Spanner

Moats have been used for centuries as a way to defend a building from potential attack.
A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage.
What does this mean for your business?
A community can be an economic moat, or in more simple terms, your competitive advantage.
When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your customers away.
Humans are social creatures, and we love seeking out and joining a tribe that aligns with our values. The intangible value of belonging creates a sense of momentum for your brand and helps champion it to others.
The statistics back this strategy; 88% of community professionals said in a recent survey that community is critical to their company's mission and 85% said that their community has had a positive impact to their business.[1]
Your competitive advantage
One of the cheapest ways to create momentum for your product is to build a community around your startup. A community is much more than a one-time marketing campaign and can help you throughout your company's life cycle if you take the time to grow it right. [2]
Creating a buzz around a product can take a lot of time, effort and money. 
Traditionally, this buzz would be created with a mixture of videos, websites, influencer reviews, and heavy advertisement spends across multiple channels, including social media.
 Your community can create a shortcut and reach an audience without those costs and increase the chance of your product being shared virally. 
Your community creates a bond over a shared interest that continually re-enforces loyalty to your brand. This creates a personal investment which makes it less likely your customers will try a competitor.
Put simply, if a company can move from just shipping a product to building a community, it can benefit from several competitive advantages such as:
Engaged members help acquire new members, lowering the cost for customer acquisition. Increased customer retention through community loyalty. Members won't want to abandon the community they enjoy. Reduced support costs as members support each other. This benefit forms a loop that generates more value as the community grows.

Brand building 
Another area of opportunity for social marketing is "brand building" - connecting enthusiastic online brand advocates with the company's product development cycle. Here, research becomes marketing; product developers are now using social forums to spot reactions after they modify an offer, a price, or a feature in a product or service. Such brand-managed communities can have real success. One well-documented example is IdeaStorm, Dell's community discussion and "brainstorming" website, which saw a measurable increase in sales following its launch, by providing a forum for meaningful dialogue and "to gauge which ideas are most important and most relevant to" the public. [3]
By creating a community around your product or service, not only do you create brand advocates, but you also gain powerful insights into what your customers want through research which drives marketing. 
Consumers today crave a stronger bond with brands. It's no longer enough to give them a customer support email address and a monthly newsletter. They want a much more in-depth interaction with the company and other users of the product or service.
One tactic for success is for brands to move away from the hard-sell to instead embrace the notion of "co-creation". This means moving beyond "old-school" approaches to website advertising to embrace the principles of relationship marketing - building virtual environments in which customers can connect with each other to share insights and relevant information.
To capitalise on currently available opportunities, marketers need to find or establish real brand communities, listen to them, and then create special programs and tools that will empower potential and existing community members, rewarding existing consumers and eliciting behavioural change from potential consumers. [3]
Evernote, the note-taking app, is a great example. Their lively community encourages customers to interact directly with staff, post their wish-lists for future versions and learn more about what happens behind the scenes.
The community creates evangelists for Evernote and makes it harder for competitors to gain a foothold with a potent mix of dialogue, access to other customers, transparency from the brand and many opportunities for co-creation of content.
Co-creation fundamentally challenges the traditional roles of the firm and the consumer. The tension manifests itself at points of interaction between the consumer and the company where the co-creation experience occurs, where individuals exercise choice, and where value is co-created. Points of interaction provide opportunities for collaboration and negotiation, explicit or implicit, between the consumer and the company.
In the emergent economy, competition will center on personalized co-creation experiences, resulting in value that is truly unique to each individual. [4]
In simple terms, a community allows your customers to feel closer to your brand and the products you sell.

 
What are you waiting for?
Nearly 80% of founders reported building a community of users as important to their business, with 28% describing their moat as critical to their success.[1]
Our team at Invision Community has over two decades of community building experience and are trusted by brands of all sizes.
Whether you have an existing community, or you're taking your first steps to create your own, our experience and expertise will guide your success.

[1] https://cmxhub.com/community-industry-trends-report-2020
[2] https://viral-loops.com/blog/your-company-needs-a-pre-launch-campaign/
[3] https://www.researchgate.net/publication/268200746_Social_media_and_its_implications_for_viral_marketing#read
[4] https://www.cs.cmu.edu/~jhm/Readings/Co-creating unique value with customers.pdf

One of the most popular requests we get for Commerce is for a free trial period for subscriptions. We've heard from many clients that wish to allow their members a free, or reduced cost trial period before auto-renewing the full price.
I'm pleased to say that we've now added this functionality into Invision Community 4.5. Let us take a look at how it works.
Initial Terms
In 4.5 you can now specify an initial term that is different to the normal renewal term for any subscription plan or product. For example, you could make the initial term $0 for 1 week and the normal renewal term $10 per month which will allow you to create 1 week free trial. The initial term doesn't have to be $0, you can use any special price for the initial term you like.

Subscription Plans showing Free Trials
For developers creating their own applications with Commerce integration, this functionality is also available to you simply by passing a DateInterval object representing the initial term when creating the invoice.
Collecting Payment Details for Free Trials
Previously, if you were buying something that is free, the entire of the last step of the checkout would just be skipped and the invoice marked as paid.
In 4.5, if:
The user is purchasing something which has a free initial period, but also has a renewal term (i.e. is a free trial), and You have a payment method which can collect card details (Stripe, Braintree, etc) The user will be prompted to provide payment details that will not be charged until after the free trial. If the user already has a card on file they will not be prompted to provide the details again but will see a confirmation screen rather than the order just being marked paid immediately.

Checkout Process for a Free Trial
As you can see, allowing a free or reduced cost trial period has never been easier. We hope that you enjoy using this new feature of Invision Community 4.5.
 

We started talking about Invision Community 4.5 way back in November of last year. Now, less than six months later, it's ready for you to test.
While we put the finishing touches to a few features, we have set up a preview site so you can test out the new features, leave your feedback and make a note of any bugs you spot.
Head over now to the Invision Community Alpha test site.
Please be aware that this test site is running in 'development mode' so it is automatically updated with the latest fixes throughout the day. This means it has to work extra hard on each click as there are no caches, pre-built languages or templates to use, so it will be a lot slower than a production version. So please don't worry about it being a touch slow, and definitely don't try and run Page Speed analysis tools on the alpha site!
You can read about the headline features over in our product updates blog.
Let us know what you think!

We have announced a lot of new things coming soon with Invision Community 4.5. Most of these are pretty big new features worth a blog on their own.
However, we've made a lot of smaller changes that may not deserve their own blog but still have a significant impact.
Let's run through some of those.
Performance Improvements
For every major release, we take some time to run through the code and look at ways to make Invision Community run more efficiently.
For Invision Community 4.5, we've made node forms, sitemaps and commonly run SQL queries more efficient, which is excellent news for you and your users who get reduced server load and a snappier community.
TikTok Embed
Although it confuses me greatly, TikTok has taken the internet by storm. We have added it to the embed list so pasting a TikTok share link automatically shows the video ready to play in the comment.

