What is Meta Pixel?
The Meta Pixel is used to report conversions, optimise advert delivery, build audiences, and provide detailed insights into how people are using your website.
It works by placing a small piece of tracking code on your site, which records the actions visitors take—such as viewing pages, signing up, or making purchases. This data is then sent back to your Meta Ads account, allowing you to measure how effective your advertising is.
Using this information, you can improve how your adverts are delivered, target the right audiences more effectively, and gain a clearer understanding of how users interact with your site.
How do I set it up?
In order to set up Pixel, you first need to get a pixel ID from Metas site.
Note
If you are unsure on how to set this up, please refer to Metas documentation for further information.
Once you have your Pixel ID, navigate to the following location in your AdminCP and enable Meta Pixel, then enter the required details:
System → Site Features → Integrations
After saving, data will begin flowing through to your Meta account.
Meta Pixel Setup
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