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IP.Nexus 1.1 Dev Update: Advertisement Enhancements

IP.Nexus has an advertisements feature, allowing administrators to display advertisements on their community and sell advertising space to third parties.

We've spent some time going over some of the suggestions we've received for the advertisements system and have made the following enhancements for IP.Nexus 1.1.



Start/End Time

Advertisements can now be specified with start and end times for time-specific campaigns.




Advertisement Packages: Expire by length

In hand with the option to set a start/end time, you can now specify that purchased advertisements last a certain length of time, opposed to a number of clicks or impressions.




Advertisement Package Descriptions

You can now specify a description for advertisement packages which will display on the purchase screen.



Admin Image Upload

Currently, when an administrator adds an advertisement they must specify a URL to an image (or HTML code).
As of Nexus 1.1, administrators will see an option to upload an image too.




Circulation Mode

In IP.Nexus 1.0, if there is more than one advertisement per location, a random advertisement is selected from the pool.
In IP.Nexus 1.1, we've added a setting which allows you to continue using this behaviour, or to always use the most recently added advertisement. This is useful if you want to have a generic advertisement set up by the administrator but allow purchased advertisements to override that for their duration.




Maximum Number of Advertisements

You may only want one advertisement in each location at a time, so that advertisements don't circulate at all. In IP.Nexus 1.1, we've added a setting allowing you to specify the maximum number of advertisements per location.
Administrators of course can oevrride this, but if there is the specified number of advertisements in a given location, users will not be able to purchase advertisement packages which add advertisements to that location.




Alignment

We've added a new setting which allows you to choose how to align your advertisements.




Size Restrictions

You can now specify in an advertisement package the maximum size for advertisements created by that package.




External Access

Currently, IP.Nexus displays advertisements in pre-set locations on your community. As of IP.Nexus 1.1, you can include advertisements in other areas of your skin, in IP.Content blocks and even in external pages and applications outside of IP.Board.


To place an advertisement in a template or IP.Content block, you can simply use the tag:

{parse advertisement="1"}


The tag can take either the ID number for the advertisement to display, or the key for the location, which will use IP.Nexus' normal logic for fetching the advertisement. For example, using this tag:

{parse advertisement="ad_code_board_index_header"}


Would display whatever advertisement is configured to show in the board index header - if more than one is configured, Nexus will either pick a random one, or the most recent one (as per the circulation setting described above).


To place an advertisement on an external site, you can call a new REST API which will out put the contents - the file is located at:

http://www.yoursite.com/interface/advertisements.php


You simply need to pass a single variable in the query string which is the same as the parse tag above (ID number or location key).

For example, you might use something like this to add your advertisement to a website outside of IP.Board:

<?php echo file_get_contents( "http://localhost/ipbdev/interface/advertisements.php?ad_code_global_header" );





If you have more in-depth feedback or ideas please use our feedback forum so your suggestions can be given proper attention. Otherwise, feel free to comment on this entry below.

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This is just what I was looking for..Thank you!! Couple of questions

1) Will there be a new section in the "Store" named Advertisements?
2) Will guests be allowed to purchase advertising? or do you have to sign up then go to the client area?

Thanks

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So this can add custom advertisements anywhere in IP.Board, related products, or modifications... So you could add an advertisement in a post or something... But can you add Google Addwords as well as an "Advertisement" option? That way you can do Google as a base, but have other people be able to purchase ads to override it? If so that would be awesome!

Another thing... have you guys thought about doing your own Ad Network? That way people could come here to sell advertisements on communities that subscribe to it, and you can get a commission. I think it would be more effective than Google Adwords because it would allow advertisers to target forums.

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will there be a way to insert an ad

{parse advertisement="xx_forum_#nth_post_float_right"}

so that a block add will show inline over to the right of the numbered post in a specific forum

I like the idea of using google as a base and advertisers can jump in to rotation.

-

Also would OpenX Campaigns be able to be inserted into the ads system.

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Had my credit card in hand till I seen this.. Sorry... If I have to do this which is what I do now, why would I buy IPNexus.. The only reason I want Nexus is for my advertising and to be able to charge for it through the software instead of manual billing. Oh well, maybe in the future..

Regards

if there is the specified number of advertisements in a given location, users will not be able to purchase advertisement packages which add advertisements to that location

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[quote name='csm' timestamp='1292534094']



I'm not sure I understand... that setting is of course optional :)

if there is the specified number of advertisements in a given location, users will not be able to purchase advertisement packages which add advertisements to that location

Had my credit card in hand till I seen this.. Sorry... If I have to do this which is what I do now, why would I buy IPNexus.. The only reason I want Nexus is for my advertising and to be able to charge for it through the software instead of manual billing. Oh well, maybe in the future..Regards

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[quote name='Mark' timestamp='1292534888']
[quote name='csm' timestamp='1292534094']



For myself I need to have multiple spots in one location I can charge for and have each spot rotate. Example, I have 3 ad spots at the top of each page through IPC and the forum. I do not use the sidebar ads nor bottom for ads. I already charge these companies now manually through Paypal. If I bought Nexus it would be no different because automation is handled only if you have one location rotating 1 set of ads according to what you are saying above. If you have a lot of advertisers in one spot in one location it simply doesn't give enough impressions fast enough. Dividing into 3 areas however changes that and allows more exposure to each company and more impressions. Using one spot yu ca charge for through Nexus isn't enough and I have to be able to charge automated if I spend the bucks for this program. Advertising is the only reason I wanted Nexus. I can live without any of the fancy features the advertisements is missing in Nexus, I can't however not be able to add as many ad spots as I need in one area and not charge for them automated.

