beats23

I'm sure that most reading this blog are running an up-to-date Invision Community and enjoying all the benefits of a modern community platform.
Little things that get taken for granted now, like being able to view your community on a mobile phone without pinching and zooming just to read a few posts and having multiple automated tools to deal with community toxicity and spam.
However, a little wander around the web soon uncovers some really old forum systems still somehow creaking along.
Amazingly, most of these communities are still used daily, often with millions of posts in the archives.
It might be tempting to ask why keep upgrading and investing in new versions of the software?
After all, if the community is still running just fine and getting daily visitors, then it's ok to do nothing, right?
But there is a hidden cost in doing nothing.
Security
This is the main one for me. Old platforms often have several published security vulnerabilities. Often these vulnerabilities are exploited by scripts that are shared around hacker communities. This means exploiting a website running an old version of a forum system is as simple as running a script and pointing it at your site.
Older forums are also less sophisticated. They rely on unsafe hashing methods to store passwords and lack vital features like two-factor authentication.
Also, consider that the server environment has to be maintained with out of date PHP and MySQL versions. It's a recipe for disaster.
Could your community survive a major exploit where data is downloaded into the hands of a hacker?
The cost could be fatal to your community.
Declining engagement
Even the most ardent of fans on your community will eventually tire of struggling to access your site on mobile devices.
I think back to 2002 when we created the first version of our software. We only had to focus on how it looked on a computer, so naturally, that influenced the design of the forum.
It's not so simple now. More and more of us are using mobile phones to access the internet. A recent statistic showed that mobile internet access outstrips desktop use 2 to 1; and for some countries, mobile internet access is almost the only way people get online.
It's just a matter of time before new members stop registering and engagement tails off.
Competition
At the end of 2018, there were 1.8 billion websites (I Googled it). The competition for attention has never been as fierce.
Your community may be the go-to place for your niche, but what if another community popped up running the latest version of a platform with all the features your members have been desperately asking for?
It may not take long until there is a massive drain from your community.
I'm sure there's a dozen reasons to make sure you're always re-investing in your community by upgrading to a modern platform. This blog merely scratches the surface.
For those of you that do invest and upgrade? You reap the benefits daily by ensuring you are doing the very best for your community by keeping it secure and accessible for most.
If you are on an older platform, now is the time to put some serious thought into making the move to something better.
I put together a little downloadable guide that might help too.
What do you think? Let me know in the comments below.

We attach a significant amount of personally identifiable data to our social media profiles daily.
I regularly use social media to share photos of my kids and holidays. I post my personal thoughts on products I've used and TV shows I've watched. I'm even tagged in location-based check-ins.
It's all there in my news feed for anyone to see.
I'm not alone. More and more of us live our lives through the prism of social media. We share things we love, things we loathe and things that make us laugh.
With just a few clicks, you can discover a lot of information about a person. More often than not, you can see where they work, where they live and what school they went to.
Scrolling through their timeline often reveals their stance on hot topics such as gun control, the current President and other recent headline news items.
This information follows you when you join a Facebook Group. Your past Tweets are always available to trawl through.

 
Indeed, there may be some groups that you decide you cannot post in as people would be able to identify you. 
This is particularly true for stigmatised conditions, such as financial help, illness and mental health.
After all, if you were seeking help with a large amount of debt or managing an embarrassing medical condition, you wouldn't feel comfortable knowing that work colleagues, friends and family could read your posts.
The benefit of anonymity for stigmatised topics
"Forums can all offer some initial anonymity, a community, and information that geographically proximate others may not have. What stigma-related forums uniquely offer is that the anonymity protects those who are not ready to be publicly associated with sensitive topics; the community helps to neutralise the “spoilage” of identity that accompanies stigma." (1)
Unlike social media where reams of personal data is willingly added, and which can identify you to other online users, forums allow you to add as much information as you are comfortable with.
Support communities for mental health and illness flourish using forums for this reason. An individual may feel devalued in society and unwilling to share their condition over social media.

