Is there any way to automatically post a snippet of a forum topic or article to social? Right now, I am posting a link on our official Facebook page to articles or hot topics on our site. It would be nice to have an option, when posting, to send an excerpt to my social sites -- especially for our exclusive content.

Click the three dots in the top right of the post, "Share", select your platform.

If true automation is wanted, something like Zapier or another connected service would be advised. There are some out there that can take an RSS feed and post to social. However, in true social marketing, that would not be advised.

On 10/2/2026 at 9:15 AM, Michael R said:

Is there any way to automatically post a snippet of a forum topic or article to social? Right now, I am posting a link on our official Facebook page to articles or hot topics on our site. It would be nice to have an option, when posting, to send an excerpt to my social sites -- especially for our exclusive content.

As @Jim M points out, true automation would have to utilize something along the lines of Zapier.

Previously, I had a need for true automation that utilized Zapier for something such as what you are alluding to here.. Couple of things soured me on the Zapier experience with it though. First, there was always a bug that I had to fix. Contacting Zapier support and asking them to fix the issue was always met with, "...this is what you can do to fix the problem." Which would have been fine and dandy but then in a matter of weeks, if not days, another issue would arise, if not the same one and the process would begin anew. I don't think they ever fixed one of the problems, always advised. It got to the point where it was completely tiresome trying to get a monthly paid service to perform as one would expect. That never happened. Secondly, was the monthly cost aspect. I wasn't crazy about that either.

As a result, I contracted with a dev to build me an app to do, what a complicated set up that utilized Zapier, amongst other aspects, to do.

If you would be interested in hearing more, and to see whether or not this app might be a good fix for you, shoot me a PM.

Edited October 4Oct 4 by My Sharona

I was thinking something a little simpler.

When I am ready to publish an article, it would be nice to have the option to send it to our official Facebook page. That would help bring our Facebook followers back to the site to read the article.

I know I can share the post after it is published, but it defaults to my personal FB profile and there is no way to choose a specific managed FB page.

Short answer: not really.

We pulled all our social promotion tools as it is incredibly difficult to get an app approved to post to Facebook or X.

You're better off using a service like Buffer to semi-automate your process.

There's also a secondary point that the social algorithms actively hate automatically posted content, so it gets devalued in the algorithm and your followers don't really see it (which cripples your long term engagement too because all your signals you are sending to the algorithm are thatyour followers aren't engaging with your content which causes a spiral of the algoritihm then just not showing your stuff in the feed in the first place).

It's always best to post manually to platforms (and, where possible to tailor the content to that platform). Yes, it's an extra step of work, but it is worth doing if you rely on social traffic from your own pages.