Looking at options for sending out newsletters. In the past I have just done it directly through the admin panel, being careful to only send 1000 at a time to minimise the risk of being blacklisted. Now I have taken someone on who is going to be managing regular email marketing campaigns monthly, or perhaps even weekly to a subscription base of 30,000. I would like to know what software everyone is using to do this. I have obviously looked at the obvious ones like mail chimp and active campaign, but the prices are going to stack up pretty damm quickly using those.
I see invision already has send grid set up for use, but that doesn't look cheap either. Also if I understand it correctly, using that will mean forum notification emails etc will go through that also, eating into my valuable quota.
I do have some budget on this but obviously want to do it the most cost efficient way. If this means sending it through invision still with a workaround to avoided being blacklisted that would obviously be great. Particularly if the email campaign (opens, click throughs etc) can be tracked.
Hope to get some good replies from you guys. Thanks.