4.2 Commerce Subscription Major Marketing Feature Missing

[jackflash]

4.2 Commerce Subscription Major Marketing Feature Missing

If you're using commerce for subscriptions, a major marketing opportunity is missing should someone decide NOT to renew.  Currently, the only option that you have is move expired members back to their original group or not.

There should be an option to move expired members to a group of your choosing.  In this fashion, people who chose NOT to renew would be placed into a "former" subscriber group, thus you can reach out to them in the future with special offers, etc.

With the current setup, once someone expires and they go back to their original group, you simply loose track that they were once a paying member.  Further, you can't reach out to them enticing them to become a subscriber again, offer discounts, etc.

Can someone make a plugin for this?

 

[ClubCuddly]

For us, we don't  change the primary group since we operate multiple levels of access. 

Instead, we add subscribers/financial members to an additional secondary group, and just remove them from said group if they don't renew on time. 

That said, you could possibly make an automation rule to remedy this (ie add to an additional group - such as a legacy group) enabling you to keep track of former members.