Regards

if there is the specified number of advertisements in a given location, users will not be able to purchase advertisement packages which add advertisements to that location

Had my credit card in hand till I seen this.. Sorry... If I have to do this which is what I do now, why would I buy IPNexus.. The only reason I want Nexus is for my advertising and to be able to charge for it through the software instead of manual billing. Oh well, maybe in the future..Regards

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This is awesome!
Question! How about letting the setting to specify the number of allowed advertisements in a location be PER location? According to your blogpost it appears it's possible since you said "in a given location" but in the screenshot it only appeared to be a global setting for all ad-locations.

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[quote name='csm' timestamp='1292541954']
For myself I need to have multiple spots in one location I can charge for and have each spot rotate. Example, I have 3 ad spots at the top of each page through IPC and the forum. I do not use the sidebar ads nor bottom for ads. I already charge these companies now manually through Paypal. If I bought Nexus it would be no different because automation is handled only if you have one location rotating 1 set of ads according to what you are saying above. If you have a lot of advertisers in one spot in one location it simply doesn't give enough impressions fast enough. Dividing into 3 areas however changes that and allows more exposure to each company and more impressions. Using one spot yu ca charge for through Nexus isn't enough and I have to be able to charge automated if I spend the bucks for this program. Advertising is the only reason I wanted Nexus. I can live without any of the fancy features the advertisements is missing in Nexus, I can't however not be able to add as many ad spots as I need in one area and not charge for them automated.

Regards


I'm pretty sure you can do all of this. The part you were referring to is just a feature that allow you to have a certain number of ads per location. It's optional. Or am I missing something?

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I know most ad servers render things by rotation for the desired target location

But I would like to know if there is a chance to have ONE bit of code to display multiple ads / banners or text.

For example i offer a random header banner in rotation, plus they get a static footer square item. I would like them to be able to add both banners to the system and the the ads just runs.

Example of the footer ads in my site ( http://fmforums.com/ ) would be nice not to have to manually add each one and remember to remove it when the ad expires.

same with text style links (like google ) if there are a dozen in the pool of text adverts they can be include in the rotation randomly placed - OR

for the target ad group specify the campaigns or ads to run in that group - once they expire they stop displaying.

my (2¢ - inflation ) + tax + vat + s&h

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[quote name='Luke' timestamp='1292546855']
[quote name='csm' timestamp='1292541954']For myself I need to have multiple spots in one location I can charge for and have each spot rotate. Example, I have 3 ad spots at the top of each page through IPC and the forum. I do not use the sidebar ads nor bottom for ads. I already charge these companies now manually through Paypal. If I bought Nexus it would be no different because automation is handled only if you have one location rotating 1 set of ads according to what you are saying above. If you have a lot of advertisers in one spot in one location it simply doesn't give enough impressions fast enough. Dividing into 3 areas however changes that and allows more exposure to each company and more impressions. Using one spot yu ca charge for through Nexus isn't enough and I have to be able to charge automated if I spend the bucks for this program. Advertising is the only reason I wanted Nexus. I can live without any of the fancy features the advertisements is missing in Nexus, I can't however not be able to add as many ad spots as I need in one area and not charge for them automated.Regards



Maximum Number of Advertisements

You may only want one advertisement in each location at a time, so that advertisements don't circulate at all. In IP.Nexus 1.1, we've added a setting allowing you to specify the maximum number of advertisements per location.
Administrators of course can oevrride this, but if there is the specified number of advertisements in a given location, users will not be able to purchase advertisement packages which add advertisements to that location.

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[quote name='csm' timestamp='1292541954']
[quote name='Mark' timestamp='1292534888'][quote name='csm' timestamp='1292534094']


I'm sorry, I can't understand what you're getting at. However, I think you've misunderstood, all we've done is add an optional setting - we've not taken away any previous functionality. You can have as many advertisements assigned to each (or multiple) spots and can have ads that appear in one area and not another.

I'd recommend trying a demo, and if you're still confused, drop an EMail to sales@invisionpower.com for clarification :)

if there is the specified number of advertisements in a given location, users will not be able to purchase advertisement packages which add advertisements to that location

Had my credit card in hand till I seen this.. Sorry... If I have to do this which is what I do now, why would I buy IPNexus.. The only reason I want Nexus is for my advertising and to be able to charge for it through the software instead of manual billing. Oh well, maybe in the future..Regards

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[quote name='zaz! Interactive' timestamp='1292563716']
It would be good if the external code was cleaner but great job nonetheless


:unsure: It's a REST API you pass a single parameter - how could it be cleaner?

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