A TikTok
Upload Chunking
Uploading large files can be tricky. Typically trying to push a large file to a server results in timeouts, memory issues and eventually frustration. We have added chunked uploading when using S3. Put simply; this uploads part of the file at a time to prevent memory issues and the server timing out waiting for the upload to finish.
View Members by Rank
Very recently, we were asked how you can view all members in the ACP of a specific rank. It turned out you couldn't. This quick change was added into Invision Community 4.5.

Showing members with a specific rank in the AdminCP
Download Statistics
While Invision Community 4.5 has new and improved statistic displays, a common request was to be able to download the raw data. This is now possible.

Export stats as a CSV
Downloads
In Invision Community 4.5, when you require approval of new versions of files submitted to Downloads, the original version will no longer be hidden from view. We've added a new flow for moderators to approve these new versions.
Live Meta Tag Editor
Invision Community 4.5 seemed like a great time to run through this feature and tweak the functionality to make it more useful. Now it's possible to remove default meta tags, and it's easier to remove custom tags.
Closed Tag Autocomplete
When using the closed tag system where a user can select from one of your preset tags, we have added a search box to make it easier to find a single tag from a list of potentially hundreds.
EU Tax Support in Commerce
Tax doesn't have to be taxing! But it generally is. Countries within the EU often have complex tax rates. Commerce now supports multiple tax rates for consumers, businesses and EU VAT-registered businesses.
That concludes our mini round-up of all the things we've not talked about yet. Let me know which one you're looking forward to most!

Ever since Invision Community 4.0, there has been a huge focus on making communities multi-lingual by providing translation features inside the AdminCP.
We have received a lot of feedback on our multi-lingual and translation tools over the past year, and we're happy to announce these new features coming to Invision Community 4.5.

Pages Phrase Tools
If you have the Pages application, you can also use these phrases in HTML pages and HTML Blocks without needing to visit the translation tools area. Simply use the tag editor in the sidebar when editing a page or block's contents.



The new phrases sidebar options
You can quickly create new multi-lingual phrases by clicking the + icon.

The new add phrase dialog
Additionally, WYSIWYG Blocks have now been made translatable, so you can now create WYSIWYG blocks that will display their content in specific languages.
Translation Tools
Language pack creators can now set a version update URL which is checked to notify admins within the AdminCP that an update available, just like the theme system. This is a great way to notify customers when fixes are available.

Finally, you can now quickly add a new phrase from the Translation Tools page without the need to use the developer tools.

The new "Add Phrase" option

These little changes should make a huge difference in your workflow, and make it easier than ever to create fully multi-lingual pages throughout your site.

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2.
With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version. Keep an eye out for our next blog for more on the facelift.
In this entry, I want to go over some of the design and code-level changes we've implemented that will be of particular interest to third-party theme designers, or those building a custom theme for their community.
IE11 Support
Until now, we've supported IE11 as a 'B' browser - meaning we didn't aim for perfect support (especially visually), but did aim to make all functionality work, and we fixed IE11-specific issues if possible.
As of 4.5, we no longer support IE11 in any way and Invision Community will not work well in that browser. By removing support for IE11, we are able to make use of newer CSS technologies which significantly eases development for us and third-party designers. I'll discuss some of those below.
Combined theme settings
We've combined a number of existing theme settings into one new setting. We've found that settings like poll_bar, step_background, rating_hover and so on are nearly always set to the same color - typically the site's main brand color. These settings have therefore been replaced with one new brand_color setting, which is used throughout the CSS in places where this primary color would be needed. This will simplify the early stages of theme development and make it easier to match branding in Invision Community.

Front end colors
Removing hardcoded colors
While our theme settings have allowed community owners to change most colors, there were still many hardcoded in our CSS framework. These were typically neutral colors used for things like 'close' links, semi-transparent backgrounds and so on, but it was enough to make creating a dark theme an unrealistic prospect without an awful lot of effort (and kudos to those designers who have offered dark themes up until now!).
In 4.5, we've removed hardcoded colors from our framework, and instead rely on colors already defined by theme settings. You can now, finally, create a dark theme just by editing the built-in theme settings.
Type scale & {fontsize} tag
While we've had fixed type-size classes (e.g. ipsType_normal) for a long time, in practice many elements had their own font sizes set. This leads to inconsistency and poor visual rhythm too. Another side effect is it was also tough to globally change the font size (such as for branding purposes, or to create a theme for visually-impaired users).
To solve these problems, we first created a type scale; that is, a fixed number of sizes to choose from. A product the size of Invision Community does have need for a flexibility, so we settled on the following scale:
x_small: 12; small: 13; medium: 14; base: 16; large: 18; x_large: 20; 2x_large: 24; 3x_large: 30; 4x_large: 36.
All of these values are editable as theme settings, so each theme can adjust the type scale used. Our default CSS in 4.5 has been fully updated to put all type on this scale.
To actually make use of these settings, we have added a new {fontsize} tag which accepts either a scale key, or a specific pixel size (for those occasional situations where a specific size is absolutely needed, e.g. icons).
Why couldn't we just use {theme="x_small"}, or even CSS variables? To solve the problem of globally scaling text, we have also added a percentage-based scale setting that will save you from having to create your own type scale. The {fontsize} tag automatically applies the global scale to any values passed into it. Want text in your theme to be twice as big as default? Simply set the global type scale to 200% and the entire theme will reflect the change immediately. 

