Dll reacted to Jordan Miller for an entry, Proud to Present: An interview with Invision Community President Charles Warner
Nearly two decades ago, Invision Community President, @Charles , set out to make a leading online community platform.
Around that time, Charles also met his now-husband of 18-years and hasn't looked back since. Until now.
Behind the code, product updates and newsletters are a group of people who share a passion for community building. Considering how volatile and toxic the Internet can be, we want to become more visible, transparent and vulnerable. To help you familiarize yourself with the masterminds behind Invision Community, starting with Charles, we're kicking off a new series that'll highlight our team.
I interviewed Charles for the first installment. In it, he commented on the state of the Internet: "I do think some times, for or better or for worse, people forget there are real people on the other end," he said.
Mr. Warner also touched on Invision Community's evolution over the years.
"People don't like change. No one likes change," Charles said, adding "sometimes you say, 'we really need to change something' either in the software, or how you do things, and people push back. It might be we change a feature or maybe internally we change the way we do something. Sometimes you have to move forward. Sometimes it's irritating at first. 'Why did you change that?!' And also you have to recognize that sometimes you're wrong. Sometimes you might change something [and think], 'no, it's not better...' I really find that that's a big thing – to constantly be looking at all those other options and try stuff out. It doesn't harm [anything] to try things."
And in the spirit of Pride Month, Charles opened up about being part of the LGBTQ community and also President of a successful company. He hopes it'll inspire others.
The full interview is available to watch up top.
After watching, please drop us a line in the comments and let us know your thoughts! 🌈
Dll reacted to Guest Writer for an entry, Case Study: Building Safe Spaces for The Trevor Project
Every day, LGBTQ young people from all walks of life log into TrevorSpace, the world’s largest moderated safe space for LGBTQ youth online.
Here, young people can support each other, share their stories, and find refuge from what might be a less than accepting environment offline.
Launched in 2008, TrevorSpace is housed under The Trevor Project, the foremost suicide prevention and crisis intervention organization for LGBTQ youth in the world. Having an affirming digital community has been an indispensable resource for the youth The Trevor Project aims to protect, but guiding it to the success it enjoys today has had its challenges.
Shortly after its launch, TrevorSpace rapidly grew to serve tens of thousands of users in just a few years. While the platform initially started on commercial community software, some unique requirements led the organization to go custom, building a community platform from the ground up.
Faced with increasing hosting and development costs and declining user activity, senior leadership faced a tough decision: either dramatically transform the program, or discontinue it altogether. That’s when Invision Community stepped in.
“We were already planning a digital transformation, replacing everything from our physical computers to our crisis services software infrastructure, the platforms that young people use to reach out to us, like TrevorLifeline, TrevorChat, and TrevorText,” John Callery, director of technology at The Trevor Project said of the challenges facing the organization at the time. “We had to be very careful with our resources and where we allocated our time.”
Continuing the TrevorSpace program would mean The Trevor Project needed to move to a solution that could be implemented and managed with very limited resources while still providing the quality of care that the community had come to expect. It also meant meeting the specific needs of the organization’s mission, particularly around safety.
After looking into the Invision Community platform per the suggestion of a team member, it became clear that they had all of the fundamentals TrevorSpace was looking for, like messages boards, social networking, and private messaging.
Here was a chance to save the platform.
Customers rarely have the opportunity to meet the people behind the technology they use. This wasn’t the case for The Trevor Project and the Invision Community team, who made it clear they believed in our mission to support LGBTQ youth in crisis and were willing to partner with us to realize our specific needs and figure out new solutions.
Through utilizing the Invision Community team’s applications and plugins, we were able to meet all of our community’s custom needs, adding functionality unique to TrevorSpace to protect our users, many of whom are especially vulnerable when it comes to their privacy. None of this would have been possible without the incredible support of the Invision Community team.
For just one example of how crucial TrevorSpace is to young LGBTQ people around the world, listen to Mani Cavalieri, the community’s product manager: “When the most prevalent forms of social media are so enmeshed with our in-person relationships, LGBTQ youth often lose a safe place to explore their identities. TrevorSpace is one of those special communities that balances anonymity (often a necessity for safety) with real, personal connections.” Since joining the team, Mani has already seen multiple instances of users finding lifelong friends - and even partners - over the years on TrevorSpace - and on the Invision Community platform, it is able to reach more users than ever before.
In January 2018, TrevorSpace received double the number of registrations than any other month in the program’s 10-year history. We continue to see more than a thousand new registered members each week.
As we begin international promotion of the program, we expect to break many more records in the coming year. As we continue to grow TrevorSpace, we also continue to rely on Invision Community’s extensibility.
Our mission is to improve support networks and mental resilience for our users. This requires us to understand our users’ behavior and needs from a different perspective than other online communities, and it will continue to require more custom solutions.
