Sorry another if statement question - hiding fields

[tenaki]

Sorry another one. I am using <if> to hide custom fields in my template if the fields are left empty which works fine

{{if count( $record->customFieldDisplayByKey('county','display') )}}
         {$record->customFieldDisplayByKey('county', 'display')|raw}
          {{endif}} 

But if I add list items <li> or breaks <br />they are visible 

{{if count( $record->customFieldDisplayByKey('county','display') )}}
         <li> {$record->customFieldDisplayByKey('county', 'display')|raw}
         </li> {{endif}} 

Is there away to hide not just the content of the field but formatting as well?