The new font size options
Spacing scale
The lack of a consistent spacing scale has led to some arbitrary values being used in any given situation, which again has had a negative impact on the visual harmony of our design. We've therefore implemented a 4px spacing scale (using CSS variables rather than theme settings this time) and applied across almost all padding/margin values. In time, we anticipate fully switching all measurement values to the scale.
New CSS class families
We have added a range of new spacing classes for padding and margins, allowing far more control over how these are applied, especially on different device sizes. Previously, ipsPad (15px) was simply halved on small screens - with no 'opt-out' short of adding specific CSS. We've felt this has been imprecise for some time, especially since mobile devices typically have larger screens in 2020 and don't need to be so tightly-spaced.
ipsPad_all now replaces the existing ipsPad, and does not halve itself on small screens. Instead, there's a new responsive naming convention that allows you to apply specific padding on specific device sizes:
ipsPad_all:double md:ipsPad_all sm:ipsPad_all:half
In this arbitrary example, desktop size (the default) get double padding, medium (tablets) get regular padding and small (phones) get half padding.
We've added similar classes for top, bottom, left and right padding, as well as horizontal, vertical and none (to removing all padding) shortcuts.
For margins, the old ipsSpacer_* classes have been replaced with a new ipsMargin family that work exactly the same as the padding classes above, with the same range of flexibility.
The old ipsPad/ipsSpacer classes will continue working as they did before for backwards compatibility, but should be considered deprecated from 4.5 onwards.
We've also added a whole range of new ipsFlex classes, also with responsive controls (making it easy to have horizontal layouts on desktop and vertical layouts on mobile, for example), as well as a new ipsGap utility that automatically adds spacing between elements, without requiring manual :first-child/:last-child exclusions.
CSS variables & calc()
In 4.5, thanks to IE11 support ending, we're finally making use of CSS variables and calc() to make CSS more maintainable and easier to customize. A lot of repeating or often-customized styles - such as form field styles, message colors, card styles, border radii etc. - are now created as CSS variables, allowing theme designers to easily change styling in one place. Instead of magic numbers, we either stick to our spacing scale, or use calc() to avoid hardcoded numbers.
The future
The work we've done so far is just a 'first-pass'. We'll be pressing forward with modernization throughout the 4.5.* series and beyond with a view to reducing our footprint, improving our ability to maintain our CSS and, of course, making theming easier for our customers.

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2.
With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version.
In this entry, I want to talk a little about some of the design decisions that went into building the new theme.
Goals
Redesigning for the sake of it is never a good idea, so we first laid out what we wanted to achieve:
A brighter UI with more saturation & contrast and simpler overall color scheme Improved typography Better, more consistent, spacing around and between elements, especially on mobile Better logical grouping of sections of each page Reducing underutilized links/buttons on the page and finding alternative ways of making them available Improving how post states are displayed Modernizing and enhancing the underlying code that powers the default theme Let's talk a little about each of these.
 
Brighter UI
The most obvious change will be that our default colors are brighter and more saturated than before. Before making any changes, we first created a color scale for both neutrals and the brand color (blue, of course). This gave us a flexible but consistent palette of colors to choose from, with appropriate contrast built in. Neutrals have a touch of blue too to avoid seeming washed out.
We've simplified the style, in particular reducing reliance on background colors to differentiate sections within cards (a card essentially being an ipsBox, for those who are familiar with our framework). Instead, we use spacing, borders and appropriate typography to achieve visual separation.

Brighter default colors
 

Simplifying the UI by removing block backgrounds
 
Improving typography
We've felt our typography has been somewhat muddled for some time - with a mixture of sizes, weights and colors used depending on the particular context.
The first step to improving it was to create a typography scale that we could refer to and implement, to ensure we remained consistent throughout the product.

Our typography scale
(The keen-eyed amongst you may also notice we've switched our default font to Inter. Inter is a fantastic open source font that is ideal for text on the web, and was recently added to the Google Web Fonts project making it super simple for us to incorporate it into our default theme.)
We've been much more deliberate about applying type styles, especially for titles, ensuring that they are always visually distinct from surrounding text. We've done this through both color and weight. As a result, pages should instinctively feel more organized and logical than before.

An example of improved typography, from the Downloads app
 
Improved spacing (especially on mobile)
We identified that spacing (padding and margins) needed some improvement. A lot of spacing values were arbitrary and inconsistent, leading to poor visual harmony across any given page.
Most troubling of all, on mobile sizes we simply halved desktop padding values. While this was a reasonable approach in the days of phones with small screens, it has felt decidedly dated for some time. Phone screens are now typically larger and able to accommodate roomier UIs without appearing comical.
In 4.5, we have done away with that approach, and the impact was immediate. Mobile sizes now get a much more pleasant interface, with elements having room to breathe. In addition, we've also made most cards full-width to provide additional breathing space for content.

Posts can finally breathe on mobile
 
There are numerous other tweaks across the product too: default spacing has been increased a little, data tables (e.g. topic listing) get extra vertical spacing, and spacing between elements has become more consistent.
 
Improved grouping of related elements
Prior to 4.5, most content areas existed inside cards. However, one notable exception to this was page headers and as a result, they could feel particularly disorganized, especially for users who had many controls in this part of the page (such as staff).
To solve this problem, we've developed a new, standardized design for content item page headers, giving them their own cards and consistent button placement.

Topic view header
 
Some areas don't necessarily fit into the same design pattern above. In those areas, we've tweaked styling to suit the context, while still adhering to our overall aesthetic.

Calendar header

Messenger conversation header
 
Reducing underutilized links/buttons
Finally, another area we identified as needing improvement is the abundance of tools, made up of links and buttons, across pages. Many of these are only used occasionally and so would be better moved out of the main view to simplify the page.
Two particular areas we focused on were share links and postbits (both forum posts and comments in other apps).
Research shows social share links are used by a vanishingly small percentage of users, so even though they were at the bottom of the page, it was unnecessary to make them so prominent (given their eye-catching colors). To solve this, we've added a share link to the page header, with the social network links themselves in a popup menu. The result is ideal: sharing functionality is unobtrusive but obvious.

Share links in content items
Comment areas have also suffered from 'button creep' over the years. A typical comment will contain a report link, a share link, a quote link and multiquote button, reactions, plus IP address, checkbox, edit and options links for certain users. That is a lot of visual noise around the important part: the content.
We've therefore simplified comment boxes as much as is reasonable. Reporting and sharing comments/posts is now available in the post options menu, as are any tools for the author/staff. Quoting and reacting are two primary interactions for users, so they of course retain their position in the control bar.

Simpler postbits, even for staff
 
Improving post states
Posts/comments in Invision Community can have many states - sometimes more than one. Posts can be hidden/unapproved, popular, recommended, solved (new in 4.5!) or highlighted because of the author's group. It's always been a challenge to indicate these statuses well.
In previous versions, we added a border but the most prominent indicator was a flag in the top-right corner of the post. This had three problems:
Due to the lack of space (thanks to report/share links), showing more than one flag was difficult. Showing any flags on mobile was messy because of the space constraints. The meaning of the flags was not obvious, especially to new users. Group-highlighted posts had no flag, just a border, which made them even more difficult to understand. With the top-right corner of posts now tidied up and free from fluff, we were able to much more effectively use this space to indicate post statuses.
In 4.5, posts and comments will show badges when they have a particular status, as well as a more attractive semi-transparent border. For group-highlighted posts, we show the group name instead (the colors of this highlight are still controllable via theme settings).

A post with two states: group highlighted and popular
This works much better on mobile too, where the status badges get the prominence they deserve:

Mobile post statuses
 
Modernizing the underlying code
I wrote about the technical improvements behind the theme in a previous entry. If you're a theme designer or edit the theme for your own community, go and check it out now!
 
