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Andy Millne

IP.Blog 2.6: Audience Building and Promotion

Another of the goals for IP.Blog 2.6 development was to increase the level of user engagement, both from existing on-site users and from elsewhere.

Auto Share on Content Creation
To complement the existing share links which appear alongside blog entries, it is now possible to automatically share Blog content with Facebook and Twitter at the time of posting. This is possible even if the content author has not yet linked their account with the sharing services. If a user has not yet authenticated they will be prompted to do so inline, provided they have opted to share and auto share has been enabled by the administrator.

This significantly reduces the barrier to sharing that now exists.

Share Images
When sharing content with Facebook the page is checked for Open Graph meta tags. By default a tag is added to your logo for the purpose of displaying an image alongside the shared content snippet at Facebook. Starting with IP.Blog 2.6 we've included additional tags for all attachments that have been added to your content. It is therefore now possible to select a specific image which more appropriately matches what you are sharing.

Auto Follow
In previous versions of IP.Blog, it has been possible for Blog owners to optionally choose to be subscribed to all comments made on their blog via the per blog settings. The problem with this approach is that the option defaults to off and as many blog owners never revisit this settings page after the initial blog creation, it often goes unnoticed.

In the forthcoming 2.6 release this setting has been removed and instead replaced by a checkbox presented when posting individual blog entries.

This has two major benefits over the existing implementation. Firstly the checkbox is placed in a more prominent position and secondly it allows more granular control over the content notifications are received for. Additionally, the setting now defaults to auto follow in line with the rest of the IPS suite which should result in greater Blog participation.

As of IP.Blog 2.6 it will now be possible to view the reputation or likes both given and received in a user's profile in a similar fashion to content in other applications across the suite.

Blog related reputation will also appear in the global "most liked/highest reputation content" section of IPB bringing further emphasis to this application.

Quick Nav
The quick navigation feature within IP.Board allows an at a glance overview of the most important sections within IP.Board. This functionality now extends to IP.Blog showing featured blogs and the logged in user's own blogs.

These areas of IP.Blog can now be reached in the fewest number of clicks in a consistent manner from whatever your location on the site.

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