IP Content URL display options and IF statement

[tenaki]

IPC has changed so I am trying to rebuild my databases

I have a links database

One field is URL where it used to display as "Visit company name" where company name was the database field key linkwebsitename

At the moment I have the URL field set as <a href="{$formValue}" target="_blank" title="{title}">Visit Company Website</a><br /> pretty standard and works

But how can I get it to display the field key linkwebsitename

I have tried <a href="{$formValue}" target="_blank" title="{title}">Visit "{linkwebsitename}"</a> and a view other variations but can't get it to work

Also would like to use the {{if}} statement so it shows when there is content and doesn't display when there isn't