Wrapping up
As well as these large-scale concepts, you'll notice many other smaller enhancements as you start using the new theme.
I've shown some snippets of pages in the screenshots above, but I've included some full-page views below so you can see the overall aesthetic and how these pieces fit together.
Modernizing and refreshing our default theme has been needed for some time, but we view this as just a stepping stone to future work that will be reserved for a major version bump, and we're excited to figure out where we go next.
 
Screenshots
  
Desktop forum views (click to expand)
 
    
Mobile forum views (click to expand)
 
 
Activity streams & messenger (click to expand)
 

Invision Community introduced drag and drop widgets many years ago. These widgets allowed anyone to add blocks to existing views, and to build up entirely new pages.
These widgets were great for quickly adding content to a page, but they weren't incredibly customizable. 
For Invision Community 4.5, we've added three new Page Builder widgets which allow you a little more control.
For an overview of this new feature, please take a look at the video below.
As you can see, these new widgets offer a lot of customization without the need to code any CSS or HTML. You can add background colours and images, adjust padding and borders and even add colour overlays right from the widget menu.

The new Page Builder widget options
Blandness be gone! Now you can let your creativity loose on your pages and all other views that have the drag and drop zones.
I'd love to know what you think of this new feature; please let me know below!

Managing a community as a team makes internal communication an essential part of its successful management.
There are times where you want to leave notes for other staff on specific topics that you're watching. Perhaps a member is close to breaking the rules, or it might be that you want to keep the topic focused and on point so wish to split off-topic posts into a different area.
Whatever the reason, Invision Community 4.5 adds the ability to leave private staff notes on topics.

For some time, Invision Community has had the ability for staff to leave public notes. Now, in 4.5, staff can choose between public and private notes.

This change was made based on customer feedback, so thank you! We do read and listen to all the feedback you leave.
Who is looking forward to Invision Community 4.5? Let us know below!

We are currently living through one of the most turbulent times in history.
A once-in-a-century pandemic has a grip on all of us.
Whatever the outcome, come the end of the year, few of us are going to be the same again. We will have to sacrifice our personal freedoms, and some of us much more.
Like you, I'm worried about my family, my friends and neighbours. I'm watching the news, scrolling through social media and consuming articles from scientists, scholars and doctors.
The news coming out of Italy is truly heartbreaking. Doctors and nurses have to make life and death decisions daily as they wage war with the virus. Those of us in the UK and the USA are nervously watching the graphs climb in lockstep of Italy from just a few weeks ago.
It would be easy to succumb to fear and withdraw completely.
But as community leaders, we cannot.
Let us take some inspiration from the brave people of Italy who have suffered much with an overstretched health care system and enforced quarantine yet still sing from their apartments in a display of resolve.
In a time where we have to remain apart, we must come together.
We have to keep showing up and leading.
We must focus on what we still have and not what is being taken away.
Now more than ever, we are needed to keep the world connected. To bring comfort; to support and to love each other.
This year is going to test every one of us.
But whatever comes our way, I know that we are stronger together.
"Their faithful and zealous comradeship would almost between night and morning clear the path of progress and banish from all our lives the fear which already darkens the sunlight to hundreds of millions of men."
Winston Churchill

Installing Invision Community for the first time is a fun and exciting process. After all, you're about to launch a new community that is going to thrive and attract members from all over, and you want to make sure you set it up just right to facilitate a painless experience for your visitors.
If you're new to Invision Community, however, it can be a little daunting when you think about "ok what now?" immediately after installing the software.
Though experience, and researching the analytical data Invision Community installations voluntarily share with us, we identified many common settings that most communities change, and it is easy to see why. In an effort to make Invision Community more approachable to new administrators, we have devised an intuitive "new installation" onboarding process that will help you configure the community just right, and quickly.
Upon first logging in to Invision Community after installing the software, administrators are presented with a welcome screen.

Welcome to your new Invision Community!
You can obviously skip this step by clicking away to another page if you wish, and you won't be bothered again. If you click the "Skip this step" link on the page, you will be sent an email with a link to return to the page in the future should you wish to do so.
Continuing into the helpful wizard, you will be presented with a screen like so

A helpful guided wizard
You'll note that there's an explanation as to why you may wish to configure these settings, as well as guidance for where to find the same options later should you wish.
Upon clicking next, you'll see the previous step marked as completed. You can even skip around steps by clicking and expanding on them should you wish to do so.

Each step is explained in detail
If you reached this page but decide that you have to do something else first, there is a "Remind me later" option at the bottom of the page. Clicking it will allow you to resume whatever else you need to do first, but will helpfully bring you back to this onboarding step at a later time to finish your quick setup.
Finally, once you submit the form you will be presented with a confirmation page containing links to several other areas that you may wish to visit to get started. Things like setting up forums and setting up groups are common tasks, so we've consolidated links to those areas on one helpful screen as part of the new quick setup.

Confirmation that you're doing great so far!
This change is but one small way that we strive to ensure our software is easy to understand and easy to use. The next time you set up a new community, we hope these adjustments make the process smoother for you, allowing you to get the backend work done quickly so you can focus on the real goal - growing your new community.

Invision Community has had different view modes for a good number of years.
Forum grid view was added to create some visual interest when listing forums, and we've had expanded and condensed view modes in streams since they were introduced.
We've taken both of these views a step further in Invision Community 4.5
Forum Grid View
To create even more visual interest, the grid view now allows you to upload, or choose a stock image for the header. This instantly makes for a more dynamic and inviting forum list.

The new grid view image headers
You can choose an image from the Admin CP when creating or editing a forum.

Choose a stock photo, or upload your own
Topic List View
For the topic list view, we have taken inspiration from our stream view options to introduce a new 'expanded' view mode, which displays a snippet of the first post.

The new expanded topic list mode
This immediately entices you to engage with the topic because you can read part of the post without having to click inside to see if it interests you.
This is controlled via the Admin CP, where you can choose the default view, or turn off the new view completely.
Other Changes
You may notice a few other subtle changes in these screenshots. The first is that we now included the follower count as a metric on both the forum grid view and the topic expanded view modes. The number of followers is usually a good indicator of how others perceive the value of the content. A higher follower count generally means a more engaging topic or forum.
You can also see that we've switched to a short number format to keep the displays clean. Instead of say, "2,483 posts", it will merely say "2.5k posts". Reducing visual clutter is always crucial to maintaining a clean user interface.
We hope that you find these new view modes useful and that they make your community even more vibrant!