 
"Nowadays people can both avoid and proactively cope with this devaluation by turning to online forums populated by others who share the same devalued group membership." (1)
Forums offer a safe space for these individuals to seek and receive support from others without disclosing large amounts of identifiable data.
Allowing a level of anonymity encourages more people to register and over time, they will develop ties with other users.
For an individual with a stigmatized condition, a forum may be a real life-line in coping with the condition as face-to-face support is often limited.
Adrial Dale, who owns Herpes Opportunity agrees.
"In order for us to truly be able to work through the shame that stigma can trigger, it's absolutely vital for us to feel safe to open up and tell all. Through opening up, we not only get to share with an understanding and compassionate community (which normalizes our shared experiences), but we're also able to begin to release what has felt like our own solitary burden to bear. 
Then a magical thing can happen ... an alchemical process that transforms shame into an opportunity for connection. An opportunity for us to be accepted for who we are *behind* the thick wall of shame. And ultimately, an opportunity to accept ourselves.
Especially in these days of the internet not feeling so private (even in places where it absolutely should be), having true privacy and anonymity is paramount for communities like Herpes Opportunity. Anything other than that is grounds for paranoia and holding back from sharing ourselves. (In fact, just the other day someone messaged me asking "Are private messages really private?") Fear can lead to closing ourselves off, which can lead to isolation and paranoia, which can lead to a downward spiral of self-loathing and depression. On the other hand, safety, connection and compassion creates an an okayness with the nitty-grittiness of what it means to be human."
The benefit of expressing a new identity
"People may strategically express identities when they think they will not be punished, and/or connect them to an audience that is valued." (1)
It is arguably true that not so many years ago, tech-related communities were very much male-dominated, with female contributions valued less.
Forums allow a way to create a new identity that is either gender-neutral thus allowing the male users to assume a gender, or overtly male to ensure their contributions are evaluated on merit, and not with any gender bias.

 
Christopher Marks who owns Nano-Reef has seen this first hand.
"During a discussion with a women’s group in our generally male dominant hobby, a number of women had expressed the benefit of having an anonymous username and profile when asking for help and advice on forums, they receive equal help without the unfortunate gender bias or belittling that can sometimes happen in real life when seeking the same help in person."
Invision Community's Jennifer has also experience of this on her own community; RPG Initiative.
"RPG Initiative is a community for all roleplayers. We focus on all text-based roleplaying forms that are hosted on the internet. We encourage roleplayers to find each other, discuss roleplay and grow as collaborative writers here at the Initiative in a safe environment."
Jennifer relies on, and encourages anonymity. She knows that because her site is predominately female, some female users identify as male to increase the chances of getting others to collaborate with them.
"Male players are rare, in fact, I recently ran a poll on my site and of those that responded to it less than 15% of them are male (or identify as such). So this gets them more attention and in turn, more people that want to write with them."
Jennifer explains how anonymity is critical to her site's growth.
"Anonymity is a difficult thing to accomplish in a small niche like mine, but it's sort of like a small town where everyone knows everyone, and they likely know all of your secrets. So enforcing rules to preserve anonymity is really important to my community and me. This includes prohibiting the "naming of names" or the "site" that the drama is coming from when seeking for advice or help. This doesn't negate that people may know the existing situation or people involved because they are also involved or know some of the people involved, but it helps cut down on the drama and the spread of negativity and false information about people."
With a forum community, you can truly be who you want to be.
This is not so with social media where others can create bias based on your gender, looks or topical preferences.
Together, together
"In her early work, Turkle argued that the internet provided myriad positive opportunities for self-transformation, but more recently, she argues that the explosion in social media options has led us to develop superficial, emotionally lazy but instantly available virtual relationships." (1)
It's hard to argue against this statement when you consider the content that predominates social media. And often an endless stream of self-focused content.
"Indeed, we provide clear evidence that online forums afford users a way of being genuinely “together, together”, as opposed to what Turkle calls “alone together.”(1)
The bottom line is that it has been proven that allowing a degree on anonymity increases engagement across all niches, but especially those that are built to support those with stigmatised conditions. These forums have a greater sense of community and depth than those built on social media.
When you allow your members to take back control of their privacy, you are empowering them to make decisions about what to share.
Given how eroded our privacy is in our modern always-connected world, this is a precious gift.
If you are looking to create a new community then consider this before choosing your community platform.
References:
1: https://www.sciencedirect.com/science/article/pii/S074756321500268X
2: https://www.tandfonline.com/doi/full/10.1080/10410236.2017.1339370

Do you want to take our latest release for a test drive?

You already are!
We've upgraded our own community for wider testing.
A big focus has been on page speed, so you will notice that our community is significantly faster that it was on 4.3
If you need a recap of what was added, take a look at our product updates blog which takes you through the highlights.
As this is a pre-beta release, expect some funkiness as we scurry around and tidy up our custom theme wrapper and other areas as we spot them.
If you you find a bug, we'd love for you to report it with as much detail as you can muster in the bug report area.
We'd love to know what you think, let us know below.