Jump to content

Invision Community Blog


Managing successful online communities


4x4 What Do Visitors See When They Visit?

4x4 is a new power series by Community Advocate Joel R that focuses on four items in less than four minutes.  They're designed to cover everything from quick maintenance checks to community tips to help you make the most out of your Invision Community.  

The text may link to external site(s), which are not affiliated or endorsed by IPS, Inc.  


What do visitors see when they visit your online community? And when was the last time you logged out to browse like a visitor?  

Check out these 4x4 tips of four items in less than four minutes for the visitor experience:

  1. Check your Registration Process, especially any social sign-ins. You may want to increase or reduce security checks.  You may need to fix social logins. And you may want to offer an easier onboarding like Quick Registration + Profile Completion.    
  2. Read your Guest Sign-up Widget.  This is the most important text in your entire community, since it's the first message visitors will read.  Is your Guest Signup Widget giving visitors the first impression you'd like, with proper keywords and messaging?   
  3. Audit your Visitor Permissions.  In the ACP, go to Groups > Guests > Permissions.  Do your guests have access to the right boards and categories?  
  4. Test on other browsers and devices. Most of us don't have ten different computers and smartphones running different OS's and browsers, so it can be hard to check the UIX.  Luckily, there are free cross-browser tools like BrowserShots.org or Device Mode on Chrome Devtools that can help.   

Hope you enjoy these tips, and if you have any questions feel free to ask in the comments below. 


Comments

Recommended Comments

I'm doing this lately for specifically mobile. Found out that I had an addthis sharing widget that was blocking some buttons on mobile. Also looking at how easy or hard it is to post and navigate. Lately I'm trying to moderate through mobile just to see how everything is as 65-70% of my traffic this year seems to be from mobile devices.  

Share this comment


Link to comment
Share on other sites

Re #2 - I hide the text using CSS. It takes up so much real estate on mobile view that it's a detractor and stops visitors seeing valuable content unless they scroll past it. I saw a small decrease in bounce rate after making this change.

Edited by The Heff

Share this comment


Link to comment
Share on other sites
4 hours ago, The Heff said:

Re #2 - I hide the text using CSS. It takes up so much real estate on mobile view that it's a detractor and stops visitors seeing valuable content unless they scroll past it. I saw a small decrease in bounce rate after making this change.

Can't you do this within the block settings?

image.png.ad331e2e5e25f3592a6aabc41d6ce17f.png

Share this comment


Link to comment
Share on other sites

It really doesn't matter what they see really. Invision really doesn't have any feature that's a good landing page for members. You either have all the forums, which can be very overwhelming for a new member to see as they're not always sure where to jump in. It's like standing next to a spinning merry go round. They want to ride but are scared to just jump on. 

I tried creating a newsfeed for them to land on based on status updates, but this too wasn't working because you can't comment, like or interact directly on the feed. 

We ended up connecting our site to WordPress so that we could create a dashboard that shows them all the stuff they have access to. It's been working great. 

So as you develop the new version, please think about the new user experience and ways we can help new people have a better experience. We do love InvisionCommunity though. It's the best one out here. 🖖👽

Share this comment


Link to comment
Share on other sites
4 hours ago, ImpartialGeek said:

You either have all the forums, which can be very overwhelming for a new member to see as they're not always sure where to jump in.

I read a community management article last week that asked, "Who likes to browse categories?"

The answer: no one.  But that's the visitor experience most forums show! 

You really need a custom homepage built in Pages that shows off a mix of popular content, authoritative content, and recent content.  

Share this comment


Link to comment
Share on other sites
7 hours ago, ImpartialGeek said:

It really doesn't matter what they see really. Invision really doesn't have any feature that's a good landing page for members. You either have all the forums, which can be very overwhelming for a new member to see as they're not always sure where to jump in. It's like standing next to a spinning merry go round. They want to ride but are scared to just jump on. 

I tried creating a newsfeed for them to land on based on status updates, but this too wasn't working because you can't comment, like or interact directly on the feed. 

We ended up connecting our site to WordPress so that we could create a dashboard that shows them all the stuff they have access to. It's been working great. 

So as you develop the new version, please think about the new user experience and ways we can help new people have a better experience. We do love InvisionCommunity though. It's the best one out here. 🖖👽

I'd like to also add, without giving or affirming any direction, there have been many impassioned debates from the IPS team on how to best offer a new user experience for v5.  

On a more practical note, I think community admins need to strongly consider using or building a custom homepage (such as in Pages app) while on Invision 4.    

If there is a great homepage design that you feel does an especially good job of engaging members, feel free to link or share it in the Feedback forum for review.  Or share in the Client Lounge to inspire other clients and theme developers.  

Edited by Joel R

Share this comment


Link to comment
Share on other sites
On 7/2/2019 at 3:43 PM, Joel R said:

I read a community management article last week that asked, "Who likes to browse categories?"

The answer: no one.  But that's the visitor experience most forums show!

Here's my landing page for the ADHD generation that can't handle patiently exploring categories:

http://www.poetrymagnumopus.com/

I made it myself with the WYSIWYG editor. Too boring? Not enough flashing banners, videos playing off to the side and moving down the screen when you scroll with related blather coming out of the speakers? Don't like it? F-off! Google doesn't like it either? Well, it can f-off, too.

In any case, good article, Joel. Nothing wrong with an attractive, elegant home/landing page. But if I see annoying flashes, hear blather coming out of my speakers, or get some annoying box that pops up and tells me I'm on my last free article, I bounce, never to return.

Share this comment


Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...