Location-based advertisement distribution

[Joachim Sandstrom]

Hi.

Location-based advertisement distribution (also known as geotargeted or geotagged advertising).

We are planning to run an international site financed by affiliate ads. Due to the lack of location-based ad distribution (e.g. ads relevant in the US shown in the US only, ditto South African in South Africa etc.), we either have to:

- Promote just brands with full global coverage (limiting), or
- Promote regional brands that are irrelevant to a significant number of visitors (dead ad space)

It would be great to be able to define a location-based distribution of the ads to greatly improve ad efficiency.

Cheers,

/Joachim

 

[Sonya*]

I would go with Google Ad Manager or Revive Ad Server. There are tons of other settings you may need if you would like to run sophisticated ad campaigns. IPS will never get all the features the dedicated ad servers offer.