The marketplace of plugins, as well as the enthusiastic support of the Invision Community team, enable us to be bold in our ambitions, to build out a community that is truly unique in its class, and to improve the lives of those that need a supportive community the most.
As one user puts in, in their welcome message to each newcomer: “That's our little secret - there's some one here, going through what you're going through. Whether that be mental health, body issues, parents, friends, and whatever else life as someone who's LGBTQ+ can throw at you. Reach out, and someone will be there for you.”
- This entry was written by The Trevor Project team
Dll reacted to Matt for an entry, New: Promoting Content
There are many strategies for growing your community, such as newsletters, mailing lists and advertising on other sites.
IPS Community Suite 4.2 puts a new tool at your disposal: promotions.
There’s no denying the popularity of social media. Worldwide, Facebook has 1.86 billion users active monthly. Every day, millions of people are using Facebook to speak with friends, to talk about their interests and to find new people to connect with.
Of that 1.86 billion people, a good portion of those are actively discussing topics your forum covers. There is a huge opportunity to tap into social media to join in the discussion and to promote your community and provide a venue to carry on the discussion.
For a while, we’ve had social media log in extensions, which means that your users can sign into your community simply by clicking a relevant button. We’ve also had the ability to share things to a personal Facebook account. These tools are great for your users, but how do they help you, forum owner?
IPS Community Suite 4.2 introduces a way to promote your content directly to your brand’s Facebook page and your brand’s Twitter account.
You can curate fun and engaging topics and share them. The workflow is simple. Simply browse your community and queue up interesting topics, comments, gallery items, blog posts or database articles for posting throughout the day to your brand’s social media accounts. You choose the schedule, the hashtags and the wording to send.
Let’s look at the feature set in more detail.
Your first stop is to set up the feature from the admin panel. The system will guide you through the necessary steps of connecting your Facebook and Twitter accounts. Once Facebook has been set up, you can select any page that you are an administrator of on Facebook.
The admin panel also offers scheduling options and permissions.
You can pre-set the times for when content will be posted. Facebook and Twitter both have analytic tools to determine when your visitors are most frequently online. A good tip here is to set the time to a slightly odd number, so 11:45am is better than 12:00pm as you are likely to catch the attention of someone waiting for lunch, or a lunchtime meeting.
You have full control over who can promote items to your social media accounts. You can specify by group or pick individual members who may not be in those groups.
Now that you’ve set up the backend, we can get promoting.
Each item, that is a topic, gallery album, blog entry or article has its own Promote button.
Each post and comment can also be shared individually, which is an easy way to share great content your visitors add to existing conversations.
Clicking this brings up the sharer.
This is where you can customize the text that is sent out to each social media channel. You’ll also notice space to promote this item within your own community in addition (or instead of) Facebook or Twitter, we will explore that shortly.
The sharer is smart enough to pull attachments already added in the post, and you can upload your own images to be sent. Generally, shared items that have an image get better organic reach than just text alone so you’ll almost always want to choose or add an image. Twitter can use up to 4 images, and Facebook allows 1000 pictures per album, but you’ll never want to upload that many!
Once you’ve filled out your content and picked your images, you can schedule the promotion. Generally, you’ll want to use the auto schedule option as this allows you to just stack up multiple items and let the auto scheduler post the items according to your pre-set schedule. You can also set a specific date and time if you are looking to run a promotion or other time sensitive event.
The promoted content viewed in Facebook and Twitter
It’s easy to see the status of your queued and sent items from the moderator view.
This area allows you to see previous promotions and modify pending promotions.
Earlier, we mentioned that the system has the ability to promote content internally. Promoting items to your own community lets you, the community manager, curate interesting items and comments and present this to your community. This is a great way to allow your visitors to explore content you think they’d enjoy.
Promoting content to your community via Our Picks also allow you to promote content if you cannot or choose not to use social networks. It has the advantage that social networks do not have over a community platform like IPS Community Suite: consistency. The content on your community is always there whereas a social network is all about right here right now. Miss it and you miss out. On your community you can engage and re-engage a subject all you want.
Of course, we’ve built a widget that you can drag and drop to most pages to make this curated list more visible.
IPS Community Suite 4.2 gives you, the site owner and community manager the tools you need to reach out and engage new users already discussing the topics on social media your community covers. With single click sign in and the built in retention functionality the suite offers, you’ll have a powerful way of growing your user base. It furthers that goal by created a list of that promoted content for continual reference and promotion for visitors already on your site.
We’ve got lots more to discuss on this subject, and in the coming months we’ll be putting together some guides on social media best practices and how to leverage Facebook’s excellent post promotion / pay per click tools to further boost your site’s visibility to social media users.
We’re here to help you make a success of your community and to give social media users a venue for when they outgrow Facebook.