The news is currently filled with anxiety over coronavirus and workers are being encouraged to work from home where possible to limit or delay its spread.
For many people used to commuting daily and working in shared offices, this is a huge upheaval which will take a while to adjust.
How do you stay motivated and productive when you're not at your desk and held accountable by your colleagues next to you?
Remote working has become popular over the last few years. The internet has transformed how we work, and improvements to connection speeds, authentication systems and cloud architecture make working home a viable alternative for many office workers.
Working from home certainly doesn't suffer the same stigma it did years ago when it was synonymous with sleeping in late, daytime TV binges and excessive time in pyjamas.
A good number of years ago, I was getting my hair cut. It was about 11 am on a weekday, and we had the usual small talk as she attempted to tame my unruly mop. The question I was waiting for dropped a moment later "so, is this your day off?" My reply was that I work from home so have some flexibility in my day. Usually, this gets a nod, and we move onto the weather. I'd not met this hairdresser before. She processed my reply, stopped snipping and locked eyes with me via the mirror. "Do you really work from home, or is that you don't have a job?"
Fears over reduced productivity from remote workers have proved to be unfounded. A large-scale experiment was conducted with 16,000 employees of a Chinese call centre. Workers were randomly assigned to either work from home or at the office for nine months. The home workers enjoyed a 13% performance increase due to fewer breaks and sick days.
At Invision Community we not only make a product designed to bring people together online, but a good number of us also work remotely. Our HQ is in Virginia, USA but we have team members in the UK, Europe and Australia. Remote working allows us to hire the best people we can find, and not just those who are within a few miles of our HQ.
I spoke with our team to get their tips and strategies for working from home and still getting work done.
Rikki, lead UI designer
Get out of the house every day
It's easy to fall into the trap of being a hermit for days on end. Particularly in the summer, I like to take a walk to get lunch every single day. It gives me a chance to get some fresh air, a little exercise and most importantly get away from my office properly (instead of just being in the next room, which doesn't feel like it's really taking a break).
Don't take your work home downstairs with you
Another easy trap to fall into is working every waking hour because you're always 'at work'. Set fixed work start/end times and stick to them. Leave your office at the end of the day and consider the work finished. If you do need to hop back to work later because something cropped up, go back to your desk to put yourself in work mode - don't be tempted to start working from the sofa.
Olivia, Customer Success Manager
Organize your workspace
You may not be lucky enough to be able to repurpose a dedicated room in the house, but that doesn't mean you can't find a good spot to work from. Choose a place that is free of clutter and well lit.
Organize your work
I'm a big fan of to-do lists. Keeping my lists organized helps me stay on track and prevents me from drifting too far from what's important. I like the "To Do versus To Get Done concept."
Organize yourself
Plan in breaks away from your screen. There's always one more email to write, but setting times to take a break is vital to keeping your energy and focus. Working from home means that you cannot rely on others to remind you!
Check-in often with teammates
At Invision Community, we use Slack to keep in touch and recreate the 'water cooler' moments where we discuss our favourite TV shows, movies and more.
Reframe "my office is always open" to "I'm always available for a call". Remind your colleagues often that they can start a voice call if they need to talk.
Stuart, developer and migration specialist
Minimize human distractions
When you're working from home, it's easy to get distracted, especially by other people! Remind your family and friends that during your work hours you're working. As much as you'd love to spend the day drinking tea (or beverage of your choice) and chatting, you do have a job.

Stuart's work area
How we do it
There's no doubt that we're fortunate to have a team that is self-motivated and responsible. Remote working can allow individuals to drift, and productivity suffers.
We use a combination of software platforms and a few simple strategies to keep us all informed, organized and feeling part of a greater team.
We use Slack to not only onboard new clients, but also to organize product development, feedback and support. These channels are well used, but without a doubt, our 'general' channel is used the most. This is where we hang out socially and chat during our breaks. It's easy to see this as unproductive or distracting, but I feel that it helps build us as a team and helps forge relationships with each other.
We use a private Invision Community as an intranet hub which does the heavy lifting for organizing releases. It also acts as a repository for feedback, new feature ideas and development discussions.
We encourage breakout groups to voice call to resolve hot topics and pressing issues. It's amazing what you can get done in a few minutes by voice.
We hold a stand up voice meeting weekly where we organize the week, discuss anything pressing and run through development tasks. This call is developer-focused, but it's held company-wide, so it is inclusive. We try and avoid human information silos where possible.

Daniel's workstation
Above all, just keep talking
It's just as important to share your personality as it is your work. Make sure you check in on quiet colleagues to make sure they're OK. Not everyone is super-chatty, and some prefer to switch off and focus. However, it's easy to feel a real sense of loneliness and isolation if you don't have a partner or family living with you.
It's essential to put effort into maintaining relationships online. Working remotely means less interaction with your colleagues, and it's easy for multifaceted personalities to become a flattened disembodied persona online. Without the office 'vibe' and body language cues we often take for granted, it's easy to lose that personal connection.
Build depth by asking how your colleagues weekends were. Ask about their hobbies and pets. Work at keeping a connection with the person behind the computer.

In our team we have little sub-groups that focus on our hobbies. There's the running/workout club where we share our training plans and give each other virtual high-fives. I've actually found it easier to stick to a running plan knowing that my colleague is running too (and beating my times!).
If you only take one thing away from this, maintaining strong relationships with your team is key! If your team isn't keen on video calling, then make sure you voice call regularly. I can't stress how important it is to verbally talk to your colleagues. We start each call off with some light hearted chat and listening to the inflections in other's voices and have them laugh at your silly jokes recharges your soul.
Take advantage of technology
Apart from using Invision Community as a hub and company-wide information repository, there's a lot of apps you can use to make your work time more productive and avoid the constant distractions partners and children rattling about the house can cause.
I work from home and have two young children. School holidays can be challenging when the house comes alive during the day, and there's a constant stream of potential distractions.
I use "focus music" with noise-cancelling headphones when I want to knuckle down and write code or blog articles. Right now, my kids are at school, and I'm listening to Metallica at an unreasonable volume through my Homepod speaker. For some reason, loud metal music helps me concentrate.
There are only so many power chords you can take, and I've found Brain.fm to be very useful. Brain.fm uses "neural phase-locking" via music to help you focus. I have no idea what that means, but it does help me get into the zone on days where I struggle with productivity.
I have the attention span of an anxious squirrel. It can take me a long while to get into the zone and mere seconds to pop back out.
When I'm writing code, it's less of a problem. I just put on Brain.fm or some music, and I get lost in time and space as I build complex constructs in my mind before bringing it together in my code editor.
However, when I'm writing articles, helping support, hopping between tasks, or doing general administration work, I rely on a Pomodoro timer. The idea is that you work in sprints of 25 minutes, followed by a short break, usually 5 minutes. You repeat this cycle four times and take a longer break.
Many apps can track your time in this way, including web-based tools such as the amusingly named Tomato Timer.
Using this technique helps me get into the flow by giving me "permission" to take breaks but only once the work block has finished. I might pop out of focus and think about checking up on our community or Facebook and get back to work when I realize I've still got 12 minutes of work left.

