+1 for the topic,
What i see is that IPBpoard is years behind all what is happening aroung marketing technics, its a very nice and robust tool but still very basic if we compare with some advanced solutions (not necessary forums).
I noticed one thing that seems to be promising, integrating Zapier, this is a first step to externalize things that ipboard cant handle today, hope i will have some time to explore this and combine with some automation tools.