So my forum has different account tiers with different benefits based on how much you pay per month. We also have free accounts obviously.

Every now and then a user runs a contest or whatever and the reward is an account. Right now they have to pay for a gift code, send said person a gift code (which for some reason required an email), person to check email and get gift code and apply, use gift code to buy the account they won. This is overly complicated.

I want to cut out all the middle steps if possible. Person wants to buy someone an account. They should just be able to type in the username, select the account they want (or account credit), and pay. The user who won doesn't have to do a thing. Simple and easy.

Yes, sending a gift card shouldn't require an email. The sender shouldn't ask for recipient's email to send a gift, and the print option is complicated