Where I work. Can you guess my favourite TV show?
Work/life balance doesn't exist
You'll often hear people talk about their work/life balance. You are better off thinking in terms of work/life integration.
Now, I'm not suggesting that you work all day and night. I'm not one of those "sleep when you're dead" people. I like to sleep. I have a partner and two kids I want to enjoy and passions outside of my computer (although my guitars are gathering dust again).
The reality is that when your workstation is just a door away from the rest of your life, you're going to work outside of the traditional 9-5 routine despite how rigorous you may want to define a working day.
This might be because you took the morning off to watch your kid's school play or you may have booked a haircut during the day as it's much quieter. My advice would be to look for pockets of time that won't impact the rest of your family or free time. I tend to earmark an hour once the kids have gone to bed as potential "work overflow" time. This allows me to integrate my work schedule with my home schedule without it taking over my life.
Avoid Coffeeshops
Working with your laptop in a coffeeshop is a massive cliché. Every single time I've walked into Starbucks, there have been dozens of people at tables squinting at laptop screens.
It's an attractive idea. You get to mingle with fellow humans. You get a change of scenery and a decent cup of coffee.
You also get a constant source of distractions, poor quality and insecure Wi-Fi and sideways glances from staff who'd love to free up your table. 
Also, what do you do with your laptop when you need a restroom break? Do you take it with you? What if someone sits at your table while you're gone?
It's just not for me.

Jim's work area
Exercise and movement
I won't lecture you about health and fitness, but I do want to highlight one downside of having no commute and office building to move through: being super-sedentary.
If you used to clock up 10,000 steps walking to the train station, walking to your office and then clocking up steps as you moved between meeting rooms and social areas, then expect that number to drop sharply.
There are days where my Apple Watch tells me I've done less than 1500 steps during the day. To combat this, I make time during the day to go for a walk or to exercise. I'm fortunate that I have a treadmill in the garage along with some weight lifting equipment. If you don't have any equipment, then a short walk is better than nothing. As a bonus, you'll get some fresh air and vitamin D from the sun.
I also have a standing desk so that I can get on my feet during the day and an exercise bike I can use while working with the desk at its highest position.
Find ways to incorporate movement into your day for your own mental and physical health.
Conclusion
Despite the many challenges working remotely can cause and the learning curve of taking your work home, the vast majority prefer to work from home. In a study of 100 remote workers, only six said they'd return to the office if given a chance.
If you're new to working remotely, then there will be mistakes. There will be days when you feel that you've achieved very little and probably yearn for some human interaction and be told what to do next. It's all part of the process.
Keep lines of communication open, check in on your colleagues and embrace the freedom working remotely gives.

Invision Community has had a question and answer mode for a good few years now.
This mode transforms a forum into a formalized way to handle your member's questions. Members can upvote answers, and the topic starter and your community management team can mark a reply as the "best answer".
This is great when you want to add rigour to specific forums which encourage your members to find solutions.

The existing "QA" mode
But how about a way to mark a topic as solved without transforming the look and feel of the forum?
We get asked this a lot.
Happily, it's now a feature just added to Invision Community 4.5! Those with a long memory will recall we had something very similar way back in Invision Community 3.

The new "mark as solved" feature
This new feature allows the topic starter or your community management team to mark a post as the solution. This highlights the post within the topic as well as adding an icon to the listing views. 

The green tick notes that the topic has a solution
In addition, it also increases the member's solved count, which is displayed under their name in the post and even in a draggable widget that shows members with the most solutions. We have also added a new filter to the existing post and topic feed widgets to allow only items with a solution to be shown, so you can create a "Recently solved" feed.

The new widget
Finally, a notification is sent to the author of the post that is selected as the best answer, so they're made aware that their helpful content has been spotted.

Let your members know their content was useful
We hope you enjoy these changes and look forward to allowing your community to find answers quickly, and to reward the members that provide them.

Notifications are a crucial feature in enticing members back to your community to read updates and post their replies.
It makes sense that there should be as little friction as possible when setting up notifications. We want to encourage members to enable notifications relevant to them.
The current notifications form in Invision Community is functional but overwhelming and confusing for new members.
Thankfully, we have simplified it to make it clear what notifications are available and which you have enabled currently.
This new settings page also includes support for our new mobile app and links to remove all email notifications.
Notification Emails
Notification emails are essential to re-engage a member. However, we found that when the email contained all of the post content return visits were not as frequent because the email provided all the information the member needed.
In Invision Community 4.5, we've added an option to truncate the content of the email to encourage curious return visits and to reduce the chance that a confused member will attempt to post a reply via the email!

What does the rest say?!
Download's Notifications
To receive notifications of new file updates it was previously necessary to follow files. This meant that you would also be notified of reviews and comments even if they were of no interest to you. From 4.5 we have added a separate button (send me version updates) so you have more control over the notifications you receive. 

Send me version updates
We've plenty of new features yet to announce for Invision Community 4.5, but improvements to common features make our lives a little easier and are just as welcome!

Are you looking forward to finally making sense of notification choices? Let us know below!

One of the benefits of using Invision Community as your community platform is that you control and own your data.
There are several ways to review this data. One of which is via the Admin Control Panel which offers a suite of statistic views which helps to convert the raw data into something easily understood.
However, it's not always easy to determine trends and community sentiment from these singular views.
Invision Community 4.5 adds two new interactive views for user and activity statistics.
This new 'overview' view not only shows you a snapshot of your community but also allows you to compare time periods. In the video, you can see that I select different date ranges, such as "three months". This shows you the data of that time period, and also compares it against the previous three months.

In this example, you can clearly see that we have 50% more registrations and 33% more contributors compared to the previous three month period.

Likewise, in this example, you can clearly see that we have a 1200% increase in reactions given with a clear breakdown of the type of reaction given to help understand community sentiment.
These interactive displays automatically update, so if you are so inclined, you could leave the statistic pages open and watch as the data changes live.
We hope that you find these new views useful in identifying trends and help to inform strategic decisions within your community.

