To provide some added perspective on content, which is key to attracting and retaining members, not all content is the same. And you want to be strategic in your content.
You can have content that is functional, emotional, professional, or social.
If you're a community in the Inception stage, you need a lot of functional content. These are "hard knowledge" articles such as how to's, guides, expert advice, and other authoritative content. Search engines and visitors love functional content. But it doesn't keep the people. That's when you want to start thinking about content that is emotionally disclosing (eg. "what was your biggest challenge? How did you feel when X happened? What was your most embarrassing moment? Welcome new members this week, etc"). Emotional content is what makes people stay. There's a psychology and strategy behind content, so you want to choose the right mix for your community's lifecycle.
