outcome, come the end of the year, few of us are going to be the same again. We will have to sacrifice our personal freedoms, and some of us much more. Like you, I'm worried about my family, my friends and neighbours. I'm watching the news, scrolling through social media and consuming articles from scientists, scholars and doctors. The- 8,177 views
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I've said before that when I visit a new website, I often look for a link to their community. It's not uncommon for some brands to have a link to their Twitter account and Facebook page, with a hashtag they'd like you to use when discussing their products. That is an audience, not a community. A true community encourages group conversation and empowers people to contribute ideas, promotion, content and support. A community gives its members a true sense of belonging and more- 7,705 views
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Google has recently been stressing that sites should use secure connections (served via HTTPS) whenever possible. They have recently also started warning sites that collect password on non-secure pages and will also be updating Google Chrome to warn users when a password is being entered on a non-secure page. You can read more information at Google and a good article on Ars Technica. There are two ways on IPS Community Suite to avoid these alerts. Keep in mind that doing nothing will not ca
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Promote kindness and foster interpersonal relationships through the power of vulnerability to outshine toxicity in your online community. Before my time as a Community Advocate with Invision Community, I focused all my attention on my own online community, BreatheHeavy. Pop music and Britney Spears news are the bread and butter of BreatheHeavy. As you can imagine, fans of pop stars are energized, vocal and unapologetic. There’s real potential for conversations to slip into negativity.- 6,070 views
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If your brand sells a product or service, the first thing that comes to mind as a benefit to building your community is support deflection. And it's easy to see why. It's something you can quickly calculate an ROI for. Let's say every 20 hits to a public question with a solved answer from a client or team member equates to one less ticket. If a ticket costs $10 to solve on average, it's straightforward to see the value by calculating deflected tickets. Let's say your busy public support com- 10,927 views
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Cultivating a strong Sense of Community is a clear goal for community builders. Develop a strong sense of community, and you’ve built a community experience that sparks a more meaningful and connected community that your members will love. A strong sense of community means: An integrated community where members feel personally related An impactful community where a member can influence and be influenced by the group. A fulfilling community where members meet the needs- 6,741 views
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We all know what a pain spam can be. We deal with it daily in our inboxes often relying on clever software to filter it out for us. Even worse, some spam is so well disguised that it can fool you into thinking it is a genuine message. You've put in the hard work with your community. You've used the built in social promotion tools and SEO features to get it noticed. Now that it's indexing well with Google, you've become a target. Invision Community has several tools in its arsenal to de- 5,620 views
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🟢 Scaling your community requires overcoming many barriers and learning new ways of working with your community. Rosie explores this in her blog: How we are at the small scale is who we are at the large scale. "In community, we often say to do things that don't scale. To start small. To get the foundations right. To trust that how we are and what we do is what the community becomes, on a larger scale. Our behaviour, our intentions, our alignment, and our goals all influence what the communi- 13,621 views
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Moats have been used for centuries as a way to defend a building from potential attack. A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage. What does this mean for your business? A community can be an economic moat, or in more simple terms, your competitive advantage.- 20,734 views
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