Although we continuously review security within Invision Community, a major release such as 4.5 allows us to be especially proactive when it comes to keeping your community safe.
This blog entry outlines several enhancements to improve security in Invision Community 4.5.
Password Handling
Keeping your member's passwords secure is the simplest way to keep accounts safe and out of the wrong hands, so it makes sense to look at ways to ensure this doesn't happen.
Invision Community already uses strong one-way hashing when storing passwords, which means that once the password is stored in the database, there is no way to know the plain text version.
However, when creating a new member account via the AdminCP, a random password was created, and this was sent in the welcome email to the new member's email address.
As of Invision Community 4.5, this no longer happens, and the new member is invited to create a new password when visiting the community for the first time.

Part of your internal security procedures might be to force a reset of all passwords periodically. Invision Community 4.5 allows this on a per-member basis, or via a selection of filters to enforce a reset for many members at once.

This clears out any stored password hashes and emails the affected members to remind them to set up a new password.

AdminCP Security
The Admin Control Panel contains the most powerful tools available to Invision Community. This is already a very secure area with a separate login with an option to add two-factor authentication to the login flow.
Part of the session authentication has been a special key in the URL. While we have protection in place to prevent this special key being discoverable by a malicious user, there remains an incredibly remote theoretical chance that this could happen with a series of complicated steps. There was an additional annoyance that you are unable to share links within the AdminCP to members of your team due to the increased protection to keep URLs safe.
As of Invision Community 4.5, we have removed the special key from the URL and moved it elsewhere in the session authentication flow. This means that it's impossible to fetch the special key via the URL and links can now be shared and will survive a login action.
Text Encryption
There are a few areas within Invision Community that we use text encryption to allow us to save data in the database in a format that is encrypted when saved and decrypted when read. This protects you in the incredibly remote event of your own hosting being compromised and your database downloaded (of course, our Community in the Cloud customers do not need to worry about this!)
Invision Community 4.5 improves on this encryption by using PHP's built-in methods which give "bank-level" security to our encryption.
Security is critical to the success of your community, and we are always proactive in improving security throughout Invision Community.
Do you have any comments on this entry? Let us know below!

Every single day, your members are searching your community for answers or interesting conversations to join.
Wouldn't it be great if you could learn what is being searched for to identify hot issues, commonly asked questions and discover trends?
We thought so too, which is why Invision Community 4.5 comes with search statistics.
For the first time, Invision Community gathers anonymized information on what your members are searching for so you can use this to highlight more relevant content and shape strategic decisions with your community's structure.

Search statistics help you track searches performed on your community
When a member searches, their identity is converted into a unique key that cannot be reversed to identify the member. This allows us to track a single member's search usage over many search sessions without being able to link it to a specific member account.
The AdminCP now features a dashboard to review the most popular search terms as well as a raw log of recent searches along with the results they returned.
We have a lot of ideas in mind for additional changes down the road with the tracking of popular search terms, but for now, we hope you like the new statistics page and find the information presented useful for your future site plans.

We have come a long way since the late 90s when someone had the genius idea of using a small yellow smiling face image instead of the more common colon-bracket representation of a smiling face.
In Invision Community, there are various places that photography can be used to create visual interest. From uploads in topics, to cover photos for blogs and members.
The humble upload field has served these areas well, but sourcing images to use can be a pain; especially when you have to walk the minefield that is copyright and attribution.
Fortunately, there are a few "CC0" online stock photo libraries that offer quality photography that requires no attribution and are not hampered by copyrights.
One such library is the ever-popular Pixabay, which was established in 2012 and features a very powerful API. Pixabay has over a million images ready to use from llamas to sausages and everything in-between.
Invision Community 4.5 now includes support for Pixabay which brings those images to your fingertips (or mouse pointer if you're on a desktop.)

This video shows the feature in use.
As you can see, not only can you upload into posts from the stock photo library, but you can also use it to add a cover image to your profile and blog entries.
Finding quality photography has never been so easy!
For those that love technical details, the stock photo picker is a programmatic option on the upload form field type making it very easy to add to your own code and apps.
How will you use this new feature? Let me know!

Ever since Invision Community 4.x was launched you have been asking for the ability to categorize blogs in your community.
We heard you loud and clear, but sometimes when a feature sounds straightforward, it requires some re-engineering of the framework. Because users in your community can create both blog entries and their own blogs to hold these entries, this was one of those areas.
Starting with Invision Community 4.5 I’m pleased to announce that it is now possible for blog authors to categorize their blog entries and it's now possible for administrators to categorize blogs.

Blog Entry Categories
When creating a new blog entry, your members will now be able to create a new category for the entry or choose an existing one that had been created previously.

Choosing your category when creating a new blog entry
When a reader then visits the blog they can choose to display only those categories that interest them.

Filtering by category
Blog Categories
Running a community where users can create their own blogs, you don’t only need to make sure individual pieces of content are categorized correctly, you also need to make sure the blogs themselves have a logical place. Well guess what? Now you can!
As an admin you can now set up predefined categories in the control panel and Blog authors can then choose which one to create their new blog in.

Managing blog categories
We realize some of you have been waiting a long time to see these changes so we hope you enjoy this and everything else to come in Invision Community 4.5!

Almost every single day, we receive feedback on our popular clubs feature. Some of the requests are big in scope, and some a little smaller.
Following on from our previous blog entry for Club Pages, we’re pleased to announce a collection of smaller, but no less useful improvements.
Improved Map Display

The Clubs location map better shows where local clubs are
A small but useful change to the clubs map means the view is now centered and zoomed around available clubs. Previously the map would show a world view even if all of the clubs were located in a concentrated geographical area.
Member Tab
A commitment to privacy always influences our development decisions, and this is true in clubs as well as other areas. It is now possible to set who can view the club member list on a per club basis. Clubs can be set to show the member list to everyone, only to club members or only to club leaders and moderators.

You can now decide who can see your club
Club Widgets
A common request for clubs is that widgets should be able to display content from within clubs. With 4.5, this is now possible and allows you to better bring attention to your club content from anywhere in your community.

Content widgets can now show club specific content
Some people wanted to control where widgets would show more finely. This wasn’t previously possible, but now it is. When adding widgets to a page, you can now set whether you want it to appear everywhere, everywhere except clubs, or only in clubs.
Join Requests
Club leaders can invite members who they believe will enjoy their content to join. Likewise, members can request to join a club that is not open for all to join instantly.
For a site with a lot of clubs, this could mean that you are invited to many clubs or find that your pending request goes unnoticed.

Your member can quickly manage their pending invites
Members can now cancel pending requests themselves quickly and easily from the Club homepage.
Clubs are becoming an increasingly popular part of Invision Community and really helps foster a sense of involvement.
We are always interested and surprised by the variety of ways this feature is being used. Let us know how you’re using clubs in the comments and keep the great suggestions coming!

Invision Community has supported member referrals via the Commerce app since Commerce was called Nexus all those years ago.
Community owners have been able to see at a glance who is spreading the word and members have received the kudos associated with a growing referral count in return. 
When planning Invision Community 4.5 we saw that this feature had the potential to be so much more… So what have we done to improve it?
See Who Was Referred
In addition to seeing a count of referrals, it’s now possible for both admins and members to see who they referred. If Commerce is enabled admins can also see how much commission (if any) was earned. 

The new referral settings page shows links, code snippets and who you've referred
Member Promotion
Seeing a rising count of who has been referred gives members a great feeling of community involvement but wouldn’t it be great if you could reward your members in other ways too? 
Referral counts now work as a member filter when using the group promotion feature.
You can now automatically promote members that have referred more than a specific number of members to another user group and give them access to exclusive content. This still works alongside paid subscriptions so be another method for members not willing or able to pay for subscriptions to get access.
Integration With Sharing
If the feature is enabled, any time a link is shared via the built-in share links, referrals will be tracked. This occurs automatically without the member needing to think about it. It’s now easier than ever to see who your superfans are and who is bringing new people to the community.
Blocks
As well as the default share links we have added a new sidebar block that can be added anywhere across your community. This prominent call to action can be added on pages you think are most likely to result in recommendations.

The new "Invite a friend" widget
Given that referral capabilities have been expanded into many more areas outside of Commerce we decided that this should now be available as a core feature. Earning commission on sales as a result of referrals will still, of course, require Commerce to be installed.
We hope that these are welcome improvements and they help you encourage more members to participate in your community.

Without a doubt, clubs is one of the most popular features added to Invision Community in recent times.
Invision Community clubs allows you to run sub-communities on your site. We've seen clubs used in many ways, including managing geographically local groups and clan groups for large gaming sites.
This popularity drives us to keep incrementally improving the feature set for clubs, and Invision Community 4.5 is no different.
One thing that was raised many times was a way for club owners and leaders to create simple pages with general information members need.
Happily, in Invision Community 4.5, this feature now exists (and more!)

In addition to the title and visual editor that allows full formatting of the page content, there is an additional visibility setting which allows owners and leaders to define which types of members can view the page.
This is perfect for showing a page that is only visible to non-members which informs them how to join the club.
Likewise, it is a great way to display moderation guidelines to the club moderators only.
Of course, owners and leaders will always be able to see all pages added to a club.

Additionally, once a page is added to a club, a tab will be added alongside others, and the page can be re-arranged just like the rest. 
Using this, owners and leaders can create an alternative unique index page for the club.
default-view.mp4
This is just one of many club improvements finished for Invision Community 4.5. We'll be talking about these in a future blog!

Invision Community has come a long way over the past five years.
We've added many new features and invigorated the front-end user experience to keep it current and in-line with modern interfaces.
One area that has remained largely the same is the Admin Control Panel.
When we released Invision Community 4.0 back in 2014, the Admin Control Panel was updated but has stayed relatively dormant since.
But that's all about to change with the upcoming release of Invision Community 4.5!

The Admin Control Panel in 4.5 has received a substantial update, resulting in a modern color scheme and a clean, minimalistic design.
We felt that a lighter, more open design allowed the content more space and to feel less crowded. 
The dark grays have been replaced with shades of blue and aqua which closely reflects Invision Community's new branding, while other colors have been lightened and saturated.
Along with the new color scheme, the overall layout of the ACP has intentionally been kept similar to the existing version, resulting in a design that feels surprisingly familiar yet refreshingly new at the same time.

We hope you've enjoyed this small sneak peek into Invision Community 4.5 and we look forward to introducing you to some more new features in the upcoming weeks!

The engagement trap is a race to community activity for the sake of activity.  It's usually measured by simple aggregate numbers like the total number of posts, topics, likes, or members.  
Many community managers and webmasters enjoy spouting engagement numbers.  It's an easy number to brag about.  It's an easy number to find.  It's also, unfortunately, a terrible metric to measure. 
Engagement metrics are exhausting since you're aiming for higher-and-higher goals, which grow into unreasonable levels over time.  It's misleading, because it's not indicative of information exchanges or quality resources.  And it's ultimately harmful, because it encourages participation in socially-charged conversation that are ever more entertaining, more controversial, and more extreme.  You don't want members to chat.  You want members to learn, to advocate, to innovate, to educate, to support, to problem solve, and to enlighten.
Engagement metrics are marketing numbers used to measure audience size and a currency of the attention economy where you're the product.  It's an entirely wrong metric for online communities where the goal is not how big you can get, but on how you can help your members.

Your Metrics & Your Strategy
There's a famous management quote from Peter Drucker that says, "what gets measured gets managed."  What you want to measure, and therefore manage and improve, is a reflection of your community strategy and your objectives. 
Here are some ideas of what you could measure:
The number of questions or feedback requests that were answered in high-value boards of functional content The number of educational resources that were added to a certain category  The number of new topics that were posted in a growing section The selection of special keywords or tags that you want to track The number of informative reactions that were given out in a certain period  The participation of high-value experts in your community Segment Your Community
Not all parts of your community should be treated equally, especially if you have a large and dynamic community with several apps and categories.  Your community may have a mix of one or more of the following:
Educational and functional-value boards Social and member-based forums and boards New sections that are growing Mature sections that have leveled off Different content types and reactions   Different groups of members Instead of evaluating your community as one entity, segment your community.  This allows you to hyper-focus your attention and grow specific areas that match with specific objectives.  For example, I always measure the number of new topics in boards that are educational and informative, since they're high-value functional content.  I don't pay attention to mature sections that have reached saturation, but I aggressively track new sections.  
Measurement & Analysis
Invision Community ships with a powerful set of Statistics in the ACP that cover every application.  I personally spend more time in Statistics than any other part of the ACP, because it gives me the data and research to inform my decision making.  It helps me focus my attention on the sections that matter the most to my community strategy and reveals unexpected insights.  

The ACP won't have all of the fine-grained filtering or data reporting that you may need.  Maintain your own recording, even if it needs to be manual.  
Conclusion
Trying to boost engagement is a race that you'll never win.  It has nothing to do with your community strategy; it doesn't measure the value you give and receive from your audience; and it can push you to drive empty traffic with unintended consequences.
Independent communities that focus on the hard, difficult work of offering communities of indispensable value will always find growth.  It will be the right kind of growth, in the right areas of your community, with the right audience.  That's a race that will meaningfully empower your members and your community to the finish line.  
What are the most important metrics that you measure?  Or are you in the engagement trap?  Share in the comments below and see how other IPS clients can help.    
Are you looking to start a successful community powered by the statistics and content management of a modern community platform?  Get in touch with IPS, Inc. for a discussion and product demo.